No matter if you have already grown your Instagram following to your plateau or you are just going to launch something new and awesome, you will feel somewhat worried making a decision to set up your first Instagram ad. How to begin this quite responsible task? What are you supposed to present in it? Let these and other related questions bother you no longer, as popular Instagram and IGTV provider InstaBF is here to hold your hand and walk you through the laborious process of creating the first Insta ad! You can even act while reading this post surely adhering to all the steps we shall describe in details.
The first step in your first Gram Ad is coming up with a working and creative concept or idea, as you may like. It must grab your target customers’ attention while not contradicting your brand. To come up with all this stuff easily, just consider what result you’d like to achieve with your ad campaign. Is your intention to make people laugh like a loon and click your ad to watch it once more? Or you plan to make your followers hurry to click and buy the product advertised by an Insta influencer? So, as you have guessed, only a strong concept tied to a clear objective can make up a compelling ad on Instagram.
The first thing that comes to mind when thinking about creating an Instagram ad is the format of a photo. Yet, do not think so narrow. There are other quite more entertaining and effective ad formats to consider. For instance, you can use a carousel ad (whether photo- or video-based, choose yourself) or a newsfeed ad. Ads in Insta Stories are effective, too. If you manage to set up them correctly, you can achieve a low cost-per-click. Just make sure every ad lasts 14 seconds not to be parted.
However, if you feel uncertain, you’d better not risk and choose the simplest format for the start, which is a single image with an accurate and beautiful copywriting.
To the get the results you anticipate, it’s crucial to have the right objective. For example, if you optimize your Gram Ads for such specific outcomes as Website Conversions, Mobile Application Installs, or Website Clicks, achieving actual results is more than possible. For this, however, you may need these:
- Specific Website Link and Google Analytics for Website Clicks;
- Campaign Links for Mobile Application Installs;
- FB Pixel on Website for Website Conversions.
How to Start It
Here are the basic steps to follow accurately:
- Log into FB Ads Manager from a PC desktop;
- Tap the “Create Ads” if it’s your first advertisement, or tap the “Manage Ads” in case you’d like to review past ones;
- Click on “Create” and choose the objective and start setting up your first ad;
- There is an option to select “Create multiple new ad sets” for those who want to test audience variations of the Insta ad and find out particularly which brings you the anticipated results.
By the way, the first Instagram Ad can help you test your target audience location, your image and video success, and your Insta Ad copywriting for captions.
Monitor the New Ad
Monitoring your first Instagram ad by having all the advertisement variations running for a couple of days (will cost you $5 per day), you can easily detect which type of ad works best for your brand and which the most costly to run is. As a result, you will end up having the ad type that gets you a low cost per result. Great, isn’t it?
Most probably you are already aware of the great impact that Instagram content may have on the promotion of your business. And if a few years ago we could tell for sure that visual content scored most views, today the tendency seems to have changed significantly. As attention spans get shorter, consumers primarily search for video content. Hence, the latter gets from 10% to 30% more views as compared with written text and visual graphics.
As the surveys made by Hubspot show, people watch videos approximately 90 minutes each day. This way they can retain around 95% of the promotional message displayed in the videos. As compared with the 10% of information consumers retain from textual advertisements, this number really strikes the mind! So, social media platforms today give business owners great opportunities to promote their brands through video content. For instance, since Instagram announced about releasing videos as content formats, their significance has increased tremendously.
So, as you can see, today we shall address to the matter of maximizing Instagram advertising efforts using video content. Here, at the industry-leading Instagram and IGTV provider InstaBF, we are going to refer to Instagram video ads formats that you can use depending on the industry you are in.
Yet, before we pass to them, there is a couple of practices to bear in mind irrespective of the video advertisement format you pick up:
- Use exceptionally the highest-resolution videos. Instagram is widely-known particularly for its high-quality visuals and if your content doesn’t match the quality standards of this social media, it won’t be a success. By all means avoid choppy, slow and pixelated videos.
- Count on the goal of your marketing campaign and choose the right CTA. Before you start recording a video, make sure it’s going to meet the criteria you set beforehand. Is your purpose to increase your brand awareness or raise your engagement? Note that for every ad format you use there is a precise CTA. Hence, be aware when choosing the advertisement format not to confuse your audience.
Instagram Feed Ads
The first and most traditional video advertisement format is posting videos directly in the feed just like you do with photo ads. Appearing alongside with other organic posts, such type of video ads appear more authentic. Surely, there is a “Sponsored” label at the top of these ads, yet that doesn’t prevent the videos from blending to other posts.
The only thing to be aware here is that Instagram feed ads can be as long as maximum 60 seconds. And there isn’t any guarantee your followers will view it to the end. Be sure the first 10 seconds are the most impactful.
Instagram Story Ads
Most businesses interact with their consumers through Instagram Stories. This video ads format allows experimenting with visuals and sounds, using videos in a vertical format or even full screen. Instagram Stories are really amazing for brand promotion, and perhaps the only drawback here is that they live no longer than 24 hours. Anyway, don’t get disappointed by this fact, as every day, around 400 million Instagram accounts use Stories and about one-third of them are posted by brands.
It was only a month ago when Instagram rolled out IGTV and stroke the social media industry. People seem to have got interested in IGTV greatly and losing the opportunity to post your business’ video advertisements would be a mistake. Instagram TV allows posting as long videos as up to 60 minutes for large and verified accounts, while smaller ones can post videos up to 10 minutes long.
Instagram has all the rights to be considered as one of the largest and most influential communities in the world with over four hundred million active users daily! More than half of these people follow their favorite brands on this platform and around 40% of them make their research through Insta. Consequently, if a brand is in a search of a growing young audience, investing some efforts in promoting their products through this social network is a fantastic idea! However, before posting, it’s crucial to make sure the advertisement is worth the attention of your audience. A good ad is composed of two elements – inspiration and information. The former is to attract people to stop and look at the post, while the latter is to drive them to undertake further actions (click on the active link).
And now, InstaBF is going to reveal seven clues toward successful Instagram advertising!
The first rule in creating a worthy Insta advertisement is showcasing real-life situations, or real people/objects that ordinary people can relate to.
Did you know that the human eye is tended to be especially drawn toward the third part of an image? Making use of this, it’s wise to break your advertisement image into nine parts so that the most important parts fall in the intersection.
You are free to try any other idea that comes to your mind. Just be creative and watch what results you get by implementing this or that idea.
2. The Focal Point
No one pays attention to an ad-image more than a couple of seconds. Therefore, avoid intricate images giving your preference to simple ones, instead. An advertisement image should guide the audience on only one or two points within a few seconds. It’s also recommended to advertise only one product/service in one image. If there is text to be typed, make sure it compliments the image. Adhere to at least two font types for all your ad images.
3. Intimate Perspective
To make the advertisement image create a somewhat intimate atmosphere, it’s worth implementing a perspective that can visually place the viewer in the appropriate setting. This way your audience will have an idea how they will feel when using your products.
This type of ad-images can be emphasized with encouraging messaging written in contrast color.
4. No Aggressive Logos
Another advice by instaBF is avoiding placing logos on ads aggressively. By no means, your logo should overshadow the content of the image. If you can’t determine how to insert your brand logo organically into your advertisement, why won’t you make use of free design applications?!
5. Powerful Color and Contrast
Do never doubt the power of color and contrast when the matter refers advertisements on Instagram! From time to time, a mere bright colored background and contrasting fonts are enough to drive attention! Anyway, it’s important to pick the right font type here. For instance, if your color is too bright, you’d better pick up Generic or Bebas font types to maintain the strong voice of your ad message.
Consistency is everything when the matter concerns Instagram! On social media, keeping the style of your advertisements consistent is a must. Make sure your paid and organic ads do not differ drastically. They should have the same aesthetic so that customers can’t tell apart. Use the same colors, filters, compositions, font types, etc.
7. Concise Text
Sure you know that Instagram is mostly based on images while captions are left for placing the text you need. But when the matter concerns advertising, we simply can’t get along without some text. Therefore, it will be great to emphasize the particular idea you want to render right through the images. Just keep the text as brief as possible (no way more than 20% of the image).
Taking into consideration all these clues, your Instagram advertisements are sure to attract an audience and drive traffic even if you are new in this sphere. With the variety of tools available today, it’s much easier to create new, strikingly attractive and informative ads-images. Do never post the same image twice, otherwise, your audience will soon get bored.
Besides all these recommendations, InstaBF is glad to present to you its special packages. We have formed grandiose packs of Instagram likes, comments, and followers to meet all our clients’ requirements. Go to the homepage for more information. Dealing with InstaBF is safe, reliable and affordable.
Are you running an online business and think about incorporating Instagram into its promotion? Our congrats! This is a smart idea as long as you know how to make your Instagram advertisements attractive. So, to help you generate revenue, we shall hint you how to create Insta ads which work well for eCommerce.
Did you know that according to a recent investigation, Instagram had the greatest influence on the shopping habits of people around the world when the matter concerned the beauty, fashion, and other style-related spheres? Therefore, it definitely makes sense to undertake all the below-mentioned tips:
Make it Simple
The first rule to adhere to is keeping everything easy. Your customers, who find it somewhat difficult to deal with Instagram online shops, should be able to change their user behavior. This refers especially to the cases when you sell products to customers who have no idea how to make a purchase online. To make everything simple, it’s enough to offer the copy of your product and a brief CTA (call-to-action). By the way, make sure you mention your discount or sale offer right at the beginning, otherwise, your customers may miss it not scrolling down.
Make Friendly Ads
As compared with Facebook, Instagram is not that much filled with advertisements. Therefore, not to make it appear as an inorganic content on this social network, you’d better make it seem as if posted by a friend. Make sure it doesn’t stick out. Just add value to your ad instead of blatantly selling any product.
Concentrate on Your Target Audience
Before creating any advertisement and posting it on Instagram, it’s crucial to concentrate on the main target audience. Be certain, if you plan to make sales for everyone regardless the gender, age or style, you will experience a huge fail. On the other hand, you shouldn’t have a too-narrow target either. A couple of great tools used by Facebook are KPI and the split test. Use them, try and find out what segment of people notice your ads the most and adjust them to your possible clients’ expectations. For instance, it’s been proved that middle women (from 45 to 54) are more attracted by video advertisements than younger ones. The latter, meanwhile, find photo ads more practical and effective.
Additionally, by including Facebook Pixel into your page, you’ll be able to retarget the audience which was interested in your previous posts. This way you’re going to have alive conversations and discussions under your advertisements on Instagram.
Create the Aura of Trust
Who would like to order a product from a service that has few followers or positive comments?! Surely none! Therefore, it’s mandatory to have a huge number of followers even if you are just starting your business. InstaBF can solve this issue for you. We can provide you with as many likes, comments, and even followers as you may find necessary for creating the image of a trustworthy online shop on Instagram. All of our profiles look real with regular posts and followers. With our little assistance, your online business will flourish before your eyes!