A promising field of activity
Instagram is gaining popularity by leaps and bounds. Nowadays its audience exceeds 600 million users, and it’s the second SNS after Facebook, which is being checked every day.
It should be mentioned that plenty of people use Instagram not just only to have some fun. The great diversity of its features makes it attractive to marketing companies, which are eager to succeed in the vineyards of this social network. So, if you’re a marketing expert, what should you start with?
Keep the audience in mind
Customer base is the keystone of a marketer’s business. The main tip here is to interact personally with your audience, no matter how many people are your subscribers – 10 or 100,000+.
Do it as often as possible. Ask them to send you messages on the topics you’d like to promote. Don’t hesitate to encourage the subscribers to provide comments. All that will involve them in your story, so to speak, and keep you informed about what they are interested in.
You also should concern yourself with the profiles of the audience. A good idea is to visit pages of followers tracing what they like and share. Don’t be a silent visitor, comment their posts – in such a manner you’ll show your interest and conquer the appreciation of the audience.
Life hacks to remember
If you want to use your Instagram account in marketing purposes at full capacity, you should keep in mind the following 4 features:
- Ads with photo
Everybody knows that Instagram has been generally created for posting images. That’s because people like to share their flashbacks and instant photos. Marketers may not only use picture posting, they also can tag their products and link them to a definite website.
- Power of stories
Any advertiser has now the possibility to create an ad story lasting fifteen seconds and provided with images or videos. To secure a stable delivery it is desirable to choose clear photos, with no overlay description. Companies which used that method observe the revenue increase.
- Multiplicity of downloaded media
Another great feature for a marketer is an opportunity to insert up to ten images and videos. If your company is divided in several offices you may post the photos of every teammate, for a precise personalization of your business. It’s also possible to showcase your own artwork if you’re fascinated by some hobby.
- Cooperation with influencers
There’s safety in numbers, they say. It’s much easier to promote your product getting in touch with influencers. You just have to be careful choosing them – they should have credibility among your audience.
The above features would definitely increase the marketer’s chances to succeed. By the way, there’s also an InstaBF, where one can purchase subscribers / views / likes etc. Use sophisticated technologies to the full extent and watch your popularity growing! Good luck!
There are many different ways of becoming a professional blogger these days. Communicating with large audience worldwide is now possible more than ever, the only thing that matters is that an individual will need an interesting topic and subject of the shared content that will be interested for lots of people at Instagram. That inevitably will lead to rising number of subscribers that will enable you make substantial earnings from the content that is made.
How to make money as a blogger?
Most of the successful bloggers have proved that there are several possibilities of making earning at Instagram. This could be one of the best ways to promote already existing online or a high street retail store, or service that a company or an individual can offer. The promotion could be range from virtually anything that starts from basic freelance and copy write topping with beauty centers, restaurants, entertainment etc.
Selling your own goods or making an online store is also a very popular way of earning money from the blog. Goods (for example cloth) could be produced by an individual himself or a chartered company could be employed that can only stick your own logo to it. Caps, t-shirts, jumpers etc. – all of could reach your particular customer.
Additionally, if the Instagram account is very popular and has substantial amount of subscribers it certainly can attract potential advertisers. Depended on the agreement you can produce direct or hidden adverts bringing the rewards from hundreds to thousands of dollars. It could be adverts with regards of purchase a one producer’s goods, using services or reading certain content. Even some bloggers that are trying to make their accounts popular are ready to pay some money to these who have lots of subscribers to advertise their blog.
How to promote an Instagram account?
So, in order to get substantial amount of subscribers, likes to the published content and get lots of views that account should attract many people at first. As it is mentioned previously, some users pay the other account holders to mention their blog in the third party’s content. There is the other ways that can guarantee lots of view and likes in a relatively short period of time. For example, InstaBF helps individual with this problem. We will attract substantial amount of likes, followers and comments to the published content. All the follower’s profiles are real. Your Instagram profile can become very popular in a short period of time for a very little charge all that will be left for you to do is to make the content interesting and attractive for the others. To kick off start any individual can purchase instant followers, thousands of likes, views and comments.
Making earning and promoting the account are two things that closely relate to each other. Many Insta users use the service for years and cannot reach the desired effect. It is proved that by getting a lot of followers, likes and comments will inevitably lead to your profile popularity that will enable you to catch potential advertiser’s attention or making your own business on the base of this platform.
In this article, we would like to provide a few more tips on Instagram promotion for online business. You can find the first part of the article here.
Use Proper Hashtags
Choosing a proper hashtag is essential for a successful campaign. It is not difficult – almost anyone will be able to do it. First of all, write out the keywords connected with your industry and products (the larger is the list the better will be the results) and check the popularity of the hashtags by searching them on the Instagram homepage.
For example, if we search for a “coffee machine”, we will get 81 thousand results. The top 9 posts (most liked ones) will be shown, and each of them will have a list of additional hashtags. These hashtags can also be used in your campaign. Use the real likes purchased from InstaBF to boost the position of your post and to promote your hashtag.
You should choose the words for hashtags carefully – avoid using plain words like “love”, “sports”, “cosmetics”, etc. Try to use the location markers of your business by adding a certain combination of letters, for example, state or country code (NYC, UK, LA). This helps to cover the target audience more precisely.
Note that the number of hashtags for a post should not exceed 30 and the account publishing such a post should be publicly accessible, otherwise, it will not be shown in search results. Hashtags may become outdated so do not forget to check the relevance of your hashtags at least once a month.
Do not forget about the analytics – there is a number of great tools providing full information about the most active followers of your community, the most effective posts, etc.
Study Positive Experience of Your Rivals
It is a great way to define the most crucial things that are required for successful promotion. So, if you have a sports clothing boutique, check the accounts of the most popular brands like Nike or Adidas. Or check the Apple account if you are dealing with electronics and hi-tech products.
Your direct competitors’ account may be a great source of popular and effective hashtags, contests and promotions. Scout for content, check their comment handling techniques. Use the knowledge to build an effective promotional campaign.
The Instagram blog also offers some posts about successful business promotion. SpearmintLove is a great example – it used to be a community of young mothers and rather quickly the administrators managed to convert it into an online store of baby clothing.
Thoughtful use of these techniques in combination with great content and real likes from InstaBF will help you to achieve great results and build up a successful promotional campaign. We will be glad to provide more useful tips. Stay tuned!
The proper use of Instagram makes it a perfect tool for business promotion and sales increase. The current number of active Instagram advertisers exceeds 1 million. According to the official statistics, about 80% of Instagram users are followers of this or that brand or company.
Still, there are some things you should keep in mind to turn your Instagram account into a great sales channel. We will highlight a few techniques increasing the conversion of your followers into customers.
Create Catchy Content And Get More Likes From Your Followers
Almost any Instagram user has to face mass-following: lots of commercial accounts are adding you to friend list and all these accounts are clones of each other. The content is boring, dull, and often dumb. Tons of cheap, copy-pasted posts become irritating and make people block the brand account. Such promotion also has quite a negative influence on the reputation of the company.
So, your task is to create really great, almost unforgettable content.
It is not a rocket science actually – use high-quality, original, and catchy images. This is the only way to get likes, followers, and, in the end, increase your sales.
Well, it often happens that your products are not too visually exciting (or, probably, you have lots of similar products in your catalog). That’s not a problem! Post some amusing insider facts, funny stories about your colleagues and your daily routine, share some knowledge about your profession and your business. Share the content with your friends, colleagues, and family for testing purposes – would they follow such an account? Sure, you can purchase likes, followers, and views for your account, still, you should keep in mind that it is only a part of promotion strategy that will help you to warm-up your target audience. Buying a reasonable number of likes for this or that post may help you to demonstrate that your community is lively and active and creates a positive image for the newcomers. A large number of followers in your community can also assure you more new leads and creates the impression of a highly credible brand/company.
Communicate with Your Followers
There are hundreds of techniques to draw and retain your customers’ attention. Launch a contest and encourage your followers to make the craziest photos/videos with your products (bikes or skateboards), let them share their positive user experiences (tools, cars), thoughts of creative use of the products purchased from you (musical instruments, artistic goods), their favorite recipes (food) or just leave a comment about your product. Do not forget to provide a good gift! Buy likes to promote the most spectacular posts, boost the hype and promote your brand hashtag.
Instagram allows the creation of detailed product reviews (with the addition of photo reports and videos). The main idea is to make your followers create such type of content for you. Buying views for preferable video demonstrations of your product will promote the most active participants of your community and make them even more loyal to your brand. In this case, the content is provided by your customers and you should only advertise it.
Do not forget about flashmobs – it is a great way to promote your hashtag. For example, Nike used famous “Just do it!” slogan as a hashtag for the flashmob encouraging their followers to share the photos and videos. The result was astonishing – 11 million people participated in it. Getting real likes and comments for the most interesting posts with you hashtag may kick-start such a campaign.
So, what is a personal brand? The term can be roughly associated with public image — any personal brand is a certain image of a person established in the minds of the target audience. The difference between public image and a personal brand is that any personal brand is the result of elaborate marketing activities. It is not as complicated as it may seem at first. No rocket science, actually.
The main personal branding tool has always been based on the most effective mass media of the age. Newspapers and other print media were replaced by TV and radio. With the development of IT and, particularly, of social networks in the beginning of the 21st century personal branding became an affordable marketing method. Social media became a tool that provides efficient conversion of popularity and hype into money.
Instagram as one of the most popular social media of nowadays is a perfect tool for personal branding as it does not require any messing around with text, semantics and other complicated things. Instagram really involves your audience in a more instant interaction with your content. Just take cool pictures and capture great videos!
So, what are the main reasons to create your personal brand and begin promotion?
Personal branding helps to make your offer more unique and recognizable on the market. This means that you can draw more attention to your business by any personal activity. Any hype can be easily converted into income nowadays, that’s why personal branding has become one of the most demanded promotions and marketing strategies. Do anything and let them talk – that\s the main principle of personal branding. The more commenting, liking and reposting you get, the fewer competitors you have.
Using Instagram as a personal branding tool has become a trend lately – and just a couple of years ago no one could even imagine how profitable it may be!
Instagram is focused on the visual side of things, and we get 90% of all the information by the means of visual perception. This peculiarity makes Instagram ideal for promotion – when you see a great picture of a product you are eager to purchase it. For the same reason, the importance of Instagram as a modern brand positioning tool can hardly be overrated.
Engage your audience by attracting new followers by provoking their interest to your brand! Certainly, it requires serious effort, creativity, and inventive content management, but it’s really worth it. There are two ways of achieving the goal. You can spend a lot of time and effort to create the initial base of followers using lots of sophisticated marketing ploys to extend the audience coverage. This is a long way promising lots of useful experience. Still, there is a huge risk of wasting a lot of time which is unacceptable for any modern business as in terms of marketing your time can be much more valuable than your money. The other way is to invest in the initial base of followers and boost the number of your followers at the very start. You can easily buy active, no fake followers, likes, comments, and views without breaking your budget and get proper audience coverage from the very start. No doubt, the initial number of followers is not the only factor of success; quite a lot depends on the quality of your content, but the large initial number of followers ensures that you will not waste your creative effort.
Here are a few essential tips for newbies.
Every startup should be personified – nobody wants to follow a faceless community. Create a visible, catchy image of your brand, a clear expression of your business idea, declare the mission of your community. This will definitely attract customers, which is the ultimate goal of any promotional campaign.
Demonstrate your real face; this is the only way to win your followers’ trust. Use your real name and make you biography clear and detailed. On the other hand, try to avoid too long descriptions. Your biography should not be boring and uninspiring. Nicknames, good humor and moderate use of smileys will make your bio less officious. And more attractive for your customers☺
Pay attention to the content of your posts. First of all, your posts should reveal the quality and features of your product and services. But your posts should not become a straightforward advertisement as it will be the best way to lose your followers and waste your time and money. In your Instagram account, you should act as a journalist, a blogger or a guide. Write brief and catchy reports about any events in your company, report about any public activities and express your opinion about them, share useful tips, creative ideas, and lifehacks, interview the best experts of the industry, create polls and encourage your followers’ activity. Do not be afraid to interact with your community and this will result in new customers for your business!