InstaBF is a reliable provider of Instagram and IGTV likes, comments, views, and followers. But besides this, we are also your true guide to such a huge and powerful world like Instagram. Beyond any doubts, in this blog, you have already found answers to a hundred questions bothering you whether you are an ordinary Gram user or run a business on this social network. If you belong to the last category of Insta users, surely, working marketing tips should always interest you. And now we have prepared several amazing Instagram tips by five eCommerce entrepreneurs who have achieved great success. We are sure, expert advice from the network’s leading brands are always of a great benefit to any starter!
Focus on Engaging Content
According to Matt Hayes from Leesa, the first component of a successfully run Instagram marketing campaign is the effective content. Here this popular Instagram brand brings about several tips. Let’s check them out together:
- Don’t neglect the power of behind the scenes content. Livestream any important or interesting office happenings and events on your Insta account as they are a true tool for humanizing your brand in the eyes of your followers.
- You’d better be sparingly transaction on Gram.
- Pick up like-minded brands to partner with and extend your reach. It’s a perfectly working tip!
- Always integrate cultural holidays into your brand’s messages in a clever way. But don’t overdo with holidays!
- To give your posts a more organic feel, make use of Insta’s native tools for creating and enhancing posts.
Add a Bit of Soul to Your Posts
If you are a mature man who loves his beard, most probably you are familiar with Beardbrand and the unique approach this brand has toward its Instagram posts. According to the Creative Director of this brand, Eric Bandholz, a bit of soul added to your feed and you will create a strong presence on this social network! Instead of falling into the trap of following the crowd as the majority of brands do (and eventually are a failure), invest in a new look to stand out.
Mix It All Up
The Co-Owner of Twin Six brand Ryan Carlson separates several tips for running a successful marketing campaign on Instagram. Among the latter, we ought to mention staying engaged, integrating sales tools, and mixing it all up when the matter concerns the feed. This brand loves to mix all its ideas and show the results on their IG account. This can be new product announcements, some flash sale posts, results of collaboration with other brands or participation in certain projects. So, the advice is as such – don’t forget about appearing diverse to your audience.
Keeping the Stuff Organic and Authentic
JM&Sons brand is a great success on Instagram. This brand sells handcrafted wood products and has already attracted quite an impressive number of followers on IG. And the Mackenzie Duncan’s advice (the founder and partner of the company) is to stay organic and authentic regardless of the situation. This way people will feel more attached to you, while all those staged and inauthentic accounts will lose their charm very quickly.
Experiment with Remarketing Advertisements
If you have got a certain budget dedicated to the media advertising of your brand, it’s worth experimenting with remarketing ads. Such ads are usually based on carousel images and videos that promote your top products. It’s also wise to use your real customers’ images (with their permission) in such ads to appear more familiar to your fans. Just take an example from Frank Body, Meepo Board, and Rothys brands.
We are back with our seven amazing psychology facts that affect Instagram users’ behavior on this social network. You, as a Gram marketer, should be aware of them and learn how to use them for the benefit of your brand and your marketing campaign. In the previous post, InstaBF, a leading Instagram and IGTV provider, addressed to three psychological facts to take into account, and now we’ll continue with the rest four ones:
How the Halo Effect Impacts Instagram Users’ Perceptions
The type of immediate judgment of a person, thing or place based on our first impression, is known as the Halo effect. According to it, once we see a beautiful person, our overall impression of him/her makes us evaluate his/her specific traits in the same manner. It’s like you never get a second chance to make people change their first impression about you. The same takes place on Instagram. We can’t but let a single quality (attractiveness, in most cases) of a brand or an ordinary Gram user influence our overall judgment for his other unrelated aspects.
How can you use the Halo effect to your brand’s benefit? Just see, a celebrity or an influencer endorsement has a great impact on the perceptions of the brand they cooperate with. Ordinary users start to subconsciously associate the pretty (mildly said) traits of the influencer or celebrity immediately with the brand or the advertised product.
So, to leverage the Halo effect in your Instagram marketing, you have the following options:
- Emphasize the successful deal with a recognizable client or get a customer testimonial from him/her;
- Cooperate with an Instagram celebrity or a recognizable influencer;
- Associate with other famous companies which can enhance your brand.
The Frequency Illusion
Have you ever noticed a thing you have just heard about, noticed or seen, suddenly start to crop up all the time giving you the feeling that everybody around you thinks and talks exactly about it? Perhaps multiple times! This phenomenon is known as “the frequency illusion” in psychology. And once the feeling that more people pay attention to it becomes stronger, it signifies you are noticing it more. How does this happen? Let’s psychologists explain.
Such a reaction is caused by two processes. The first one is the selective attention. Once you get struck by something new (let it be a new word, idea, etc.), on an unconscious basis, you start looking for it everywhere and, as a result, notice more often than you should.
The confirmation bias is the second process. During it, the more often you meet the thing you noticed, the more you get assured in its righteousness.
Form the point of an Instagram marketer, this is a good chance to affect customers. Once they really notice your brand, they will see it “everywhere”! Hence make your logo impressive.
The Impact of Colors on Instagram
It’s a known psychological fact that colors greatly react to one’s behavior on Instagram and other social platforms. According to the latest studies, people build their nearly always unchangeable impression about a person or product within the first 90 second of interaction. And up to 92% of those impressions are based on the color perception. Therefore, consider the color of your Instagram content and plan, yet without forgetting to watch how that color lines with your brand voice.
Here we mention what emotions the most widespread colors evoke in a person:
- Red: the sense of urgency
- Green: relaxation and wealth
- Yellow: youth and optimism
- Blue: security and trust
- Pink: romanticism
- Orange: aggressiveness
- Purple: calmness
- Black: strength and powerfulness
Psychology behind Sharing
So, after having discussed the basic 6 psychological facts affecting peoples’ behavior on Instagram and generally, on all social platforms, it will be wise to address to the main 5 psychological reasons why people share others’ posts:
- Insta users want to have the better lives that other users are enjoying (94%);
- Insta users intend to spread the idea or concept they deeply believe in (84%);
- Insta users share posts just to have other people comment and engage with their accounts (81%);
- Insta users wish to build and cherish visual relationships on Instagram (80%).
- Insta users want to make their account a reflexion of their online identity (68%)
Let these neat psychology discoveries help you in creating the best Instagram content and increase your engagement, boost your sales, bring you more followers, or whatever your purpose is.
If we combine two words “psychology” and “social media”, you will wonder what do these two phenomena have in common, won’t you? Believe it or not, much more than you could ever have imaged! Why people like, comment, share, click or make an online purchase have very simple psychological explanations. And now, in this and the upcoming posts, InstaBF will address to seven physiological facts knowing which will help you develop your Instagram marketing campaign, get more followers and increase your sales through this social network. But before we start our topic, let us remind you about the beneficial offer InstaBF has for you. Here you can order multiple likes, comments, views, and followers not only for your Instagram account but also IGTV channel, as well.
So, with the topic and its importance explained, as well as our great offer introduced, let’s head on into the mystery world of psychology and its effects on people’s behavior on Instagram.
Transparency Can Build Trust with Customers
Transparency is the key to creating reciprocally trustful relationships between a brand and a customer. Do never conceal your flaws or exaggerate your merits. By the way, InstaBF is among those services which appreciate transparent relationships with their clients.
As you know, people like to question marketing claims, hence there is no sense in hiding any product shortcomings you might have. Eventually, your customer will find out about them on their own, yet won’t look at your brand as a credible one any longer. There is such a concept in business advertising as the Lemon Ad. This is the advertising type that mentions not the merits but the flaws of the product. By the way, it works not less effective as the ordinary. So, whether you are making an Insta ad through stories or ordinary posts, remember to be frank about your services/products.
The Power of Emotions
Did you know that customers’ emotions (quite often even contagious) can serve as a powerful tool for brands? As stated in a report by Psychological Science, evoking emotions significantly increases the percentage of shared posts. And the more positive the post is, the higher that percentage is. The reason for this is that a positive post evokes happy and kind emotions in a person and, as a result, that person wants to share his momentary happiness with friends. That’s why it is recommended to avoid sad and depressing posts, giving preference to happy and funny ones enriched with emojis. A lovely emoji has been proved to activate the same part of the brain as those face-to-face interactions, thus making the one who makes the post and the one who reads it more connected.
By the way, Apple’s new emojis which are known to copy your exact facial expressions is a great means of making your followers more attached to your posts.
Reciprocity Increases Action
In fact, the concept of reciprocity is quite simple. If someone makes a good thing for you or behaves well to you, you want to do the same in return. Let’s take the simplest example: a friend has made an awesome gift to you on your birthday and you want to make your surprise even more prominent. Do you already guess how to smartly use this psychological fact to your brand’s benefit?
You, as an Instagram marketer, can organize giveaways, provide your followers with useful free content and recommendations they are most likely to be interested in, free design templates, or simply send stickers from time to time! This depends on your brand. Be certain, your concept of reciprocity will work for you as long as you are the first to give away the free thing before asking something in return (or just expecting)!
Running a successful Instagram marketing campaign is a real art. It requires great concentration, as well as deep knowledge of the industry and skills. However, not having enough marketing experience, we quite frequently make mistakes. And there are some mistakes that our competitors can’t but wait to see us make! Would you like to know particularly which fails can ruin your Instagram marketing campaign and make your rivals open a bottle of champagne? Let InstaBF disclose them for you. But before that, we’d like to remind that you can rely on InstaBF for Instagram and IGTV likes, comments and new followers.
Now, let’s turn back to the worst Instagram marketing mistakes.
Using stock photography is a rude mistake for any Instagram influencer or business. This makes the profile look like that of an amateur and not professional. Real life, that’s the core of a successful Instagram feed. It’s better to take a photo, edit and glamorize it than use stock photography. The latter is possible only for print and website advertising. Instagram, just as any other social media requires originality, especially when it is possible to create grandiose unique photos just with your smartphone.
The fact that Instagram is majorly a visual platform doesn’t imply you can neglect the captions. Particularly the latter gives the necessary tone and context to the image posted, as well as supports the brand voice. Accordingly, vapid and obvious captions can become the next major mistake of your Instagram marketing campaign.
What can help people outside of your followers find your feed? That’s right – the hashtags you use. And if you thought using the most popular hashtags would help to attract more followers, you are completely… wrong! If you accept that such hashtags (#love has multiple posts per a second) are too widely used for your post to be noticed, you would turn rather to more relevant and niche tags than popular ones.
Additionally, using the same tags won’t be of any good, either. It will bring you the same audience from one side, and make Instagram algorithm think that you are spamming on the other.
Consistency is the key to gaining the trust of your audience. This way they know when to expect fresh content and look forward to it. Besides, not following the peak time for your followers, won’t have any positive effect on your reputation, either. Avoid this mistake to keep your Instagram business account prosper further.
Follow for Follow and Like for Like
Obviously, numbers on Instagram matter a lot. Yet, having a huge number of followers with low engagement is of no use. A great number of followers has a great value as long as you have an authentic audience. Therefore, you’d better avoid or drop (if you’ve already undertaken) the game follow for following, or like for like. This won’t ever bring any engagement to your business account, as people won’t click on the link in your bio. A simple like or follow in return is all they need and ready to give.
Every successful Instagram marketer should have the image of an ideal buyer. This is a sure way toward creating the right marketing strategy. How much can you tell about your buyer’s persona? The longer the answer to this question is, the easier it will be to achieve a success in your online business. In fact, understanding your potential clients’ (marketing personas’) feelings, needs and expectations will help you have more direct marketing efforts that will result in the improvement of your bottom sales.
So today, as you must have already guessed, InstaBF is going to speak about marketing personas, their significance, and their benefit. InstaBF is one of the most trustworthy Instagram providers on the market and is going to help you know what makes your customers cry, laugh, and … buy on Instagram!
Why You Should Create Buyer Personas
Before we guide you how to create the right marketing persona, it’s important to understand why you should do it. Having this precise image and knowing your clients really well is the shortest way towards creating the marketing content, as well as offering the services and products that will attract your target audience making them come for more. The more focused your approach to the potential buyers is the higher conversions you can expect.
Collecting the Necessary Information
If you wonder how you can collect the necessary information about your marketing personas, we’ll hint you a couple of quite ethical methods.
- Using such services as, for example, SurveyMonkey, you can carry out interviews and surveys. Besides, such services can assist in forming the right questions so that to get the useful answers.
- It’s worth having a look at your Instagram analytics. The latter can be found in the section Audience of an Instagram Business account. Particularly this section will give you the data on your most engaged fans (gender, age, location, etc.).
- Google Analytics and Facebook are great sources for crucial data, too. InstaBF advises having a glance at Geo, Interests, and Demographics.
Once you have the necessary data, you will notice the vision of your potential customer to form. From this, you need to create a template of a buyer persona. Give it a name – the one that perfectly matches your ideal customer, and start profiling him/her.
The Template to Use
The following points will help you in finalizing your perfect marketing persona:
- The age, gender, marital status;
- Whether the buyer persona uses mass transit; rents or has his/her own vehicle;
- Preferences in the social media, as well as how the marketing persona accesses information;
- Dreams and ambitions in both career and life;
- What most common objectives the persona has during a sales process;
- What challenges your potential buyers face and how your offers can help them in their solutions;
- Precise examples how your services or products can integrate into your buyer’s life;
- An idea (maybe a quote) that best describes your marketing persona;
- A well-schemed speech of a marketing nature that appears specific to every marketing persona.
After incorporating all this information into one model, you will have an ideal marketing persona in front of you. Find out how you can use the information and the model you created for developing specific plans and strategies to increase the return on your investments.