If we combine two words “psychology” and “social media”, you will wonder what do these two phenomena have in common, won’t you? Believe it or not, much more than you could ever have imaged! Why people like, comment, share, click or make an online purchase have very simple psychological explanations. And now, in this and the upcoming posts, InstaBF will address to seven physiological facts knowing which will help you develop your Instagram marketing campaign, get more followers and increase your sales through this social network. But before we start our topic, let us remind you about the beneficial offer InstaBF has for you. Here you can order multiple likes, comments, views, and followers not only for your Instagram account but also IGTV channel, as well.
So, with the topic and its importance explained, as well as our great offer introduced, let’s head on into the mystery world of psychology and its effects on people’s behavior on Instagram.
Transparency Can Build Trust with Customers
Transparency is the key to creating reciprocally trustful relationships between a brand and a customer. Do never conceal your flaws or exaggerate your merits. By the way, InstaBF is among those services which appreciate transparent relationships with their clients.
As you know, people like to question marketing claims, hence there is no sense in hiding any product shortcomings you might have. Eventually, your customer will find out about them on their own, yet won’t look at your brand as a credible one any longer. There is such a concept in business advertising as the Lemon Ad. This is the advertising type that mentions not the merits but the flaws of the product. By the way, it works not less effective as the ordinary. So, whether you are making an Insta ad through stories or ordinary posts, remember to be frank about your services/products.
The Power of Emotions
Did you know that customers’ emotions (quite often even contagious) can serve as a powerful tool for brands? As stated in a report by Psychological Science, evoking emotions significantly increases the percentage of shared posts. And the more positive the post is, the higher that percentage is. The reason for this is that a positive post evokes happy and kind emotions in a person and, as a result, that person wants to share his momentary happiness with friends. That’s why it is recommended to avoid sad and depressing posts, giving preference to happy and funny ones enriched with emojis. A lovely emoji has been proved to activate the same part of the brain as those face-to-face interactions, thus making the one who makes the post and the one who reads it more connected.
By the way, Apple’s new emojis which are known to copy your exact facial expressions is a great means of making your followers more attached to your posts.
Reciprocity Increases Action
In fact, the concept of reciprocity is quite simple. If someone makes a good thing for you or behaves well to you, you want to do the same in return. Let’s take the simplest example: a friend has made an awesome gift to you on your birthday and you want to make your surprise even more prominent. Do you already guess how to smartly use this psychological fact to your brand’s benefit?
You, as an Instagram marketer, can organize giveaways, provide your followers with useful free content and recommendations they are most likely to be interested in, free design templates, or simply send stickers from time to time! This depends on your brand. Be certain, your concept of reciprocity will work for you as long as you are the first to give away the free thing before asking something in return (or just expecting)!
Running a successful Instagram marketing campaign is a real art. It requires great concentration, as well as deep knowledge of the industry and skills. However, not having enough marketing experience, we quite frequently make mistakes. And there are some mistakes that our competitors can’t but wait to see us make! Would you like to know particularly which fails can ruin your Instagram marketing campaign and make your rivals open a bottle of champagne? Let InstaBF disclose them for you. But before that, we’d like to remind that you can rely on InstaBF for Instagram and IGTV likes, comments and new followers.
Now, let’s turn back to the worst Instagram marketing mistakes.
Using stock photography is a rude mistake for any Instagram influencer or business. This makes the profile look like that of an amateur and not professional. Real life, that’s the core of a successful Instagram feed. It’s better to take a photo, edit and glamorize it than use stock photography. The latter is possible only for print and website advertising. Instagram, just as any other social media requires originality, especially when it is possible to create grandiose unique photos just with your smartphone.
The fact that Instagram is majorly a visual platform doesn’t imply you can neglect the captions. Particularly the latter gives the necessary tone and context to the image posted, as well as supports the brand voice. Accordingly, vapid and obvious captions can become the next major mistake of your Instagram marketing campaign.
What can help people outside of your followers find your feed? That’s right – the hashtags you use. And if you thought using the most popular hashtags would help to attract more followers, you are completely… wrong! If you accept that such hashtags (#love has multiple posts per a second) are too widely used for your post to be noticed, you would turn rather to more relevant and niche tags than popular ones.
Additionally, using the same tags won’t be of any good, either. It will bring you the same audience from one side, and make Instagram algorithm think that you are spamming on the other.
Consistency is the key to gaining the trust of your audience. This way they know when to expect fresh content and look forward to it. Besides, not following the peak time for your followers, won’t have any positive effect on your reputation, either. Avoid this mistake to keep your Instagram business account prosper further.
Follow for Follow and Like for Like
Obviously, numbers on Instagram matter a lot. Yet, having a huge number of followers with low engagement is of no use. A great number of followers has a great value as long as you have an authentic audience. Therefore, you’d better avoid or drop (if you’ve already undertaken) the game follow for following, or like for like. This won’t ever bring any engagement to your business account, as people won’t click on the link in your bio. A simple like or follow in return is all they need and ready to give.
Every successful Instagram marketer should have the image of an ideal buyer. This is a sure way toward creating the right marketing strategy. How much can you tell about your buyer’s persona? The longer the answer to this question is, the easier it will be to achieve a success in your online business. In fact, understanding your potential clients’ (marketing personas’) feelings, needs and expectations will help you have more direct marketing efforts that will result in the improvement of your bottom sales.
So today, as you must have already guessed, InstaBF is going to speak about marketing personas, their significance, and their benefit. InstaBF is one of the most trustworthy Instagram providers on the market and is going to help you know what makes your customers cry, laugh, and … buy on Instagram!
Why You Should Create Buyer Personas
Before we guide you how to create the right marketing persona, it’s important to understand why you should do it. Having this precise image and knowing your clients really well is the shortest way towards creating the marketing content, as well as offering the services and products that will attract your target audience making them come for more. The more focused your approach to the potential buyers is the higher conversions you can expect.
Collecting the Necessary Information
If you wonder how you can collect the necessary information about your marketing personas, we’ll hint you a couple of quite ethical methods.
- Using such services as, for example, SurveyMonkey, you can carry out interviews and surveys. Besides, such services can assist in forming the right questions so that to get the useful answers.
- It’s worth having a look at your Instagram analytics. The latter can be found in the section Audience of an Instagram Business account. Particularly this section will give you the data on your most engaged fans (gender, age, location, etc.).
- Google Analytics and Facebook are great sources for crucial data, too. InstaBF advises having a glance at Geo, Interests, and Demographics.
Once you have the necessary data, you will notice the vision of your potential customer to form. From this, you need to create a template of a buyer persona. Give it a name – the one that perfectly matches your ideal customer, and start profiling him/her.
The Template to Use
The following points will help you in finalizing your perfect marketing persona:
- The age, gender, marital status;
- Whether the buyer persona uses mass transit; rents or has his/her own vehicle;
- Preferences in the social media, as well as how the marketing persona accesses information;
- Dreams and ambitions in both career and life;
- What most common objectives the persona has during a sales process;
- What challenges your potential buyers face and how your offers can help them in their solutions;
- Precise examples how your services or products can integrate into your buyer’s life;
- An idea (maybe a quote) that best describes your marketing persona;
- A well-schemed speech of a marketing nature that appears specific to every marketing persona.
After incorporating all this information into one model, you will have an ideal marketing persona in front of you. Find out how you can use the information and the model you created for developing specific plans and strategies to increase the return on your investments.
Previously, we have discussed the opportunities of IGTV for business and described a few general practices of video content making that were tested and approved by hundreds of marketers over the years of the Web 2.0 existence. In this article, we will dive deeper into the abyss of video marketing to spot the pitfalls, riffs, and bottlenecks of promoting a brand with video content.
To begin with, one should better understand what IGTV actually is and what changes may occur to the policy of the platform as it will help you to work out the proper strategy. The first and the most important thing to understand is that this functionality is brand new, so there is not too much content and this allows the early birds to get more views and become popular comparatively easy and with fewer investments.
Another highly probable change that may be introduced soon after the IGTV app gains the sufficient audience is the ads inserted in the video by the platform with additional monetization for content makers (the feature is quite familiar to any vlogger who uses YouTube). This second probable change may be a good tool for cross-channel engagement at least at the beginning as the ads pricing should be much more attractive in comparison with the existing competitors.
Still, the main goal for the early adopter of IGTV is to get as many views and likes from the very start as possible as it will be the source of income both in terms of sales conversion and of channel monetization in future.
So, here are a few thoughts that may lay the foundations for the breakthrough.
Know Your Target Audience
It is easier than it sounds. All in all, Instagram is a perfect all-around platform for reaching almost any desirable customer group: it is popular both with digital natives and older generations, so the demographics are extremely favorable for any experiments. More than 70% of the social network users have an Instagram account and, what’s more important, 82% of Instagram users check it on an everyday basis. And, judging by the statistics of the platform, it is continuously growing over the last 3 years gradually increasing its share on the market.
So, in this case, you will never be in a hit-and-miss situation with IGTV.
Thoughtful Video Production
With the rise of Instagram and the peak of the smartphone era, videos become more and more influential in term of decision-making. But don’t ignore the fact that your video must capture attention and push the trigger within the first 16 seconds, so keep it in mind while planning the content production. Your videos should be eye-catching and mind-blowing at the same time.
Currently, the vertical format is still to be adopted and, as we mentioned before, a larger part of conservative and more professional video creators will remain the YouTube adherents. But we have strong reasons to believe that very soon pros of video content creators are likely to turn their gaze upon the vertical format of IGTV due to significantly lower competition. And surely they will be able to offer a number of options for those marketers who wouldn’t like to limit themselves only to raw videos shot with consumer-level smartphone cameras.
No need to mention that social networks are becoming integrated with online shops and, in fact, are gradually turning into huge marketplaces with adding more and more functionality that allows businesses to fulfill the full cycle of sales within the platform. Instagram is not an exception and this trend will evoke more fundamental changes in future. The latest improvements connected with shoppable tags, the rumored introduction of proprietary payment system are the sure signs of the advancing revolution.
As for IGTV, it allows redirection from the video title right to the store webpage (previously this function was available only for the bio page on Instagram) and it is a tremendous conversion tool that should be praised by all the SMM managers of the world.
So, if your brand is offering a catalog of products it will be wise to organize your products in albums and run your IGTV channel within this context to be fully armed by the massive advent of e-commerce functionality on Instagram.
Buying IGTV Views
Now it is obvious to any marketing specialist that purchasing views and likes both for Instagram posts and for IGTV videos is only a part of a promotional strategy and no one will deny that it should be used by a skillful and knowledgeable specialist. However, some people regard buying likes, views, and comments as an extravagant and unnecessary activity which is surely a completely erroneous point of view.
In case, with IGTV the importance of purchasing likes and views and using the snowball effect we have already mentioned in one of our previous articles as the platform’s user base is still evolving and now it’s high time to make a leap to the summit. And InstaBF is ready to help you with it, check out our IGTV Likes, IGTV Views and IGTV Comments!
Instagram marketing podcasts are a great source of learning all the necessary nuances about such an “art” as internet marketing. As a rule, these podcasts are addressed to assisting you in growing your Instagram business account. And if you got interested in the most useful podcasts, InstaBF, a popular Instagram provider, will be glad to present to your attention five most effective Instagram podcast episodes. Be certain, you will have a better idea how to perfect your Instagram marketing strategy, achieve a higher engagement and drive more sales on this social platform.
Doubling Instagram Growth
Jenna Kutcher is an expert when it refers to growing a massive number of Instagram followers in the shortest possible times. That comes to prove over 500k followers she currently has. In fact, she was able to double the number of her Insta followers in only one month! How did she manage that? One can find that out in the 155th episode of The Goal Digger Podcast.
According to Jenna, posts with her own photos turned out to be more popular than others. She carried out her own experiment and the results were amazing. In one month entirely dedicated to posting her own photographs, she had her engagement rate skyrocket up to 9% per every post, while there was also one post obtaining over 21% engagement!
Attention towards Influencer Marketing
The next effective podcast is suggested by Amber Venz Box & Sophia Amoruso. Even though the author doesn’t provide any practical tips related to influencer marketing, it shed a light on its entire history, showcases all the trends and forces that play a major role in the market today. Accordingly, if you’ve been considering whether to run an influencer marketing on Instagram or not, this podcast is able to push you into the right decision.
A View on Instagram by its Founders
Will you agree if we say that besides being extremely inspirational, it’s so educative and thrilling to hear about the birth and general conception of such a giant social media as Instagram from its founders? If yes, then the podcast “How I Built This” by Instagram co-founders Kevin Systrom and Mike Krieger will interest you. The episode contains information on both the platform’s successes and failures.
Creating Efficient Instagram Marketing
Unlike the podcast by Amber Venz Box, that created by a digital entrepreneur and founder of PeopleMap Jennifer Puno contains precise steps how to create and run an effective social media marketing. In her story, she tells how she managed to grow from 0 to 80,000 followers in just one year. Adhering to the ton of tips and tools offered by Jennifer, you can quickly build your own influence on Instagram!
Promoting Your Courses
Who if not Alex Tooby knows what to do to drive amazing marketing results on Instagram? One of her podcasts titled “Femtrepreneur” tells a series of topics concerning how to curate an attractive Instagram feed, how to build an email funnel, and, majorly, how to convert Instagram followers into customers. Tooby herself has some experience in launching courses on Instagram, which we need to admire, are greatly popular. And with her decent tips, monetizing your Insta account due to building a clear and effective strategy, is already possible.