Many social media marketers don’t accept Instagram as a platform for generating leads, and in vain. Actually, if everything is done correctly, this network can appear highly effective. How to achieve that? InstaBF, a known Instagram and IGTV provider, will address the topic straight away.
What Are Instagram Leads?
Social media leads are all those potential customers that show interest in your brand and give information marketers can use to follow up. As researches show, more than 80% of Instagrammers follow brands on Gram and base on this platform when deciding whether to buy a product or not. So, if you are running a business on Instagram, not collecting leads would be a huge mistake. Therefore, here we shall share with you some really working organic tactics to collect more leads and explain how you can use them.
Using Instagram Lead Ads
Obviously, you should start with using lead ads. Due to Instagram lead ads, businesses can collect useful information about their customers including phone numbers, email addresses, job titles, birthdays, etc. Having such information at hand, marketers improve their marketing campaigns, bring forward those products which are more likely to be sold, set up Lookalike Audiences, improve their ad targeting strategy, etc.
By the way, in order to create Insta lead ads, you must switch to a business account, hence, you’ll also need a Facebook Page.
However, if you aim at website visits, app downloads, or sales, you’d better consider conversion ads.
Adding Action Button to the Instagram Profile
Business accounts on Instagram allow adding action buttons such as links to an email, business address, phone numbers so that to make getting in touch with the company easier for users. Moreover, having a business account, you get better options for lead generation involving Reserve, Book, and Get Tickets action buttons.
Optimizing a Link in the Bio
Instagram strictly limits opportunities to add active links. Hence, it’s simply crucial to use the one in your bio. Use to pinpoint the strongest objective you want to accomplish through your Instagram account. This may be product sales, magazine subscription, a survey, etc. And change the link once the goal changes. How to optimize the link in your bio to collect more leads? Here are a few tips:
- Keep the link short and include your brand name;
- Promote the link in your posts;
- Include a CTA above the link;
- To make the link trackable include UTM parameters in the URL.
Designing n Attractive Landing Page
Suppose a visitor has clicked on your link. Where should it lead him? The landing page it takes to should be of utmost attractiveness or they won’t ever go by your links in the future. The landing page must be scannable, create a seamless visual experience and contain the content people expect to see. So, it should deliver the exact promise stated in the CTA.
Depending on the current goal of the business, the landing page can direct to the company’s website, a certain product/service, a specific page (a gift guide, FAQ, current sales, etc.).