7 Clues Toward Creating Successful Instagram Ads

7 Clues Toward Creating Successful Instagram Ads

Instagram has all the rights to be considered as one of the largest and most influential communities in the world with over four hundred million active users daily! More than half of these people follow their favorite brands on this platform and around 40% of them make their research through Insta. Consequently, if a brand is in a search of a growing young audience, investing some efforts in promoting their products through this social network is a fantastic idea! However, before posting, it’s crucial to make sure the advertisement is worth the attention of your audience. A good ad is composed of two elements – inspiration and information. The former is to attract people to stop and look at the post, while the latter is to drive them to undertake further actions (click on the active link).

And now, InstaBF is going to reveal seven clues toward successful Instagram advertising!


1. Composition

The first rule in creating a worthy Insta advertisement is showcasing real-life situations, or real people/objects that ordinary people can relate to.

Did you know that the human eye is tended to be especially drawn toward the third part of an image? Making use of this, it’s wise to break your advertisement image into nine parts so that the most important parts fall in the intersection.

You are free to try any other idea that comes to your mind. Just be creative and watch what results you get by implementing this or that idea.


2. The Focal Point

No one pays attention to an ad-image more than a couple of seconds. Therefore, avoid intricate images giving your preference to simple ones, instead. An advertisement image should guide the audience on only one or two points within a few seconds. It’s also recommended to advertise only one product/service in one image. If there is text to be typed, make sure it compliments the image. Adhere to at least two font types for all your ad images.


3. Intimate Perspective

To make the advertisement image create a somewhat intimate atmosphere, it’s worth implementing a perspective that can visually place the viewer in the appropriate setting. This way your audience will have an idea how they will feel when using your products.

This type of ad-images can be emphasized with encouraging messaging written in contrast color.


4. No Aggressive Logos

Another advice by instaBF is avoiding placing logos on ads aggressively. By no means, your logo should overshadow the content of the image. If you can’t determine how to insert your brand logo organically into your advertisement, why won’t you make use of free design applications?!


5. Powerful Color and Contrast

Do never doubt the power of color and contrast when the matter refers advertisements on Instagram! From time to time, a mere bright colored background and contrasting fonts are enough to drive attention! Anyway, it’s important to pick the right font type here. For instance, if your color is too bright, you’d better pick up Generic or Bebas font types to maintain the strong voice of your ad message.


6. Consistency

Consistency is everything when the matter concerns Instagram! On social media, keeping the style of your advertisements consistent is a must. Make sure your paid and organic ads do not differ drastically. They should have the same aesthetic so that customers can’t tell apart. Use the same colors, filters, compositions, font types, etc.


7. Concise Text

Sure you know that Instagram is mostly based on images while captions are left for placing the text you need. But when the matter concerns advertising, we simply can’t get along without some text. Therefore, it will be great to emphasize the particular idea you want to render right through the images. Just keep the text as brief as possible (no way more than 20% of the image).

Taking into consideration all these clues, your Instagram advertisements are sure to attract an audience and drive traffic even if you are new in this sphere. With the variety of tools available today, it’s much easier to create new, strikingly attractive and informative ads-images. Do never post the same image twice, otherwise, your audience will soon get bored.

Besides all these recommendations, InstaBF is glad to present to you its special packages. We have formed grandiose packs of Instagram likes, comments, and followers to meet all our clients’ requirements. Go to the homepage for more information. Dealing with InstaBF is safe, reliable and affordable.

Creating Effective Ads on Instagram

Creating Effective Ads on Instagram

Are you running an online business and think about incorporating Instagram into its promotion? Our congrats! This is a smart idea as long as you know how to make your Instagram advertisements attractive. So, to help you generate revenue, we shall hint you how to create Insta ads which work well for eCommerce.

Did you know that according to a recent investigation, Instagram had the greatest influence on the shopping habits of people around the world when the matter concerned the beauty, fashion, and other style-related spheres? Therefore, it definitely makes sense to undertake all the below-mentioned tips:

Make it Simple

The first rule to adhere to is keeping everything easy. Your customers, who find it somewhat difficult to deal with Instagram online shops, should be able to change their user behavior. This refers especially to the cases when you sell products to customers who have no idea how to make a purchase online. To make everything simple, it’s enough to offer the copy of your product and a brief CTA (call-to-action). By the way, make sure you mention your discount or sale offer right at the beginning, otherwise, your customers may miss it not scrolling down.

Make Friendly Ads

As compared with Facebook, Instagram is not that much filled with advertisements. Therefore, not to make it appear as an inorganic content on this social network, you’d better make it seem as if posted by a friend. Make sure it doesn’t stick out. Just add value to your ad instead of blatantly selling any product.

Concentrate on Your Target Audience

Before creating any advertisement and posting it on Instagram, it’s crucial to concentrate on the main target audience. Be certain, if you plan to make sales for everyone regardless the gender, age or style, you will experience a huge fail. On the other hand, you shouldn’t have a too-narrow target either. A couple of great tools used by Facebook are KPI and the split test. Use them, try and find out what segment of people notice your ads the most and adjust them to your possible clients’ expectations. For instance, it’s been proved that middle women (from 45 to 54) are more attracted by video advertisements than younger ones. The latter, meanwhile, find photo ads more practical and effective.

Additionally, by including Facebook Pixel into your page, you’ll be able to retarget the audience which was interested in your previous posts. This way you’re going to have alive conversations and discussions under your advertisements on Instagram.

Create the Aura of Trust

Who would like to order a product from a service that has few followers or positive comments?! Surely none! Therefore, it’s mandatory to have a huge number of followers even if you are just starting your business. InstaBF can solve this issue for you. We can provide you with as many likes, comments, and even followers as you may find necessary for creating the image of a trustworthy online shop on Instagram. All of our profiles look real with regular posts and followers. With our little assistance, your online business will flourish before your eyes!