If you are a brand on Instagram, you definitely know that challenges are inevitable when collaborating with other businesses or bloggers. However, this doesn’t mean conflicts can’t be avoided. With appropriate tactics and tools, you can set up a successful brand which has only positive negotiations with other brands. If you are interested in expanding your cooperation on Instagram, here in InstaBF, one of the most popular IG and IGTV providers, we are excited about helping you. To our mind, the best way of starting an efficient collaboration is approaching a brand with an amazing idea! You should always bear in mind that whatever you undertake and offer to a possible partner, should be beneficial for both of you. Moreover, that should also be valuable for the audiences of both of you. And if you have run out of ideas, we shall help you with some.
Collaborating with Businesses
In today’s article, we are referring to collaboration ways with Instagram businesses. Very soon, we shall cover the ways of collaboration with bloggers. Stay tuned!
One of the smartest and most effective ways of collaborating with another business on IG is pairing up with one that has a similar target market. Take flatlays with products of both of you, share on Instagram and tag one another to get the most bang for your money. This way you will not only save on the content shooting but also have much more interesting content and larger brand awareness. For instance, if you are a brand offering sweets, collaborate with one that offers tea or coffee. Don’t forget to mention one another in your captions.
If there’s a brand you really love products of which, why not bundle them with yours?! Putting together a new offering, you could offer both your and your partnering brand’s products on your Instagram account and in your store. Just the same way, your partnering brand could add some of your products to its store. This can be a seasonal offer or a limited edition collection. Agree that this is a good way to share audiences and websites.
IG Market Day
Virtual market days are immensely popular on Instagram and businesses collaborating with one another on this day benefit greatly. On an IG marketing day, businesses with similar target audiences join into groups and offer special discounts for the whole day. You, as a part of that group, have to share what each other business offers on your grid or Stories throughout the entire day. And other businesses include yours in their content. This way your products appear in front of new audiences.
IG Stories Takeovers
Perhaps the quickest way of collaboration on Instagram is IG Story takeover. Usually, it can be coordinated in a matter of minutes. On the basis of this lies the concept of creating mutually valuable content and sharing it on a set day on your stories. If you and the brand you cooperate with have similar target audiences and both of you love making awesome Instagram stories, this way is the best for you.