Being a visual brand with visual products, Blenders Eyewear brand finds Instagram social media a perfect ad channel to share images. Today, the brand already reaches up to 42 million people with its Gram advertisements and sees profitable ad returns on those ads. And now InstaBF, a popular and widely trusted IG and IGTV provider, would like to show how you can run a profitable ad campaign by the example of this fantastic eyewear brand.
How to Craft Fabulous Instagram Ads
The first thing to note is to mirror what works for a brand on organic and keep the same brand vibe and tone throughout all the ads. However, it’s important to incorporate a hard pitch, an efficient call to action, for instance.
If you want your ads to work, you should pair them with quality content in both your stories and feed. Once the organic side is slipped off, no investments on ads will be justified. Remember that most users will pass to your grid right after seeing the ad, and only then decide whether to visit your website or not.
How to Measure the Success of Gram Ad Campaigns
Once you have started an Instagram marketing campaign, it becomes important to constantly measure its success. This is not an easy thing to do unless you know the shortest way. Well, Blenders Eyewear brand knows and is ready to share with you. The brand greatly values the reach, traffic, and engagement. Yet, most of all, it prioritizes the sales and measures the Return On Ad Spend (ROAS). If you use Ads Manager to track the conversions of your Instagram brand, you will easily calculate the ROAS adhering to ROAS formula. Be attentive and watchful, and you will find out particularly which ads are worth to double down and which ones should be discontinued. For Blenders Eyewear, Instagram ad campaigns turn out to act positively not only on the popularity of the brand but also on its sales revenue.
Successful Gram Ads Start with the Right Content
To increase the effectiveness of an Instagram ad, Blenders Eyewear focuses on beautiful and creative content. As Grace tells, every content posted on this social media, let it be an ad or an ordinary post, must look and feel native to the platform. As a rule, what works with Gram organic content works with ads, too. This is a right barometer you can be guided by. If you manage to create advertising content that resonates with your target audience on an authentic and deep level, you will be a success.
It’s also significant to track the current trends. For instance, Blenders Eyewear brand invests half of Instagram ad budget on Stories. They do not turn old Stories to new ads, but are thoughtful about how and when to use every Story ad so that it’s maximally effective.
These were several significant points about Instagram advertising that Blenders Eyewear brand shares with other brands.
It’s a known saying that a good picture is worth a thousand words! If this is true (we don’t even doubt that), then imagine how powerful a popular Instagram image is! Instagram is currently the most rapidly growing famous photo and video sharing platform, which makes it an ideal place to find customers. Knowing that your target audience has gathered in one place, reaching them becomes significantly easier. Surely, it’s possible to attract customers and create brand awareness by setting an account, filling it with quality content, as well as engaging with other users. However, once you determine to take advantage of advertising opportunities, your marketing results are sure to be maximized greatly. Besides, this way you can target a specific audience based on the people’s gender, age, demographics, and other key factors. And if you don’t have any practice in advertising on Gram, InstaBF will gladly provide you with several key nuances of the platform. A good advertisement can be the valuable content that will turn potential customers into real ones. And right now one of the most reputable services providing IG and IGTV comments, likes, views, and followers, is going to present to your attention five keys to scheming an IG ad that is sure to work!
Don’t Showcase the Product, but Tell a Story Instead
If your brand acquires Instagram as a platform to post the equivalent of a brochure, then you are going to lose a lot. Surely there are multiple images of sunsets and salads, yet those picturing people wandering in a museum or skydiving gain a lot more engagement. Therefore, not advertise the product itself, but showcase how it can improve your customer’s life. Make it certain for all viewers that they will benefit a lot once they get your product. For this, create realistic and memorable situations with people using your products. So, as you have guessed, your success in IG advertising starts with remarkable creative!
Concentrate on the Correct Hashtags
Compared to all other social platforms, hashtags play a bigger role on Instagram. This is all because your only way of adding links to your posts is placing it in the “learn more” tab at the bottom of the picture. Therefore, it’s important to think of those keywords that not only describe your products or services the best but also interest your target audience. For instance, in case you are selling jeans, don’t use the simple #jeans hashtag, instead opt for #nightoutjeans used under an image of a stylish guy hitting the town in your jeans.
Contribute to Carousels
Carousel posts are as popular as never before. This grandiose Instagram feature allows users scheme mini-albums of content that can be anything you wish starting from a selection of vacation images and ending with more working variants such as a step-by-step look how your products or services work.
Actively Implement Videos into Ads
Images can drive amazing results, undoubtedly. Yet, videos can double the effect! Short videos can bring a deeper look to what your product is and how great it can feel in the hands of your customers. There are brands that use video ads exclusively in Instagram Stories, while others actively use this format in their feeds. Try both and see which best works for your particular brand.
Make a Creative and Compelling Landing Page
Once you’ve done everything right, you get all the chances your visitors will click on the call-to-action button to learn more about the products they are interested in. What’s next? If taken to your landing page, your visitors must by no means get disappointed. Make certain it is as attractive as your Instagram advertisements.
Nevertheless, nowadays it is possible to make deals right on Instagram, without even leaving the platform. In this case, be certain you provide your customers with a prompt and responsible response.
No matter if you have already grown your Instagram following to your plateau or you are just going to launch something new and awesome, you will feel somewhat worried making a decision to set up your first Instagram ad. How to begin this quite responsible task? What are you supposed to present in it? Let these and other related questions bother you no longer, as popular Instagram and IGTV provider InstaBF is here to hold your hand and walk you through the laborious process of creating the first Insta ad! You can even act while reading this post surely adhering to all the steps we shall describe in details.
The first step in your first Gram Ad is coming up with a working and creative concept or idea, as you may like. It must grab your target customers’ attention while not contradicting your brand. To come up with all this stuff easily, just consider what result you’d like to achieve with your ad campaign. Is your intention to make people laugh like a loon and click your ad to watch it once more? Or you plan to make your followers hurry to click and buy the product advertised by an Insta influencer? So, as you have guessed, only a strong concept tied to a clear objective can make up a compelling ad on Instagram.
The first thing that comes to mind when thinking about creating an Instagram ad is the format of a photo. Yet, do not think so narrow. There are other quite more entertaining and effective ad formats to consider. For instance, you can use a carousel ad (whether photo- or video-based, choose yourself) or a newsfeed ad. Ads in Insta Stories are effective, too. If you manage to set up them correctly, you can achieve a low cost-per-click. Just make sure every ad lasts 14 seconds not to be parted.
However, if you feel uncertain, you’d better not risk and choose the simplest format for the start, which is a single image with an accurate and beautiful copywriting.
To the get the results you anticipate, it’s crucial to have the right objective. For example, if you optimize your Gram Ads for such specific outcomes as Website Conversions, Mobile Application Installs, or Website Clicks, achieving actual results is more than possible. For this, however, you may need these:
- Specific Website Link and Google Analytics for Website Clicks;
- Campaign Links for Mobile Application Installs;
- FB Pixel on Website for Website Conversions.
How to Start It
Here are the basic steps to follow accurately:
- Log into FB Ads Manager from a PC desktop;
- Tap the “Create Ads” if it’s your first advertisement, or tap the “Manage Ads” in case you’d like to review past ones;
- Click on “Create” and choose the objective and start setting up your first ad;
- There is an option to select “Create multiple new ad sets” for those who want to test audience variations of the Insta ad and find out particularly which brings you the anticipated results.
By the way, the first Instagram Ad can help you test your target audience location, your image and video success, and your Insta Ad copywriting for captions.
Monitor the New Ad
Monitoring your first Instagram ad by having all the advertisement variations running for a couple of days (will cost you $5 per day), you can easily detect which type of ad works best for your brand and which the most costly to run is. As a result, you will end up having the ad type that gets you a low cost per result. Great, isn’t it?
Most probably you are already aware of the great impact that Instagram content may have on the promotion of your business. And if a few years ago we could tell for sure that visual content scored most views, today the tendency seems to have changed significantly. As attention spans get shorter, consumers primarily search for video content. Hence, the latter gets from 10% to 30% more views as compared with written text and visual graphics.
As the surveys made by Hubspot show, people watch videos approximately 90 minutes each day. This way they can retain around 95% of the promotional message displayed in the videos. As compared with the 10% of information consumers retain from textual advertisements, this number really strikes the mind! So, social media platforms today give business owners great opportunities to promote their brands through video content. For instance, since Instagram announced about releasing videos as content formats, their significance has increased tremendously.
So, as you can see, today we shall address to the matter of maximizing Instagram advertising efforts using video content. Here, at the industry-leading Instagram and IGTV provider InstaBF, we are going to refer to Instagram video ads formats that you can use depending on the industry you are in.
Yet, before we pass to them, there is a couple of practices to bear in mind irrespective of the video advertisement format you pick up:
- Use exceptionally the highest-resolution videos. Instagram is widely-known particularly for its high-quality visuals and if your content doesn’t match the quality standards of this social media, it won’t be a success. By all means avoid choppy, slow and pixelated videos.
- Count on the goal of your marketing campaign and choose the right CTA. Before you start recording a video, make sure it’s going to meet the criteria you set beforehand. Is your purpose to increase your brand awareness or raise your engagement? Note that for every ad format you use there is a precise CTA. Hence, be aware when choosing the advertisement format not to confuse your audience.
Instagram Feed Ads
The first and most traditional video advertisement format is posting videos directly in the feed just like you do with photo ads. Appearing alongside with other organic posts, such type of video ads appear more authentic. Surely, there is a “Sponsored” label at the top of these ads, yet that doesn’t prevent the videos from blending to other posts.
The only thing to be aware here is that Instagram feed ads can be as long as maximum 60 seconds. And there isn’t any guarantee your followers will view it to the end. Be sure the first 10 seconds are the most impactful.
Instagram Story Ads
Most businesses interact with their consumers through Instagram Stories. This video ads format allows experimenting with visuals and sounds, using videos in a vertical format or even full screen. Instagram Stories are really amazing for brand promotion, and perhaps the only drawback here is that they live no longer than 24 hours. Anyway, don’t get disappointed by this fact, as every day, around 400 million Instagram accounts use Stories and about one-third of them are posted by brands.
It was only a month ago when Instagram rolled out IGTV and stroke the social media industry. People seem to have got interested in IGTV greatly and losing the opportunity to post your business’ video advertisements would be a mistake. Instagram TV allows posting as long videos as up to 60 minutes for large and verified accounts, while smaller ones can post videos up to 10 minutes long.
Instagram has all the rights to be considered as one of the largest and most influential communities in the world with over four hundred million active users daily! More than half of these people follow their favorite brands on this platform and around 40% of them make their research through Insta. Consequently, if a brand is in a search of a growing young audience, investing some efforts in promoting their products through this social network is a fantastic idea! However, before posting, it’s crucial to make sure the advertisement is worth the attention of your audience. A good ad is composed of two elements – inspiration and information. The former is to attract people to stop and look at the post, while the latter is to drive them to undertake further actions (click on the active link).
And now, InstaBF is going to reveal seven clues toward successful Instagram advertising!
The first rule in creating a worthy Insta advertisement is showcasing real-life situations, or real people/objects that ordinary people can relate to.
Did you know that the human eye is tended to be especially drawn toward the third part of an image? Making use of this, it’s wise to break your advertisement image into nine parts so that the most important parts fall in the intersection.
You are free to try any other idea that comes to your mind. Just be creative and watch what results you get by implementing this or that idea.
2. The Focal Point
No one pays attention to an ad-image more than a couple of seconds. Therefore, avoid intricate images giving your preference to simple ones, instead. An advertisement image should guide the audience on only one or two points within a few seconds. It’s also recommended to advertise only one product/service in one image. If there is text to be typed, make sure it compliments the image. Adhere to at least two font types for all your ad images.
3. Intimate Perspective
To make the advertisement image create a somewhat intimate atmosphere, it’s worth implementing a perspective that can visually place the viewer in the appropriate setting. This way your audience will have an idea how they will feel when using your products.
This type of ad-images can be emphasized with encouraging messaging written in contrast color.
4. No Aggressive Logos
Another advice by instaBF is avoiding placing logos on ads aggressively. By no means, your logo should overshadow the content of the image. If you can’t determine how to insert your brand logo organically into your advertisement, why won’t you make use of free design applications?!
5. Powerful Color and Contrast
Do never doubt the power of color and contrast when the matter refers advertisements on Instagram! From time to time, a mere bright colored background and contrasting fonts are enough to drive attention! Anyway, it’s important to pick the right font type here. For instance, if your color is too bright, you’d better pick up Generic or Bebas font types to maintain the strong voice of your ad message.
Consistency is everything when the matter concerns Instagram! On social media, keeping the style of your advertisements consistent is a must. Make sure your paid and organic ads do not differ drastically. They should have the same aesthetic so that customers can’t tell apart. Use the same colors, filters, compositions, font types, etc.
7. Concise Text
Sure you know that Instagram is mostly based on images while captions are left for placing the text you need. But when the matter concerns advertising, we simply can’t get along without some text. Therefore, it will be great to emphasize the particular idea you want to render right through the images. Just keep the text as brief as possible (no way more than 20% of the image).
Taking into consideration all these clues, your Instagram advertisements are sure to attract an audience and drive traffic even if you are new in this sphere. With the variety of tools available today, it’s much easier to create new, strikingly attractive and informative ads-images. Do never post the same image twice, otherwise, your audience will soon get bored.
Besides all these recommendations, InstaBF is glad to present to you its special packages. We have formed grandiose packs of Instagram likes, comments, and followers to meet all our clients’ requirements. Go to the homepage for more information. Dealing with InstaBF is safe, reliable and affordable.