In our previous post, we started such an important theme for every Instagram business owner, like how to organize a marketing campaign with the involvement of an influencer for these holidays. The primary first three tips, including establishing the goals and plans beforehand, getting creative, and determining the offerings were already revealed. And now, InstaBF, a leading IG and IGTV provider, is going to share with you the other four tips. Ready? Let’s go ahead!
Creating a Set of Guidelines for the Instagram Influencers You’ll Be Partnering With
Holidays are crazy times for both Instagram businesses and influencers, and there is no time for uncertainties. It’s important to set clear guidelines and ensure the partnership between your brand and the Instagram influencer you have chosen gets you the highest returns. For this, create a packet of branding guidelines that includes the necessary hashtags, inspiration from past campaigns and anything else you may find necessary for your influencer to take into account when making promo posts. And don’t forget to include the deadline for your proposals. Only this way the influencer you like will respond to your offer. As we have already mentioned, nearly all influencers, especially mega-influencers, get tons of pitches from various brands and the clearer and more concise yours is, the better for you!
On the other hand, don’t limit your influencer too much, as a professional influencer is experienced in creating content. Balance your packet of directions to guide your influencer and give him/her enough freedom at the same time.
Finding the Best Influencer for Your Brand’s Holiday Campaign
With so many Instagram influencers available today, it becomes so difficult to choose the one who can represent your brand’s holiday offering the best way. And if you can’t make out who is the right fit, we shall help you.
The first thing you need to consider is to find the influencers who are already talking about products or brands similar to yours. For instance, if you are offering holiday thematic lingerie, seek your influencer among those who often pose in lingerie by other brands.
The next aspect to consider is the demographics of the influencer. Make certain you ship goods to the locations the influencer’s most followers are from. And check out the gender and age of those followers.
Collecting and Posting Social Content
Cooperating with an Instagram influencer for the upcoming holidays means not only getting tons of new interesting content related to your brand but also a bunch of user-generated content. Make certain you have kept tabs on all the new posts once they appear on Instagram. Use them on your brand’s Instagram account parallel to the influencer’s posts.
Measuring the Results of Your Influencer Marketing Campaign You Had on These Holidays
So, if you have organized and led your Instagram influencer holiday campaign, it will be important to check how it all performed and what results you achieved. Here are the major performance metrics to use and measure the impact of your marketing campaign:
- Engagement rate involving shares, comments and even likes;
- The brand sentiment that determines how much and how well people have started to talk about your brand;
- Traffic that determines how many new customers have started to visit your account and website;
- The increase in sales overall (during the holiday campaign and for a certain time period after it).
Once all these are settled, create a report and save it for next year. This way you will know how to determine your objectives and budget better for next holidays.
The holidays aren’t very far away, hence you shouldn’t hang around without doing anything. You’d better start planning your Instagram influencer marketing campaign right away to manage right in time!
Undoubtedly, social media influencers are already an inseparable part of promoting a business online. With this powerful marketing “tool” you can introduce your brand from the best side to new audiences and get them into the buying spirit especially during holidays! And in this and the upcoming posts, one of the most popular IG and IGTV providers of the industry InstaBF is going to share some Insta influencer marketing tips for the holiday season.
Establishing Your Goals and Plans Ahead
Have you noticed that holidays especially Christmas, Easter, Cyber Monday, and Black Friday have become synonymous with shopping?! And taking into consideration the fact that numerous people turn to particularity social media for shopping inspiration, it will be wise to make certain your brand is catching the eyes of eager consumers.
On every holiday, every influencer turns to be very busy partnering with multiple brands and promoting their products and services. That’s why you need to hurry and plan your partnership beforehand. For this, make sure you have distinguished the following aspects:
- The goal of your campaign (generate more sales, drive brand awareness, promote a new offer, etc.);
- Your budget (if micro-influencers agree to free gifts, major ones charge real money and the amount differs depending on a number of factors, hence calculate your budget to target the appropriate influencers).
Getting Creative with Your Holiday Campaign
Row of light bulbs
It’s crucial to think outside the box when planning an Instagram influencer marketing campaign for the upcoming holidays. This can be anything that is not a stereotype, not used for millions of times on Instagram. You can discuss the idea with the influencer you are cooperating with, at last they know better what tier followers expect to see from them and can artfully incorporate your product/offer in their posts.
Determining Your Offerings
Now it seems that the time has come to determine what offerings you will make these holidays. Consider the followings:
What products will you promote this holiday?
Even if your brand offers a huge diversity of products, holidays are great for promoting only some of them. These can be your best-selling ones or those related to the event. It will be great to create a gift set, too, and promote it as a gift for the upcoming holidays.
How will you send your promoted products?
Consider and make it clear for your influencers what mailing service you’ll be using, where the products will be shipped from and how long it will take to deliver the goods to your influencers’. These important facts are necessary for Instagram influencers to plan what they should do.
What packages will be used to deliver the goods?
Besides determining what products you will be offering your customers this holiday, it’s also necessary to decide on the appropriate packaging. A professionally created customized packaging will set an immersive brand experience for the influencers you are collaborating with. Besides, they might be planning to unbox your offering live and let thousands and millions of their followers feel the excitement of uncovering a stylish box with lots of useful goods in it!
And finally, add a personalized note into the packaging to create a lasting impression with your Instagram influencers and the huge audience that will be watching the entire process. All these trifle-seeming things will work for your brand, remember!
Stay tuned to get more useful tips!
In several days, thousands if not millions of people will appear in front of the showcases of shops or the screens of their smartphones making profitable purchases, most of which they may even not need! That’s what we call the Black Friday and it’s already not far off! Last year alone over 130 million Instagram users joined conversations about the best Black Friday deals you can imagine how many brands benefited from this whole hustle and bustle. Hence, this year too, it’s already time to think of your brand’s Black Friday optimization so that you can have your own piece of pie from this tremendous opportunity of selling goods.
Especially for you, InstaBF, a leading IG and IGTV provider of the market, is here to share several amazing tips to get you started for the big upcoming Black Friday!
Start Your Marketing Earlier and End Later
Creating a buzz among your followers a couple of days before the actual event is important. Plan your content calendar beforehand, this can be a sneak peek of what offers you will present to your customers’ attention on this great day. This way they will be prepped and ready to shop your sale in the due time. But make sure you have kept the best part right for the event – reveal your grandiose offer the moment the Black Friday starts!
Create Custom Hashtags for Your Black Friday
Last year, more than six million posts were tagged with #blackfriday hashtag, and this number is sure to significantly rise this year. So that your posts devoted to Black Friday don’t get lost in such an abundance of posts, create a hashtag particularly for your brand. This way your followers will find everything they need about your brand and offers related to this event.
Vertical Videos Will Engage Your Followers
Did you know that every third mobile shopper in the States acquires videos as the best means of discovering a brand’s new products? Therefore, try incorporating vertical videos into your Black Friday marketing strategy. Create a video and post in your IGTV channel and make a Story on your Instagram account. This can be a behind-the-scenes video or a teaser of your new great sale.
Get More Hands and Eyes for Customer Comments and DMs
Last year, on the Black Friday, brands were bombarded with over 13 million online transactions! This is a really huge number which is expected to be even bitten this year. Get prepared beforehand, have a larger social team to manage all the DMs and questions you are sure to get on that overloaded day. Once you ensure your followers with a smooth journey throughout your brand and products your sales will register a tremendous boost! To make it easier, create a library of go-to replies and use them for the most common questions.
Don’t Forget about Gift Guides
It’s been counted that over 30% of all annual sales take place, particularly between the Black Friday and Christmas. Depending on the brand, this rate may be even higher. For instance, jewelry brands earn even more during this time period. And this is high time to use shoppable posts for creating gift guides. This feature allows brands to use tags and create fantastic Instagram Stories posts. Just for this reason, it will be wise to create gift guides for this Black Friday through carousel posts.
It’s not a secret that social media managers, influencers and entrepreneurs face a certain set of mental health challenges having to spend the greatest part of the day on the internet. If you fall into this category of people, it is worth thinking about taking a break from your smartphone, your Instagram account (just as any other social media account) and technology in general. Just think yourself, when did you last spend a whole day without checking your phone? Whether social media is your passion or your job, taking time to decompress and giving your mind some rest from the screen is simply crucial for one’s mental health. And once this starts to seem impossible, it means it’s high time to think seriously about the matter. Being concerned with its customers’ mental health, InstaBF, a popular IG and IGTV provider, would like to share some tips on how to find a balance between social media and rest. As “quitting” Instagram is definitely not an option, you are sure to find these tips useful:
The Usefulness of Daily Meditation
Mediation has been proved as an efficient means of fighting against anxiety, stress, depression, high blood pressure. So, taking as little as only ten minutes out of your social media marketer’s workday won’t harm it in any way. Yet, if you devote those ten minutes to meditating, you are sure not only to feel much better and stress-free but also increase your work productivity and creativeness.
In case you don’t have any practice in meditating, it will be expedient to make use of Headspace free application. The latter is a great tool in helping you to press the reset button and helping to refocus your brain.
Controlling the Instagram Feed
Scientists warn ordinary users of Instagram, as well as social media marketers to do a quick audit of their Instagram feeds once they feel the social media has started to affect their mental health. How to curate an Instagram feed that will be appropriate for you? Just follow the following points:
- Unfollow those accounts which you think can’t make you feel good;
- Mute those keywords that upset or trigger you;
- Follow happy and inspiring accounts that can make your time fun;
- Control all the comments you get by blocking certain words and phrases you wouldn’t like to read under your posts;
- Set intentions.
Set Limits by Monitoring the Screen Time
Did you know that on average, an Instagrammer spends two hours viewing, liking, commenting and posting on IG?! And when the matter concerns a social media marketer, this number is to be at least quadrupled. If you are one, set time limits on your gadget (the latest iPhones allow tracking the time spent on IG). You can also make use of the Moment application.
Set Self-Care Goals
When overburdened with much work, you may forget such simple self-care goals as taking a medicine, doing a short exercise, etc. With the help of Aloe Bud free application, you can track them. This will help you find a better balance between the work times on IG and your little but important self-care goals.
Taking a Break from IG
If the above-mentioned tips haven’t had any significant results on your mental health, it’s time to take a break from Instagram. Even if your job is connected with this social media, it’s still possible to take breaks on weekends and evenings. For this, schedule your posts in advance and assign a co-worker to monitor the engagement they get during the weekend.
Using Instagram for business means facing lots of difficulties especially when it concerns replying direct messages and comments. InstaBF, the service you can always turn to when you are in need of IG and IGTV likes, comments, followers and views, has already described how you can manage your Insta account DM like a pro. However, recently Instagram updated their Direct interface for business accounts and added Quick Replies feature. Surely, other new features such as easy message filtering and sorting are very beneficial. But Quick Replies is particularly the feature that will make your business running easy. With it, you can feel like having a huge pile of responses canned and always ready to be inserted with a single touch of a button. Now we are going to discuss Quick Replies all throughout.
What are IG Quick Replies?
Draft messages created for commonly asked questions are Insta Quick Replies. Instead of typing the same answer to multiple customers, now you have the chance to save these messages and then tap the quick reply once necessary.
Using Quick Replies
Obviously, before you can use this feature, it’s important to first create the replies. For this, access the settings of your account and then pass to business settings. Here you will find the new option Quick Replies. Accessing it and pressing the +, you can start creating the first reply and the shortcut for it.
If it’s all OK, press the Save to have it added to your Instagram shortcuts. However, you will later have the chance to come back to edit it or even remove it.
From now on, your message box will show you a blue Quick Replies button tapping which you will have the previously registered letter appear automatically. Opening a conversation in DM, tap the reply button and have all your Quick Replies showed to you.
Perhaps you have noticed that previously Instagram moved any message by a not the following user to the folder “Other”. Now, if the service considers the letter is relevant to your business, you will see it in your regular inbox no matter whether the sender follows you or not.
How Businesses can Use IG Quick Replies
The purpose you use Quick Replies may be very different, such as from improving your communication with all your followers to freeing up some time. So are ways of using them.
Anyway, InstaBF is willing to separate four main ways of using this new feature.
Answering Common Questions
Perhaps the most common reason why you may use this new feature is that you are tired of getting the same questions and typing the same answers. Questions related to the availability of a certain product or shipping costs, for instance, require the same reply. Create a list of most common questions you get, write answers to them and save them as shortcuts.
If you have started an IG giveaway, expect to receive tons of questions! Create Quick Replies for your inquisitive followers to save time typing the same thing over and over during the whole giveaway.
Besides being great for driving sales or generating leads, Instagram is also a good platform for customer service. And if you use your IG business account for communicating with your customers, as well as responding to their support questions, using Quick Replies will immensely save time. What you should be attentive to here is not to just paste all the replies but customize them whenever necessary.
Staying Engaged with Your Community
If you may consider replying to your DMs a small thing, believe it will mean much to your followers! Perhaps there isn’t any better way of creating a connection with them than sending them messages. Hence, create several Quick Replies to thank, apologize or make wishes.