Developing our previous post about using Instagram as a marketing tool for your brand, we are ready to share with you several other tips, too. InstaBF, a remarkable Instagram and IGTV provider, is always there to help you make the most out of this social media platform. And now, let’s get down to work:
Despite being a highly visual platform, you can’t be a success here only on images. Captions must be paid special attention to. Just like your brand look is of great importance, so is your brand voice. The latter must be consistent across all the posts you make on Instagram. Although you are allowed to write captions as long as up to 2, 200 characters, the first two lines are determinant. First, only the two lines appear in the feed. And next, Instagrammers tend to scroll through posts quickly without resting long on captions. However, if you manage to tell the important information about the post in these two lines.
The Right Hashtags
Hashtags can increase a brand’s visibility and discoverability. Generally, every post can have up to 30 hashtags though you don’t have to use all them. From five to nine hashtags per post will be enough. All of them should be relevant, specific to the brand niche, and not encourage like- or follow-swapping.
To receive a high level of engagement you should show it yourself, too. For this, do never ignore comments left on your feed, seek for popular accounts in your niche and get engaged in conversations. When tagged by someone, don’t lose your chance of re-sharing their post in your Story.
Stories form the key of a well-schemed Instagram marketing strategy. Not making use of them is unforgivable. Remember that people expect an Instagram story to be raw and less curated than ordinary feed posts. Stories are capable of building relationships between brands and their target audience. Using this feature remember to get interactive, be consistent, use a CTA and tell a story.
The Shopping feature is available only for business profiles. Thanks to it, you can sell products right from the application (both posts and Stories). For brands, this feature is very useful since Instagram doesn’t permit linking from ordinary posts.
Depending on your brand’s industry, the best time for posting may drastically differ. Additionally, keep track of the latest surveys as they will show you when your target followers are the most active. For instance, for food and beverage brands the best time to post is around midnight on Fridays, while media and engagement accounts should be more active on Tuesdays and Thursdays from 12 p.m. to 3 p.m.
Use Ads to Expand Your Audience
Running an Instagram advertisement is the shortest and most effective way of getting your content in front of a new audience. To run a successful ad campaign, pay close attention to the demographics, location, behaviors, and interests of your target audience.
An Instagram marketing campaign is never perfect and there is always some room to develop. And the best way is learning from your previous steps (both failures and successes). You can find the necessary information on Instagram Insights. Adhering to this, you will improve your results.