Instagram Goes Even More Social

Instagram Goes Even More Social

Now you can view not only the Stories created by your friends and favorite Instagram users. Instagram has introduced location- and hashtag-based Stories. So you can see a compilation of posts created by the user community in a certain location or follow the hashtag and see what people think and feel about this or that topic or event. To include your post into a Location or a Hashtag Story you should either use the location/hashtag sticker or include the hashtag into the caption of your post. Check the Explore tab to learn more about the location Stories.

The new functionality provides excellent tools not only for average users eager to check what’s going on on a music festival or trying to find out whether the weather is worth going out today. Instagram claims there will be no ads in the Story search; still, It will be a very useful instrument for promoters, marketeers, eCommerce specialists allowing to get a direct reach certain target audiences

Here is a short description of a new functionality from Instagram: “From discovering new parts of your own city to jogging alongside the #fromwhereirun community all around the world, location and hashtag stories help you share these experiences as they unfold”.

The associated stories will include only the posts tagged with a location/hashtag sticker or an underlined hashtag. The users can also enable more wide distribution of the content by clicking “X” on their Stories view counter. This also indicates the number of views for the post in the Explore tab.

So, this is how you can add a geosticker to your post.

  1. Swipe right to start a Story and take a picture and tap the smiley icon in the upper right corner.
  2. Choose the location sticker from the respective menu. The system will offer a bunch of nearby places, use the search if you do not see the proper one.
  3. Adjust your sticker according to your taste. You can change the size, the appearance of the sticker and remove it by dragging it the trash icon.

Unleash your creativity, make your posts catchy and include them in location or hashtag stories – this maybe a great opportunity to gain more followers. Everyone is interested in what’s going on in their neighborhoods even if the live in the middle of nowhere. Location stories may be extremely useful for questing and flash mobs and for organizing local communities.

Hashtag stickers will help you to find followers all over the world – just create a proper content for like-minded people and you will get an amazing feedback. Use the search to analyze the trends and sculpture your content to be catchy and interesting and that’s it!

Three Amazing Features of Instagram Stories And How To Use Them

Three Amazing Features of Instagram Stories And How To Use Them

The constantly extending Instagram Stories functionality seems to open new horizons both for the average users and for SMM professionals. The guys from Instagram have introduced a bunch of new features recently. In this post, we will discuss 3 of them: face filters (similar to Snapchat), reverse video playing mode, and the eraser drawing tool. In this article, we will provide a brief review of these amazing features.

Face Filters

This feature is somewhat similar to Lenses in Snapchat. Sharing a face filter on Stories is activated with a simple right swipe from the home screen of the app and a single tap on the new face icon in the bottom right corner. The set of filters includes a number of various items (crowns, animal emojis, geek-looking glasses with mathematical formulas swarming over your head).

When the recording is ready there are a few options to use it: you can either send it to your friend with the Instagram Direct functionality or make it a part of a story. Face filters are available in all the Instagram modes. Take pictures, shoot a video or create a Boomerang – face filters will make any of your posts eye-catching and impressive.

Video Reverse Mode in Stories

The reverse mode (what a surprise!) allows you to rewind your videos and play them backward.

To activate this mode, open the Stories section and select the Reverse option from the bottom list (Live, Normal, Boomerang, Hands-Free). Hit the record button and create a bunch of various videos from comical sketches inspired by old-school cinema to psychedelic footage of the city life or the snowfall floating up into the skies.

The creative opportunities provided by the reverse video functionality are limited only by your imagination, so do not be afraid to experiment and share your experience with your followers. You will be surprised at how easy and entertaining the video creation may be.

Eraser Brush in Instagram Stories

This small yet useful tool makes it possible to adjust your drawings added to pictures without the inevitable use of the “undo” button. At first glance, the eraser may seem to be quite an ordinary tool we have already seen in countless image editors – just select the tool to remove this or that part of your drawing and that’s it.

Still, you have just to add a little bit of your creativity to make some sort of a scratch card by filling the entire screen with a certain color (just hold for a few seconds with the drawing tool and the photo/video will be filled with the  selected color) and then editing it with the eraser. Act like an archaeologist revealing the ancient hieroglyphs on an Egyptian obelisk or create the misted glass effect  – this will make even the most trivial post attractive and bring you a few likes.

Just do not be afraid to unleash your creativity and imagination!

Buying Instagram Likes (part 2)

Buying Instagram Likes (part 2)

If you post a photo on Instagram you probably expect to get likes from people, because this is how you get to know that people are interested in you, your content and, in general, that they like you. Sometimes it’s difficult to wait for feedback from different people (except for your friends and relatives, of course!). What to do if you face this stumbling block of being in a social vacuum? Make sure you do everything to attract people’s attention ­– adding hashtags, tagging different accounts, communicating with your followers. Still doesn’t work? Then we have something for you  – likes and followers. In this article we are going to tell you something new about «being liked» on Instagram, and if you want more information you can also check Part 1.

Starting with a smaller amount of likes

Depending on your goals you might want to have a bigger or smaller amount of likes. It is rather understandable, because it is simple math as a matter of fact: the more likes you get­, the more people see and visit your page. Normally, big companies and celebrities have thousands or even millions of likes. For a small blogger even two or three hundreds of likes would be a good start. We can explain why: firstly, this amount might seem small to you in comparison to the number of likes under some celebrities’ pictures, but this amount is rather significant for ordinary Instagram users. Secondly, if you want to have YOUR audience, meaning people who are fond of your profile and not those who randomly click on the heart button under your posts, then you should start with something small. Thirdly, if you buy likes for the first time ­– this amount costs less and in the long run, you save money.

More likes – more opportunities

Buying a big amount of likes can really boost up your profile if it already has a concept. Having an idea, personal approach and even style of editing pictures as well as the way of writing captions play a great role. Buying likes will bring your account to another level. It can appear in Instagram top and then you won’t have to search for people, they will find you themselves! Another important reason why a huge amount of likes can help you to speed up the promotion of yourself or of your business(and we have already written about it before) is that people tend to follow proved accounts, the number of followers and likes influence users’ perception and the degree of their trust in you or your business. So if you think it’s what you need then you should think about buying a bigger amount of likes.

Our service

To sum it up, you can choose your own promotion strategy. Maybe you have different goals, which are not listed in this article, but anyway, you can always count on our service in case you are eager to buy likes or followers. Want to check it out? Click here for more information about our offers and prices.

Business Account on Instagram

Business Account on Instagram

Instagram has become an extremly popular platform on the Internet lately. Many people check their feed everyday. They post pictures and videos, and follow accounts which offer some services. These accounts can vary from renovation of houses to nail bars. And it has become clear that one can earn money on Instagram, which, of course, has attracted business. If you have your own business you should think about creating a business profile on Instagram. Why? You are going to find out in a few seconds.

First of all, Instagram offers a wide range of tools which will help you to analyse your customers’ preferences and to promote your business in the most effective way.

You can create a business profile for free if you have a Facebook page for your company, shop or organization. All the information from the page will be transferred to your Instagram account. This includes the contact number, address and other info.

Communication

Another reason why it is a good idea to have a business profile is that you are free to choose how your customers can get in touch with you: they can call, text or email. Your contact information will be shown on the page, so you don’t have to worry that your followers won’t find it.

Insights

One of the best things about business accounts on Instagram is insights. They will provide you with the information about your audience, for example you can learn about the gender and age, or where the majority of your followers come from, and what is most important – the time of the follower activity. If you pay attention to all these indicators you can improve your content and make your business even more successful.

Advertising

Of course, you can’t imagine any business without promotion. It is very easy to run an advertisement on Instagram. You just choose a picture you have already posted, preferably a picture which is popular and has a lot of likes. To this picture you can add a call-to-action-button. People will see it and they will be able to press “Shop Now” or “Install”. Isn’t it cool?

Targeting

Many companies or people who run their business want to have a better targeting of their advertisements. And no wonder, they do, because it is more effective when people who are interested in travelling will see advertisements related to this topic. Instagram is working on it at the moment and trying to improve targeting. This option is based on analyzing gender, age and location of the followers, and moreover, it also takes into account their interests and languages.

To sum it up, if you want your business to prosper, you should consider Instagram as a good platform for promotion of your company. Nowadays it has become much easier to show your products on Instagram, and in addition to it, its special tools lighten running of any business.

Hashtags on Instagram: Broad Guide

Hashtags on Instagram: Broad Guide

The use of hashtags is one of the most controversial topics. People have different opinions on hashtagging: some of them literally hate it, the others are keen on overusing them. But one can’t simply deny the fact that a  hashtag has already become an inseparable part of modern culture and has its impact not only on mass media, but on our daily life.

What is a hashtag? How does it work?

According to the Oxford dictionary a hashtag is “a word or phrase with the symbol ‘#’ in front of it (…)”. For example, #love.

Hashtags can be described as tools for improving the network experience. These are “keywords” or even “phrases” that help to organize and categorize  content  on social media and at the same time aid the process of content discovery and optimization. In other words, searching with hashtags  is one of the ways to find  relevant content and sort out useful information.

It’s also worth mentioning that post with even one Instagram hashtag has average 12% more engagement rather than posts without it. It’s no surprise that online sellers see great potential in Instagram as a powerful platform for building business and increasing brand awareness. Besides, when somebody shares your Instagram content to Facebook, the Instagram hashtag is also published.

How do you use hashtags?

Photos and videos which are uploaded to Instagram can be accompanied with a short message and a few hashtags.  In general, hashtagging increases one’s chances to gain new followers and likes and gives an opportunity to connect and engage with other users with common interests. Though almost everybody knows what a hashtag is there are people who don’t know how to use it properly and implement an effective hashtag strategy.

The so-called “the most popular” hashtags like, for example, love, happiness or food, without any doubts, give you a few more likes and serve for the growth of your popularity. However, if you are interested in a long-term relationship with your followers and boosting the reach of your Instagram marketing campaigns then using such simple common words won’t do much for your growth in the future.

Proper combinations of hashtags expose your brand to large and targeted audience.

For example, you have your own small business: you sell clothes for small and newborn babies.

According to Instagram statistics, the hashtag clothes has over 18 million posts. It means that there is a high possibility that your post will fall under the influence of scrolling blindness and just get lost.

If you, for instance, tag your post with the hashtag clothesforkids the amount of posts you compete with will be 16 million.

With the hashtag  clothesfornewborn ( only 210 posts) you can reach highly-targeted audience. Of course, in any cases it doesn’t mean that the usage of the top Instagram hashtags deliver no results. It’s quite the contrary. The top Instagram hashtags have an engaging community behind them and they are specific to this particular audience.

The point is that a hashtag should be oriented on the community that shares an interest in one specific term. The more specific you get the more targeted your audience will be. That increases your chances to have better engagement!

Put simply, with the help of hashtags your content has a better chance to be discovered and followed by other users. Take your time to discover the most popular and at the same time most relevant hashtag combinations on every specific term. Time and effort will be paid off then in increasing engagement.