Earlier on we have discussed the opportunities of IGTV for beauty bloggers and influencers. In this article, we are going to highlight a few examples of how one can use the brand-new functionality for business promotion, so this article will probably be useful to SMM professionals.
It is not a secret that video content nowadays is getting more and more popular (as we have mentioned in one of our previous article, it will take 78% of the world’s Internet traffic by 2021), and surely the advertisement potential of the existing platforms cannot be overrated. There are a few conventional “genres” of promotional videos existing on the web right now. It is highly possible that IGTV bloggers will introduce more of them, but we are sure that the well-tested techniques currently used by SMM professionals will find the proper place in the toolkit of an IGTV promoter.
Probable IGTV Use Cases for Business
If you are promoting a physical product (clothes/gadgets) or anything allowing a flamboyant demonstration in action, it will be a crime not to show it in the video. For example, one of the minor clothing brands made a beautiful video compilation of the photos from their account. Surely, it’s not extremely creative and, in fact, it’s using re-purposed content, but it may be a good idea of how can one handle the task in a quick and pragmatic way to get some views immediately.
Tutorials and Instructional Videos
The latest marketing trends are closely connected with providing not only the product demonstration and informing the customer of the strong points of your brand. Nowadays the marketing should be as interactive as possible: one should demonstrate as many use cases as possible; instant client support is becoming a part of SMM. That’s why it is a very good idea to post some videos with explanations, share some knowledge in your field and answer some negative comments to make the work of your sales department easier. In other words, it is a new way to show how you care about your clients, no one will argue about the importance of this objective. Keeping it in mind will bring you tons of likes and the business reputation one can only dream of.
Communication with your clients
Actually, this type of videos is an organic extension of the previous one. And IGTV seems to be ideal for that type of content. You can record some season greetings, announce contests, answer some questions and interview the company’s management or employees (for example, one of the brands producing eyewear posted an interview with a graphic design professional utilizing their glasses for her artistic purposes). This will certainly create a positive image and help you to establish your company as a trustworthy brand. And do not forget to comment on the followers’ replies.
Re-use the content from other sources
It’s always a good idea to use some videos from expos and other events you take part in. For example, major fashion companies make use of the footage from their latest shows. It’s always a wise idea to keep your followers informed and let them know that the company is constantly developing. Keeping the number of views growing is one of the primary tasks for an SMM pro.
These are only a few ideas on how to use the standard types of videos for your brand promotion. One should also pay attention to more deep sides of the customers’ psychology and one of the central notions, in this case, is the virality of the video.
Viral Marketing and Other Ways of Getting Likes
Grotesque, weird and bizarre videos have turned into an integral element of the media sphere since the Internet became capable of video streaming. Like an earworm song, these videos generate hype waves and the most difficult thing is to understand how to make them work for your business.
The first component of success is the opportunities for fast video sharing provided by the platform. And in this sense, IGTV is a huge step forward. Now your video may go viral really fast.
For example, one of the digital video content distributors published a 1-hour video featuring a famous actor just eating a burger. Sounds strange, doesn’t it? But the video got about 700,000 views!
To make your video viral, you need to draw inspiration from somewhere. We advice reading some 20th-century books (such as “Ulysses”) or taking a look at the pieces of avant-garde art.
And, surely, it will be a good idea to simulate and stimulate the activity of your followers. In this case, InstaBF is always a good choice. Buy IGTV Likes, IGTV Views and IGTV Comments to use them as a secret weapon!
Are you running a blog and searching a way to promote it efficiently? Why not use such a powerful tool as Instagram?! This is the current most influential visual content-based social media used by more than 70% of USA businesses. And even though you might be already using other social platforms including Facebook, Linkedin, YouTube, etc., none can boost your blog’s popularity better than Instagram does. In fact, Instagram, with its 500 million active daily users, will take your content promotion and engagement with your audience to a whole new level!
And so, InstaBF, the leading service providing Insta likes, comments, and followers on a profitable basis, is going to reveal the main steps that can help you to promote your blog on Instagram.
Step 1: Introducing Yourself
The first step implies introducing yourself as a blogger. For this, it’s crucial to complete your profile bio. Do never leave it blank! The bio should be short and accurate, content brief information about who you are, what’s your passion and what interesting you can offer to Instagram users. A CTA (call-to-action) should be included here, too. The latter is to be catchy and contain a link to your blog. It’s your best chance to give a direct way for your followers to your blog’s content.
Step 2: Posting Relevant and Quality Content
Before you make any post, take such criteria into great consideration as the quality and relevancy of the content. For this, first scheme a list of all types of Insta posts associated to your blog that you can create. The stuff you are going to post should, by all means, be high-quality, i.e. include captivating images with cool filters and light effects, text overlays, entertaining captions, etc.
Step 3: Capturing Screens of Your Blog’s Posts
To drive traffic to your actual blog, screen-capture the current post you have made on your blog and post it on your Instagram page. Make some additions, if you find it more expedient. This may include a short description of the post, proper hashtags, CTA to lead your followers immediately to your blog.
Step 4: Follow Other Bloggers on Instagram
If you are an ambitious blogger, it means you should also follow other bloggers on Instagram. Don’t be scrupulous to like, follow and comment those bloggers’ posts. Remember that those bloggers’ posts should be similar to your own blog. This way you will not only get actual and authentic information that will really interest you but also get more followers to both your Insta profile and blog.
Step 5: Sharing Stuff Behind the Scenes
Are you eager to build a genuine trust among bloggers? If yes, then be transparent. Share some stuff that represents your work behind the scene. This may be the process of your typing the new post, your search for content in a library (preferably beautiful and impressive), the process of interviewing your guest, etc.
Step 6: Teasing About What’s Coming
Have you recently been working on something truly cool and grandiose? Why not tease your audience through the Instagram page and create a hype and excitement around it? Just take a picture what you are currently working on without revealing much. Scheme a custom banner poster that includes some captivating text or a short video, and post it via an Instagram story. Be certain, your followers will expect your new blog posts passionately.
A branded hashtag can become a powerful tool if used wisely. Surely, the primary purpose of a branded hashtag is promoting the business’s products and services. Yet, a series of other grandiose ways exist and each of them is sure to enhance your marketing efforts on Instagram. Right now, InstaBF is going to reveal them one by one. So, stay tuned!
Branded Hashtags Gather UGC
If you are interested in Instagram marketing, you must have heard about the power of Instagram user-generated content and the contests structured around it. These are very entertaining and, of course, all the vogue! And particularly this sphere is where your correctly picked up branded hashtag can make wonders! To benefit from such a UGC campaign, make up an ongoing contest based on the participants contributing something and expecting a reward in return. For instance, if your business is based on selling modern T-shirts, give a start to an online contest and encourage your followers to post their photos with your T-shirts on. And don’t forget about rewards for the most successful photos. This entire contest is to be tagged. Particularly here you will need a good brand hashtag.
Inspire Your Community with a Branded Hashtag
Storytelling on Instagram has an incredible influence on the social network’s users. Through images, people get the opportunity to tell about their experiences and inspire others. It will be quite a good idea to use a branded hashtag for inspiring your Instagram community and attracting new followers. For this, use an appropriate content and let people post their content with it just like Lulemon did. Their #thesweatlife hashtag got immensely popular on Instagram and motivated people lead a healthy lifestyle. As many as four hundred thousand posts were made with this brand hashtag!
Spread Behind-the-Scenes Branded Hashtags
Be sure, your faithful customers would like to know how the products they obtain are designed and created. Why not let them peek into this part of your business by the means of a branded hashtag?! They can get acquainted (well, at least through your brand tagged posts) with the people working on the production.
You can also use it to keep your customers aware of all the new products lines and company news.
Brand Tag an Upcoming Event
Are you going to host an event and seek a means to encourage your followers spread the content about it? A brand hashtag can be your solution. The latter will not only drive a huge engagement but also organize all the posts made with your brand hashtag on one page.
What you should be careful with, is creating a really catching brand hashtag to announce a special event. It needs to be so attractive that Instagram users want to retweet and repost it.
Brand Hashtags Promoting New Product Lines
And at the last, use branded hashtags for promoting your new product lines. Once your company releases new products, hurry to reach new people interested in them. To make this efficiently, use those brand hashtags that best describe particularly the new products.
These were the five ways of using branded hashtags for your business suggested by InstaBF. However, besides this, we would also like to present to your attention several packages of Instagram likes, comments, and followers. Order any package you need, and be certain, it will be implemented in a timely manner!
Instagram is a popular social platform in which people exchange photos, mark the posts of other users, communicate through postings and comments. Promotion of the profile in this net is one of the directions of business. Doing it, you can earn great money, but for this you need to promote your account properly. How to do it?
It is Instagram that occupies a leading position among social platforms on the Internet, since most of the traffic falls on it. The audience of this platform uses the Instagram mostly to exchange photographs that capture various life moments. It publishes live and human content that has users be more receptive and open.
Also, the great advantage of this social network is that it has its own application, which can be installed on various mobile devices, including iPhones, iPads and Android smartphones. That is, users can go into the profile and anywhere and anytime. Given the rapid rhythm of modern life, it is very convenient.
How to promote Instagram independently?
To do this, follow some of the recommendations below:
- Create and complete a profile.
Pay attention to the avatar — this is the first thing that other users see. If the account was created for business, use the logo of the company or the products offered as the photo page. Use all of your responsibility to design the profile. In the description, add a location label of the company, tell everybody about its activities and be sure to add a link to an external site owned by your company.
- Publish posts that are necessary to attract subscribers and potential customers.
The photos in posts should be qualitative, accompanied by a short description and thematic hash tags #. Do not make obsessive advertising posts — they will scare off users! Perfect advertising posts must be simple and designed with humor.
- Communicate with the audience: respond to comments under publications.
After registering the profile and publishing the first posts, you can start Instagram promotion. All the methods described below are aimed at attracting live followers.
So, what you need doing:
- Get thousands of likes and subscribers with InstaBF for cheap.
- Search profiles for mutual advertising. They are needed for a free exchange of posts. However, accounts should not be competing, but they can have a similar theme. For example, if you are promoting a clothing store, find the profile of the accessories store for the inter-association.
- Put the right hashtags that will help the audience find your publications. If the records are useful and interesting, people will subscribe to your updates.
- Create contests for the Instagram audience. It always attracts new subscribers.
A promising field of activity
Instagram is gaining popularity by leaps and bounds. Nowadays its audience exceeds 600 million users, and it’s the second SNS after Facebook, which is being checked every day.
It should be mentioned that plenty of people use Instagram not just only to have some fun. The great diversity of its features makes it attractive to marketing companies, which are eager to succeed in the vineyards of this social network. So, if you’re a marketing expert, what should you start with?
Keep the audience in mind
Customer base is the keystone of a marketer’s business. The main tip here is to interact personally with your audience, no matter how many people are your subscribers – 10 or 100,000+.
Do it as often as possible. Ask them to send you messages on the topics you’d like to promote. Don’t hesitate to encourage the subscribers to provide comments. All that will involve them in your story, so to speak, and keep you informed about what they are interested in.
You also should concern yourself with the profiles of the audience. A good idea is to visit pages of followers tracing what they like and share. Don’t be a silent visitor, comment their posts – in such a manner you’ll show your interest and conquer the appreciation of the audience.
Life hacks to remember
If you want to use your Instagram account in marketing purposes at full capacity, you should keep in mind the following 4 features:
- Ads with photo
Everybody knows that Instagram has been generally created for posting images. That’s because people like to share their flashbacks and instant photos. Marketers may not only use picture posting, they also can tag their products and link them to a definite website.
- Power of stories
Any advertiser has now the possibility to create an ad story lasting fifteen seconds and provided with images or videos. To secure a stable delivery it is desirable to choose clear photos, with no overlay description. Companies which used that method observe the revenue increase.
- Multiplicity of downloaded media
Another great feature for a marketer is an opportunity to insert up to ten images and videos. If your company is divided in several offices you may post the photos of every teammate, for a precise personalization of your business. It’s also possible to showcase your own artwork if you’re fascinated by some hobby.
- Cooperation with influencers
There’s safety in numbers, they say. It’s much easier to promote your product getting in touch with influencers. You just have to be careful choosing them – they should have credibility among your audience.
The above features would definitely increase the marketer’s chances to succeed. By the way, there’s also an InstaBF, where one can purchase subscribers / views / likes etc. Use sophisticated technologies to the full extent and watch your popularity growing! Good luck!