Are you in a search for a new creative way to promote your brand on Instagram? Have you considered organizing an influencer event? This may cost a bit more than a simple collaboration with an influencer since you have to invite several of them, yet the effect is tremendously more impressive, too. So, if you are thinking about it, there are some considerations to take care of before you organize an influencer event. How much it will cost you, depends on the type and the industry of the required event. In all cases, be ready to set aside a significant budget.
InstaBF, a known IGTV and IG provider, has prepared some tips for hosting a glorious influencer event. Here they are:
Having a reliable WiFi connection for your influencers is mandatory. Do never leave that to their unlimited mobile data plans, since you may never be confident on the roaming tariffs. At the end of the shooting day, your influencers must have a credible and fast internet connection to upload the sponsored post to Instagram, typically at specific times.
Another important point is to have a precise plan for your influencers. Flying your influencer ambassadors abroad is half the job. You must also have a clear itinerary for them. On the other hand, you shouldn’t be too constrictive, either. Otherwise, they will feel as only on the job and the shoots won’t appear natural.
What do you think about Instagram giveaways? After an influencer event, they could go on giveaways to deliver more exposure to your brand. If you are inclined to establish long-lasting relationships with your influencers, you’d better involve giveaways in your marketing campaign.
Location can either bring success or failure to your influencer event. You don’t have to fly your influencers to a tropical resort. Instead, you just need to find out what your target audience wants to see and make use of that. You see, gamers sitting the whole time in front of computers have as much impact on their followers as beauty influencers posting photos from Tahiti.
How You Can Plan Your Influencer Event
For a successful Instagram influencer event, you also need to carry out accurate planning. Here are the main points to take into account:
- Get your audience in mind;
- Make it stand out;
- Remember about the hashtags.
How to Invite Influencers Come to Your Event
The major rule in inviting Instagram influencers to your event is paying a larger sum of money than for ordinary collaboration. There’s no point in inviting small influencers since they provide great ROI. Contact them through their email addresses or Direct Messaging.
Once they have approved their attendance, foot the bill for other expenses. These include flights, hotels, food and drink, photographers, stylists, as well as a short excursion tours for your stars (the latter is optional).
You see, organizing an influencer event isn’t a cheap thing to do. Such events are mostly headed by bigger brands, those which can afford big expenses. But 2019 promises more events organized by brands from different segments.
Up to today, we have been familiar with the basic techniques that brands employ in influencer marketing. No matter whether it’s a push on a special day or a long-term collaboration, brands are in a constant search for one-of-a-kind campaigns to stand out in the crowd. InstaBF is a popular provider of likes, comments, views and followers for Instagram and IGTV accounts. Besides that, this company constantly makes useful posts for starting Instagram businesses and ordinary users. Today we are going to speak about Influencer events. To learn more, just keep tuned.
What Is an Influencer Event?
Year over year, brands increase their budgets dedicated to influencer marketing. Not to waste time on the same strategies, they seek new ways of expanding their campaigns. One of such ways is organizing influencer events. Here major influencers of the same niche are brought together to getaways, gatherings, or mainstream events to promote a certain service/product by the brand. What makes such events so powerful is that they are led by influencer A-listers gathered in one place to brands in a search of maximizing the potential reach on Instagram.
Influencer Events Types
Let’s go over the main types of influencer events by category:
Beauty Influencer Events
Among the best-established influencer events, are those of the beauty industry. Makeup brands often gather mega influencers in the beauty niche around the same post to get an extra bang for the spent budget. Such events are usually held in an extravagant style. For instance, Tarte Cosmetics organizes influence events and presents them with luxury all-expenses-paid trips to Hawaii, Bangkok or any other exotic resort. During these trips, they create content not only for Instagram but also get some video content for YouTube channels.
Fashion Influencer Events
Fashion influencer events are mega-popular and are led in a luxury style. As a bright example, remember about such a huge event as Revolve Festival at Coachella. This online retailer rented out a whole hotel that hosted as many as 140 influencers. This is not the only case. They are used to sending influencers all over the world to take grandiose fashion shoots.
Fitness Influencer Events
The art of influencer events has broken into the fitness industry, too. One of the most impressive events is regularly organized by GymShark brand. They gather the biggest stars of the industry and pay them to act as their ambassadors. Unlike fashion and beauty brands, gym brands such as GymShark, Myprotein, Lululemon, etc., often involve challenges or meet-ups of influencers in the public.
Blogger Influencer Events
Many Instagram influencers don’t necessarily fall into a certain category. And some campaigns seek particularly such ones as they have a wide appeal across various demographics. Such influencers are most often referred to as lifestyle bloggers. One of the most succeeded influencer events of the kind was organized by Macy’s. The brand invited sponsored influencers from most diverse backgrounds – there were shoe designers, models, software designers, etc. This way the brand promoted its products outside of their typical field.
Influencer marketing has proven to be a great growth asset once the matter comes to growing a business on Instagram. This refers to not only big brands but also small ones. In fact, small businesses get the ability to level-up a campaign, create the so-important brand awareness and get to new audiences by cooperating with the right influencers. And all this without blowing the budget.
Nevertheless, small brands find working with Instagram influencers quite daunting. You get to complete such important tasks as finding the right influencers, setting the campaign purposes and deadlines, measuring and tracking success, managing the budget, etc. And if all this frustrates you, too, InstaBF, a popular Instagram and IGTV provider, will present to your attention several steps adhering to which, you will have a productive Instagram collaboration.
Identify Your Influencer Campaign Goals
Prior to starting the search for an Instagram influencer, it’s important to clearly identify your goals – what do you want to achieve with that collaboration. Whether it’s a short-term seasonal campaign with an intention to raise your brand awareness, or a long-term one planning to boost your sales, get a precise idea of what you want to achieve. A clear vision of your goals will help you picture the best influencers for that task.
Search Instagram Down for Influencers
Now it’s time to focus on finding the right Instagram influencers for your marketing campaign. In case you need an Influencer for a co-branded project, start with those influencers who are already interested in your brand. Such collaboration will not only make them work more diligently but will also seem more natural in the eyes of their numerous followers. For this, check your “tagged in posts and Direct Messages to find any influencer who has tagged your brand in their posts or stories, watch your followers’ list and look through the comments made on your posts. You can also find influencers in your niche through relevant hashtags.
Reach Out to The Target Influencers
So, now when you already have created a list of potential influencers you can cooperate with, it’s time to reach out to them. Research for the correct contact details and first email them. Surely, you can DM them, but contacting through an email is more professional. Once in touch, ask for their media kit, introduce yourself as best as possible (your role in the brand, the brand’s purpose, etc.), and state it clear why you have chosen particularly that influencer.
Lead Transparent Negotiations
There’s no strict pricelist of cooperating with Instagram influencers. Hence, get a very clear outline on both what you expect the influencer to deliver on their part of the contract (ex. 3 posts, 1 video, 6 Stories with the brand mentioned, the deadlines, etc.) and how much you can afford to pay them for the job.
Share Useful Resources
Providing your influencers with a pack of data will significantly speed up them. So, remember to share such crucial resources on your brand as its style guide, editorial style guide, press releases and talking points, FAQs.
Follow the Analytics
Finding the right influencers to collaborate with is important, undoubtedly. But not less important it is to track and measure your campaign’s success. For this, you can use Insta’s paid partnership feature, set up UTM tagging for further posts the influencers will make, ask for feedback from them.
And finally, the last and perhaps the most pleasant step in cooperation with an Instagram influencer is saying “thank you”! You can do this through a token of your brand’s products, a gifted item from your last collection, a gift or sale card, etc.
So, these were the seven crucial steps following which you are going to have a long-lasting partnership with Instagram influencers.
Today Instagram gives brands a real chance to increase their outreach and potential engagement, yet without extra expenditures. This is so simple yet far not all brands have discovered how. And now InstaBF, a known Instagram and IGTV provider, is going to offer you a working way how to make a 180 turn – focus on micro and nano influencers. Particularly they are going to make the next generation (even more powerful) of influencer marketing. And as we have already spoken about micro influencers, it’s right time to discover nano influencers.
Who Is an Instagram Nano Influencer?
A nano influencer typically has from 1k to 5k followers. These are the smallest group of influencers yet you shouldn’t underestimate them. Their power is the high level of engagement with their niche audiences. The closeness and connection that these users have with their followers is their main appeal. Such influencers, as a rule, don’t own business profiles despite the fact that they would benefit from a business profile greatly. They would gain more credibility in the field.
Working with a Nano Influencer
Generally, the accounts of nano influencers don’t feature mass appeal. Therefore, they have more time to engage with their followers, respond to their DMs and comments. All this builds a deeper personal relationship with users. People start trusting them more, taking their words for granted. That’s why a higher conversion rate for any sponsored post made by a nano influencer is guaranteed. As a rule, they don’t have any precise plan of creating a mass following to earn money. Yet, despite this, brands still notice them and appreciate their true engagement.
Anyway, collaborating with a nano influencer is risky. You, as a brand, send them a product for a sponsored post and pay for that without having any guarantee to have your expectations satisfied.
So, once you plan to cooperate with a nano influence, you’d better make a deep research, and ask for a media kit.
The Downsides of Cooperating with Nano Influencers
It’s true that nano influencers have faithful followers who are deeply engaged with them. However, this doesn’t mean they have the power to influence users’ tastes. A nano influencer’s voice can’t reach that far! Their ability to make waves is definitely questionable.
Another crucial point of such a cooperation is the level of a nano influencer’s professionalism. Before you entrust the promotion of your brand to an Instagram influencer, it’s important to check whether they have access to advanced Instagram analytics through which both the influencer and you can track the success of your cooperation. After all, it’s horrible to collaborate with an influence not having the opportunity to establish a clear ROI.
Working with a nano influencer means paying smaller fees. Fewer followers – less return on investment, isn’t it such? Whether your brand benefits from such cooperation or not can be determined only after carrying it out. It’s really likely that you will find these nano influencers add value to your marketing efforts and that will be a big win!
Starting an Instagram influencer marketing can be a scary thing especially when you have vague ideas on that. However, once you have determined to go into that, you will need some recommendations. InstaBF, one of those services you can order likes, comments, views and followers for your IGTV or Instagram accounts any time of the day, will gladly present to your attention some critical aspects on the matter. So, let’s get started.
Preparations for Instagram Influencer Marketing
Before you get to contacting an Instagram influencer perforce, there are some points to pay special attention to. Here are them:
The influencer must be a good brand fit;
Once you have an influencer you consider collaborating with, go through their posts and then google search their name. Check if that influencer has been caught in any scandals that could affect your brand’s reputation.
The influencer must have a high engagement rate;
It’s also crucial to make certain the influencer has a high engagement rate. He/she might have plenty of followers, which might be not so interested in the posts made, though. With the help of certain scheduling tools, you can track an influencer’s engagement rate, his/her most active times during the day, most actively used hashtags, etc.
The influencer must have an audience that fits your brand’s demographics.
The last but not less important part is comparing the influencer’s demographics with yours. This requires some digging into details. To facilitate it, you can contact the influencer and ask for his/her media kit. As a rule, the latter includes a breakdown of their audience. If the person has no ready kit, you’d better avoid cooperating with him/her. Remember, that every self-respecting and professional Insta influencer has his kit ready for brands.
Influencer Marketing Insights
There are some truly awesome Instagram influencer insights that will interest you. Besides, they will drive you in the right direction in picking up the best influencer particularly for your brand’s promotions.
- Around 70% of teens on Instagram (and they are the vast majority of Insta users) trust influencers more than celebrities;
- The average count of Instagram influencer marketing revenue is $6.50 for every dollar spent;
- More than half (around 57%) of beauty and fashion companies are engaged in Instagram influencer marketing.
So, most probably, you feel more confident about your upcoming Instagram influencer marketing campaign now. Therefore, it’s high time to map out it according to 2019’s demands. Here is what you should do.
Contact the Gram celebrity through their business email as that will look more professional. Be clear and brief not to arise any confusion. Scheme a contract that will ensure all the points are handled professionally.
The vast majority of influencers don’t accept gifts via the award of the collaboration. However, if your budget is limited or your brand is still new, you can offer free products and in exchange for exposure. If the influencer repels the offer, don’t insist, keep your dignity and choose another micro influencer (mega influencers won’t agree on gifts, anyway).