Influencer marketing has proven to be a great growth asset once the matter comes to growing a business on Instagram. This refers to not only big brands but also small ones. In fact, small businesses get the ability to level-up a campaign, create the so-important brand awareness and get to new audiences by cooperating with the right influencers. And all this without blowing the budget.
Nevertheless, small brands find working with Instagram influencers quite daunting. You get to complete such important tasks as finding the right influencers, setting the campaign purposes and deadlines, measuring and tracking success, managing the budget, etc. And if all this frustrates you, too, InstaBF, a popular Instagram and IGTV provider, will present to your attention several steps adhering to which, you will have a productive Instagram collaboration.
Identify Your Influencer Campaign Goals
Prior to starting the search for an Instagram influencer, it’s important to clearly identify your goals – what do you want to achieve with that collaboration. Whether it’s a short-term seasonal campaign with an intention to raise your brand awareness, or a long-term one planning to boost your sales, get a precise idea of what you want to achieve. A clear vision of your goals will help you picture the best influencers for that task.
Search Instagram Down for Influencers
Now it’s time to focus on finding the right Instagram influencers for your marketing campaign. In case you need an Influencer for a co-branded project, start with those influencers who are already interested in your brand. Such collaboration will not only make them work more diligently but will also seem more natural in the eyes of their numerous followers. For this, check your “tagged in posts and Direct Messages to find any influencer who has tagged your brand in their posts or stories, watch your followers’ list and look through the comments made on your posts. You can also find influencers in your niche through relevant hashtags.
Reach Out to The Target Influencers
So, now when you already have created a list of potential influencers you can cooperate with, it’s time to reach out to them. Research for the correct contact details and first email them. Surely, you can DM them, but contacting through an email is more professional. Once in touch, ask for their media kit, introduce yourself as best as possible (your role in the brand, the brand’s purpose, etc.), and state it clear why you have chosen particularly that influencer.
Lead Transparent Negotiations
There’s no strict pricelist of cooperating with Instagram influencers. Hence, get a very clear outline on both what you expect the influencer to deliver on their part of the contract (ex. 3 posts, 1 video, 6 Stories with the brand mentioned, the deadlines, etc.) and how much you can afford to pay them for the job.
Share Useful Resources
Providing your influencers with a pack of data will significantly speed up them. So, remember to share such crucial resources on your brand as its style guide, editorial style guide, press releases and talking points, FAQs.
Follow the Analytics
Finding the right influencers to collaborate with is important, undoubtedly. But not less important it is to track and measure your campaign’s success. For this, you can use Insta’s paid partnership feature, set up UTM tagging for further posts the influencers will make, ask for feedback from them.
And finally, the last and perhaps the most pleasant step in cooperation with an Instagram influencer is saying “thank you”! You can do this through a token of your brand’s products, a gifted item from your last collection, a gift or sale card, etc.
So, these were the seven crucial steps following which you are going to have a long-lasting partnership with Instagram influencers.
Today Instagram gives brands a real chance to increase their outreach and potential engagement, yet without extra expenditures. This is so simple yet far not all brands have discovered how. And now InstaBF, a known Instagram and IGTV provider, is going to offer you a working way how to make a 180 turn – focus on micro and nano influencers. Particularly they are going to make the next generation (even more powerful) of influencer marketing. And as we have already spoken about micro influencers, it’s right time to discover nano influencers.
Who Is an Instagram Nano Influencer?
A nano influencer typically has from 1k to 5k followers. These are the smallest group of influencers yet you shouldn’t underestimate them. Their power is the high level of engagement with their niche audiences. The closeness and connection that these users have with their followers is their main appeal. Such influencers, as a rule, don’t own business profiles despite the fact that they would benefit from a business profile greatly. They would gain more credibility in the field.
Working with a Nano Influencer
Generally, the accounts of nano influencers don’t feature mass appeal. Therefore, they have more time to engage with their followers, respond to their DMs and comments. All this builds a deeper personal relationship with users. People start trusting them more, taking their words for granted. That’s why a higher conversion rate for any sponsored post made by a nano influencer is guaranteed. As a rule, they don’t have any precise plan of creating a mass following to earn money. Yet, despite this, brands still notice them and appreciate their true engagement.
Anyway, collaborating with a nano influencer is risky. You, as a brand, send them a product for a sponsored post and pay for that without having any guarantee to have your expectations satisfied.
So, once you plan to cooperate with a nano influence, you’d better make a deep research, and ask for a media kit.
The Downsides of Cooperating with Nano Influencers
It’s true that nano influencers have faithful followers who are deeply engaged with them. However, this doesn’t mean they have the power to influence users’ tastes. A nano influencer’s voice can’t reach that far! Their ability to make waves is definitely questionable.
Another crucial point of such a cooperation is the level of a nano influencer’s professionalism. Before you entrust the promotion of your brand to an Instagram influencer, it’s important to check whether they have access to advanced Instagram analytics through which both the influencer and you can track the success of your cooperation. After all, it’s horrible to collaborate with an influence not having the opportunity to establish a clear ROI.
Working with a nano influencer means paying smaller fees. Fewer followers – less return on investment, isn’t it such? Whether your brand benefits from such cooperation or not can be determined only after carrying it out. It’s really likely that you will find these nano influencers add value to your marketing efforts and that will be a big win!
Starting an Instagram influencer marketing can be a scary thing especially when you have vague ideas on that. However, once you have determined to go into that, you will need some recommendations. InstaBF, one of those services you can order likes, comments, views and followers for your IGTV or Instagram accounts any time of the day, will gladly present to your attention some critical aspects on the matter. So, let’s get started.
Preparations for Instagram Influencer Marketing
Before you get to contacting an Instagram influencer perforce, there are some points to pay special attention to. Here are them:
The influencer must be a good brand fit;
Once you have an influencer you consider collaborating with, go through their posts and then google search their name. Check if that influencer has been caught in any scandals that could affect your brand’s reputation.
The influencer must have a high engagement rate;
It’s also crucial to make certain the influencer has a high engagement rate. He/she might have plenty of followers, which might be not so interested in the posts made, though. With the help of certain scheduling tools, you can track an influencer’s engagement rate, his/her most active times during the day, most actively used hashtags, etc.
The influencer must have an audience that fits your brand’s demographics.
The last but not less important part is comparing the influencer’s demographics with yours. This requires some digging into details. To facilitate it, you can contact the influencer and ask for his/her media kit. As a rule, the latter includes a breakdown of their audience. If the person has no ready kit, you’d better avoid cooperating with him/her. Remember, that every self-respecting and professional Insta influencer has his kit ready for brands.
Influencer Marketing Insights
There are some truly awesome Instagram influencer insights that will interest you. Besides, they will drive you in the right direction in picking up the best influencer particularly for your brand’s promotions.
- Around 70% of teens on Instagram (and they are the vast majority of Insta users) trust influencers more than celebrities;
- The average count of Instagram influencer marketing revenue is $6.50 for every dollar spent;
- More than half (around 57%) of beauty and fashion companies are engaged in Instagram influencer marketing.
So, most probably, you feel more confident about your upcoming Instagram influencer marketing campaign now. Therefore, it’s high time to map out it according to 2019’s demands. Here is what you should do.
Contact the Gram celebrity through their business email as that will look more professional. Be clear and brief not to arise any confusion. Scheme a contract that will ensure all the points are handled professionally.
The vast majority of influencers don’t accept gifts via the award of the collaboration. However, if your budget is limited or your brand is still new, you can offer free products and in exchange for exposure. If the influencer repels the offer, don’t insist, keep your dignity and choose another micro influencer (mega influencers won’t agree on gifts, anyway).
Today Instagram has multiple influencers registered and earning big money! Not only those with a large following are successful on this social platform but even teens with a modest following make money promoting services or products for their community. If several years ago influencers could tout a brand’s products without noting they are in paid relationships with that brand, today much has changed. The FTC (Federal Trade Commission) has started cracking down on influencers’ posts which don’t have any mentioning about the paid relations. Therefore, nowadays influencers have to state either the presence or the absence of any collaboration between themselves and brands. In the image below, you can see one of Instagram’s mega-influencers Khloe Kardashian clarifying about the presence of Cocoa-Cola in her post – it is not an ad for the company! Instagram is sure that increasing the transparency of paid relationships between brands and influencers is highly important, and all users of the platform have to obey.
InstaBF, your dependable IG and IGTV provider, would like to have a deeper look at this matter.
“Paid Partnership” Feature by Instagram
Quite recently (in 2017) Instagram launched a new feature – paid partnership. Whenever an influencer makes a sponsored post, there’s a line under their username clarifying “Paid partnership with the sponsoring brand’s name”.
So, what should influencers add to their posts to run an ethical business? Or is there anything that brands must know about partnering with influencers? Here are a few points that can help you not get on the bad side of the FTC.
Far not always influencers get money for their sponsored posts. Quite often the award can be via products or services for free. In such case, the collaboration is still considered a paid relationship. Additionally, there are bonus codes and affiliate links given to influencers as a bonus for a successful deal (or even as the charge). Hence, whenever there’s any mutual profit, the nature of such collaboration must be disclosed.
It’s Not Always About Product Promotion
There happen cases when influencers are to promote an Instagram page or a website of a brand, and not its products/services. For instance, Rowan Row has attracted the hearts of over 700K followers on Instagram (we do believe the majority are females) and some of his posts are sponsored, though no products are promoted. In the following post, he encourages his followers to visit the Instagram account of Organic UK to get tips on a healthy lifestyle. Surely, the fruit on the image is not sold by the brand. Such a promotion is still considered a sponsored one.
Only Hashtags Won’t Be Enough
Multiple influencers consider adding such hashtags as, for instance, #sponsored, #ad, etc., enough to signify the post was sponsored by the brand. However, the FTC does not think so. Quite often, it may request to add some more details about the relationship with that brand. You can add about partnering with a brand right in the caption to the post, for instance.
Whether you are an Instagram influencer or a sponsoring brand, you should make sure the things are clear. Otherwise, you may lose the trust of your followers, customers, or get a warning message from the FTC.
It’s already the first month of 2019 outdoors and the time of micro-influencers’ reign has started! But what makes influencers with fewer followers the flavor of not only the first month but also the whole 2019 year?! It’s the real engagement that makes collaborating with these people more efficient than with major celebrities. People are interested in not only the half-naked photos of their favorites but in the content micro influencers share on Instagram. Besides, micro influencers have a targeted following with a demographic that’s proven by the un-tainted numbers. And if you are searching ways of working with micro influencers, InstaBF, a well-reputed IG and IGTV provider, is going to give you a detailed guideline on these people. Be sure, by the end of the article, you will understand why micro influencers are the best bang for the buck you have.
Why They’re So Popular?!
Despite the small-seeming following (3000 and more), micro influencers are, in fact, quite a powerful category in the influencer marketing landscape. Fans of these people are well aware of their favorites and nearly always read their captions up to the end. Micro influencers, in their turn, are tightly knit to their online community. Most probably you have guessed by now that people trust the product and service suggestions micro influencers make.
However, before you hurry to collaborate with any micro influencer, look at their media kit, analyze their following and find out whether their demographics fits that of your brand’s. Additionally, search for any previous sponsored posts they have made to find out how quality the image resolutions, captions, and CTAs were. A true micro influencer must have a marketing talent so that to showcase your product/service in the best.
How You Should Start Working
Once you have got a list of micro-influencers with a clear niche that fits your brand, it’s time to contact them. You’d better reach out to them with an ordinary request for a media kit through the email you can find in their bios. If you can’t find an email, there’s always a chance to get in touch with them through a DM. Make your message highly engaging. Include a paragraph about your brand without making it too salesy. Show that your brand has something valuable to offer to the influencer’s community. If you don’t get any response, there’s no point in repeating the request. Most probably the micro influencer isn’t interested in your offer.
Anyway, if you get the media kit, read it carefully before you go into a collaboration bind.
Creating the Brief to the Project
Now, when you are sure to partner with the influencer you have chosen, it’s time to get a brief of the project. The latter is most likely to be an Instagram sponsored grid post. Make sure the following points are included in the brief:
- background on the campaign;
- the date range of the content posting;
- requirements on the post (might include image styles, branded hashtags, the presence of a video, etc,);
- budget (remember that pricing or begging to drop the price will appear highly unprofessional).
So, now when you know how to partner with an Instagram micro influencer, it’s high time to try out your first campaign. Be alert, creative, decisive, and you will achieve success.