It’s been proved that posting questions on Instagram is a direct way of increasing your engagement and attracting new people. Besides, questions are one of the most underutilized types of Instagram posts yet. To stand apart from numerous other businesses and use Instagram as an opportunity to engage with your followers, use the right types of questions. InstaBF, a popular provider of IG and IGTV likes, views, comments, and followers, will gladly present to your attention some of the most creative and working types of questions you can use to critically increase your IG engagement rate! So, let’s head on!
What Are You Working On?
This question gives one an opportunity to open up and start a conversation, and people love to talk about themselves. So why not utilize it on social media?! Depending on your business type, you can a bit customize the question, include a time-related word (now, next, etc.) and post it to boost a conversation among your followers. For instance, if you’re running a restaurant business, you may post a question like “When is your next date?”. Or an IG account of a theater can give a question like “What movie are you excited to see next?”
What Inspires You?
People want to feel good and act well, but sometimes we simply lack inspiration. Despite the abundance of inspiration quotes and memes floating all around on Instagram, they can’t make such deep impression on a person as a conversation around it. Hence, next time you make an inspiration post, remember to add an appropriate question. The latter depends on the situation and the meme, yet, there are several variants you can start with:
- Who is your hero or the most important person of your life you admire?
- What would you do if you knew you wouldn’t fail?
- What can make you feel confident when making a speech in front of the full hall?
Make sure your questions aren’t too personal or revealing, just give people a chance to open up and they will do it while increasing your Instagram engagement!
Which One Do You Like?
Giving a person a chance to choose this or that, you are more likely to get an answer rather than if you’d just asked: “what’s your favorite x”. Being straightforward, this type of question triggers an immediate response. It can be widely used by a company in the product development phase, for instance.
So, counting on your Instagram business type, post a question of that type and expect multiple answers right away! Here are a couple of examples:
- Which of these dresses should I wear to my upcoming date? (an influencer)
- Do you prefer coffee with or without milk? (a cafe)
- Does the image look better with the first or the second filter? (a photographer)
Did You Know?
Instagram is an amazing platform to connect, to inspire, to sell, and … educate. Once you want to post a question, remember about the last point. Irrespective of your business type, there are so many opportunities for sharing valuable information. Just a couple of examples to inspire you:
- Facts about the origins or process of your products.
- Definitions of some critical lingo your business uses and your customers should be aware of.
- Tricks to perform better in any sphere.
Your “Did you know” question must show you are an expert in your field. Yet, remember that this type of question is to create that very “ah-ha” moment that’ll boost your engagement. Hence, it mustn’t be always that serious. Share a joke or a hilarious meme, but make certain you don’t cross a line and your followers won’t get offended anyway.
Visual marketing has become popular among all Instagram marketers, as it has proved to really work. In fact, it delivers the kind of results that few brands could ever dream of before creating their Instagram accounts. A single image included in an Instagram update is able to make the post stand out in the timelines of the brand’s followers and increase the brand’s engagement rate. According to the statistics, over 80% of people skim the content online that involves only reading. In the meantime, those posts that have captivating images, get as much as 650% higher engagement. Besides, half a second is enough for a person to form the first impression of the brand and a good image is the best tool for that. So, InstaBF, one of the most remarkable IG and IGTV providers of the market, is going to speak about visual content marketing and provide you with some tips that can improve your brand’s engagement.
What Visual Content Marketing Is
Visual content marketing is the content marketing that is based on visual content. Just like blog posts are written content, images, videos, GIFs and even infographics are all visual. Here are some visual marketing tips that can critically improve your engagement:
If you have several accounts in different social networks, don’t create one all-purpose image for all of them. Remember that every social network uses a different image dimension. Hence, you need to get a new image for every social media that will be bespoke and look great right in the dimensions it is displayed in.
An important part of marketing is CTA as particularly the latter encourages people to take the next action. Visual call-to-action appears to be even more effective than a usual one included in a blog post or a social media update. Hence, actively use CTA in your Instagram images knowing they will work.
Having a consistent style on Instagram is highly important. Due to the latter, people can recognize any visual update you do from the very first glance. An extra accent can be via a frame added to each of your images, or the usage of the same filter for editing every image. The choice is yours, just make sure you are branding yourself through all your visuals.
An Instagram feed composed only of images may seem boring, don’t you think so? Hence, don’t just go posting only pretty pictures, but play with formats – use infographics, videos, memes, GIFs, etc. if you find they will be relevant to your target audience.
The primary purpose of an Instagram image is to catch users’ attention when they scroll down the news feed. Taking this into consideration, it’s worth using bright colors popping out of the page. Anyway, this doesn’t mean you should distract from the cultural nuances and your brand voice. Even if your brand’s Instagram account is filled with black and white pictures, make certain they are remarkable, have depth and catch the eye from the first sight.
As 2018 has changed to 2019, visual content marketing seems to only increase in popularity. And as this social platform isn’t yet fully saturated, there’s still plenty of space for you to show your potential, seek new ways of attracting more customers through our picturesque Instagram images!
It’s a known saying that a good picture is worth a thousand words! If this is true (we don’t even doubt that), then imagine how powerful a popular Instagram image is! Instagram is currently the most rapidly growing famous photo and video sharing platform, which makes it an ideal place to find customers. Knowing that your target audience has gathered in one place, reaching them becomes significantly easier. Surely, it’s possible to attract customers and create brand awareness by setting an account, filling it with quality content, as well as engaging with other users. However, once you determine to take advantage of advertising opportunities, your marketing results are sure to be maximized greatly. Besides, this way you can target a specific audience based on the people’s gender, age, demographics, and other key factors. And if you don’t have any practice in advertising on Gram, InstaBF will gladly provide you with several key nuances of the platform. A good advertisement can be the valuable content that will turn potential customers into real ones. And right now one of the most reputable services providing IG and IGTV comments, likes, views, and followers, is going to present to your attention five keys to scheming an IG ad that is sure to work!
Don’t Showcase the Product, but Tell a Story Instead
If your brand acquires Instagram as a platform to post the equivalent of a brochure, then you are going to lose a lot. Surely there are multiple images of sunsets and salads, yet those picturing people wandering in a museum or skydiving gain a lot more engagement. Therefore, not advertise the product itself, but showcase how it can improve your customer’s life. Make it certain for all viewers that they will benefit a lot once they get your product. For this, create realistic and memorable situations with people using your products. So, as you have guessed, your success in IG advertising starts with remarkable creative!
Concentrate on the Correct Hashtags
Compared to all other social platforms, hashtags play a bigger role on Instagram. This is all because your only way of adding links to your posts is placing it in the “learn more” tab at the bottom of the picture. Therefore, it’s important to think of those keywords that not only describe your products or services the best but also interest your target audience. For instance, in case you are selling jeans, don’t use the simple #jeans hashtag, instead opt for #nightoutjeans used under an image of a stylish guy hitting the town in your jeans.
Contribute to Carousels
Carousel posts are as popular as never before. This grandiose Instagram feature allows users scheme mini-albums of content that can be anything you wish starting from a selection of vacation images and ending with more working variants such as a step-by-step look how your products or services work.
Actively Implement Videos into Ads
Images can drive amazing results, undoubtedly. Yet, videos can double the effect! Short videos can bring a deeper look to what your product is and how great it can feel in the hands of your customers. There are brands that use video ads exclusively in Instagram Stories, while others actively use this format in their feeds. Try both and see which best works for your particular brand.
Make a Creative and Compelling Landing Page
Once you’ve done everything right, you get all the chances your visitors will click on the call-to-action button to learn more about the products they are interested in. What’s next? If taken to your landing page, your visitors must by no means get disappointed. Make certain it is as attractive as your Instagram advertisements.
Nevertheless, nowadays it is possible to make deals right on Instagram, without even leaving the platform. In this case, be certain you provide your customers with a prompt and responsible response.
In our previous post, we started such an important theme for every Instagram business owner, like how to organize a marketing campaign with the involvement of an influencer for these holidays. The primary first three tips, including establishing the goals and plans beforehand, getting creative, and determining the offerings were already revealed. And now, InstaBF, a leading IG and IGTV provider, is going to share with you the other four tips. Ready? Let’s go ahead!
Creating a Set of Guidelines for the Instagram Influencers You’ll Be Partnering With
Holidays are crazy times for both Instagram businesses and influencers, and there is no time for uncertainties. It’s important to set clear guidelines and ensure the partnership between your brand and the Instagram influencer you have chosen gets you the highest returns. For this, create a packet of branding guidelines that includes the necessary hashtags, inspiration from past campaigns and anything else you may find necessary for your influencer to take into account when making promo posts. And don’t forget to include the deadline for your proposals. Only this way the influencer you like will respond to your offer. As we have already mentioned, nearly all influencers, especially mega-influencers, get tons of pitches from various brands and the clearer and more concise yours is, the better for you!
On the other hand, don’t limit your influencer too much, as a professional influencer is experienced in creating content. Balance your packet of directions to guide your influencer and give him/her enough freedom at the same time.
Finding the Best Influencer for Your Brand’s Holiday Campaign
With so many Instagram influencers available today, it becomes so difficult to choose the one who can represent your brand’s holiday offering the best way. And if you can’t make out who is the right fit, we shall help you.
The first thing you need to consider is to find the influencers who are already talking about products or brands similar to yours. For instance, if you are offering holiday thematic lingerie, seek your influencer among those who often pose in lingerie by other brands.
The next aspect to consider is the demographics of the influencer. Make certain you ship goods to the locations the influencer’s most followers are from. And check out the gender and age of those followers.
Collecting and Posting Social Content
Cooperating with an Instagram influencer for the upcoming holidays means not only getting tons of new interesting content related to your brand but also a bunch of user-generated content. Make certain you have kept tabs on all the new posts once they appear on Instagram. Use them on your brand’s Instagram account parallel to the influencer’s posts.
Measuring the Results of Your Influencer Marketing Campaign You Had on These Holidays
So, if you have organized and led your Instagram influencer holiday campaign, it will be important to check how it all performed and what results you achieved. Here are the major performance metrics to use and measure the impact of your marketing campaign:
- Engagement rate involving shares, comments and even likes;
- The brand sentiment that determines how much and how well people have started to talk about your brand;
- Traffic that determines how many new customers have started to visit your account and website;
- The increase in sales overall (during the holiday campaign and for a certain time period after it).
Once all these are settled, create a report and save it for next year. This way you will know how to determine your objectives and budget better for next holidays.
The holidays aren’t very far away, hence you shouldn’t hang around without doing anything. You’d better start planning your Instagram influencer marketing campaign right away to manage right in time!
Undoubtedly, social media influencers are already an inseparable part of promoting a business online. With this powerful marketing “tool” you can introduce your brand from the best side to new audiences and get them into the buying spirit especially during holidays! And in this and the upcoming posts, one of the most popular IG and IGTV providers of the industry InstaBF is going to share some Insta influencer marketing tips for the holiday season.
Establishing Your Goals and Plans Ahead
Have you noticed that holidays especially Christmas, Easter, Cyber Monday, and Black Friday have become synonymous with shopping?! And taking into consideration the fact that numerous people turn to particularity social media for shopping inspiration, it will be wise to make certain your brand is catching the eyes of eager consumers.
On every holiday, every influencer turns to be very busy partnering with multiple brands and promoting their products and services. That’s why you need to hurry and plan your partnership beforehand. For this, make sure you have distinguished the following aspects:
- The goal of your campaign (generate more sales, drive brand awareness, promote a new offer, etc.);
- Your budget (if micro-influencers agree to free gifts, major ones charge real money and the amount differs depending on a number of factors, hence calculate your budget to target the appropriate influencers).
Getting Creative with Your Holiday Campaign
Row of light bulbs
It’s crucial to think outside the box when planning an Instagram influencer marketing campaign for the upcoming holidays. This can be anything that is not a stereotype, not used for millions of times on Instagram. You can discuss the idea with the influencer you are cooperating with, at last they know better what tier followers expect to see from them and can artfully incorporate your product/offer in their posts.
Determining Your Offerings
Now it seems that the time has come to determine what offerings you will make these holidays. Consider the followings:
What products will you promote this holiday?
Even if your brand offers a huge diversity of products, holidays are great for promoting only some of them. These can be your best-selling ones or those related to the event. It will be great to create a gift set, too, and promote it as a gift for the upcoming holidays.
How will you send your promoted products?
Consider and make it clear for your influencers what mailing service you’ll be using, where the products will be shipped from and how long it will take to deliver the goods to your influencers’. These important facts are necessary for Instagram influencers to plan what they should do.
What packages will be used to deliver the goods?
Besides determining what products you will be offering your customers this holiday, it’s also necessary to decide on the appropriate packaging. A professionally created customized packaging will set an immersive brand experience for the influencers you are collaborating with. Besides, they might be planning to unbox your offering live and let thousands and millions of their followers feel the excitement of uncovering a stylish box with lots of useful goods in it!
And finally, add a personalized note into the packaging to create a lasting impression with your Instagram influencers and the huge audience that will be watching the entire process. All these trifle-seeming things will work for your brand, remember!
Stay tuned to get more useful tips!