One of the most efficient ways of gaining advanced audience targeting options, as well as trustworthy conversion tracking is making use of social media advertisements. Despite the fact that Facebook is the oldest media market with the biggest number of users, Instagram is a fresher and more modern platform, which offers far not worse conditions. And if you have business accounts on both platforms, you’d better make use of both in your ad campaigns. But once you have a limited ad budget, you have to limit your actions and think even more wisely. So, you should find out which platform can bring you the most revenue and only then invest in the campaign. To identify which platform is better for you, three major objectives are to be taken into consideration:

  • Engagement
  • Reach
  • Demographics


InstaBF, your true IG and IGTV provider, is going to address each point separately.





Did you know that over 70% of businesses worldwide have accounts on Instagram?! And this number increases rapidly promising to reach even higher numbers in the upcoming year. The reason for such a flocking is engagement. Over 80% of all Instagram users follow at least one brand, visit their websites through Instagram, contact them and even make purchases through this service. This statistic makes Instagram a great platform for running business ad campaigns.

Facebook engagement received from organic posts, meanwhile, change drastically yet the ad opportunities here are multiple, too.





The number of monthly active users on Instagram reaches up to one billion! This number definitely makes the social platform a perfect place for brand promotion. Besides, the organic reach of Instagram is impressively strong. There are certain features, such as “Suggestions for You” section, for instance, that significantly raise Instagram’s popularity and convenience of use.

What concerns Facebook, this oldest social platform has even a bigger number of active monthly users reaching up to 2 billion! Hence, if your primary purpose is the reach to target customers, Facebook might score higher than Instagram.





According to the statistics presented by Pew Research, the greatest part of Instagram users are females. Over 30% of women and around 24% of men use this social media on a daily basis. Besides, Gram is especially popular among young adults between 18 and 29. The number of Insta users on the background of total Internet users is 55%. Therefore, if your brand is targeted mostly at the youth, running an ad campaign particularly on Instagram is the right decision.

According to the same study conducted by Pew Research, Facebook is mostly chosen by adult users. In fact, around 80% of Internet adult users between 30 and 50 have accounts on Facebook. Like in the case of Gram, Facebook has more feminine users than male ones.


So, before investing in an ad campaign, it’s important to determine your brand’s primary goals and expectations. Facebook and Instagram each offer users unique benefits and features. And the right social media for running ad campaigns will be that which suite your brand’s requirements the most.