Suppose you are a social media marketer in a meeting when your boss asks you how to market to Generation Z. What will you answer? Do you know what the Generation Z likes, how they talk, what matters to them, at last? Do you generally have an image who this generation includes? The huge generation of 2.1 billion individuals born between 1995 and 2010 has a huge spending power (more than $143 billion in the States alone). And not to target them when scheming your Instagram marketing campaign will be a huge mistake. So, InstaBF, a remarkable Instagram and IGTV provider, will explain everything you need to know about Generation Z so that you can prepare your business for the future.
Generation Z and Individual Expression
The phrase “be yourself” has never been as widely and deeply acquired as with Generation Z. This youth doesn’t depend on trends. Instead, they are after more personalized products. They are ready to overpay just to get the product that best highlights their individuality (over 58% of the surveyed). And what’s more interesting is that they want brands to align with their values.
Generation Z Are Protective of Their Privacy
It’s a dilemma but Generation Z is both hyper-personal on Instagram and keen to protect their privacy at the same time. Those who use laptops are mostly inclined to covering the webcams. So, you, as an Instagram marketer, should try to connect with Gen Zers on their own conditions or they might be too invasive. According to the survey, 61% of them would feel convenient sharing personal information only with those brands they trust completely under the condition the data won’t be shared with the third parties.
Gen Zers Prefer Mobile
People falling under the category of Generation Z are reported to give their preference to mobile devices over laptops and PCs. They use smartphones not only for watching videos, chatting or strolling on Instagram but also for making purchases. Accordingly, it makes sense to orientate on the youth when making Instagram ads. Around 85% of Gen Zers learn about new products on social media with Instagram in particular. And they connect with brands more frequently than others. When the matter concerns Instagram influencers, female Zens are more inclined to following and imitating them.
Making Purchases Online
Older consumers still hesitate whether to buy the product they need online or go to a brick and mortar store for it. They don’t seem to be comfortable sharing a credit card or any financial information online. Generation Z people, in the meantime, prefer online shopping. According to the latest surveys (carried out by Global Web Index), roughly 72% of the youth have bought at least one product online during the past month. And the greatest part of them made it through a mobile gadget. Most purchases are made in fashion and technology products.
Gen Zers are mostly happy to see branded content on their Instagram feeds. The surveys show 4 in 10 Zers follow their beloved brands on Instagram while at least one of them buys goods online.
So, when planning out your Instagram marketing campaign, target those people who may find value in what you offer.
Developing our previous post about using Instagram as a marketing tool for your brand, we are ready to share with you several other tips, too. InstaBF, a remarkable Instagram and IGTV provider, is always there to help you make the most out of this social media platform. And now, let’s get down to work:
Despite being a highly visual platform, you can’t be a success here only on images. Captions must be paid special attention to. Just like your brand look is of great importance, so is your brand voice. The latter must be consistent across all the posts you make on Instagram. Although you are allowed to write captions as long as up to 2, 200 characters, the first two lines are determinant. First, only the two lines appear in the feed. And next, Instagrammers tend to scroll through posts quickly without resting long on captions. However, if you manage to tell the important information about the post in these two lines.
The Right Hashtags
Hashtags can increase a brand’s visibility and discoverability. Generally, every post can have up to 30 hashtags though you don’t have to use all them. From five to nine hashtags per post will be enough. All of them should be relevant, specific to the brand niche, and not encourage like- or follow-swapping.
To receive a high level of engagement you should show it yourself, too. For this, do never ignore comments left on your feed, seek for popular accounts in your niche and get engaged in conversations. When tagged by someone, don’t lose your chance of re-sharing their post in your Story.
Stories form the key of a well-schemed Instagram marketing strategy. Not making use of them is unforgivable. Remember that people expect an Instagram story to be raw and less curated than ordinary feed posts. Stories are capable of building relationships between brands and their target audience. Using this feature remember to get interactive, be consistent, use a CTA and tell a story.
The Shopping feature is available only for business profiles. Thanks to it, you can sell products right from the application (both posts and Stories). For brands, this feature is very useful since Instagram doesn’t permit linking from ordinary posts.
Depending on your brand’s industry, the best time for posting may drastically differ. Additionally, keep track of the latest surveys as they will show you when your target followers are the most active. For instance, for food and beverage brands the best time to post is around midnight on Fridays, while media and engagement accounts should be more active on Tuesdays and Thursdays from 12 p.m. to 3 p.m.
Use Ads to Expand Your Audience
Running an Instagram advertisement is the shortest and most effective way of getting your content in front of a new audience. To run a successful ad campaign, pay close attention to the demographics, location, behaviors, and interests of your target audience.
An Instagram marketing campaign is never perfect and there is always some room to develop. And the best way is learning from your previous steps (both failures and successes). You can find the necessary information on Instagram Insights. Adhering to this, you will improve your results.
Have you ever used the hashtag #TBT on Instagram? TBT is currently very popular and is widely used by literally everyone on Instagram – influencers, brands, celebrities, your aunt! If you have no idea about it, you will find this post by InstaBF, a leading IG and IGTV provider, highly helpful. Here we shall reveal the meaning of TBT and how you can use it to the benefit of your Instagram brand. Brands can actively use this hashtag to tell stories, build engagement, raise their brand awareness, and at last just have fun! You see, you just ought to make #TBT posts! How? Let’s have that covered.
What TBT Means
The abbreviation TBT stands for Throwback Thursday. Instagram users use the hashtag whenever they post old images and videos of themselves and their close people for some nostalgic feelings. These don’t have to be merely photos or videos. You can also post audio recordings or even texts. Currently, there are around 500 million posts with #TBT hashtag!
Why You Should Use #TBT
#TBT is widespread not only on Instagram but also on Facebook and Twitter. Hence, using the hashtag, you are accomplishing the following crucial points on these top social media platforms:
According to the statistics, those brands which have made posts with #TBT registered a 50% more increase in engagement than those who neglected the tag.
Plenty of Instagrammers follow different hashtags. So, once you make a respective post, it will probably appear in their feed. This way you can introduce your brand to a totally new audience. Sounds great, doesn’t it?
With a #TBT post, you display clearly who your brand is and where it came from. Use this and tell your brand’s story of origin by sharing old images or videos if you have. Let people discover your brand from a new side.
How TBT Works
You can use Throwback Thursday in a number of formats which, yet, should all call back to a moment or event in the past. Just keep that in mind whenever you are making a TBT post and your content will work. The most common formats include photos, videos, text, audio.
Anyway, you should still adhere to some rules for success:
- The first crucial element of a #TBT post is sharing the content on Thursdays.
- The content you share must be tagged with #TBT, #ThrowbackThursday, or both.
- The content must be really old. For an Instagram business or brand, the content must harken back to a different time – not even years, but decades. Ideally, #TBT content is from before the era of the internet.
- Share nostalgia-inducing snaps once a week.
ThrowBack Thursday Ideas
So, if you have decided to integrate #TBT into your Instagram marketing strategy, you will need some great ideas for a start:
If you own a land-based business and use Insta just to promote it, it will be great to post your business’ physical location – archival footage.
Every business is based on its employees. So, use TBT to share images of them when they were young and were first employed by you. These can be original employees, those at work when you incorporated any new equipment then, or images of the company founders.
Celebrate your customers with a throwback to those of yesteryear. These must be images of your customers interacting with your employees or just brand years ago.
- Achievements and milestones
TBT can also be a great tool to celebrate your achievements during the years and recollect all the hardships you have overcome as a brand. Post images of your first product collection, major events you have had, and the difficult days when something could put an end to your brand but you turned out to be stronger!
With day becoming warmer and longer, we get prepared for summer. And what about your Instagram business? No matter whether summer is a slow time for your business or it is booming, you need to get prepared for the season properly. Fulfilling some efficient June marketing ideas, you will give a good start to your business this summer. So, InstaBF, a popular IG and IGTV provider, will present to your attention some grandiose marketing ideas right away. Here are they:
National Donut Day, June 1st
Whether your business is in the food industry or not, you can turn National Donut Day to your benefit. In fact, there is a number of ways you can incorporate the event to your business and make a sweet start for this summer. For instance, host an event with a local bakery or organize an online challenge the prize of which will be a box of sweet donuts.
World Environment Day, June 5th
On June 5th Instagram users will be definitely interested in environmentally conscious actions. You can collect donations for a charity devoted to environmental protection or you can offer eco-friendly products form a limited edition. All these will boost in promoting green business practices and keep clients think highly of your company. All the posts made on this day are better to be in earthy tones for an especially attractive appearance.
Father’s Day, June 17th
This is perhaps the holiday that nearly all of us can connect with. In fact, it’s the day you can try new marketing ideas being sure they’ll be a success. However, your Father’s Day marketing must be genuine and somewhat personal. It should refer to your target audience’s fathers and touch their hearts. For this, you can organize a special Father’s Day gift or discount card if your customers come with their fathers.
First Day of Summer, June 21st
The summer solstice is the ideal time to give a beach party or organize a beach challenge. A giveaway with a gift purchase relevant to the event. This can be a koozie or a beach blanket. To gain traction on your Instagram account, build a blog post on funny summer activities.
Taking a Dog to Work Day, June 22nd
This is the event you can use to promote positive vibes on your Instagram account. Actually, this is the day when you can help your followers knowledge men and women who have dedicated their lives to the public. We should all know them! Hence, feature a remarkable member of the community on your Instagram account, tell about him/her in the caption. Or you can offer big discounts to those in public service and then post about it.
Public Service Day, June 23rd
If you have a pet, you definitely know that after taking care of him for some time, he becomes a family member. Be sure your followers feel the same about their pets. Hence, it’s important to recognize and celebrate this small yet so funny holiday – taking your dog to your workplace. Besides posting an image of your dog in your workplace, you can offer some free treats or organize an Instagram contest. Use special hashtags and encourage your followers to post images of their pooches at their workplaces. An impressively higher engagement rate is guaranteed.
As Instagram gets into 2019, personal care brands think of new ways of promoting their brands. In fact, they have to think smart to brace themselves for new attitudes and trends of marketing. And if you run a personal care brand on Instagram, there are some trends you should be mindful of. With this said, InstaBF is glad to help you be a better marketer for your brand.
- Customization and Social Proof: Before purchasing a personal care product, a shopper will expect to see someone like herself use it, someone, who can be a part of their peer group. Therefore, cooperating with micro-influencers, whose posts are widely relied upon by their followers, can be a true way to success.
- From Clean to Natural: It’s an established fact most consumers have turned to natural personal care and beauty products. Natural products were a real trend in 2018. However, besides demanding natural care products, people will look for “clean” ones in this new 2019 year in light of growing concern for the environment. “Eco-friendly” is the feature consumers want to see in the description of a product from now on. The appearance of such a brand as Love Beauty and Planet, for instance, comes to prove that the beauty care industry is already reacting to this demand.
- Diversity and Inclusion: Though not new for 2019, the need to salute diversity and inclusion is going to be even more evident this year!
- Authentic Social Content: From the numerous content marketing methods you can involve in your marketing strategy, you’d better opt for authentic social content. This means that a huge part of your Instagram posts should be created not by your brand but by your consumers. Be sure, there will never be a shortage of customers posting their looks to Instagram. And if you manage to encourage people to tag your brand when posting images, you will do great! In fact, UGC is a true way for a personal care brand to keep its marketing on trend in 2019.
Digital UGC Marketing Tips for Beauty Brands
- The first tip is creating an online brand identity. The beauty industry on Instagram is saturated, undoubtedly. Yet, there are still new brands emerging and hacking their way into the industry by their unique approach. For instance, Frankboy brand is a new one, yet has already managed to gain popularity among consumers. What does it do? They have simply developed a unique personality, an original tone-of-voice, a quirky language, and a smart method of using UGC.
- Another tip is telling your consumers what to post. According to the statistics, over 50% of consumers want a brand to tell them what type of content to post, but only around 15% of personal care brands do that. This fact needs to be reviewed in 2019. For example, Glossier brand loves giving Instagrammable backgrounds to their consumers. Another personal care products brand promises discount codes to both customize online recognition and incentivize more user-generated content.