Instagram is used by all celebrities and people who just want gaining more popularity. Here we will tell you about 19 ways of attracting fans through this popular platform.
They let you describing your photo or picture. Hashtags are a few words related to your image or brand.
The writing of hashtags should be approached with humor and imagination, but avoid unrelated to your creativity themes.
Use cool headers
Headers are no less important than hashtags. Your goal is to write a funny witty headline, understandable to all subscribers.
Follow hashtags of competitors
Yes, you hate them, but they can greatly help at the initial stage. After all, if you cannot defeat them, you just have to join them.
Diversify your Instagram
Spread photos from concerts, sessions, parties and all that makes up your life.
Post awesome content
Make sure that you post exactly those images that will be of interest to readers. Take bright, colorful photos and learn using filters.
Buy likes and followers
More likes and followers you have – the faster your popularity is growing. Get high quality followers at InstaBF.
Combine your posts and export them to other social networks
The most remarkable feature of Instagram is the ability to post your photos at once on Facebook and Twitter: this is a good time-saving!
Link to your site on Instagram
If you want the fans to focus on music, you need to bring them to your site. To do this, just add a link to the site in your profile in Instagram.
Complete the profile
The description should be short and simple: your fans must get a desire to know more about you and visit your site.
Sing for your fans
Instagram allows you to upload short videos, so why not take advantage of this? Do also something that can emphasize your talent.
Become a blogger
A video blog with a tour is a great way to attract an audience, because most fans will never get on tour or on stage. Take short notes off the road.
Come up to business with humor
Share with fans funny videos and photos. It is a good idea to build a long-term contact with the public.
Look for your fans
In Instagram you can search by people and tags. Subscribe to anything that draws your attention.
Make more comments
When you find your potential fans, it’s time to start interacting with them. Fame is not just a performance on the stage. Comment on the fans so they can feel your personal presence.
Communicate with subscribers and fans
Interaction is the key to creating super-fans. Make them feel special. Comment on a few photos of your subscribers every day.
Take photos with your fans
Then publish the pictures in Instagram and do not forget to mark on them fans.
Often fans send their idols photos, drawings, videos, suggestions and thanks. You can make a real work of art from all of this stuff!
Use the photo from Instagram on your website
You can use Instagram widgets to add photos on your website, it really attracts attention.
Of course, this is not all that can be done at Instagram. But these 19 things are your “musts” to be done to gain popularity.
In this article, we would like to provide a few more tips on Instagram promotion for online business. You can find the first part of the article here.
Use Proper Hashtags
Choosing a proper hashtag is essential for a successful campaign. It is not difficult – almost anyone will be able to do it. First of all, write out the keywords connected with your industry and products (the larger is the list the better will be the results) and check the popularity of the hashtags by searching them on the Instagram homepage.
For example, if we search for a “coffee machine”, we will get 81 thousand results. The top 9 posts (most liked ones) will be shown, and each of them will have a list of additional hashtags. These hashtags can also be used in your campaign. Use the real likes purchased from InstaBF to boost the position of your post and to promote your hashtag.
You should choose the words for hashtags carefully – avoid using plain words like “love”, “sports”, “cosmetics”, etc. Try to use the location markers of your business by adding a certain combination of letters, for example, state or country code (NYC, UK, LA). This helps to cover the target audience more precisely.
Note that the number of hashtags for a post should not exceed 30 and the account publishing such a post should be publicly accessible, otherwise, it will not be shown in search results. Hashtags may become outdated so do not forget to check the relevance of your hashtags at least once a month.
Do not forget about the analytics – there is a number of great tools providing full information about the most active followers of your community, the most effective posts, etc.
Study Positive Experience of Your Rivals
It is a great way to define the most crucial things that are required for successful promotion. So, if you have a sports clothing boutique, check the accounts of the most popular brands like Nike or Adidas. Or check the Apple account if you are dealing with electronics and hi-tech products.
Your direct competitors’ account may be a great source of popular and effective hashtags, contests and promotions. Scout for content, check their comment handling techniques. Use the knowledge to build an effective promotional campaign.
The Instagram blog also offers some posts about successful business promotion. SpearmintLove is a great example – it used to be a community of young mothers and rather quickly the administrators managed to convert it into an online store of baby clothing.
Thoughtful use of these techniques in combination with great content and real likes from InstaBF will help you to achieve great results and build up a successful promotional campaign. We will be glad to provide more useful tips. Stay tuned!
The proper use of Instagram makes it a perfect tool for business promotion and sales increase. The current number of active Instagram advertisers exceeds 1 million. According to the official statistics, about 80% of Instagram users are followers of this or that brand or company.
Still, there are some things you should keep in mind to turn your Instagram account into a great sales channel. We will highlight a few techniques increasing the conversion of your followers into customers.
Create Catchy Content And Get More Likes From Your Followers
Almost any Instagram user has to face mass-following: lots of commercial accounts are adding you to friend list and all these accounts are clones of each other. The content is boring, dull, and often dumb. Tons of cheap, copy-pasted posts become irritating and make people block the brand account. Such promotion also has quite a negative influence on the reputation of the company.
So, your task is to create really great, almost unforgettable content.
It is not a rocket science actually – use high-quality, original, and catchy images. This is the only way to get likes, followers, and, in the end, increase your sales.
Well, it often happens that your products are not too visually exciting (or, probably, you have lots of similar products in your catalog). That’s not a problem! Post some amusing insider facts, funny stories about your colleagues and your daily routine, share some knowledge about your profession and your business. Share the content with your friends, colleagues, and family for testing purposes – would they follow such an account? Sure, you can purchase likes, followers, and views for your account, still, you should keep in mind that it is only a part of promotion strategy that will help you to warm-up your target audience. Buying a reasonable number of likes for this or that post may help you to demonstrate that your community is lively and active and creates a positive image for the newcomers. A large number of followers in your community can also assure you more new leads and creates the impression of a highly credible brand/company.
Communicate with Your Followers
There are hundreds of techniques to draw and retain your customers’ attention. Launch a contest and encourage your followers to make the craziest photos/videos with your products (bikes or skateboards), let them share their positive user experiences (tools, cars), thoughts of creative use of the products purchased from you (musical instruments, artistic goods), their favorite recipes (food) or just leave a comment about your product. Do not forget to provide a good gift! Buy likes to promote the most spectacular posts, boost the hype and promote your brand hashtag.
Instagram allows the creation of detailed product reviews (with the addition of photo reports and videos). The main idea is to make your followers create such type of content for you. Buying views for preferable video demonstrations of your product will promote the most active participants of your community and make them even more loyal to your brand. In this case, the content is provided by your customers and you should only advertise it.
Do not forget about flashmobs – it is a great way to promote your hashtag. For example, Nike used famous “Just do it!” slogan as a hashtag for the flashmob encouraging their followers to share the photos and videos. The result was astonishing – 11 million people participated in it. Getting real likes and comments for the most interesting posts with you hashtag may kick-start such a campaign.
It is usually simple ideas and emotions that really arouse our empathy, inspire us and make us share the content. Any social media provides the advertisers with unlimited opportunities of creating such content, still there are some peculiarities one should consider to achieve maximum lead generation on this or that social network. First of all, it is very important to understand that Instagram was intended to be a platform for sharing visual content and communication. The more interesting and eye-catching pictures you post, the higher is the involvement of your audience. If you communicate in a friendly manner, the lead generation will be even better. Be sociable and open to cooperation, establish partnerships with popular and themed communities and individuals to improve conversion on Instagram.
Almost anything can be a viral post on Instagram. Share any events from your life and the life of your company, tell everyone about your clients, discuss the latest world news. Here are a few essential tips that can be useful in creation a good promotional campaign with engaging posts.
Don’t be shy. Demonstrate your personal attitude to your business, tell everyone who you are and why are you on Instagram. Do not forget to outline the mission of your business. For example: “Hi everybody, I’m Mary and I sell sweets because I believe that chocolate makes people happy”. No matter what you are doing, the only thing that matters is whether you love it. Your deep affection to your job is the most likable thing on Earth!
Share the knowledge. Being a master of your business is the best way to earn the respect of your clients. Show your followers how your business works. Encourage them to try it themselves and get a new experience. For example: ” This is how we make our cookies. And here is my Granny’s favorite recipe.” Let your followers share their impressions and create a foundation for friendly communication.
Follow the trends. Any reference to the latest events in the world of show business, fashion, art or even politics will provide better coverage of your audience. Celebrities pictured with your products will increase your sales. Is Queen Elizabeth II fond of your biscuits? Your customers should learn about it from your Instagram!
Entertain your audience. Any contests with reposting, quests, and quizzes based on the content of your posts, any interaction with your followers will make your community more popular and more effective.
Communicate with you followers. Provide comprehensive and quick replies, ask questions yourself, make your communication as live as possible. Pay attention to your audience and your audience will pay back with likes and reposts. This will also help you to reveal the advantages of your products in a more natural way.
Take good pictures. You really should. As it is the most reliable way to convert your followers into customers. Provide as detailed and high-quality visual content as possible. A gorgeous picture will tell your customers more than three paragraphs of text or a huge feature list. Such a post with a link for quick order may bring you more sales than a huge banner on a busy highway.
Unleash your creativity. Look around, keep your eye open for any minor details that can make a good picture on Instagram. The creative approach can make a beautiful and intriguing photo out of the most trivial things around us. Just learn to see beauty in everyday life. Travel around the world or the neighborhood – the only thing that matters is your sense of beauty. Remember that you should catch as many moments and details as possible. This will make your account interesting to follow.
Express yourself – that’s all you gotta do!
1,5 billion likes and comments appear on Instagram every day.
If you want to grow your Instagram audience, read this article and never make rude mistakes like these.
A private profile is the fastest way to lose followers. Why? Users don’t like to wait until you approve their requests. It can take hours, and the interest of your followers will disappear. Potential followers should instantly see what you offer them. In addition, a private business account is the worst possible idea.
If you post dull content it is not surprising that people unfollow you. Profiles with photos of the same type are boring. Don’t confuse it with the same style – it is two different things. Always try to vary and search for creative ways to keep your instagram page interesting.
Too frequent posting
The most optimal frequency of posting is one photo a day. In any way, there is no need to post pictures one after another. You will annoy your followers and then they won’t notice you, literally. Too frequent posting makes your followers lose their interest in your Instagram profile.
To build a trustworthy and close relationship with followers, you should attentively read comments and reply to people. Your main goal is to attract and inform followers. Ignoring can lead to unfollowing. Use @ to be sure that you reply to a correct person. Notifications allow to discuss some hot topics.
A profile becomes noticeable when an Instagrammer uses relevant hashtags, which are close to a certain business section. With the help of hashtags users can find exactly what they are interested in. Hashtags are kind of key words. A wonderful idea can be creating your own hashtag and promoting it among followers.
In Bio you can put an active link to your site. If you don’t have it, you miss chances to attract clients and followers to the site. Write a brief introduction, describing who you are and what kind of business you run.
No profile picture
People won’t follow a profile with no face. A profile picture is a «visiting card» to the world of your business. That is why it’s important to have a stylish and cool profile picture.