Apr 17, 2018
If you are searching a way to spread a word about your business on Instagram, using a branded Insta hashtag can be a wonderful solution. In fact, around seventy percent of hashtags are brand-orientated nowadays. Whether you use your brand name or an inspirational message as a hashtag, it can become a powerful tool in attracting visitors and increasing your engagement rate. The only thing you need here is to act wisely and pick up a really killer hashtag for your Instagram business. We’ll present to your attention how you can create mind-blowing brand hashtags. But before that, let us showcase you our special offer. InstaBF is able to provide you with multiple comments, likes, and followers to make your Instagram profile stand out. Order any package presented at an affordable price being calm for the safety of your account, as all profiles provided are real-looking ones with active engagement rates.
What Branded Hashtag Is
According to studies carried out, any post made with hashtags (at least one) gets around 12% more engagement than that without any hashtag. By amplifying the message you want to deliver to your followers, Instagram hashtags help you cover even a larger spectrum of audience. So, a branded hashtag is that which is originally catered right to your business. Whetted it’s the brand name, a tagline, or the name of a product line, it should clearly identify your business.
Creating Branded Hashtags
To help you create some killer brand hashtags, we have separated a few tips. Adhere to them and combine with those clever phrases and keywords you intend to use for a win-win result!
Make it Simple
Keeping the brand hashtag as simple and short as possible is important. Your followers and possible customers should be able to remember and spell the hashtag easily. However, this doesn’t mean the hashtag is to be primitive. For instance, if you own a coffee shop, there is no sense in tagging it with “#verytastyfood”. Instead, you can add “#foodforgourmets”.
Additionally, a good brand hashtag is to be simply spelled with no double letters or misspelled words. Avoid any kind of gibberish.
Add Some Wittiness and Humor
As statistics show, hashtags with humorous and witty phrases incorporated, tend to make a deeper impression on Insta users. For instance, once Red Bull made a post with #putacanonit and inspired users to upload creative photos tagging them the same way. This was quite a success and as a result, the post gathered around ten thousands marvelous photos of Red Bull tagged the same way!
Don’t Compete
The purpose of creating a good hashtag for your business is making people enthusiastic about discussing it on the social network. Your hashtag should be relevant and accentuated on the topic you want it to be. Therefore, prior to submitting it, make sure there are no active discussions over the same hashtag. You just need to be original, hence don’t compete with already-existing hashtags brought into the arena by other brands.
Make it Memorable
An impressive and memorable brand hashtag is always rolling off the tongue, that’s what Instagram users state. A good idea is to add a little bit of creativity. Apply familiar words which are, yet brand-centric.
Once you have created a truly efficient and imposing brand hashtags, it’s high time to spread them on the web. Use the hashtags in all marketing materials you post including emails, brand images, printed products, etc. And the last, make sure your brand hashtag is added to your profile’s bio. This way your true followers will know about the new hashtag and use it.
Mar 19, 2018
Instagram keeps on developing and what might be effective last year, may appear incompetent this year. InstaBF wants to present to your attention the new 2018 rules of using Instagram hashtags. Hashtags are still an efficient way of increasing your engagement and the number of followers on this social network. Right now we shall reveal all the rules of utilizing hashtags starting from Insta stories and ending with following them.
1. Keep Hashtags Relevant
Following hashtags is an option added to Instagram recently. This means that users are not obliged to search a certain hashtag or scroll through an unbearably long list of feeds to find your content. Instead, potential followers will see your content in their feed. Additionally, hashtagged content can from now on be marked (“Don’t show for this hashtag”). If there are too many such complaints from users, not only that particular content but the user’s all other posts are affected. Therefore, if Instagram’s algorithm propagandized the use of relevant hashtags, now this has become a must.
2. Don’t Use the Same Hashtags
If users could write down a series of hashtags relevant to the content type they are used to posting regularly and copy it for every post, in 2018 Instagram algorithm will see this as spam. This, in its turn, may affect the visibility of your post. It’s recommended to come up with a totally new list of hashtags for each and every post you are going to make this year.
3. Track the Effectiveness of Your Business Profile Hashtags
Instagram business profile owners have been privileged with the ability to analyze the effectiveness of individual posts they make. They can get the exact information how this or that post affects followers and what engagement they bring through hashtags. And if your Insta profile is business, too, go ahead and make use of the insights to optimize the hashtag strategy you follow.
4. Follow Hashtags that Interest You
Before the new 2018 year, it was announced that Instagram was going to make it possible to follow hashtags. And today, it’s already made! Whatever topic you are interested in, you can select to follow the relevant hashtag and get access to up-to-date posts. To choose a certain hashtag, just go to the page of the hashtag and click on the button “Follow”. Right from that moment, relevant top posts will appear in your feed.
5. Add Hashtags to Stories
Stories form perhaps the most significant part of Instagram and in 2018 Insta users can add hashtags right to their stories! This will make your content discovered by target audience even easier. For instance, if someone is searching the hashtag you have tagged your story with, your content will appear in his/her feed!
As far as you are interested in the best quantity of hashtags to use for a certain post, InstaBF can advise you use all thirty tags that Instagram allows. Surely, this may seem a bit awkward, yet is sure to assist in making your posts discovered easier! Another advice InsaBF wants to give you is making use of our amazing offer! We have schemed several packages of Instagram likes, comments and followers that can help you raise your profile engagement immensely! All the profiles are real-like and won’t cause any suspicion from aside. InstaBF is the service you can always trust and be sure we won’t let you down!
Feb 5, 2018
Instagram Hashtags are a great means to raise the engagement of your account and attract a more targeted audience, surely if you know how to use them smartly. Why it’s so important to allure exceptionally targeted Instagram users and not random ones? The reason is quite simple – these people will be sincerely interested in your content (all, and not a couple of photos alone) and hence, are more likely to become your constant active followers. To make your Insta account successful, it’s really crucial to have your targeted audience in mind whenever making a post. And now InstaBF will share Top Do’s and Don’ts of using Hashtags with you. But prior to this, let’s introduce you InstaBF’s attractive offer which is sure to be of a great benefit to you. We suggest supplying you with multiple likes, comments, views and followers for your Instagram account at an affordable price. When dealing with InstaBF, you needn’t worry about Shadowbans or having your activities restricted on Instagram, as all the accounts here are of real active users and not bots.
So, let’s go ahead and start with the Don’ts!
What You Shouldn’t Do with Instagram Hashtags
1. Avoid using hashtags that are extremely popular
The first advice will be to avoid using tags that have more than one million posts. These are really too big hashtags and your post is most likely to be “drowned” in them. Surely, in case you get a substantial engagement almost instantly after making any post and have an impressive number of followers, this doesn’t refer to you. But if you are an ordinary Instagram user, you’d better pick up Hashtags with fewer posts associated: 5, 000 – 500, 000 will be great!
2. Avoid using irrelevant hashtags
When adding a tag, make sure it not only describes what you felt at the moment of being photographed, but the photo itself promotes that tag. Otherwise, it may be an irrelevant hashtag and attract the wrong audience.
3. Don’t pick up tags that are based solely on a single photo or use new ones for every new photo
Remember that consistency is the clue toward achieving a success on Instagram and constant followers.
4. Never copy hashtags of your competitors
It’s essential to be unique and always “out of the box”. Even if you follow your competitors’ activity on Instagram, do never copy their hashtags exactly, but pick up the tags that best describe particularly your content, your business and may attract your audience!
5. Avoid including industry keywords or jargon in hashtags
When using a hashtag, do never use industry keywords or jargon expressions as they will attract rather your competitors that target audience. For instance, once you tag a photo with #adobeillustrator, an ordinary user, who is in a search of a #logodesign, won’t be able to find you.
How You Should Use Hashtags on Instagram
1. Use hashtags that best describe your content
Making an appropriate hashtag will be of a great benefit to both you and other Instagram users. If you make a precise tagging, the people interested in that same content will soon become your true followers.
2. Use all the hashtags allowed
Instagram allows to tag a photo with up to thirty hashtags and it’s your right to use them all. Surely, this may seem awkward from aside, yet will definitely benefit in exposing your account to a diversity of potential followers.
3. Build up a set of tags that go well with all the content you regularly post
If you nearly always post the same-like content, it will be wiser to write down a combination of hashtags and copy them every time you make a new post. This way you will greatly economize your time and attract the right audience to your feed.
4. Make use of hashtag research
It’s definitely worthy to have a look at the search bar on Instagram. Here you can find the most widely searched keywords, choose the most appropriate ones from the list according to your content, and if you consider they are what your target audience will search, use in the content you share.
5. Refresh your hashtags once a month
Generally, it’s advisable to change the set of hashtags you use every month if you find your posts no longer bring the engagement they used to. Depending on the top tags you use, you may find out which tags still work for you. So, keep them and change the rest.
Jun 22, 2017
Now you can view not only the Stories created by your friends and favorite Instagram users. Instagram has introduced location- and hashtag-based Stories. So you can see a compilation of posts created by the user community in a certain location or follow the hashtag and see what people think and feel about this or that topic or event. To include your post into a Location or a Hashtag Story you should either use the location/hashtag sticker or include the hashtag into the caption of your post. Check the Explore tab to learn more about the location Stories.
The new functionality provides excellent tools not only for average users eager to check what’s going on on a music festival or trying to find out whether the weather is worth going out today. Instagram claims there will be no ads in the Story search; still, It will be a very useful instrument for promoters, marketeers, eCommerce specialists allowing to get a direct reach certain target audiences
Here is a short description of a new functionality from Instagram: “From discovering new parts of your own city to jogging alongside the #fromwhereirun community all around the world, location and hashtag stories help you share these experiences as they unfold”.
The associated stories will include only the posts tagged with a location/hashtag sticker or an underlined hashtag. The users can also enable more wide distribution of the content by clicking “X” on their Stories view counter. This also indicates the number of views for the post in the Explore tab.
So, this is how you can add a geosticker to your post.
- Swipe right to start a Story and take a picture and tap the smiley icon in the upper right corner.
- Choose the location sticker from the respective menu. The system will offer a bunch of nearby places, use the search if you do not see the proper one.
- Adjust your sticker according to your taste. You can change the size, the appearance of the sticker and remove it by dragging it the trash icon.
Unleash your creativity, make your posts catchy and include them in location or hashtag stories – this maybe a great opportunity to gain more followers. Everyone is interested in what’s going on in their neighborhoods even if the live in the middle of nowhere. Location stories may be extremely useful for questing and flash mobs and for organizing local communities.
Hashtag stickers will help you to find followers all over the world – just create a proper content for like-minded people and you will get an amazing feedback. Use the search to analyze the trends and sculpture your content to be catchy and interesting and that’s it!
May 10, 2017
Hashtagging helps to organize and categorize Instagram content. For a better understanding try to imagine a giant library with thousands of books. The organization of the library is, obviously, tough work. The library represents Instagram itself; in accordance with this analogy books and papers are posts, and the names of categories are hashtags. So, when you want to study, for example, the theory of relativity, you go to the section “Physics” and search for the bookshelf with “Quantum Physics” where you find a plenty of books about the theory of relativity.
In other words, when you searches #healthyfood on Instagram, the app shows you “books” and “papers” – posts that contain keywords “healthy food”. What is extremely important to mention is that Instagram demonstrate you the latest and top posts. That’s why when you use proper(!) hastagging you make your profile more discoverable for other users and increases you chances to gain big engagement.
The rules of proper hashtagging remain the same : Be specific. Be relevant. Be observant. Before we start discussing how one can get on top on Instagram two main types of hashtags should be distinguished:
- Branded Hashtags
- Community Hashtags
Branded Hashtags
This type is a hashtag that is specific and unique to your business. This hashtag can represent itself a brand or product name or, for example, a campaign slogan. It’s worth mentioning the fact that 70% of hashtags are branded ones on Instagram. The purpose of this type is to develop brand identity, increase its awareness among followers, promote different campaigns and to create user-generated content.
The undeniable benefit of using this type of hashtags is a rapid growth of engagement. If you encourage people to use your branded hashtags in posts and promote your products, you will able to grow the presence of your brand on Instagram and boost you business’ success. We draw your attention to the fact that with a help of branded hashtagging you get the most loyal customers and followers and increase your brand awareness.
Community Hashtags
Community hashtags are created to unite like-minded users based on specific subjest or common interests. This type of hashtags can one describe as small words or even phrases such as #gym or #brekfastsareamzing. It’s another way to gain more followers, develop your profile and even grow your own community. Community hashtags help you to increase the reach of your message.
They are more general and aren’t specific to any person or company. In order to use these community-oriented hashtags properly, surf the Instagram and find the most eye-catching hashtags that your favorite accounts use.
The undeniable benefit of this particular type of hashtagging is that it makes your content more discoverable to other users and build the audience. One should pay attention to the relevance of hashtags to the content he or she posts.
If your aim is to receive maximum from hashtags, you need to use a combination of branded and community hashtags.
The question is how to find Instagram hashtags which suit your account the best. And now we are going to discuss it.
How to Find the Best Instagram Hashtags for Your Account
While tagging the most “popular” hashtags such as #love or #sunset may get you a few likes or followers, it’s obviously not enough for a long-term relationship.
If you are determined to be successful than you have already understood that proper hashtagging can’t deliver results if you don’t have a unique strategy. We also want to point out the following: instead of using the “ most popular” hashtags try to find the top Instagram hashtags which have an engaging community behind them and specific to your content. We have formulated common rules which you may find useful.
Study Your Audience
As we have already mentioned that before using a bunch of random hashtags at the end of your Instagram posts won’t bring you any success and will be just a waste of your time. In order to understand what hashtags can have the highest chances of success on your profile study your audience. Find out what hashtags they use and which ones appeal to other followers the most. They can be branded or community hashtags, the only thing you should pay attention to is that they should fit the content you post. Search for those that contain keywords which are relevant to your profile.
Study Your Competitors
If you have a number of competitors that are already popular on Instagram, we advise you to use the opportunity and study hashtags that your foes frequently use. Choose those which they use on a consistent basis and provide the most engagement. A colorful variety of hashtags will, certainly, built a strong following and boost your success.
Study Industry Leaders
One of the best things about Instagram is that you can learn from the best profiles, nothing is hidden from your eyes. Study properly the most influential Instagram profiles that have similar targeted-audience as you.
Find Related Hashtags
This probably one of the most convenient and pleasant ways how one can find hashtags which fit his or her content. Research those trends that are relevant to your own hashtags. Type your hashtag in the app’s search bar and then in the selected “tags” choose the top hashtags that are closely related to your own one.
It is an extremely effective way to reach, monitor and grow your community.
You may start just with searching different hashtags on Instagram. While you are typing, you see the list of so-called suggestions which you may use as potential hashtags to include in your posts. It’s a good way for community hashtags in particular. As for branded hashtags start thinking about hashtags that are closely related to your business.
You goal is to find those hashtags that include keywords your potential targeted audience is likely to search for. Identifying the right hashtags to use saves your time and efforts and bring you faster results.
