If you are a brand on Instagram, you definitely know that challenges are inevitable when collaborating with other businesses or bloggers. However, this doesn’t mean conflicts can’t be avoided. With appropriate tactics and tools, you can set up a successful brand which has only positive negotiations with other brands. If you are interested in expanding your cooperation on Instagram, here in InstaBF, one of the most popular IG and IGTV providers, we are excited about helping you. To our mind, the best way of starting an efficient collaboration is approaching a brand with an amazing idea! You should always bear in mind that whatever you undertake and offer to a possible partner, should be beneficial for both of you. Moreover, that should also be valuable for the audiences of both of you. And if you have run out of ideas, we shall help you with some.
Collaborating with Businesses
In today’s article, we are referring to collaboration ways with Instagram businesses. Very soon, we shall cover the ways of collaboration with bloggers. Stay tuned!
One of the smartest and most effective ways of collaborating with another business on IG is pairing up with one that has a similar target market. Take flatlays with products of both of you, share on Instagram and tag one another to get the most bang for your money. This way you will not only save on the content shooting but also have much more interesting content and larger brand awareness. For instance, if you are a brand offering sweets, collaborate with one that offers tea or coffee. Don’t forget to mention one another in your captions.
If there’s a brand you really love products of which, why not bundle them with yours?! Putting together a new offering, you could offer both your and your partnering brand’s products on your Instagram account and in your store. Just the same way, your partnering brand could add some of your products to its store. This can be a seasonal offer or a limited edition collection. Agree that this is a good way to share audiences and websites.
IG Market Day
Virtual market days are immensely popular on Instagram and businesses collaborating with one another on this day benefit greatly. On an IG marketing day, businesses with similar target audiences join into groups and offer special discounts for the whole day. You, as a part of that group, have to share what each other business offers on your grid or Stories throughout the entire day. And other businesses include yours in their content. This way your products appear in front of new audiences.
IG Stories Takeovers
Perhaps the quickest way of collaboration on Instagram is IG Story takeover. Usually, it can be coordinated in a matter of minutes. On the basis of this lies the concept of creating mutually valuable content and sharing it on a set day on your stories. If you and the brand you cooperate with have similar target audiences and both of you love making awesome Instagram stories, this way is the best for you.
Instagram Stories stickers are a wonderful means of adding personality and much fun to one’s stories. Yet, they are also fantastically useful for Gram businesses. Regardless of your goal, whether that’s driving traffic to your website, building brand awareness, etc., you can use these stickers purposefully. Let’s review five grandiose Instagram Stories stickers your business can benefit from significantly here, on InstaBF’s website. This is the service that can provide you with as many likes, comments, views and followers for an Instagram or IGTV account as you may need! And all that on surprisingly beneficial conditions!
Instagram location stickers are a great means of getting more views and higher engagement in your Stories. Once you tag a story with such a sticker (a cafe, a neighborhood, etc.), it will instantly get in the public stories feed of that exact location. Hence, once someone searches for that location, your story will be displayed, too. Just make sure those sticker tags are relevant. Be very strategic about any location you are tagging. Instagram Stories location stickers are perfect for:
- Increasing the number of views and raising engagement;
- Growing the discoverability of the story;
- Driving attention to the physical location of your business.
Mention stickers are used for stating collaborations with other brands or reposting UGC. This way you will both notify the account about your mentioning and build your own community. By the way, the mentioned users may repost your story or share it with their followers.
So, Instagram Stories mention stickers are best for:
- Highlighting influencer campaigns and partnerships;
- Highlighting other accounts.
The role of hashtag stickers is much like that of location stickers. Whenever you tag a story, people can see your post on that hashtag’s page. Besides, once an Instagram user taps on your story’s hashtag sticker, he will immediately be transported to the page of other stories with the same tag.
So, hashtag story stickers are amazing for:
- Raising the discoverability of your story;
- Receiving more views and higher engagement on your Insta stories;
- Highlighting your branded hashtags.
Poll and Emoji Slider Stickers
These stickers are widely used for surveying your target audience about their likes and dislikes, interests and desires. Poll stickers imply getting results of votings, while emoji sliders allow dragging the slider right or left and submitting their own response. These two stickers are broadly used for:
- Collecting feedback on your services/products;
- Crowdsourcing ideas;
- Entertaining followers;
- Gathering significant information.
Instagram GIF stickers can help you create more engaging and attractive content. Currently, there are multiple quality GIFs available on the platform as a result of the collaboration between Instagram and GIPHY. Businesses can greatly benefit from these expressive and fun stickers as they will upgrade the shots of products, accentuate CTA and links. Here are the main purposes of using GIF stickers for promoting your brand’s stories:
- Bringing a visual flair to stories;
- Driving brand awareness;
- Accentuating call-to-actions and links.
No matter whether you are new to running a business on Instagram or you have already managed to go up the mountain and are back, there are always some new tools that can change the game. They are definitely worth your while. However, it may take quite much time to find those life-changing and time-saving tools unless you are following InstaBF’s blog. By the way, we are the service that offers several packages of IG and IGTV likes, comments, views and followers on inexpensive costs. In fact, we have already selected several new software options that can bring back to you your spare time. Use them along with other time-tested applications and you will promote your business significantly!
The first online tool worth considering is Mailshake. With the help of this tool, you get much more time to reap the rewards of your marketing campaigns instead of chasing those users which might even not care about your business! Use the tool to plan out targeted email campaigns with brief sequences. Just recall how many times you kept on chasing up an Instagram influencer or a PR agent to collaborate with before you finally understood no deal was to be made.
So, if you are working alone on your Gram business, Mailshake can become your best friend in utilizing your time wisely. It will put you in touch with particularly those influencers or PR specialists, who respond to your email. Looking exactly like you are responding in real time, the pre-programmed adjustable emails will be sent out in a timeline.
The tool is payable.
It’s definitely a hard thing to promote various things on Gram and simultaneously track the progress your marketing has. Linktr.ee can become a useful solution in such situations. This tool allows creating a custom landing page based on the brand colors you’ve been using and sending it to Insta users instead of the traditional link they can find in your bio. This way it becomes possible to link to many pages involving the booking page, pricing page, or email opt-in landing page. Just imagine how convenient that will be to use a single easy-to-copy-paste link to direct followers to your target pages!
Are you working alone on your Instagram business and can’t afford any human workers, yet? Do you feel exhausted? Well, Postie can become your savior. This tool will help you automatically create email content and promote your brand even more efficiently. Whether you use this tool for only a part of emails or all of them, be certain your clients will like the way Postie interacts with them – it’s not a hard sell but a friendly chat.
Whether you run your business on Instagram, Facebook or any other social network, you will greatly benefit from Acuity scheduling. This is a multi-functional tool that will help you manage your DMs, book clients in for a service, invoicing and payment for your services/products. Other benefits of this Instagram tool for saving time on marketing include customizing client questionnaires, setting up various booking types and prices for them, scheduling email reminders both for yourself and your clients, etc.
Instagram is broadly used by people around the world to discover brands and businesses. The multi-million Insta profiles of businesses active on a daily basis make the platform a grandiose one for developing. Just the same way, any event organized and promoted well on this social media gets the opportunity to grow their audience only adhering to a few steps. These are:
- Post content that can draw the attention of target users;
- Make it straightforward for users to get more information about the event and the purchase of tickets;
- Encourage Insta users to use your tags and post at your event thus driving more people to check on your event.
This is the “flywheel” of every successful event discovery. However, to put it into motion, it’s necessary to first engage event goers on Gram so that they do their part in the cycle. How? InstaBF, a credible IGTV and IG provider, is going to reveal it right away!
Engage People to Grow Your Audience
Most Instagrammers get inspired by the content posted by businesses. According to the statistics, one-third of most-viewed IG Stories are posted by particularly businesses. And events here even have an advantage over businesses – live experiences are significantly more photogenic! Hence, if you are promoting an event, make certain you post lots of engrossing content. Make every part of your event vivid through IG live and recorded videos, images, Stories. Once users realize they can get a colorful glimpse at the action, they will yearn to get more.
Start teasing your audience weeks or even months beforehand. Build excitement and hint them about the exceptional experience your event promises them. By the way, the two-thirds of every business profile gets visits from non-followers. And an authentic and interesting content posted on a regular basis is a sure way to convert these visitors into followers.
Turn Followers into Ticket Buyers
Once Instagrammers following you engage with your content they will want to experience your event themselves. Unfortunately, interest doesn’t mean buying tickets. To achieve this, first of all, make buying tickets right from a smartphone an utmost easy process. For this:
- Insert a URL on your Insta profile that connects the profile to ticketing or registration. Make certain your followers won’t have to navigate all over your website homepage to find where to buy tickets.
- As Instagrammers come from mobile phones, it’s important to optimize the payment process so that it is displayed and operated well on mobile devices.
- Create a “Get Tickets” button right on your Insta profile.
Encourage Instagrammers to Share Their Experience
People love seeing others’ unique experiences on Instagram and other social media. And even one person’s post from a fantastic event can inspire several friends to learn more about it and follow the Instagram account of that event. In fact, around 48% of event visitors attend festivals and shows just to have content to share on Instagram knowing well it encourages others for a discovery, too. This is a unique flywheel on its own. So, with this said, there are four steps (some need investments) that will help you engage your Insta following. These are:
- Contests drawing users to post their own images from your events and tag new friends;
- Collaborations with influencers, vendors, speakers and sponsors to post about your event;
- Creating photogenic scenes at your venue to encourage Instagrammers to take photos and post them;
- Creating hashtags that your followers and Instagrammers interested in your event can use to post about your festival or event.
The more followers talk about your event, the faster your promotion flywheel will spin, thus growing the interest and attendance to your event!
Welcome back to InstaBF, one of the best providers of Instagram and IGTV likes, comments, views, and followers! In our previous post, we talked about the advantages of Instagram as a platform for establishing a dropshipping business on. We also spoke about how easy it is to settle a Gram business account! And now it’s time to address such crucial themes as what mistakes to avoid and what steps to undertake to make your dropshipping business prosper and bring you the anticipated profit.
Things You Might Be Doing Wrong
So, you have already created your Instagram business account and follow a certain strategy you have adopted. But, unfortunately, if others benefit from their Instagram marketing campaign, it doesn’t seem to work in your favor. What’s the reason? Most probably there are certain defects in your approach and use of the strategies. Particularly which, we shall discuss now.
Taking into consideration that plenty of Instagram dropshipping retailers actually may offer the same as you, it will be more difficult for users to distinguish. In fact, being involved in the same product line as many others isn’t a serious problem, yet offering all the stuff in a similar way is sure to be a great issue. Making not unique posts may be one of your mistakes.
Irregularity in making posts is the next serious mistake to avoid. Making a post once or twice a week will make followers forget about you. This can be one of the reasons that Instagram marketing is not working for your dropshipping business.
The worst thing that you can do for your dropshipping Instagram business, is keeping the account private. A non-accessible account has no chances for incurring profits.
- Not Using Available Filters and Tools
You can upload a photo to your personal Insta account without enhancing it, but when the matter concerns images for a business account, not making use of the accessible tools and filters may become the reason for having not so attractive feed.
Interaction is the key toward success. If your dropshipping business was not a success, most probably you showed passive behavior toward your followers.
An improper use of hashtags is able to generate quite big problems to your Insta dropshipping business. If you were not attentive to the hashtags used, most probably your error lies here.
How You Can Optimize Your Instagram Dropshipping Business Marketing
Now, when you know what should be avoided, by all means, it will be expedient to pass on what should be undertaken to make your dropshipping business even more profitable. Here are the key points:
Using the appropriate hashtags makes products offered visible to the targeted audience. Hashtags are the best tools for categorizing photo and video content you share on this social network. Hence, be specific, don’t rush to use the top hashtags as each of them is used thousands of times every minute, but pick up particularly those hashtags which best describe your content and deliver it to target users. And remember to create your own branded hashtags!
- Use Insta Tools to the Maximum
Instagram tools are great for optimizing an Insta marketing technique to the maximum. Keep track of the “INSIGHTS” to get the crucial information about particularly which posts get the highest engagement. The “PROMOTE” option, meanwhile, will change your most popular posts into adverts. Through the latter, you can initiate your target audience.
To have an easily-recognizable brand on Instagram, you should work on the visuals and make them noticeable. For this, use Insta filters, be consistent with the style and colors you choose, make sure you create every visual content with quality and not quantity in mind, use captions that are smart yet don’t hide the influence of the visuals.
Be active on Instagram, if any of your followers have certain issues or questions related to your dropshipping business, make sure you provide timely, polite and satisfying answers. Follow the content of your followers, get engaged with them, and show you are interested in each of them.
- Pick Up the Perfect Time for Posting
Before you make any post, make sure most of your followers are online. This will be a real boon for any dropshipping business!