Some time ago Instagram announced about the intention to allow users to hide hashtags from their posts. Most probably you have noticed yourself that the long lists of hashtags (sometimes reach up to 30 tags per post or caption) ruin the whole aesthetic look of this social platform while Instagram is all about good aesthetics! As the new feature presumes, not all hashtags added to a post will be displayed. However, will this new option be only beneficial? And generally, is that a good thing? InstaBF, your reliable friend in the industry of Instagram and IGTV likes, comments, followers and views, is going to find answers to these questions right away! Just keep up with us.
How You Can Hide Hashtags on Instagram
If you want to make your posts look neat and clean with no spammy or messy clutters of hashtags, it makes sense to hide them. This is a straightforward task that won’t take you much time. Here’s a detailed guideline how you can do it:
- Download a text editor for your device.
- Make five dots – type a dot and then press return. Repeat this five times to get a pretty vertical line of dots on the left side of the note.
- List the necessary hashtags. You can add up to 30 hashtags per one Instagram allocation.
- Copy all of the content including the line breaks and dots. On most devices, a long press will bring up the copy option.
- Go to your Instagram account. Upload the image or video you intend to post and create an appropriate caption. While doing this, there’s no need to add any hashtags. Just post the content and share with your followers.
- Add your comment. Tap the button indicating comments, open it, paste what you have copied from the text editor (use a long press to bring the option).
After all these actions, your post will be accompanied with all the relevant hashtags (hence targeted at the right audience) which, yet, won’t be visible to viewers. You will just have a clean image with no cluttered caption underneath.
To Hide or Not to Hide? That Is the Question!
Instagram hashtags are such useful tools in promoting the necessary content to the right audience! Hashtags help people find the content they need, enables businesses in promoting their products/services, and generally, make crafted posts more discoverable. Quite many brands don’t find it necessary to hide any hashtags and proudly display them. Generally, whether to hide hashtags or not majorly depends on your marketing goals and your target audience.
Anyway, though appearing aesthetically more pleasant, hidden hashtags may also cause certain problems. In fact, the new option may lead to fewer users browsing the hidden hashtag feeds which, in its turn, will lead to brands’ lower engagement and a lower number of new followers discovering the brand through hashtag feeds.
So, to find what works for you and what not, you mustn’t be afraid to test it. Go ahead and find out what is more beneficial particularly for your brand!
Those Instagram business users, who have already been effective in gaining an army of followers and driving sales, will confirm that a clever use of hashtags is one of the keys to success. And if you promote your business on particularly this social network, there are six golden rules of using hashtags to your benefit. In this post, InstaBF, a service which offers you multiple Insta and IGTV likes, views, comments, and followers, is going to address to these important rules.
Use All the Thirty Hashtags
Some Instagram experts are sure that using all thirty hashtags available will be a mistake and your post may get lost in that stuff. They say that around a dozen hashtags per post are an optimal variant. However, if you can and need to use all the thirty hashtags, why not? But how you can differentiate right tags from wrong (like #love #cool, etc.)? Just make certain the tags you use to get into your target market. What can your potential customer search for to get to your niche? Bare this in mind and start “investigating” your competitors. What hashtags do your top competitors use? Combine the two groups of hashtags revealed and add those that Instagram recommends for you.
Put them in Order
Now, when you have a huge list of hashtags relative to your brand, don’t hurry to use them all willy nilly. It’s better to test them and find out which are working for you the best. This can be detected by using the hashtags. Keep a track on which tags bring you more likes, comments, and new followers.
Another way of checking this is searching the hashtag on Instagram and looking at the place your posts are on.
During all these processes, remember to put them in order depending on how many times you use them. Check this order regularly and once you find out this or that hashtag brings you more engagement, keep on using them until you hit your plateau.
Add Hashtags to Comments, but Not Captions
Surely, there is absolutely no difference for a hashtag whether it is added to comments or captions. In all cases, it will work as it would. Yet, when one sees too many hashtags in captions, that irritates a bit. People have to visually scroll down till they get the start of the caption text. Hashtags added to comments, meanwhile, make them look nicer and more engaged.
Add Hashtags Before Making the Post
Maybe you know and maybe not, but the Instagram algorithm does not start working unless the hashtags are added to a post. This means that if your post without any hashtag collected, say 100 likes and comments, they will be annulled the moment you add a hashtag belated. Hence, do it before making the post. Besides, the faster you add hashtags to your post, the faster your target market will find you!
Change Hashtags Regularly
Remember you searched for a huge stuff of hashtags in the Rule #1? Now it’s time to start using the vast majority of them. Recently, people talked about Instagram Shadow Ban a lot. And it turns out to be more expedient for brands to change the hashtags they use on a regular basis. Be certain, you hashtag research will give you at least three sets of hashtags to change out from time to time.
Look Where You Use Your Hashtags
Using your brand’s name as a hashtag doesn’t mean others won’t use it, either. But when you add that hashtag into your Bio, Instagram search of that hashtag will directly lead to your account! And what’s the purpose of a hashtag if not that?!
And don’t forget to actively use your hashtags in Stories and regular posts!
A branded hashtag can become a powerful tool if used wisely. Surely, the primary purpose of a branded hashtag is promoting the business’s products and services. Yet, a series of other grandiose ways exist and each of them is sure to enhance your marketing efforts on Instagram. Right now, InstaBF is going to reveal them one by one. So, stay tuned!
Branded Hashtags Gather UGC
If you are interested in Instagram marketing, you must have heard about the power of Instagram user-generated content and the contests structured around it. These are very entertaining and, of course, all the vogue! And particularly this sphere is where your correctly picked up branded hashtag can make wonders! To benefit from such a UGC campaign, make up an ongoing contest based on the participants contributing something and expecting a reward in return. For instance, if your business is based on selling modern T-shirts, give a start to an online contest and encourage your followers to post their photos with your T-shirts on. And don’t forget about rewards for the most successful photos. This entire contest is to be tagged. Particularly here you will need a good brand hashtag.
Inspire Your Community with a Branded Hashtag
Storytelling on Instagram has an incredible influence on the social network’s users. Through images, people get the opportunity to tell about their experiences and inspire others. It will be quite a good idea to use a branded hashtag for inspiring your Instagram community and attracting new followers. For this, use an appropriate content and let people post their content with it just like Lulemon did. Their #thesweatlife hashtag got immensely popular on Instagram and motivated people lead a healthy lifestyle. As many as four hundred thousand posts were made with this brand hashtag!
Spread Behind-the-Scenes Branded Hashtags
Be sure, your faithful customers would like to know how the products they obtain are designed and created. Why not let them peek into this part of your business by the means of a branded hashtag?! They can get acquainted (well, at least through your brand tagged posts) with the people working on the production.
You can also use it to keep your customers aware of all the new products lines and company news.
Brand Tag an Upcoming Event
Are you going to host an event and seek a means to encourage your followers spread the content about it? A brand hashtag can be your solution. The latter will not only drive a huge engagement but also organize all the posts made with your brand hashtag on one page.
What you should be careful with, is creating a really catching brand hashtag to announce a special event. It needs to be so attractive that Instagram users want to retweet and repost it.
Brand Hashtags Promoting New Product Lines
And at the last, use branded hashtags for promoting your new product lines. Once your company releases new products, hurry to reach new people interested in them. To make this efficiently, use those brand hashtags that best describe particularly the new products.
These were the five ways of using branded hashtags for your business suggested by InstaBF. However, besides this, we would also like to present to your attention several packages of Instagram likes, comments, and followers. Order any package you need, and be certain, it will be implemented in a timely manner!
If you are searching a way to spread a word about your business on Instagram, using a branded Insta hashtag can be a wonderful solution. In fact, around seventy percent of hashtags are brand-orientated nowadays. Whether you use your brand name or an inspirational message as a hashtag, it can become a powerful tool in attracting visitors and increasing your engagement rate. The only thing you need here is to act wisely and pick up a really killer hashtag for your Instagram business. We’ll present to your attention how you can create mind-blowing brand hashtags. But before that, let us showcase you our special offer. InstaBF is able to provide you with multiple comments, likes, and followers to make your Instagram profile stand out. Order any package presented at an affordable price being calm for the safety of your account, as all profiles provided are real-looking ones with active engagement rates.
What Branded Hashtag Is
According to studies carried out, any post made with hashtags (at least one) gets around 12% more engagement than that without any hashtag. By amplifying the message you want to deliver to your followers, Instagram hashtags help you cover even a larger spectrum of audience. So, a branded hashtag is that which is originally catered right to your business. Whetted it’s the brand name, a tagline, or the name of a product line, it should clearly identify your business.
Creating Branded Hashtags
To help you create some killer brand hashtags, we have separated a few tips. Adhere to them and combine with those clever phrases and keywords you intend to use for a win-win result!
Make it Simple
Keeping the brand hashtag as simple and short as possible is important. Your followers and possible customers should be able to remember and spell the hashtag easily. However, this doesn’t mean the hashtag is to be primitive. For instance, if you own a coffee shop, there is no sense in tagging it with “#verytastyfood”. Instead, you can add “#foodforgourmets”.
Additionally, a good brand hashtag is to be simply spelled with no double letters or misspelled words. Avoid any kind of gibberish.
Add Some Wittiness and Humor
As statistics show, hashtags with humorous and witty phrases incorporated, tend to make a deeper impression on Insta users. For instance, once Red Bull made a post with #putacanonit and inspired users to upload creative photos tagging them the same way. This was quite a success and as a result, the post gathered around ten thousands marvelous photos of Red Bull tagged the same way!
The purpose of creating a good hashtag for your business is making people enthusiastic about discussing it on the social network. Your hashtag should be relevant and accentuated on the topic you want it to be. Therefore, prior to submitting it, make sure there are no active discussions over the same hashtag. You just need to be original, hence don’t compete with already-existing hashtags brought into the arena by other brands.
Make it Memorable
An impressive and memorable brand hashtag is always rolling off the tongue, that’s what Instagram users state. A good idea is to add a little bit of creativity. Apply familiar words which are, yet brand-centric.
Once you have created a truly efficient and imposing brand hashtags, it’s high time to spread them on the web. Use the hashtags in all marketing materials you post including emails, brand images, printed products, etc. And the last, make sure your brand hashtag is added to your profile’s bio. This way your true followers will know about the new hashtag and use it.
Instagram keeps on developing and what might be effective last year, may appear incompetent this year. InstaBF wants to present to your attention the new 2018 rules of using Instagram hashtags. Hashtags are still an efficient way of increasing your engagement and the number of followers on this social network. Right now we shall reveal all the rules of utilizing hashtags starting from Insta stories and ending with following them.
1. Keep Hashtags Relevant
Following hashtags is an option added to Instagram recently. This means that users are not obliged to search a certain hashtag or scroll through an unbearably long list of feeds to find your content. Instead, potential followers will see your content in their feed. Additionally, hashtagged content can from now on be marked (“Don’t show for this hashtag”). If there are too many such complaints from users, not only that particular content but the user’s all other posts are affected. Therefore, if Instagram’s algorithm propagandized the use of relevant hashtags, now this has become a must.
2. Don’t Use the Same Hashtags
If users could write down a series of hashtags relevant to the content type they are used to posting regularly and copy it for every post, in 2018 Instagram algorithm will see this as spam. This, in its turn, may affect the visibility of your post. It’s recommended to come up with a totally new list of hashtags for each and every post you are going to make this year.
3. Track the Effectiveness of Your Business Profile Hashtags
Instagram business profile owners have been privileged with the ability to analyze the effectiveness of individual posts they make. They can get the exact information how this or that post affects followers and what engagement they bring through hashtags. And if your Insta profile is business, too, go ahead and make use of the insights to optimize the hashtag strategy you follow.
4. Follow Hashtags that Interest You
Before the new 2018 year, it was announced that Instagram was going to make it possible to follow hashtags. And today, it’s already made! Whatever topic you are interested in, you can select to follow the relevant hashtag and get access to up-to-date posts. To choose a certain hashtag, just go to the page of the hashtag and click on the button “Follow”. Right from that moment, relevant top posts will appear in your feed.
5. Add Hashtags to Stories
Stories form perhaps the most significant part of Instagram and in 2018 Insta users can add hashtags right to their stories! This will make your content discovered by target audience even easier. For instance, if someone is searching the hashtag you have tagged your story with, your content will appear in his/her feed!
As far as you are interested in the best quantity of hashtags to use for a certain post, InstaBF can advise you use all thirty tags that Instagram allows. Surely, this may seem a bit awkward, yet is sure to assist in making your posts discovered easier! Another advice InsaBF wants to give you is making use of our amazing offer! We have schemed several packages of Instagram likes, comments and followers that can help you raise your profile engagement immensely! All the profiles are real-like and won’t cause any suspicion from aside. InstaBF is the service you can always trust and be sure we won’t let you down!