The core of scheming a successful marketing tactic is understanding how you can drive traffic from Instagram. In fact, this social network is packed with so many interesting features and useful tools that getting more mobile clicks and conversions won’t be difficult. InstaBF, a leading Instagram and IGTV provider has introduced to you how you can use the platform for promoting your brand many times, yet with new features offered regularly, your strategy should constantly be developed.
So, here are several fresh strategic ways you can use to drive traffic to your brand from Instagram.
Adding Links to IGTV Video Descriptions
IGTV posts, unlike Instagram feed posts, can actually contain clickable links. It’s designed so that to make it possible for viewers to click through the links and obtain products.
According to experienced marketers, videos have a huge impact on consumers’ buying habits. So, if you implement the right video strategy, you can set a deep connection between your brand and your consumers. You don’t have to spend much on this, as simple direct-to-camera tutorials and videos are cheap to create yet feel genuine and authentic. Just remember to add a CTA to encourage your viewers to check the description to the video and click the link.
Posting Actionable and Insightful Instagram Stories
Whether you have a large following or not, Instagram Stories can help you drive a serious amount of traffic. Due to this wonderful feature, brands can connect with their followers on a personal level thus building trust, raising engagement, and consequently increasing brand awareness. For this, you can create Stories with details of your products/services, add CTAs to encourage traffic to your site.
As you know, only those Instagrammers which have more than 10k following can add a link in their Stories. If you don’t fall to this category, direct viewers to the link in your bio with an animated GIF.
Showcasing Top-Converting Stories in Highlights
The only way to expand the life of an Instagram story is by adding it to the Highlights. Accordingly, you should use Instagram Stories Highlights strategically. You’d better prioritize those Stories which are more centered on your products/services and which can drive more conversions than other Stories. So, right at the start of your Highlights, you can keep one devoted to shopping at your online store.
Investing in Instagram Advertisements
Perhaps the fastest way of driving more traffic from IG is by creating advertisements. Once you implement the right strategy, reaching more people through ads will be much easier. So that your Insta ads are maximally successful, choose one end goal and strive to get it since it will help you to define the budget, your target audience, creative requirements, etc. For instance, in case your goal is to drive more traffic to your site, a strong CTA encouraging clicks is what you need to create.
It’s also important to find out particularly what type of content better converts to sales. For this, always track the iterating and performance of every ad you create.
Developing our previous post about using Instagram as a marketing tool for your brand, we are ready to share with you several other tips, too. InstaBF, a remarkable Instagram and IGTV provider, is always there to help you make the most out of this social media platform. And now, let’s get down to work:
Despite being a highly visual platform, you can’t be a success here only on images. Captions must be paid special attention to. Just like your brand look is of great importance, so is your brand voice. The latter must be consistent across all the posts you make on Instagram. Although you are allowed to write captions as long as up to 2, 200 characters, the first two lines are determinant. First, only the two lines appear in the feed. And next, Instagrammers tend to scroll through posts quickly without resting long on captions. However, if you manage to tell the important information about the post in these two lines.
The Right Hashtags
Hashtags can increase a brand’s visibility and discoverability. Generally, every post can have up to 30 hashtags though you don’t have to use all them. From five to nine hashtags per post will be enough. All of them should be relevant, specific to the brand niche, and not encourage like- or follow-swapping.
To receive a high level of engagement you should show it yourself, too. For this, do never ignore comments left on your feed, seek for popular accounts in your niche and get engaged in conversations. When tagged by someone, don’t lose your chance of re-sharing their post in your Story.
Stories form the key of a well-schemed Instagram marketing strategy. Not making use of them is unforgivable. Remember that people expect an Instagram story to be raw and less curated than ordinary feed posts. Stories are capable of building relationships between brands and their target audience. Using this feature remember to get interactive, be consistent, use a CTA and tell a story.
The Shopping feature is available only for business profiles. Thanks to it, you can sell products right from the application (both posts and Stories). For brands, this feature is very useful since Instagram doesn’t permit linking from ordinary posts.
Depending on your brand’s industry, the best time for posting may drastically differ. Additionally, keep track of the latest surveys as they will show you when your target followers are the most active. For instance, for food and beverage brands the best time to post is around midnight on Fridays, while media and engagement accounts should be more active on Tuesdays and Thursdays from 12 p.m. to 3 p.m.
Use Ads to Expand Your Audience
Running an Instagram advertisement is the shortest and most effective way of getting your content in front of a new audience. To run a successful ad campaign, pay close attention to the demographics, location, behaviors, and interests of your target audience.
An Instagram marketing campaign is never perfect and there is always some room to develop. And the best way is learning from your previous steps (both failures and successes). You can find the necessary information on Instagram Insights. Adhering to this, you will improve your results.
During recent years, the number of brands that incorporate Instagram into their marketing strategy has significantly increased. And this is no wonder since over a billion active users use Instagram monthly. Moreover, this social media platform has around 850 million advertising audience. To take the most out of this network for your business, InstaBF, a leading IG and IGTV provider, will share several most important and handy tips with our faithful customers.
Turn to a Business Profile
The first step, which is sure to be obvious, is turning to a business account. In case you don’t know yet, a business profile gives you access to Instagram insights, ads, shopping, as well as contact info and a CTA on the profile.
It’s also worth considering a creator account just in case you are an artist, public figure or content producer. Otherwise, a business account is where it’s all at.
Precise View of Your Goals
To use Instagram as a marketing tool, it’s crucial to have a clear image of what you are going to build. It is brand awareness, new leads, or growth of sales? Or perhaps you plan to establish your brands as a leader of the industry? So, determine where you want your Instagram strategy to take you and you will appear there (look for more details on this point in our previous posts).
Define the Audience
If you devote some time on preliminary research, you will figure it out who is your best target audience. This will be also handy when selecting the targeting options of advertisements. Take the following facts into consideration:
- The most active users of this social network are young people between 18 and 29.
- The largest Instagram market in the US.
- Urban residents are significantly more active on Instagram than suburban ones.
Your bio is your visiting card on Instagram. Therefore, in as few as in 150 characters, you must convey your business’s personality, convey people that following you will be beneficial for them, and make a great first impression. Other fields must be used wisely, too including your name and username, website, category of your business, contact information, and a CTA button.
The Right Profile Image
As a rule, an Instagram brand chooses its logo as a profile photo. This way they can provide credibility and help visitors easily recognize your brand on social media. When choosing one remember that it will be cropped to a circle, hence make sure the most important part is seen (it’s also possible to zoom the image).
Only Compelling Content
Instagram is based on the visual concept. Accordingly, whatever you post must be visually compelling. This doesn’t mean you have to get professional equipment for photography (though this would be great). Taking sharp, well lit and composed, and focused images will be enough. Additionally, make sure every image you post can get viewers excited or tell them a small story. Great ideas are behind-the-scene images, text-based photos or quotes, UGC images, videos, etc.
Create a Branded “Look”
After establishing your branded content type, it’s time to create a branded look. Remember that colors and the Instagram aesthetics you set have a great impact on not only brand recognition but also on customers’ buying decisions.
It’s important to set such an Inst look that will be consistent across all the posts and help users recognize the content in their feeds. Among the most identifiable brand looks is that of mr.pokee – an Instagram account all images of which have a consistent look, color scheme and feel.
Instagram is always at a quick pace. You hardly manage to get used to one trend when another one starts booming on Insta. Yea Babe, this is Instagram! To always remain on top, there are some useful tips and InstaBF is ready to share them right away. In one of our previous posts, we spoke about great recommendations on how you can create timeless trendy posts to boost your brand on Instagram. Today we’re going to continue this theme and finish our tips. So, let’s get it started:
Posts Around Favorites
People speak about what they love and this is actual on Instagram, too. After making some research about your target audience, you will find out what to post to engage them. Their interests may refer to flavors, holidays, childhood memories, sports clothes, etc. And you can talk about your business from your followers’ interests. A great example was shown by Starbucks again. The brand doesn’t offer fruits and vegetables to its customers living healthy. Instead, it suggests purchasing healthy smoothies.
Behind the Screen
Running a business means engaging in different happenings from testing new products to watching customer experiences. Irrespective of your business type, there’s sure to be behind the screen content of your work process, employees, or those events you organize. All these sources make great BTS content to share on Instagram. You can show your followers a scene footage of building up an event or a product. Or you can “steal” a photo of your employees while they are working. The key here is to make the post as natural and honest as possible. Authenticity is what Instagram users value the most when it comes to BTS content.
Insta Advertisements Your Customers Like
According to the recent studies, more than 65% of people on Instagram want to engage with those posts which are enriched with colored visuals. This refers to paid advertisements, too. Hence, whenever you are working on advertising solutions, it’s not only the target audience that you should consider but also the graphic you use. Avoid shabby visuals that don’t make your brand stand out. Instead, select those which emphasize your brand’s advantages and make it more appealing to people’s eyes.
Afterward, only relevant CTA should be used. You needn’t add a call to action in your every post. Choose those posts which you would like to people to interact and have conversations around.
And Again Hashtags
Hashtags remain the most popular tagging means for both Instagram individuals and businesses. Hashtags make a post more visible for people in trending circles. So, one of your tasks when planning to make an Instagram post is to make research on relevant trendy hashtags. The hashtags must be included in the posts via keywords.
Contests and Giveaways
A man loves competing and getting rewarded even more. Hence, contests and giveaways must be inseparable from your Instagram strategy. Offer your followers a giveaway for posting original photos while tagging your business. Nowadays, almost all brands organize contests to boost their awareness and nearly all of them are a great success.
These were only a few marketing ideas which are timeless actual. Once you have run out of ideas what to post, use these tips to get inspired.
If you look at Google’s search results, you will see over 3000 monthly searches of the “What to post on Instagram” kind. The growth of social media channels leads to the increase of people’s requirements, hence not all platforms “survive” in this harsh competition. Instagram however, has proven to stand the test of time and fashion. Actually, it’s currently the fastest-growing social channel out there in the network. It has also become a major platform for growing a business. Instagram allows to promote a brand, reach a broader audience, boost sales and increase the revenue at last. However, for bringing all this to life, it’s important to be highly engaging. And if you have faced the same problem related to content creating as thousands of other people, you are welcome to InstaBF, a popular IG and IGTV provider. We are going to share some truly effective content marketing tactics to use and shine on Instagram! Be certain, the following working tips will help you grab users’ attention.
Photos/Videos of High Quality
This social media channel has always been all about visual impression. For companies, the creative representation of a brand is a must. Only by posting visually appealing content consistently, you can keep your audience engaged. If you fail once, another brand may attract your followers and you will lose them. But using images and videos of high quality will make your post go a long way and reach new audiences. Ideally, an Instagram image must have at least 1080 px and aspect ration 1.91:1 and 4:5. Videos, meanwhile, must have a resolution of 1920 x 1080 at least. And remember that Instagram crops all images to squares before posting them. Hence, when posting, make sure your images will still be visually pleasing when cropped.
Make Everything Creatively
Instagram is first of all for connecting with the target audience and not hard selling them your products. You should use this platform to compel them to follow your brand. According to the statistics, over 50% of users on Instagram use this social media channel to research products. Moreover, a user’s brand engagement on Insta is 10 times more than in any other platform. So, with this said, you need to be utmost creative in whatever you do on Instagram! And don’t forget about shoppable images – tag your products so that your followers can learn more information about them.
Tutorials and Demonstrations
As researches show, people are fond of how-to videos. Why not incorporate them into your Instagram marketing strategy then? Such content is a fantastic way to capture people’s attention, share info about your brand and increase user engagement.
If you receive multiple questions in the “how-to” format, you can answer all of them in several videos. Tutorial posts significantly improve customers’ experience and draw them to use your products.
Capture Various Moods
To combine quality and creative images in one, you can post moody pictures. Capture various moments from your customers or employees to both engage your audience and reveal your brand values. One of the most successful examples of this strategy belongs to Starbucks. When the brand launched a new drink it was about Easter. In marketing purposes, the company had some employees dress like a bunny. It was a small on-the-spot fun that captured the high mood around the product while increasing post engagement and traffic.