Instagram has all the rights to be considered as one of the largest and most influential communities in the world with over four hundred million active users daily! More than half of these people follow their favorite brands on this platform and around 40% of them make their research through Insta. Consequently, if a brand is in a search of a growing young audience, investing some efforts in promoting their products through this social network is a fantastic idea! However, before posting, it’s crucial to make sure the advertisement is worth the attention of your audience. A good ad is composed of two elements – inspiration and information. The former is to attract people to stop and look at the post, while the latter is to drive them to undertake further actions (click on the active link).
And now, InstaBF is going to reveal seven clues toward successful Instagram advertising!
The first rule in creating a worthy Insta advertisement is showcasing real-life situations, or real people/objects that ordinary people can relate to.
Did you know that the human eye is tended to be especially drawn toward the third part of an image? Making use of this, it’s wise to break your advertisement image into nine parts so that the most important parts fall in the intersection.
You are free to try any other idea that comes to your mind. Just be creative and watch what results you get by implementing this or that idea.
2. The Focal Point
No one pays attention to an ad-image more than a couple of seconds. Therefore, avoid intricate images giving your preference to simple ones, instead. An advertisement image should guide the audience on only one or two points within a few seconds. It’s also recommended to advertise only one product/service in one image. If there is text to be typed, make sure it compliments the image. Adhere to at least two font types for all your ad images.
3. Intimate Perspective
To make the advertisement image create a somewhat intimate atmosphere, it’s worth implementing a perspective that can visually place the viewer in the appropriate setting. This way your audience will have an idea how they will feel when using your products.
This type of ad-images can be emphasized with encouraging messaging written in contrast color.
4. No Aggressive Logos
Another advice by instaBF is avoiding placing logos on ads aggressively. By no means, your logo should overshadow the content of the image. If you can’t determine how to insert your brand logo organically into your advertisement, why won’t you make use of free design applications?!
5. Powerful Color and Contrast
Do never doubt the power of color and contrast when the matter refers advertisements on Instagram! From time to time, a mere bright colored background and contrasting fonts are enough to drive attention! Anyway, it’s important to pick the right font type here. For instance, if your color is too bright, you’d better pick up Generic or Bebas font types to maintain the strong voice of your ad message.
Consistency is everything when the matter concerns Instagram! On social media, keeping the style of your advertisements consistent is a must. Make sure your paid and organic ads do not differ drastically. They should have the same aesthetic so that customers can’t tell apart. Use the same colors, filters, compositions, font types, etc.
7. Concise Text
Sure you know that Instagram is mostly based on images while captions are left for placing the text you need. But when the matter concerns advertising, we simply can’t get along without some text. Therefore, it will be great to emphasize the particular idea you want to render right through the images. Just keep the text as brief as possible (no way more than 20% of the image).
Taking into consideration all these clues, your Instagram advertisements are sure to attract an audience and drive traffic even if you are new in this sphere. With the variety of tools available today, it’s much easier to create new, strikingly attractive and informative ads-images. Do never post the same image twice, otherwise, your audience will soon get bored.
Besides all these recommendations, InstaBF is glad to present to you its special packages. We have formed grandiose packs of Instagram likes, comments, and followers to meet all our clients’ requirements. Go to the homepage for more information. Dealing with InstaBF is safe, reliable and affordable.
Have you been thinking about promoting your business on Instagram yet are afraid of the myths spread? But don’t you think that they can all be simple rumors not worth a penny?! InstaBF will now debunk all the widespread myths about using Instagram platform for marketing purposes so that you can confidently build your brand here.
Myth #1: Being an Expert Photographer is a Must
Obviously, Instagram is a visual marketing arena and quality photos/videos play a decisive role. However, this does not mean you have to be a professional photographer to take wonderful images. If you can afford to outsource the creation of your content, then do it. Yet, you can achieve impressive results yourself by devoting some time and energy. Implement some affordable editing applications. They will add style and tone to your images. And whenever you feel like running low, make use of some stunning stock photo websites. They will help you supplement your Instagram feed from time to time.
Myth #2: Instagram is Time-Consuming
Another myth that has probably reached you is that Instagram implies consistent posting and it’s time-consuming. Perhaps you have also heard that it takes years to get a large following. Both points are false as long as you act wisely. Surely consistency is the key toward success in Instagram, yet it won’t take you more time than you can devote. You do have to show some effort on your part, yet working out a good strategy, you can minimize the time needed. There are also special tools that will help you plan out a week’s worth of content (images, videos, stories, etc.) only in about half an hour. This way you will be able to keep a consistent presence on Instagram for your followers and provide them with fresh content every day by not having to spend long hours. This, in its turn, will attract more and more followers.
On the other hand, there is a good offer by InstaBF to drastically grow the number of your followers without causing any doubt among already existing ones. Order the pack of likes, comments, views, and followers, that you believe can help your profile stand out. All the profiles are real looking and 100% safe!
Myth #3: Making Sales and Capturing Leads is Impossible
Despite the only one clickable link in the profile, there are still other ways of using Instagram for driving traffic and selling goods. First, make sure your captions are action-oriented. This way your followers will be attracted to click on the URL stated in your bio. There are also special features (Linkin.bio, for instance) that will help to make your bio’s link a shoppable feed. By clicking on that link, a follower is taken to the landing page with your all feeds and posts displayed as clickable images. And once one clicks on one of them, he is immediately redirected to your brand website or any other URL you need.
Myth #4: Picking up a Strategy Is not Mandatory
As we all remember, Instagram was set as a social media that documented the everyday life of its users. However, the moment brands and companies realized that Instagram is a perfect platform to directly communicate with their target audience, obtaining a strategy became more sensible. Acquiring a keen plan for actions, you can make your everyday posts via stories look casual yet, at the same time, achieve your marketing goals.
Instagram comments are the only two-way interaction means. And they can definitely be very powerful if shown the right approach. And here, on InstaBF’s blog, we are going to reveal all the essential points in making truly effective posts so that one can’t but leave a heart-warming comment! Undoubtedly, InstaBF can assist you greatly by providing as many comments as you need. Just place an order, make the affordable payment and watch a rush of comments to your posts by real users! InstaBF also offers likes, views, and followers. The best conditions are waiting for you right here and right now.
Holding Instagram Contest or Giveaway
A contest or a giveaway is a sure way to gaining a ton of comments. Moreover, this way you can even control the number of comments flowing to your post. The field is wide and there are plenty of contest rules you can use.
Making Too Cute Posts
Really cute posts are hard not to comment. These can be expressed via little babies, adorable pets, or even lovely toys. As a rule, cute posts are made by shops and companies selling goods related to any of the mentioned objects.
Giving a double-whammy question is likely to cause a long discussion with multiple comments even by unknown users. This is also a way to attract new followers. If you ask a question that leads your followers to tell about their friends and tag them, they are most likely to soon join the debate.
A Time for Frankness
If you are an Instagram influencer, who really enjoy sharing their practice and thoughts with followers, why not question your followers why they keep on reading and liking your posts?! Not only will you learn what to post to get your followers’ appreciation later (though we are sure you already know it well), but you will also get a pile of comments!
Show Your Vulnerability
Beyond any words, one of the most difficult things is showing your vulnerability. But believe, Instagram is the platform where you can get sincere and supporting comments by people you haven’t even ever faced. Knowing people are not indifferent toward someone’s misfortune, inspires hope for better future. So, don’t be shy or restrained to speak about your loss or pain.
Post About Wonders You Have Witnessed
Do you admire this miraculous world? Then share what you have just discovered and ask your followers how they feel about it. If you do it right, you will make your followers leave warm-hearted comments and even tag their friends.
Expose Your Remarkable Talent
If you feel you have a unique talent (well, maybe not so unique), Instagram is the perfect platform to expose it. This can be applying makeup, playing guitar, drawing, designing your own clothes, etc. Here it’s crucial to choose the right format for your post, and it’s better to opt for videos. Believe us, your followers are going to leave compliments and ask tons of questions!
Ask Your Followers to Tag Friends Who Might Identify with Your Post or Aspire It
To engage a broader audience and get more comments on Instagram, you should occasionally make posts asking to tag friends who might be interested in the post. Take such themes as a brief recipe (better video tutorial) of a desert or a quick cake, striking jewelry or a wedding gown. Think broadly and you will succeed!
Have you been struggling to increase your Instagram account engagement spending months and years on it, yet haven’t made out what works for you and what not? Perhaps it’s time to run an Instagram audit. Surely, this is not the funniest thing to spend time on, yet if your aim is to achieve success on Instagram, it’s definitely where you should start your work from.
InstaBF is going to provide you with authentic and useful steps to undertake when auditing your account right now. But before that, let us remind you we are the service you can always rely on whenever a new “portion” of likes, views, comments or even followers are needed. Be aware that all the accounts we utilize belong to real users with active engagement on Instagram. What concerns the prices set, you’ll definitely be pleasantly surprised.
Key Performance Indicator
The important thing to check out before passing to actions is revisiting the Key Performance Indicator and goals when you first set your account. Did you plan to increase your sales through Insta adds? Or perhaps you just needed to enlarge your brand awareness? In any case, make sure you have set one (well, at least not too many) attainable and specific goal your Instagram account should complete.
Know Your Audience
The next step is checking out your knowledge in your audience. Do you know who your followers are? Which of your posts do they like the most? At what time are they usually online? Who do they follow besides you? Find answers to all these questions to reveal how well you are aware of your audience.
Personal to Business
Did you know that Instagram provides more opportunities to business profiles as compared with personal ones? These users have an access to different advertising opportunities and analytics. Consequently, remember that business is the way to go and turn your profile from Personal to Business, from Private to Public.
Check your Bios
The first impression on Instagram users is made with bios. Surely, your feed is also important, but make sure your bio is decently completed. Check out the following points:
- name (your and your company’s full name)
Build a Brand
Consistency is the next point you need to check out. Check, whether you have developed a unique style and have adhered to it in your photos and content. This will make your brand recognizable. The same refers to times of your posts. It’s really crucial to find the golden middle neither to annoy your followers nor to make them forget you.
Your Social Media Content
Another point that strongly needs auditing is the content you post. The way toward success here is mixing photos, carousel posts, and videos, as well as adding a spice to them with relevant hashtags and geolocations. Moreover, don’t forget to comment and like other brands’ posts to send an algorithm to Instagram that your profile is active.
Do you drive engagement? The next step of your Instagram audit is aimed to reveal this. Having multiple followers means nothing unless they interact with what you post. And there are several points that may lead to low ER:
- Content not relevant to audience
- Poor content
- Lack of promotion
To make a productive Instagram audit, make sure you have checked all the steps mentioned above. And don’t ever get upset, just develop a strategy and stick to it!
Undoubtedly, the best results in everything are achieved with practice. Yet, watching those who have already attained what you crave for can also be of a great benefit. This refers to perhaps all spheres and the social network Instagram is not an exception. Closely observing most successful Instagram accounts with endless engagement and massive followers that can be effortlessly converted from fans to real customers, you will find out five foundational aspects that can impressively assist in building a reputation in Instagram. And right now, InstaBF is going to share these authentic characteristics with you. But prior to this, let us introduce you our special offer. InstaBF is the company, that can increase the number of your followers as high as you may wish! We provide Instagram accounts with likes, comments, views, and real followers. And all this is provided on an affordable basis. Order a new portion of likes now and get assured of it yourself.
Consistency of Posting
Beyond any consideration, the first aspect in increasing the number of followers on a daily basis, create firm relationships with your audience, as well as obtain the highest engagement rate, consistent posting is crucial. However, the number of posts to make on a daily basis differs depending on the audience, as well as your niche. For instance, one post per day will be great to leave your audience satisfied yet not bored. It’s also important to mind the time of your posts. Making them around the same time when your audience is most active will bring better engagement. It’s recommended to use applications for scheduling your posts.
Quality Images Only
Unlike Facebook and other social networks, Instagram is all about imagery! And that’s why all users are most fond of this platform. Therefore, it’s natural that high-quality images are to be posted here only. Make sure all images are of the same design and coincide in their themes. There is absolutely no need to hire a photographer for all your images. Using highlights and applications may be of a great help to you. Post crisp, eye-catching and audience-attractive images.
Use Personal Captions
Certainly, all successful Instagram users are well aware of the need to write personal captions. It’s really important to infuse some of your personality into your captions. This way your audience will feel closer to you. Give this a try and watch a flaw of comments on your account.
Get to Know Your Audience
As you can see from the most popular Instagram accounts, those who spend some time on getting to know their fans better, eventually have more truthful followers. And it’s mandatory to attract directly your target audience, the people who will benefit from your posts or offers. Believe, by figuring out your target audience and spending time on engaging them will result in the impressive increase of your followers and your account engagement.
Carry Out a Strategy
A certain adopted strategy or its absolute lack may result in your account engagement level as well. Agree, that the best accounts on this mighty social network have adopted a unique strategy and stick to it. These users research the most appropriate hashtags, consider the best time for posts, use encouraging CTA, get creative bios, etc. All these purpose-driven actions together serve as the clue toward turning your Instagram account into a more successful and organized one.