Now you can view not only the Stories created by your friends and favorite Instagram users. Instagram has introduced location- and hashtag-based Stories. So you can see a compilation of posts created by the user community in a certain location or follow the hashtag and see what people think and feel about this or that topic or event. To include your post into a Location or a Hashtag Story you should either use the location/hashtag sticker or include the hashtag into the caption of your post. Check the Explore tab to learn more about the location Stories.
The new functionality provides excellent tools not only for average users eager to check what’s going on on a music festival or trying to find out whether the weather is worth going out today. Instagram claims there will be no ads in the Story search; still, It will be a very useful instrument for promoters, marketeers, eCommerce specialists allowing to get a direct reach certain target audiences
Here is a short description of a new functionality from Instagram: “From discovering new parts of your own city to jogging alongside the #fromwhereirun community all around the world, location and hashtag stories help you share these experiences as they unfold”.
The associated stories will include only the posts tagged with a location/hashtag sticker or an underlined hashtag. The users can also enable more wide distribution of the content by clicking “X” on their Stories view counter. This also indicates the number of views for the post in the Explore tab.
So, this is how you can add a geosticker to your post.
- Swipe right to start a Story and take a picture and tap the smiley icon in the upper right corner.
- Choose the location sticker from the respective menu. The system will offer a bunch of nearby places, use the search if you do not see the proper one.
- Adjust your sticker according to your taste. You can change the size, the appearance of the sticker and remove it by dragging it the trash icon.
Unleash your creativity, make your posts catchy and include them in location or hashtag stories – this maybe a great opportunity to gain more followers. Everyone is interested in what’s going on in their neighborhoods even if the live in the middle of nowhere. Location stories may be extremely useful for questing and flash mobs and for organizing local communities.
Hashtag stickers will help you to find followers all over the world – just create a proper content for like-minded people and you will get an amazing feedback. Use the search to analyze the trends and sculpture your content to be catchy and interesting and that’s it!
Hashtagging helps to organize and categorize Instagram content. For a better understanding try to imagine a giant library with thousands of books. The organization of the library is, obviously, tough work. The library represents Instagram itself; in accordance with this analogy books and papers are posts, and the names of categories are hashtags. So, when you want to study, for example, the theory of relativity, you go to the section “Physics” and search for the bookshelf with “Quantum Physics” where you find a plenty of books about the theory of relativity.
In other words, when you searches #healthyfood on Instagram, the app shows you “books” and “papers” – posts that contain keywords “healthy food”. What is extremely important to mention is that Instagram demonstrate you the latest and top posts. That’s why when you use proper(!) hastagging you make your profile more discoverable for other users and increases you chances to gain big engagement.
The rules of proper hashtagging remain the same : Be specific. Be relevant. Be observant. Before we start discussing how one can get on top on Instagram two main types of hashtags should be distinguished:
- Branded Hashtags
- Community Hashtags
This type is a hashtag that is specific and unique to your business. This hashtag can represent itself a brand or product name or, for example, a campaign slogan. It’s worth mentioning the fact that 70% of hashtags are branded ones on Instagram. The purpose of this type is to develop brand identity, increase its awareness among followers, promote different campaigns and to create user-generated content.
The undeniable benefit of using this type of hashtags is a rapid growth of engagement. If you encourage people to use your branded hashtags in posts and promote your products, you will able to grow the presence of your brand on Instagram and boost you business’ success. We draw your attention to the fact that with a help of branded hashtagging you get the most loyal customers and followers and increase your brand awareness.
Community hashtags are created to unite like-minded users based on specific subjest or common interests. This type of hashtags can one describe as small words or even phrases such as #gym or #brekfastsareamzing. It’s another way to gain more followers, develop your profile and even grow your own community. Community hashtags help you to increase the reach of your message.
They are more general and aren’t specific to any person or company. In order to use these community-oriented hashtags properly, surf the Instagram and find the most eye-catching hashtags that your favorite accounts use.
The undeniable benefit of this particular type of hashtagging is that it makes your content more discoverable to other users and build the audience. One should pay attention to the relevance of hashtags to the content he or she posts.
If your aim is to receive maximum from hashtags, you need to use a combination of branded and community hashtags.
The question is how to find Instagram hashtags which suit your account the best. And now we are going to discuss it.
How to Find the Best Instagram Hashtags for Your Account
While tagging the most “popular” hashtags such as #love or #sunset may get you a few likes or followers, it’s obviously not enough for a long-term relationship.
If you are determined to be successful than you have already understood that proper hashtagging can’t deliver results if you don’t have a unique strategy. We also want to point out the following: instead of using the “ most popular” hashtags try to find the top Instagram hashtags which have an engaging community behind them and specific to your content. We have formulated common rules which you may find useful.
Study Your Audience
As we have already mentioned that before using a bunch of random hashtags at the end of your Instagram posts won’t bring you any success and will be just a waste of your time. In order to understand what hashtags can have the highest chances of success on your profile study your audience. Find out what hashtags they use and which ones appeal to other followers the most. They can be branded or community hashtags, the only thing you should pay attention to is that they should fit the content you post. Search for those that contain keywords which are relevant to your profile.
Study Your Competitors
If you have a number of competitors that are already popular on Instagram, we advise you to use the opportunity and study hashtags that your foes frequently use. Choose those which they use on a consistent basis and provide the most engagement. A colorful variety of hashtags will, certainly, built a strong following and boost your success.
Study Industry Leaders
One of the best things about Instagram is that you can learn from the best profiles, nothing is hidden from your eyes. Study properly the most influential Instagram profiles that have similar targeted-audience as you.
Find Related Hashtags
This probably one of the most convenient and pleasant ways how one can find hashtags which fit his or her content. Research those trends that are relevant to your own hashtags. Type your hashtag in the app’s search bar and then in the selected “tags” choose the top hashtags that are closely related to your own one.
It is an extremely effective way to reach, monitor and grow your community.
You may start just with searching different hashtags on Instagram. While you are typing, you see the list of so-called suggestions which you may use as potential hashtags to include in your posts. It’s a good way for community hashtags in particular. As for branded hashtags start thinking about hashtags that are closely related to your business.
You goal is to find those hashtags that include keywords your potential targeted audience is likely to search for. Identifying the right hashtags to use saves your time and efforts and bring you faster results.
The use of hashtags is one of the most controversial topics. People have different opinions on hashtagging: some of them literally hate it, the others are keen on overusing them. But one can’t simply deny the fact that a hashtag has already become an inseparable part of modern culture and has its impact not only on mass media, but on our daily life.
What is a hashtag? How does it work?
According to the Oxford dictionary a hashtag is “a word or phrase with the symbol ‘#’ in front of it (…)”. For example, #love.
Hashtags can be described as tools for improving the network experience. These are “keywords” or even “phrases” that help to organize and categorize content on social media and at the same time aid the process of content discovery and optimization. In other words, searching with hashtags is one of the ways to find relevant content and sort out useful information.
It’s also worth mentioning that post with even one Instagram hashtag has average 12% more engagement rather than posts without it. It’s no surprise that online sellers see great potential in Instagram as a powerful platform for building business and increasing brand awareness. Besides, when somebody shares your Instagram content to Facebook, the Instagram hashtag is also published.
How do you use hashtags?
Photos and videos which are uploaded to Instagram can be accompanied with a short message and a few hashtags. In general, hashtagging increases one’s chances to gain new followers and likes and gives an opportunity to connect and engage with other users with common interests. Though almost everybody knows what a hashtag is there are people who don’t know how to use it properly and implement an effective hashtag strategy.
The so-called “the most popular” hashtags like, for example, love, happiness or food, without any doubts, give you a few more likes and serve for the growth of your popularity. However, if you are interested in a long-term relationship with your followers and boosting the reach of your Instagram marketing campaigns then using such simple common words won’t do much for your growth in the future.
Proper combinations of hashtags expose your brand to large and targeted audience.
For example, you have your own small business: you sell clothes for small and newborn babies.
According to Instagram statistics, the hashtag clothes has over 18 million posts. It means that there is a high possibility that your post will fall under the influence of scrolling blindness and just get lost.
If you, for instance, tag your post with the hashtag clothesforkids the amount of posts you compete with will be 16 million.
With the hashtag clothesfornewborn ( only 210 posts) you can reach highly-targeted audience. Of course, in any cases it doesn’t mean that the usage of the top Instagram hashtags deliver no results. It’s quite the contrary. The top Instagram hashtags have an engaging community behind them and they are specific to this particular audience.
The point is that a hashtag should be oriented on the community that shares an interest in one specific term. The more specific you get the more targeted your audience will be. That increases your chances to have better engagement!
Put simply, with the help of hashtags your content has a better chance to be discovered and followed by other users. Take your time to discover the most popular and at the same time most relevant hashtag combinations on every specific term. Time and effort will be paid off then in increasing engagement.