The purpose of every Instagram marketing campaign is getting a higher engagement rate, better brand awareness and increased sales. To get your efforts justified, we suggest discovering your Instagram content formula. With our help, you can create the winning content strategy to not only keep your target audience entertained, but also boost your brand awareness. But prior to that, let’s recall what InstaBF can offer you – unlimited liked, comments, views and followers for your Instagram and IGTV account on a profitable basis. So, let’s dive deeper.
What Is Instagram Content Formula?
If you wonder what Instagram content formula is, then imagine a unique recipe that will help you create constantly high-performing posts. Instead of posting content without being sure it will get your target audience’s attention for 100%, you’d better adhere to a precisely-defined content formula. This way you will be certain that your followers, as well as new Instagrammers, will love to engage with what you share.
Analyze the Top-Performing Posts
The first step of creating the best-working formula for your Instagram marketing campaign is analyzing what you have got. Do this through your Instagram analytics. Go there and pay close attention to the dashboard that reviews your top-performing Gram posts for the past several months. Juxtaposing the data with the lifetime of your Instagram account, you will have a precise look at particularly what type of content works best for your brand or simply account. Watch for such similarities as:
- Image focus
- Color and composition of images
- Caption content
- Whether it’s images or videos that perform the best
Clarify Your Content Strategy
Now, when you have a clear image of what type of content your target audience prefers the most, it’s already time to start creating your strategy. Be based on all the important conclusions you have come to, including the color and theme of images, the style of videos, the unique writing style you have created your captions in, etc. Don’t miss a thing to achieve the results you anticipate. Think about the upcoming holidays and how you can incorporate them into your strategy. And once you have got your strategy together, add it to your grid one by one. Work gradually to make the passing organic.
Organize the Content You Share on Instagram
Having an explicit Instagram content formula to adhere to, you will have customizable media collections significantly more effective than without it. This is especially helpful when you are to plan content for an upcoming couple of weeks quickly while you don’t have the time to stroll in the net to find images and videos to post. The moment you have completely mastered your unique content formula, you will register a rise of engagement and overall awareness of your Instagram brand. Pumping out quality captions will be so easy, while your audience will love to engage with the content they expect to see from you. Don’t miss any chance to shine on Gram!
Multiple brands and businesses on Instagram actively use this social media platform for showcasing their products or services thus driving more purchases. In fact, Instagram shopping posts are tapped over 90 million times on a monthly basis. And you too can use Gram not only to educate your followers about your brand and new offers but also actually sell products! Got interested? InstaBF, a remarkable Instagram and IGTV provider, is going to share some useful tips on how you can seamlessly integrate shopping posts into an Instagram feed.
Create Shopping Posts in Line with Your Gram Aesthetic
Most probably you have thought much over your Instagram aesthetics and worked hard to create a unique one. And disrupting your superb flow with a mere shopping post that stands out against the rest would be a real disaster. Hence, make certain all your shopping posts adhere to the same editing style, tone, content, and filter so that they fit into your Instagram feed seamlessly.
Photoshoot Images Creating Lookbook with Carousel Posts
A standard carousel post with ten photos gives you a chance to tag as many as up to twenty products. Not making use of this for showing off your most recent product line would be a mistake. Besides, you can always experiment with your carousel posts, represent your new collection or any unique campaign launch. Just make certain each image contains tagged products.
Make Sure the Shopping Tags Link Viewers to the Right Products
Do you plan to help your customers make quick purchases right through your Instagram shopping posts? If yes, then always remember to double check the links that connect the posts to products. This might seem too banal at first sight, yet there’s nothing more frustrating for a customer to find out the necessary link is broken. Hence, test every post and every link before making a post.
Leave Space between Several Product Tags in One Post
Do never forget that the screen of a smartphone is not that large even if you are viewing a Gram Story. Hence, if there are several products in a single image to tag (you can tag up to five products in one picture), make certain there is enough room left between each. Otherwise, you will have them obstruct the information on the tag.
Make Products Searchable with Descriptive Tags
Instagram shopping posts are never neglected by the algorithm, remember this and use descriptive hashtags when creating them. This is only one way to have your posts as searchable on the Explore page and appear in the Shopping channel. Besides this, users get a chance to discover your products.
Incorporating UGC into Shoppable Posts
If your customers are satisfied with your products and don’t mind having their images posted on your account (get their permission first), use the UGC you get as shoppable posts. This way you will not only show off your brand but also let your customers be the spokespeople for your products!
Incorporate Shoppable Posts into Your Grid Evenly
Once a new feature appears on Instagram, users get very excited and start overusing it. This shouldn’t happen with shoppable posts. Make sure they are distributed on your account evenly, include them on your feed and stories equally. Visiting your account, customers shouldn’t feel like being hit with a sale pitch.
Actively Use Gram Stories Videos to Demonstrate the Products in Action
Instagram Stories videos are a great means of showing off your products in real time. Just use shoppable stickers in the posts of your new products and show how they look in reality or in use. This tactic is especially efficient in advertising clothing brands, accessories jewelry or anything else that creates a personal style.
Instagram is the social network that allows you so many ways to be creative! And Carousels are among the winning ones. Besides, these are among the easiest ways of adding a bit of pizazz to your grid. This is sure to lead to the increase in your profits! So, if you got interested in how to make money with the help of Instagram Carousel posts, you are welcome to InstaBF blog! Right now InstaBF, a leading provider of Instagram and IGTV likes, comments, views, and followers in the market, is going to give you a complete answer to this question! Four different creative concepts will be disposed to your judgment.
Using Instagram Carousel Posts for “Before” + “After”
Among the most efficient means of proving yourself to the Gram audience and make them hanker for your products, is showing a magic through carousel posts.
For this, make the “after” photo the beginning of your carousel and you will achieve a mind-blowing result! If you wonder why just think yourself – won’t it be more shocking to a human eye to see s transformation rather than an ordinary photo? obviously will! Besides, this way you’ll demonstrate the tremendous work you’ve made especially for your clients! Just remember to take the photos with as much natural light as it is generally possible. And the backdrop should be consistent, too.
If you are working in different areas (you are a beautician or a hairdresser who visits clients in their places, for instance), you’d better think about a ring light and taking it with you on every order.
Using Instagram Carousel Posts for Catalogs
If you have a gorgeous catalog of your products, why not demonstrate it through an Instagram carousel post? You’d better use carousel posts either from the category of your latest catalog, or theme it by showing off your best seller, your founder’s picks, or new season products. Just gather the most appropriate photos and upload them to your carousel post one by one in the right order.
Using Insta Carousel Posts for What is trending
Do you run a fashion or lifestyle Instagram account? If yes, then most probably you’ll need to use the spikes of the trending designs in your Gram carousel posts. These can be called inspiration posts. With their help, you can help your followers get prepared for seasonal changes in a stylish way. Just the same way, the posts may refer to home decor trends. With such posts, you may also hint your followers about products of what type you have at your online store.
Using Gram Carousel Posts for Customer Stories
Are there any customer stories (obviously about your brand and products) you’d like to share? If yes, then ask them for permission and make carousel posts. Use a combination of images that show the transformation of your client or his flat, if you sell home decor elements. Then add a text-based review to describe the impact your products or services had on them. Believe, carousel posts revealing successful customer stories are an amazing tool for building brand trust, increasing sales.
Social media marketers have long been trying to define the best times to post on Instagram through multiple algorithm changes, surveys and tests. Agree that learning the precise time when your followers are most active will be like getting a holy grail, especially if you are a social media marketer. And now InstaBF, your reliable friend in the world of Instagram and IGTV, is going to give you a complete and detailed how to determine the best time to post on Instagram and how to get the most out of that information.
The Best Times for Making Instagram Posts
Before passing to the surveys carried out, it’s important to remember that despite what the data say, the exact best time for your business is unique and different from that of another Insta business. For instance, if your target audience is college students, your best posting time will be thoroughly different from that of a brand targeting working professionals.
However, if you need a guideline to start testing out, have a look at the following survey results:
- for targeting international audiences, the best times for making Insta posts are around 2 AM and 5 PM, while the worst times are 6 PM and 9 AM;
- for targeting local audiences, its more expedient to post before work time, i.e. from 7 AM to 9 AM, or after 5 PM;
- weekdays are better for making Gram posts (especially Mondays and Thursdays), while weekends are the worst days (especially Sundays).
Remember that the tomes are presented in your time zone.
Does Timing Matter a Lot?
Changing the chronological order of algorithm to relevance-based one a couple of years ago, Instagram made it a bit challenging for users to have their posts appear on the top. However, despite this, timing still matters a lot. Do you remember the three key factors that Instagram algorithm basis on when determining what content should be prioritized? These are:
Those Instagrammers who interact with your account more frequently will see your posts moving forward.
Instagrammers are shown particularly the content type they have interacted with previously.
And here we get the importance of timing. In fact, the more recent the post is, the more it is prioritized.
Anyway, besides this, once you post at a peak time, you will get a greater hit of engagement. Not only will more followers see your new post, but they will also become more likely to see what you post next time, too due to the Relevance point of the algorithm.
By testing this, you will find out yourself, that if you make a post, let’s suppose, at 2 AM, it won’t be any success even if it’s a strong one. But those posts made at peak times will keep on getting a strong engagement over a day or so.
What concerns Instagram Stories, timing plays a huge role, too! Posting your Instagram Stories at peak times will make them appear on the top once your followers get online. And believe us, it will be better for you to have your Stories in the beginning, rather than in the end, as this way, Instagrammers may simply don’t even reach.
Instagram businesses and creative communities are constantly worried about this or that matter related to this social network. One of the most discussed topics of the kind is how to post on Gram right from a desktop. Obviously, this can be done with the help of a scheduling tool. But which scheduling program to choose? Which of them will help you make the most out of your account? And after you pick up the best, what next? Taking into account the diversity of scheduling tools offered in the market today, InstaBF thought it would be helpful for you if we talked about how you can make your posts on Gram from a desktop. As you can see, InstaBF, one of the most trustworthy Instagram and IGTV providers of likes, comments, views, and followers, always cares about the matters its customers may be concerned with and tries to refer to topics you are sure to be interested in.
Choosing a Scheduling Tool to Rely On
Let the diversity of scheduling tools in the market not frustrate you. Before you choose any of them, it’s important to make sure it thoroughly meets your requirements and can be trusted unconditionally. Quite many scheduling tools charge high while offering only the basic options; don’t comply with Gram’s rules around the use of their API; provide poor customer support.
Collecting Quality Photo and Video Content
So, now when you have found a scheduling tool to can rely on, it’s time to collect top-quality photos and videos to post on your Insta account. Besides, you may also need some vertical format content to post in Stories. Generally, planning your Instagram feed approximately a week beforehand is recommended for all Insta business owners. Hence, if you usually make a post per day on your Insta feed, you will need at least seven images/videos for your feed, and seven ones for your Stories.
So, you have already downloaded the best Scheduling tool, collected a bunch of images/videos… What next? Just enter the scheduler and upload all the content you have collected. The trick here is to always know what to write in each caption. Particularly here you may need to spend some time brainstorming. Remember, that a good caption should be neither too long to bore your followers nor too short. And what’s the most important, is that the captions should be highly interesting and engaging.
After all this is done, schedule each post right from the desktop without digging into your smartphone.
Respond to Comments to Create Relationships
How many business owners on Instagram can confess they forget (or don’t feel like) to respond to their followers’ comments from time to time? Most probably many. And once you switch to auto-posting that Instagram offers to businesses, tracking the community engagement becomes even more difficult. Yet, despite this, it’s really crucial to show your followers you read and value their comments, the time they spend watching or commenting on your brand. This way you will increase the rate of your account’s engagement, increase the sales and boost your reputation!