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Creating an accessible means for sports fans to follow the Olympic Games and feel a part of this sports festival is not the only merit Instagram Stories have. Due to this platform, multiple businesses found a way of increasing their popularity around the whole world. A massive “march” has begun to persuade athletes to partner with diverse brands, mostly those selling sports goods. Winter Olympic Games and Instagram together are a great tool for businesses to reach up to fresh and engaged audiences. Not making use of the tons of opportunities Instagram Stories feature has opened to businesses would be the greatest mistake! With a good approach, a brand can cooperate with athletes, who are capable of reaching to thousands of users with only one photo/video posted in the Stories. Businesses can translate this type of collaborations into conversions for their business and scores of brand new followers. InstaBF wants to present to your attention a couple of bright examples of successful cooperation between brands and sportsmen. But before that, it will be definitely great for you to have a look at our special offer. InstaBF offers as many likes, comments, and followers as you would like to get. And all this at an inexpensive cost. InstaBF provides exceptionally real-looking profiles, hence you needn’t worry about shadowbans.

Here are a few successful examples:

  • One of the best examples of an effective partnership between athletes and brands is that between Mark McMorris, a Canadian snowboarder and RBC. The bronze medalist actively advertised the Avion Card of the brand throughout the entire Olympic Games. And once Mark made a Story with the Card, RBC immediately boosted that post thus getting to even more of Mark’s followers!
  • Another example can be seen by the collaboration between Tessa Virtue, Figure Skating gold medalist, and Hudson Bay. She proudly wears the brand’s Virtue x Victory jacket and illustrates that fact on her Instagram Stories. This way the brand creates an immense interest among Instagram users about the behind-the-scenes content and promotes its products to potential customers.

Importance of The Right Influencer Choice

Influencer marketing together with Instagram Stories is in the top of the popularity right now. And this type of business partnering with influencers, that is athletes, in this case, tends to grow even more in the course of time. And as there are far more “precious” influencers today involved in the Olympic Games than ordinary ones. However, it’s also crucial to pick up the right athlete. For instance, a company selling snowboarding apparel shouldn’t find it rational to cooperate with a figure skater. Brand relevance in these cases is crucial not to appear inauthentic.