Earlier on we have discussed the opportunities of IGTV for beauty bloggers and influencers. In this article, we are going to highlight a few examples of how one can use the brand-new functionality for business promotion, so this article will probably be useful to SMM professionals.
It is not a secret that video content nowadays is getting more and more popular (as we have mentioned in one of our previous article, it will take 78% of the world’s Internet traffic by 2021), and surely the advertisement potential of the existing platforms cannot be overrated. There are a few conventional “genres” of promotional videos existing on the web right now. It is highly possible that IGTV bloggers will introduce more of them, but we are sure that the well-tested techniques currently used by SMM professionals will find the proper place in the toolkit of an IGTV promoter.
Probable IGTV Use Cases for Business
Product Reviews
If you are promoting a physical product (clothes/gadgets) or anything allowing a flamboyant demonstration in action, it will be a crime not to show it in the video. For example, one of the minor clothing brands made a beautiful video compilation of the photos from their account. Surely, it’s not extremely creative and, in fact, it’s using re-purposed content, but it may be a good idea of how can one handle the task in a quick and pragmatic way to get some views immediately.
Tutorials and Instructional Videos
The latest marketing trends are closely connected with providing not only the product demonstration and informing the customer of the strong points of your brand. Nowadays the marketing should be as interactive as possible: one should demonstrate as many use cases as possible; instant client support is becoming a part of SMM. That’s why it is a very good idea to post some videos with explanations, share some knowledge in your field and answer some negative comments to make the work of your sales department easier. In other words, it is a new way to show how you care about your clients, no one will argue about the importance of this objective. Keeping it in mind will bring you tons of likes and the business reputation one can only dream of.
Communication with your clients
Actually, this type of videos is an organic extension of the previous one. And IGTV seems to be ideal for that type of content. You can record some season greetings, announce contests, answer some questions and interview the company’s management or employees (for example, one of the brands producing eyewear posted an interview with a graphic design professional utilizing their glasses for her artistic purposes). This will certainly create a positive image and help you to establish your company as a trustworthy brand. And do not forget to comment on the followers’ replies.
Re-use the content from other sources
It’s always a good idea to use some videos from expos and other events you take part in. For example, major fashion companies make use of the footage from their latest shows. It’s always a wise idea to keep your followers informed and let them know that the company is constantly developing. Keeping the number of views growing is one of the primary tasks for an SMM pro.
These are only a few ideas on how to use the standard types of videos for your brand promotion. One should also pay attention to more deep sides of the customers’ psychology and one of the central notions, in this case, is the virality of the video.
Viral Marketing and Other Ways of Getting Likes
Grotesque, weird and bizarre videos have turned into an integral element of the media sphere since the Internet became capable of video streaming. Like an earworm song, these videos generate hype waves and the most difficult thing is to understand how to make them work for your business.
The first component of success is the opportunities for fast video sharing provided by the platform. And in this sense, IGTV is a huge step forward. Now your video may go viral really fast.
For example, one of the digital video content distributors published a 1-hour video featuring a famous actor just eating a burger. Sounds strange, doesn’t it? But the video got about 700,000 views!
To make your video viral, you need to draw inspiration from somewhere. We advice reading some 20th-century books (such as “Ulysses”) or taking a look at the pieces of avant-garde art.
And, surely, it will be a good idea to simulate and stimulate the activity of your followers. In this case, InstaBF is always a good choice. Buy IGTV Likes, IGTV Views and IGTV Comments to use them as a secret weapon!