A promising field of activity
Instagram is gaining popularity by leaps and bounds. Nowadays its audience exceeds 600 million users, and it’s the second SNS after Facebook, which is being checked every day.
It should be mentioned that plenty of people use Instagram not just only to have some fun. The great diversity of its features makes it attractive to marketing companies, which are eager to succeed in the vineyards of this social network. So, if you’re a marketing expert, what should you start with?
Keep the audience in mind
Customer base is the keystone of a marketer’s business. The main tip here is to interact personally with your audience, no matter how many people are your subscribers – 10 or 100,000+.
Do it as often as possible. Ask them to send you messages on the topics you’d like to promote. Don’t hesitate to encourage the subscribers to provide comments. All that will involve them in your story, so to speak, and keep you informed about what they are interested in.
You also should concern yourself with the profiles of the audience. A good idea is to visit pages of followers tracing what they like and share. Don’t be a silent visitor, comment their posts – in such a manner you’ll show your interest and conquer the appreciation of the audience.
Life hacks to remember
If you want to use your Instagram account in marketing purposes at full capacity, you should keep in mind the following 4 features:
- Ads with photo
Everybody knows that Instagram has been generally created for posting images. That’s because people like to share their flashbacks and instant photos. Marketers may not only use picture posting, they also can tag their products and link them to a definite website.
- Power of stories
Any advertiser has now the possibility to create an ad story lasting fifteen seconds and provided with images or videos. To secure a stable delivery it is desirable to choose clear photos, with no overlay description. Companies which used that method observe the revenue increase.
- Multiplicity of downloaded media
Another great feature for a marketer is an opportunity to insert up to ten images and videos. If your company is divided in several offices you may post the photos of every teammate, for a precise personalization of your business. It’s also possible to showcase your own artwork if you’re fascinated by some hobby.
- Cooperation with influencers
There’s safety in numbers, they say. It’s much easier to promote your product getting in touch with influencers. You just have to be careful choosing them – they should have credibility among your audience.
The above features would definitely increase the marketer’s chances to succeed. By the way, there’s also an InstaBF, where one can purchase subscribers / views / likes etc. Use sophisticated technologies to the full extent and watch your popularity growing! Good luck!
It is usually simple ideas and emotions that really arouse our empathy, inspire us and make us share the content. Any social media provides the advertisers with unlimited opportunities of creating such content, still there are some peculiarities one should consider to achieve maximum lead generation on this or that social network. First of all, it is very important to understand that Instagram was intended to be a platform for sharing visual content and communication. The more interesting and eye-catching pictures you post, the higher is the involvement of your audience. If you communicate in a friendly manner, the lead generation will be even better. Be sociable and open to cooperation, establish partnerships with popular and themed communities and individuals to improve conversion on Instagram.
Almost anything can be a viral post on Instagram. Share any events from your life and the life of your company, tell everyone about your clients, discuss the latest world news. Here are a few essential tips that can be useful in creation a good promotional campaign with engaging posts.
Don’t be shy. Demonstrate your personal attitude to your business, tell everyone who you are and why are you on Instagram. Do not forget to outline the mission of your business. For example: “Hi everybody, I’m Mary and I sell sweets because I believe that chocolate makes people happy”. No matter what you are doing, the only thing that matters is whether you love it. Your deep affection to your job is the most likable thing on Earth!
Share the knowledge. Being a master of your business is the best way to earn the respect of your clients. Show your followers how your business works. Encourage them to try it themselves and get a new experience. For example: ” This is how we make our cookies. And here is my Granny’s favorite recipe.” Let your followers share their impressions and create a foundation for friendly communication.
Follow the trends. Any reference to the latest events in the world of show business, fashion, art or even politics will provide better coverage of your audience. Celebrities pictured with your products will increase your sales. Is Queen Elizabeth II fond of your biscuits? Your customers should learn about it from your Instagram!
Entertain your audience. Any contests with reposting, quests, and quizzes based on the content of your posts, any interaction with your followers will make your community more popular and more effective.
Communicate with you followers. Provide comprehensive and quick replies, ask questions yourself, make your communication as live as possible. Pay attention to your audience and your audience will pay back with likes and reposts. This will also help you to reveal the advantages of your products in a more natural way.
Take good pictures. You really should. As it is the most reliable way to convert your followers into customers. Provide as detailed and high-quality visual content as possible. A gorgeous picture will tell your customers more than three paragraphs of text or a huge feature list. Such a post with a link for quick order may bring you more sales than a huge banner on a busy highway.
Unleash your creativity. Look around, keep your eye open for any minor details that can make a good picture on Instagram. The creative approach can make a beautiful and intriguing photo out of the most trivial things around us. Just learn to see beauty in everyday life. Travel around the world or the neighborhood – the only thing that matters is your sense of beauty. Remember that you should catch as many moments and details as possible. This will make your account interesting to follow.
Express yourself – that’s all you gotta do!