Welcome back to the article devoted to Instagram metrics! Today, we’ll continue the previous list of metrics pursuing a goal to make it easier for you to scheme a strategy for enhancing your Instagram business, and watch its growth. And so, let’s get down to work!
Based on a certain date range picked up by the user, he/she can count the views a video post has gathered. This will be called “views”, and the view rate of a video post can be calculated by dividing the number of views by the impressions it got.
Branded Hashtag Tags
Once you create a hashtag in order to a arise a certain community around your brand, it will be named as a “branded hashtag”. And the number that very hashtag was used for posting media is referred to as “tags on hashtag”.
Not all Instagram users watch your stories up to the end. And once they leave it, it is counted to the Exits. The latter can happen in one of the following cases:
- Closing Instagram while watching the Story
- Taping the X button on the right up corner of the Story while watching it
- Swiping down the whole media and getting back to the basic feed
By dividing these Exits by the number of impressions the story gets, you’ll find out its exit rate.
For instance, if your Instagram Story has collected 300 impressions, while the exits are 50, the exit rate will be equal to 6%.
In the Insights of Instagram, you can also come across a metric named “swipe away”. The latter signifies how many Instagram users swiped to the left or right your story without watching it, thus passing to others’ stories.
This metric was added to the Insights of Instagram to show off how many taps were made to view your next photo/video in the Story. A great number of taps forward would indicate the story was either too long or not interesting, and this drew people to tap forward to get to its end. By the way, an improperly composed Story can also lead to a rise of taps forward. For example, if there is a sticker on the right side of your story, it may lead to this.
“Taps back” is the metric that shows how many times a part (a photo or video) of your story was tapped back for re-watching. If you have a high number of taps back in the insights of your Instagram, it will mean people really liked your previous story and wished to re-watch it over again. If you are judging the performance of your content, it is obviously better to get a higher number of taps back than taps forward.
The four previously-mentioned metrics (taps back, taps forward, exits and swipe aways) together form the Shortcuts. Before your serial Instagram story ends, the Shortcuts matter a lot.
Perhaps the biggest trend on Instagram social network nowadays is going live. If you are fond of live posts, then you also need to check the number of live viewers. Every time an Instagram user joins your live broadcasting, he is counted to this rate. The number of your live viewers can be found on the screen’s top-left corner right after going live.
InstaBF, the leading supplier of Instagram likes, comments and followers in the industry, presented to your attention the basic metrics every business profile owner should be aware of. All these metrics, along with the Instagram ADS metrics (click-through rate; cots per click; average cost per click; clicks) will help to build up your business Instagram strategy.
Reach and impressions, taps back and taps forward, engagement rates … All these Instagram buzzwords may sound unfamiliar to you, yet you should start getting to know them better if you want to develop your Instagram business. With today’s wild competition among multiple brands and influencers, it will be simply impossible to achieve any success without understanding Instagram metrics and working out a good strategy. The latter is composed of three main parts and the absence of any will lead to a total collapse. These are a comprehensible goal, actionable tactics, and measurable performance metrics. So, in the upcoming two brief articles, InstaBF, one of the most reliable sources for ordering Instagram likes comments and followers, will try to present all the crucial Instagram metrics in the clearest way. Let’s get down to the Part 1 of Instagram metrics you should be aware of!
Reach is the exact number of Insta users who have seen the post you’ve made, while the reach rate is calculated by dividing the reach by the number of your followers. And if you can find the reach expressed in numbers, the reach rate is always presented in percentage.
Impressions are calculated by counting how many times your post/profile or story has been seen during a fixed time period. This number is not related to the reach, as one person can view your post, story or profile multiple times.
To calculate the engagement rate, it’s necessary to divide the number of all likes, saves and comments by the number of your followers at that particular time. Just the same way, by dividing the comments, and saves of a certain post likes by the same post’s reach, you will reveal the engagement on reach. By the way, the more followers there are, the less the engagement rate is. Even such a popular Instagram celebrity as Kim Kardashian, who has around 109 million, has to be content with only 1.97% engagement rate per post. These metrics can be found under every post’s insights, if your account is business, of course.
Growth of Followers
Followers growth is possibly the most obsessed-over metric. Actually, it’s a surplus of followers attracted over a certain time. If you find your current follower growth is not satisfying, or you are even experiencing a crazy loss of followers, then it’s worth considering to review the strategy you are currently adhering to.
Every Instagram business profile has an email mentioned in the bio. The number of taps on this link is that very email click. To calculate its rate, it’s crucial to divide the number of email clicks by that of profile views. For instance, if your business profile was visited 50 000 times while your link was clicked 50 times, your email click rate will be 0.01%.
Just the same way, it’s possible to calculate the Website click rate and “get directions” click rate.
The number of saves a post gathers, forms the saves, while the average saves can be calculated by dividing the number of saves by the posts made during a fixed time period. As a rule, this time period is a month.
Your Instagram feed is sure to be filled with interesting posts such as attentively curated blogger ads, brunch pictures, street style images … However, does it have enough “portion” of male beauty? Perhaps no! Today, InstaBF is going to present to your attention (feminine, we hope) the hottest and most impressive Instagram male influencers from actors to rappers, from DJs to bloggers, from models to ordinary guys. Depending on your Instagram business and what you offer, you can consider cooperating with them. Or you can simply follow them to occasionally witness how sexy a man can look!
Anyway, before you go for an ice-cream to cool yourself while watching these images and reading about the guys, we’d like to present to you InstaBF unique offer. One of the most dependable providers of Instagram likes, comments, and followers, is here to proceed your order within minutes! We are fast, reliable, offer HQ profiles and deeply care about our customers! Try and get ensured yourself!
Nick Bateman is occasionally seen in a classic shirt which makes women guess what’s there under it! However, this actor and model appears topless in his photos, as well. Following this guy, your Instagram feed is going to be enriched with attractive photos of supercars, beautiful women, luxury lifestyle, and himself, Nick Bateman. You can become one of 6.6 millions of followers of Nick through @nick_bateman.
Michael B. Jordan
Another fascinating guy/Instagram influencer is Michael B. Jordan (@michaelbjordan). This black actor is widely known not only for his wonderful characters in movies, but also his everyday life presented in pictures on Instagram. So, if you can’t get enough of Michael on the big screen, welcome to his Instagram profile. Here you’ll meet images documenting his daily activities starting from his gym workouts and ending with behind-the-screen shots of movies. Currently, Jordan has over 5.9 million followers on the Instagram social platform.
Black guys look hot, don’t they? Just have a look at Tinie Tempah, a famous rapper and style setter! You can often see Tinie with original and stylish glasses on and believe, thousands of fans hurry to get the exact pair of sunglasses for themselves. If this isn’t a clever influencer’s step, then what’s this? You can replenish Tinie’s list of followers (there are around 861k followers) with @tiniegram.
Extravagant and extremely handsome Andre Hamann is a model, brand owner, and entrepreneur. This guy knows what the phrase “live for yourself” signifies and seems to adhere to it. Andre’s photos all have a certain mood peculiar to only himself. By following this hot guy (@andrehamann) you’ll witness not only his half-naked gorgeous images but also fascinating images of Andre and his pet traveling. Around 1.1 million Instagram followers don’t spend a day without viewing the new (and maybe old, too) posts Andre Hamann makes.
Most probably you know Clint Eastwood, the famous American actor, musician, filmmaker, and political figure. And if you loved how this man looked when he was young (though he is still very handsome at his 87), you are sure to fall in love with his son, Scott Eastwood. This super hot American actor and model presents his daily life on his Instagram account attracting more and more fans every day. At the current moment, around 2.7 million Insta users admire this gorgeous celebrity’s posts.
During the past several years, the world’s youth has “migrated” from Facebook to Instagram. This platform of visual content attracts more and more young people every day, yet it can’t be considered more or less safer than Facebook. Here, too teenage users need caution and protection to avoid any profanity or inappropriate content, while the risk of hate mail and cyberbullying can put a young Instagrammer into a series of troubles. To stay away from all these dangers while posting your daily life into everyone’s view, it’s crucial to demonstrate a high level of caution and adhere to several rules. And now InstaBF, the popular source to order Instagram likes, comments, and followers at a sensible price, is going to reveal five safety tips for teenage Instagrammers.
If most of the adults prefer having public profiles on Instagram, for teenage users it’s preferable to switch to private profiles. This way it becomes possible to supervise who sees your child’s photos and posts. Without your (if you have an access to your teen’s profile) or your child’s approval no Instagram user can become a follower or search the profile on the web.
The Appearance of Your Profile
Another important aspect to consider is the appearance if your teenage child’s profile. Did you know that having one’s photograph, along with first and last names, it’s possible to google that person and get such significant data as the address, the school or workplace, the family members, and even the current location? Accordingly, make sure your child’s profile is pictured with a fake picture and at least the first name. To state the last name will be an extreme step. Surely, the rest of your teenager’s profile photos should be real for his/her real friends to see. Yet, it’s definitely better to have a neutral profile picture (of the favorite celebrity, movie hero, toys, flowers, sports items, etc.).
Sharing the locations of photos taken is a normal thing. Well, at least for adults. However, when the matter concerns teenage Instagrammers, who far not always can defend themselves, this becomes subject to question. Once you tag the location of your post made, it becomes seen to all your followers (for private profiles) or all Insta users (for public profiles). There seems nothing serious, doesn’t it? Yet, once the post is made, by clicking on the location mentioned, the application will show up a map to you with a dot signifying your exact location! Someone, searching your teenager, can easily find out where he/she is at the current moment! Too dangerous for children! Hence, just turn off the location setting on the Instagram application to ensure your child’s safety.
Picking Up Followers
Surely, Instagram is all about following other users and getting them following you back. But it’s mandatory to be highly attentive when letting someone you don’t know personally into your life, showing him/her your photos, or worse, contacting them through the chat. A teenage Instagram user ought to be very cautious, as you can’t be sure the fifteen-year-old girl you became friends with online is not a fifty-year-old man with abnormal thoughts.
Asking Help from Parents
Even though having your parents check up your Instagram account (i.e. your personal territory) may make you feel controlled, you, as a teenage social media user, ought to reach out to your mom or dad for help when needed. Be certain, they will help you understand and judge what you can post, and what should be kept for yourself.
Nowadays, more and more people turn to Instagram instead of Googling the products or services they are interested in. Right this way, even though you may have your own website, the Insta profile you have is more likely to be acquired as your homepage. And if your primary aim was to convert your website visitors into consumers, now it should become converting them into your Instagram followers. For this, you’ll need to optimize your Insta profile. InstaBF, one of the most credible modern sources for gaining Instagram likes, comments and followers on an affordable basis, will reveal the major steps for profile optimization. But before that, let’s understand how consumers use the Instagram social network as a search engine.
Instead of looking for a certain product through Google or any other search engine and getting the brand’s highly edited photos, one can find the product’s or service’s images posted by real users. For instance, if you’re planning to leave abroad and need a hotel, the most authentic information and photos can be found right through Instagram users. Photos and videos (plus live videos) posted by real people who’ve been there and can tell for sure whether it’s worth staying at a particular hotel or not will be more useful than the information you can find in a hotel brochure.
So, if you do use this social network-search engine, why shouldn’t others do the same to find your brand?! Here are several practical and productive means of optimizing your brand’s Instagram profile and converting visitors into followers.
Instagram Bio = Above the Fold Copy
Your Instagram bio has the same function of the”above the fold” copy of your brand’s website, i.e. it tells the visitor what your brand is and what it can offer, without the need to scroll down the feed. The space for a bio is limited, hence you’ll have to combine preciseness and the major info. Focus on your target customers in the bio, explaining how you can inspire or help them. If you are “selling” services, make sure you have stated your contacts.
The link in Instagram Bio = Call to Action
An attractive call-to-action is equally important for both a website and an Instagram profile. Depending on your business type, whether it offers services or products, the CTA can be different. It may inspire people to shop, subscribe, have a look at your portfolio, etc. Through your CTA, tell visitors what they will get by clicking on the link stated in your bio.
Instagram Story Highlights = Website Pages
Without a doubt, besides the homepage of your website, you also have other pages such as “about”, “production”, Terms and Conditions”, “FAQ”, etc. Acquiring your Instagram stories highlights as those website categories, you can recreate them right on the Instagram platform. Devoting a single highlight to a certain collection, for instance, your followers won’t have to get redirected to your website once they get interested in a certain product (and believe, they don’t do it).
Instagram Aesthetic = Your Brand
It goes beyond any consideration that your Instagram profile must reflect your brand just as your website does. People can recognize your brand through the dominant brand color, a logotype, unique fonts, etc. What matters here the most, is that you pick up one aesthetic design, whether it is white and black, super colorful, dark and rustic, abstract, etc.
For some people, life ends when they get sixty, yet others take everything from their lives even when they have hit their eighty! Everything depends on the worldview and the self-esteem. Here we are going to have a look at five most remarkable and striking grannies you will enjoy following on Instagram! Despite their age, these women amaze with their passion for life, their optimism, and peculiar style! We can’t but admire them and try to remember their images to get inspired by when we get eighty ourselves!
So, if you are already tempted, InstaBF will show up all of them to your attention! But prior to this, we would like to remind you about the special offer InstaBF has for you. Order as many likes, comments and followers for your Instagram account as you may find necessary for boosting your engagement! All the profiles are real-looking and will cause any suspicion among neither your real followers nor Instagram. And all this is provided on a timely and affordable basis.
Iris is one of those unique personalities who, despite their age, inspire, amaze and intrigue people. This fascinating woman is a respectable fashion icon, interior designer, and a strikingly smart businesswoman. People love her peculiar style which comes so naturally that it seems to be her own particle. Yet, what people adore in Iris the most is her warm and friendly character. Three years have passed since Carl Apfel, Iris’ husband, died. Yet, people still talk about the admirable love and tender feelings this couple had always had.
Iris Apfel has almost nine hundred thousand faithful followers. Become one of them searching Instagram for @IRIS.APFEL.
Linda Robin, the founder of the popular RODIN olio lusso, is also a charming model and a skincare guru. Linda inspires natural beauty and propagates that aging can also be beautiful. Despite her far not young age, this woman looks so classy and elegant that around two hundred thousand Instagram followers can’t pass by indifferently. She regularly posts her and her true pet Mr. Winks’ photos which you can’t but view with a smile of admiration on your face. You can search this granny on Instagram with @LINDAANDWINKS.
Who doesn’t know BADDIE? Perhaps everyone (well, at least in the States) is familiar with this glamorous, utmost lively old lady who is fond of anything that glitters, resembles the gangsta attitude and strikes the eye! At her ninety-eight, BADDIE is an active Instagram user with around 3.3 million users! Get her on Instagram with @BADDIEWINKLE.
Diane von Furstenberg
Who if not Diane van Furstenberg can inspire the youth to be more confident in themselves?! This amazing and multi-talented woman is a style icon, fashion designer, media mogul, philanthropist, and hell knows what else! The thing is that everything she does, she does perfectly! Her life path from a little girl to a European princess and a highly famous fashion designer is definitely motivating! Right at this moment, Diane has almost one hundred thousand followers. You can find her on Instagram via @THEREALDVE.