Creative ideas for posting on Instagram

Creative ideas for posting on Instagram

It is usually simple ideas and emotions that really arouse our empathy, inspire us and make us share the content. Any social media provides the advertisers with unlimited opportunities of creating such content, still there are some peculiarities one should consider to achieve maximum lead generation on this or that social network. First of all, it is very important to understand that Instagram was intended to be a platform for sharing visual content and communication. The more interesting and eye-catching pictures you post, the higher is the involvement of your audience. If you communicate in a friendly manner, the lead generation will be even better. Be sociable and open to cooperation, establish partnerships with popular and themed communities and individuals to improve conversion on Instagram.

Almost anything can be a viral post on Instagram. Share any events from your life and the life of your company, tell everyone about your clients, discuss the latest world news. Here are a few essential tips that can be useful in creation a good promotional campaign with engaging posts.

Useful tips

Don’t be shy. Demonstrate your personal attitude to your business, tell everyone who you are and why are you on Instagram. Do not forget to outline the mission of your business. For example: “Hi everybody, I’m Mary and I sell sweets because I believe that chocolate makes people happy”. No matter what you are doing, the only thing that matters is whether you love it. Your deep affection to your job is the most likable thing on Earth!

Share the knowledge. Being a master of your business is the best way to earn the respect of your clients. Show your followers how your business works. Encourage them to try it themselves and get a new experience. For example: ” This is how we make our cookies. And here is my Granny’s favorite recipe.” Let your followers share their impressions and create a foundation for friendly communication.

Follow the trends. Any reference to the latest events in the world of show business, fashion, art or even politics will provide better coverage of your audience. Celebrities pictured with your products will increase your sales. Is Queen Elizabeth II fond of your biscuits? Your customers should learn about it from your Instagram!

Entertain your audience. Any contests with reposting, quests, and quizzes based on the content of your posts, any interaction with your followers will make your community more popular and more effective.

Communicate with you followers. Provide comprehensive and quick replies, ask questions yourself, make your communication as live as possible. Pay attention to your audience and your audience will pay back with likes and reposts. This will also help you to reveal the advantages of your products in a more natural way.

Take good pictures. You really should. As it is the most reliable way to convert your followers into customers. Provide as detailed and high-quality visual content as possible. A gorgeous picture will tell your customers more than three paragraphs of text or a huge feature list.  Such a post with a link for quick order may bring you more sales than a huge banner on a busy highway.

Unleash your creativity. Look around, keep your eye open for any minor details that can make a good picture on Instagram. The creative approach can make a beautiful and intriguing photo out of the most trivial things around us. Just learn to see beauty in everyday life. Travel around the world or the neighborhood – the only thing that matters is your sense of beauty. Remember that you should catch as many moments and details as possible. This will make your account interesting to follow.

Express yourself – that’s all you gotta do!

Mistakes, which decrease the number of followers on Instagram

Mistakes, which decrease the number of followers on Instagram

1,5 billion likes and comments appear on Instagram every day.

If you want to grow your Instagram audience, read this article and never make rude mistakes like these.

Private account

A private profile is the fastest way to lose followers. Why? Users don’t like to wait until you approve their requests. It can take hours, and the interest of your followers will disappear. Potential followers should instantly see what you offer them. In addition, a private business account is the worst possible idea.

Dull content

If you post dull content it is not surprising that people unfollow you. Profiles with photos of the same type are boring. Don’t confuse it with the same style – it is two different things. Always try to vary and search for creative ways to keep your instagram page interesting.

Too frequent posting

The most optimal frequency of posting is one photo a day. In any way, there is no need to post pictures one after another. You will annoy your followers and then they won’t notice you, literally. Too frequent posting makes your followers lose their interest in your Instagram profile.

Ignoring comments

To build a trustworthy and close relationship with followers, you should attentively read comments and reply to people. Your main goal is to attract and inform followers. Ignoring can lead to unfollowing. Use @ to be sure that you reply to a correct person. Notifications allow to discuss some hot topics.

No hashtags

A profile becomes noticeable when an Instagrammer uses relevant hashtags, which are close to a certain business section. With the help of hashtags users can find exactly what they are interested in. Hashtags are kind of key words. A wonderful idea can be creating your own hashtag and promoting it among followers.

No Bio

In Bio you can put an active link to your site. If you don’t have it, you miss chances to attract clients and followers to the site. Write a brief introduction, describing who you are and what kind of business you run.

No profile picture

People won’t follow a profile with no face. A profile picture is a «visiting card» to the world of your business. That is why it’s important to have a stylish and cool profile picture.

The best time to posting

The best time to posting

Not so far Instagram launched the new system of newsfeed organization. Then now subscribers have the most interesting posts on the top. So, time of making posts has acquired more essential importance. How to choose the best time to get more attention to your profile for getting more likes?


By the way, analytics of different companies are very interested in this topic, it’s a kind of hot issue for them — there are a great number of researches, which were dedicated for it. Let’s see the results. So, according to the scientists, the best time period for posting content on Instagram is 5-6 pm. You also should learn the time of activity of your followers. It would help you to create some kind of statistics diagram and to correct the time of publications.


But the idea of posting in a definite time is contradict the meaning of Instagram in common, which is implied sharing photos and videos at the very moment. So, if you’ve captured something interesting, you should share it immediately without waiting for appropriate time. You can try to post content on different time and see after activity of followers.


As you see, this analytic work takes a good deal of time, it’s rather faster, favorable and more effectively to buy likes and then be smitten with your posts on the top.