2018 Olympic Games: New Opportunities for Instagram Businesses

2018 Olympic Games: New Opportunities for Instagram Businesses

Creating an accessible means for sports fans to follow the Olympic Games and feel a part of this sports festival is not the only merit Instagram Stories have. Due to this platform, multiple businesses found a way of increasing their popularity around the whole world. A massive “march” has begun to persuade athletes to partner with diverse brands, mostly those selling sports goods. Winter Olympic Games and Instagram together are a great tool for businesses to reach up to fresh and engaged audiences. Not making use of the tons of opportunities Instagram Stories feature has opened to businesses would be the greatest mistake! With a good approach, a brand can cooperate with athletes, who are capable of reaching to thousands of users with only one photo/video posted in the Stories. Businesses can translate this type of collaborations into conversions for their business and scores of brand new followers. InstaBF wants to present to your attention a couple of bright examples of successful cooperation between brands and sportsmen. But before that, it will be definitely great for you to have a look at our special offer. InstaBF offers as many likes, comments, and followers as you would like to get. And all this at an inexpensive cost. InstaBF provides exceptionally real-looking profiles, hence you needn’t worry about shadowbans.

Here are a few successful examples:

  • One of the best examples of an effective partnership between athletes and brands is that between Mark McMorris, a Canadian snowboarder and RBC. The bronze medalist actively advertised the Avion Card of the brand throughout the entire Olympic Games. And once Mark made a Story with the Card, RBC immediately boosted that post thus getting to even more of Mark’s followers!
  • Another example can be seen by the collaboration between Tessa Virtue, Figure Skating gold medalist, and Hudson Bay. She proudly wears the brand’s Virtue x Victory jacket and illustrates that fact on her Instagram Stories. This way the brand creates an immense interest among Instagram users about the behind-the-scenes content and promotes its products to potential customers.

Importance of The Right Influencer Choice

Influencer marketing together with Instagram Stories is in the top of the popularity right now. And this type of business partnering with influencers, that is athletes, in this case, tends to grow even more in the course of time. And as there are far more “precious” influencers today involved in the Olympic Games than ordinary ones. However, it’s also crucial to pick up the right athlete. For instance, a company selling snowboarding apparel shouldn’t find it rational to cooperate with a figure skater. Brand relevance in these cases is crucial not to appear inauthentic.

The Gold of 2018 Winter Olympic Games Goes to Instagram Stories

The Gold of 2018 Winter Olympic Games Goes to Instagram Stories

2018 Winter Olympic Games have been keeping the world in a festive tension since the 9th of February. And this brought forward a funny fight between different social networks including Facebook, Snapchat, Twitter and, of course, Instagram. And even if the first three are getting filled with new photos of sportsmen and the most important events of the Games on a daily basis, none of them can be compared with the success Instagram Stories are enjoying at the current time period. Thousands, if not millions of new photos and videos are added to Insta stories constantly attracting more and more followers.

It’s noteworthy that if 2014 Winter Olympics was the Twitter Olympics, and 2016 was epic for Snapchat, the gold of 2018 Winter Olympic Games in Pyeongchang goes to Instagram!

InstaBF wants to bring to your attention how Olympic Games were illustrated through Instagram Stories. But prior to this, we would like to remind you about a wonderful possibility of increasing the number of your followers. InstaBF offers several packages of likes, comments, views, and followers on an affordable basis. All these will be provided by real-looking profiles, hence you needn’t worry about the safety of your account!

Versatility of Instagram Stories in Olympics

According to Georgia Sapounas (Canadian Olympic Committee digital director), Instagram’s Stories are the best way of capturing the excitement and atmosphere of Olympics without appearing boring. The Stories function is versatile and very easy to use with the opportunity to share videos that won’t stay longer than a day. And this is a great means to follow your favorite sportsman’s days in Olympics. For instance, if you are Shaun White’s fan, you are sure to be following all his achievements in Olympics as this three-time Olympic gold medalist sportsman started sharing with his experiences about the Games right from the moment he started his journey to Pyeongchang in the plane. Every day he shares every important (and maybe not so) moment of his arrival in Olympics. He speaks directly to his fans, shared his experiences and the emotions when he got his third gold medal! And all this was possible due to Instagram Stories feature. Additionally, along with his gold medal, Shaun hit his 1 million followers’ barrier!

If you follow the popular food blogger Tieghan Gerard and her marvelous meal recipes, you must have noticed her sharing wonderful moments right from the Olympics. Her younger brother Red Gerard is participating in the games, and Tieghan has managed to share every amazing moment form their arrival to Pyeongchang to Red’ gold medal run! By the way, after this, Red gained not less not more than 200 000 new followers!

According to Sapounas, the entire committee immensely benefited from Instagram Stories this year, as this feature took the Canadian delegation to the center stage, what can’t be said about Summer Olympics in Rio 2016.