Instagram is broadly used by people around the world to discover brands and businesses. The multi-million Insta profiles of businesses active on a daily basis make the platform a grandiose one for developing. Just the same way, any event organized and promoted well on this social media gets the opportunity to grow their audience only adhering to a few steps. These are:
- Post content that can draw the attention of target users;
- Make it straightforward for users to get more information about the event and the purchase of tickets;
- Encourage Insta users to use your tags and post at your event thus driving more people to check on your event.
This is the “flywheel” of every successful event discovery. However, to put it into motion, it’s necessary to first engage event goers on Gram so that they do their part in the cycle. How? InstaBF, a credible IGTV and IG provider, is going to reveal it right away!
Engage People to Grow Your Audience
Most Instagrammers get inspired by the content posted by businesses. According to the statistics, one-third of most-viewed IG Stories are posted by particularly businesses. And events here even have an advantage over businesses – live experiences are significantly more photogenic! Hence, if you are promoting an event, make certain you post lots of engrossing content. Make every part of your event vivid through IG live and recorded videos, images, Stories. Once users realize they can get a colorful glimpse at the action, they will yearn to get more.
Start teasing your audience weeks or even months beforehand. Build excitement and hint them about the exceptional experience your event promises them. By the way, the two-thirds of every business profile gets visits from non-followers. And an authentic and interesting content posted on a regular basis is a sure way to convert these visitors into followers.
Turn Followers into Ticket Buyers
Once Instagrammers following you engage with your content they will want to experience your event themselves. Unfortunately, interest doesn’t mean buying tickets. To achieve this, first of all, make buying tickets right from a smartphone an utmost easy process. For this:
- Insert a URL on your Insta profile that connects the profile to ticketing or registration. Make certain your followers won’t have to navigate all over your website homepage to find where to buy tickets.
- As Instagrammers come from mobile phones, it’s important to optimize the payment process so that it is displayed and operated well on mobile devices.
- Create a “Get Tickets” button right on your Insta profile.
Encourage Instagrammers to Share Their Experience
People love seeing others’ unique experiences on Instagram and other social media. And even one person’s post from a fantastic event can inspire several friends to learn more about it and follow the Instagram account of that event. In fact, around 48% of event visitors attend festivals and shows just to have content to share on Instagram knowing well it encourages others for a discovery, too. This is a unique flywheel on its own. So, with this said, there are four steps (some need investments) that will help you engage your Insta following. These are:
- Contests drawing users to post their own images from your events and tag new friends;
- Collaborations with influencers, vendors, speakers and sponsors to post about your event;
- Creating photogenic scenes at your venue to encourage Instagrammers to take photos and post them;
- Creating hashtags that your followers and Instagrammers interested in your event can use to post about your festival or event.
The more followers talk about your event, the faster your promotion flywheel will spin, thus growing the interest and attendance to your event!
Welcome back to InstaBF, one of the best providers of Instagram and IGTV likes, comments, views, and followers! In our previous post, we talked about the advantages of Instagram as a platform for establishing a dropshipping business on. We also spoke about how easy it is to settle a Gram business account! And now it’s time to address such crucial themes as what mistakes to avoid and what steps to undertake to make your dropshipping business prosper and bring you the anticipated profit.
Things You Might Be Doing Wrong
So, you have already created your Instagram business account and follow a certain strategy you have adopted. But, unfortunately, if others benefit from their Instagram marketing campaign, it doesn’t seem to work in your favor. What’s the reason? Most probably there are certain defects in your approach and use of the strategies. Particularly which, we shall discuss now.
Taking into consideration that plenty of Instagram dropshipping retailers actually may offer the same as you, it will be more difficult for users to distinguish. In fact, being involved in the same product line as many others isn’t a serious problem, yet offering all the stuff in a similar way is sure to be a great issue. Making not unique posts may be one of your mistakes.
Irregularity in making posts is the next serious mistake to avoid. Making a post once or twice a week will make followers forget about you. This can be one of the reasons that Instagram marketing is not working for your dropshipping business.
The worst thing that you can do for your dropshipping Instagram business, is keeping the account private. A non-accessible account has no chances for incurring profits.
- Not Using Available Filters and Tools
You can upload a photo to your personal Insta account without enhancing it, but when the matter concerns images for a business account, not making use of the accessible tools and filters may become the reason for having not so attractive feed.
Interaction is the key toward success. If your dropshipping business was not a success, most probably you showed passive behavior toward your followers.
An improper use of hashtags is able to generate quite big problems to your Insta dropshipping business. If you were not attentive to the hashtags used, most probably your error lies here.
How You Can Optimize Your Instagram Dropshipping Business Marketing
Now, when you know what should be avoided, by all means, it will be expedient to pass on what should be undertaken to make your dropshipping business even more profitable. Here are the key points:
Using the appropriate hashtags makes products offered visible to the targeted audience. Hashtags are the best tools for categorizing photo and video content you share on this social network. Hence, be specific, don’t rush to use the top hashtags as each of them is used thousands of times every minute, but pick up particularly those hashtags which best describe your content and deliver it to target users. And remember to create your own branded hashtags!
- Use Insta Tools to the Maximum
Instagram tools are great for optimizing an Insta marketing technique to the maximum. Keep track of the “INSIGHTS” to get the crucial information about particularly which posts get the highest engagement. The “PROMOTE” option, meanwhile, will change your most popular posts into adverts. Through the latter, you can initiate your target audience.
To have an easily-recognizable brand on Instagram, you should work on the visuals and make them noticeable. For this, use Insta filters, be consistent with the style and colors you choose, make sure you create every visual content with quality and not quantity in mind, use captions that are smart yet don’t hide the influence of the visuals.
Be active on Instagram, if any of your followers have certain issues or questions related to your dropshipping business, make sure you provide timely, polite and satisfying answers. Follow the content of your followers, get engaged with them, and show you are interested in each of them.
- Pick Up the Perfect Time for Posting
Before you make any post, make sure most of your followers are online. This will be a real boon for any dropshipping business!
The billion of active Instagram users make it a perfect platform for running a dropshipping business. In fact, the majority of most successful dropshipping marketing strategies are carried out particularly on Instagram, as due to the opportunity to have millions of users see your posts, you can significantly enhance your sales volume. With this said, it becomes clear that making some research concerning this business area, you can go for a super successful business!
Now InstaBF, one of the leading Instagram and IGTV providers of the industry, will provide you with a complete guide and describe all aspects of using the Instagram social network for a dropshipping marketing. Let’s first start with the reasons why a dropshipping business can be successful particularly on this social media.
Why Pick Up Instagram for Your Dropshipping Business
Instagram is the unique social platform that has over a billion active monthly users, millions of daily users, as well as millions of photo and video content shared on a daily basis! With all these big numbers, can you guess how many views and likes can your post get in a single day? The chance of getting a high audience coverage, as well as an increased conversion rate, make this platform primary for your business.
If you invest enough time and efforts in creating posts, choose the right niche, answer all queries and post regularly, lots of organic traffic will be generated without even spending any extra money.
Additionally, as the results of recent surveys show, most entrepreneurs haven’t yet managed to move from Facebook or Twitter to Instagram, though an active rush has already started. Hence, on Instagram, you still have a chance to operate without having many competitors.
Other Benefits not to Neglect
As you know, a good image is worth a thousand words! And this is especially actual when the matter concerns Instagram. Visual content appeals to people’s minds far more effectively than written words. The use of hashtags, in the meantime, makes it much easier to locate particularly what your customer looks for. Therefore, posting a photo and video content associated with your product line, you will link your business with your customers in an effective way!
Instagram gives an option of carrying on paid advertisements, yet there is always a good chance to advertise your products completely free of charge for your dropshipping business.
Anyway, perhaps the best thing about Instagram is the simplicity of both business account setting and using it. Make use of Instagram’s usability to upgrade your business level and enjoy massive profits!
Setting Up a Dropshipping Business Account on Instagram
The process of creating a dropshipping business account is much the same as you set up an ordinary business account. Yet, there are several key points worth mentioning:
- Use your brand’s name as the username of your new business account.
- Add a profile photo (better your brand’s logo), as well as a bio (up to 150 characters) with an active link to your website.
- Link your new account to other third-party sites such as Facebook, for instance. This way you’ll be able to share the same post on both sites.
So, we have talked about the major benefits of choosing Instagram for starting your dropshipping business and revealed how simple it is to create an account for it. If you are interested in the tips for optimizing your dropshipping business account, as well as mistakes to avoid, keep tuned! Find the sequel in our next post!
In our previous post, we spoke about how important it is for an Instagram brand to make use of its customers’ feedback. And if you are running your own business, too, you can use your clients’ experiences for enhancing its promotion on Instagram and growing your brand overall awareness. For this, you must first start hearing the complaints of your clientele and use them to improve your production/services. Make all your dissatisfied clients express their complaints, and not just turn to your competitors silently leaving you unaware of what you did wrong. InstaBF, one of those unique services you can always turn to whenever you are in need of Instagram and IGTV likes, comments, views, and followers, described three crucial tips how to make silent clients speak out. These are calling, live chat and abandon cart pop-ups.
Now it’s time to head on and find out whether there are things you can’t learn from customers directly. And the answer is definitely Yes! To fill in all the gaps and have answers to all your questions, learn reading between lines so that you can interpret essential data and make accurate references.
Monitoring the Engagement Rates
Most probably you have experienced multiple times when an EDM has dropped into your inboxes and you haven’t even opened them! For most of us, reading the subject line is enough to understand whether it is from our acquaintances or from a certain company. A couple of seconds are thoroughly enough to decide if we are interested in opening it or would rather delete unopened. And believe, none of us gives it a thought to give the brand a feedback it might need so much. The same can be said about liking posts of that particular Instagram brand or clicking-through to related content on a webpage. All this means that a brand ought to become an expert when the matter concerns recording and interpreting engagement data. As a brand, you would like to find out how many users would open your EDMs and respond to your posts, get to know what are your CTRs and how much time people usually spend on your Instagram business account and, what’s more important, on your official website. If you can detect a decline in any of these areas, consider applying some new approaches, enhance the images.
The process when a website is tested to make sure it’s user-friendly is acquired as customer testing! For this, you can either use real customers or watch your website from the point of a customer’s view. Consider such points, as how your Instagram brand account and your website look, how convenient they are to navigate and use (find information, apply for help, etc.), how they are opened from different browsers, etc. It will be great to assign a reliable frank person to look at your website closely and tell you whether there are things to be improved, added or removed. And don’t forget to pay attention to your website SEO. Even if the visual attractiveness is on the top, because of poor SEO customers won’t be able to find your website easily.
It’s a common experience for websites to have an FAQ section (frequently asked questions). As a rule, such common matters are to be discussed here as how much it costs to ship a product, the costs return processes, etc. If the FAQ is comprehensive, most customers will find the matters they are concerned with and won’t leave the website frustrated. If you get a high rate of queries, this will indicate your FAQ needs improvement and doesn’t satisfy most customers.
It’s a common matter for any business to think about what they can do for their customers. But few think what customers can do for brands.
When a brand spends big money on manufacturing goods or designing services, advertising, and PR campaigns, this means the whole money is spent particularly on customers, on attracting and keeping them, to be more precise. With so much focus on all this, brands forget to question what customers can do for them besides buying their products or services. In fact, customers’ experiences can be used for growing a brand’s presence and expand its market. With this said, InstaBF is going to reveal the secrets of “using” customers for the benefit of your business promotion on Instagram! InstaBF, one of the leading providers of Instagram and IGTV likes, comments, views, and followers, is always by your side to support you whether you are an ordinary Instagram user or running a business on this social network.
The Secret about Complaints
As a brand owner, you must have dealt with a couple (or a couple of hundred, to be franker) of complaints from your customers like any other brand does. Most of them don’t even bother to write you DMs but leave comments right under the images you post on Instagram. And if the vast majority of these complaints can’t but are taken with a grain of salt, there are some which really have valid points. Particularly such Instagram comments can be used to make your brand more user-friendly on this social platform.
However, the thing is that if you have complaining customers, it’s only to your benefit. Everything goes more complicated with silent dissatisfied clients. And believe us, only one or two disappointed customers deliver their complaints to you. Others just stop using your product and pass to your competitors leaving you frustrated guessing “what’s wrong”!
So, if you have determined to grow your business, it’s crucial to make silent customers express themselves thus giving you a direction on what to change in your production/service to regain their trust. To talk your silent discontent clients into leaving feedback, there are three working tips:
Despite all the innovations we have nowadays, calling directly to your customers is still one of the most effective ways to reach out to your clientele. Taking into consideration the fact that around 70% of people drop the call once they understand they are dealing with a robot, it’s better to opt for contacting to clients with the help of a real person. Phone conversations invite open dialogues, in which you can find out any complaints your clients may have, hear their opinions and offers and, finally, make them trust you once more!
Today one can’t imagine not having the opportunity to contact a certain brand through a live chat. This option makes it possible for customers to find out any matters they are concerned with. This can be asking questions about the products/services, asking for advice in maintaining or exploiting a certain product, stating complaints, etc. And if you have already set that small toolbar at the bottom of your website, encourage your Instagram followers to contact you through DM. Surely, for this, you have to spend the majority of your time online to manage to answer your clients in a timely manner, yet running a business efficiently demands some sacrifices!
Abandon Cart Pop-Ups
And the third tip in our mission to make clients leave feedback is using “abandon cart pop-ups”. These are those little windows that open once the website visitor empties their cart or tries to leave the page in the process of check out. With your pop-up, you can ask several questions to find out the reason for their behavior. Use questions to detect whether the user is leaving the website because of the high prices, the lack of product they were searching, difficult navigation, or just ask them to state why. Even though this can’t be used on your Instagram business account, make certain you have empowered it on the website of your company.
On your Instagram business account, meanwhile, you can make constant queries to ask people to share their opinions about your brand. Organize “evenings of sincerity” by announcing about them through your Insta story ads beforehand.