If you find the term “augmented reality” a bit futuristic, then most probably you have forgotten that you deal with a part of it on a daily basis. In fact, those cute face filters such as lovely puppy ears or cat whiskers on Instagram are all AR filters. And taking into consideration the huge number of people using them on Instagram Stories, many brands have undertaken to create and sell their own brand filters. These filters provide such a funny and interactive way of attracting new followers and increasing brand awareness! And if you feel interested, the amazing Instagram Stories filters we are going to present to your attention right now at InstaBF will definitely be of a great benefit to your brand! InstaBF is a leading provider of IG and IGTV likes, comments, followers and views. We are always there whenever you need!
One of the first brands introducing their AR filters was Kylie Cosmetics. Choosing an AR filter for your Story, you can try on various lipsticks from Kylie’s cosmetics brand. Once you find a certain shade suits your complexion, you can courageously go and buy it! So, you see that this filter is not only great fun to use, but also quite helpful if you intend to get a new lipstick.
Have you noticed how popular retro-looking images were last year? Most probably vintage filters will be on a high trend in the new 2019 year, too. And due to Adidas Originals’ custom AR filter, you can give your photos a vintage feel, too. Applying this filter to a photo, it will add a “glitch” effect plus the brand’s logo. This is a highly trendy filter and will boost your brand awareness efficiently.
It might sound surprising but Gucci Beauty launched its Instagram account not so long ago. However, despite this, they managed to launch their own Story filters which look simply gorgeous! This filter gives one a chance to choose one of three looks all of which are reminiscent of the baroque- and renaissance-period. All these looks were designed by Alessandro Michele and feature details in Gucci brand’s theme including lipstick, pearl earrings, etc.
NBA’ Dunk Cam
Among the initial AR filters, we can find NBA’s Dunk Cam AR filter. This is an amazing filter adding which your image is guaranteed to become so interactive! Anyway, unlike the previous ones, this AR filter is not promotional. Instead, it’s highly funny! Once you choose it, your photo or video will be enriched with a dunking basketball player. By the way, it works both for front and back cameras.
Maddie Ziegler’s Kindness Face
Maddie Ziegler, a popular American actress and dancer, has already got nearly 13 million followers on Instagram! A couple of months ago she partnered with Instagram and the result was amazing! A new AR Stories filter was added to promote kindness. It adds lots of pretty hearts to a selfie and a myriad of kind comments in different languages when shooting with your rear camera. Besides, using the filter, you are encouraged to tag a friend you want to support.
It’s always a great fun to find ways of engaging with your Instagram audience and grabbing their attention, isn’t it? Especially when all that brings impressive results via a risen engagement rate, more popularity, and bigger sales. And if you agree with this, most probably you are always in a search of new ideas on how to make your Instagram game more attractive and remarkable. Well, what if you start using Instagram Stories polls for this purpose? These are fantastic tools for not only grabbing your followers’ attention but an efficient means of learning their opinions concerning any matter you are interested in.
IG offers two diverse poll stickers that can help you make out of your game: the first classic poll provides only two customizable answer options, while the second emoji slider is a lot more fun. And now InstaBF, your true friend in the world of Instagram, is going to share with you the best ways how you can make use of Stories polls.
Crowdsourcing Ideas and Gathering Feedback
Perhaps the best idea of getting sincere feedback on your services or products is going directly to the source and Stories polls will help in this. Just ask questions with polls and get a direct feedback right from your target audience. This way you will find out what products are particularly appreciated by real customers and what content your Instagram audience expects to see from you.
Nevertheless, when crowdsourcing ideas through Stories polls, it’s crucial to give the right questions and assure your customers that you are really listening to them. For this, share the results of every Instagram Stories poll you organize once its time is over, i.e. after 24 hours.
For instance, popular celebrity hairstylist Jen Atkin uses this technique to find out what her followers expect from her. One of her latest polls helped her create her own luggage collection.
Driving Traffic to One’s Brand Website
Once Instagram made it possible to add links to IG Stories, driving traffic to one’s website became even easier. This was in 2017 and since then, Instagrammers have been searching creative ways of making people swipe up on their stories. And to make it efficiently, Instagram Stories polls can be greatly helpful. This idea is broadly used by various brands.
Learning More about Your Audience
One of the most efficient ways of learning more about your followers is using Instagram Stories polls. Ask questions and find out what they like, dislike, and expect to see on your account. Perhaps they wish to see more of behind-the-scenes content or your witty captions. Build deeper relations with them and they will come back for more, be sure.
Educating Your Audience on Your Brand
Another grandiose purpose IG Stories polls can serve for is educating your audience about your brand. No matter if you use this IG feature to announce about launching a new product or just want your customers to know why your brand is so unique, polls will easily grab their attention. For instance, the activewear brand Girlfriend Collective often uses Stories polls to create a buzz among their followers before launching a new product.
Giving Your Audience More Choice with Emoji Slider Polls
Emoji Sliders are used to give your followers more than simply two options to choose from. They are great to step away from the already boring standard “yes or no” questions! You can add your text, create as many options of answers with this feature as you wish!
In August 2018 Instagram celebrated the second anniversary of perhaps the most beloved feature for its users – the Story! In only two years, this feature attracted as many as 400 million daily active users, thus making the number of monthly Instagram active users cross the barrier of 1 billion! And Gram Stories feature is sure to stay long with us, perhaps as long as Instagram exists, i.e. forever (at least we hope so)!
Today nearly all brands implement Stories in their Instagram marketing strategies. And if you plan to do the same, you must clearly understand that users perceive and use Stories and Feed posts in thoroughly different ways. Moreover, they are driven to both formats for different reasons, as well. Today InstaBF, a credible Instagram and IGTV provider, will reveal which is better for your brand.
Insta Feed vs Insta Stories: The Experiment Setup
To find out whether Instagram Stories are more beneficial for a social media brand or the Insta feed, first of all, you need to set up an experiment. As Gram Story, it’s possible to post a set of images, or 5-15-seconds-long videos with the best 9:16 portrait ratio. For a brand, it’s better to opt for the video format, as the Gram Stories feature allows no text or headline addition to the visuals. Videos are perhaps better at conveying information. And then you need to create two Instagram ordinary posts – one with ad text and one without it. Once all these are set, start tracking the number of leads, as well as the cost per lead that each type of your experiment methods brings. This is the major goal for any Instagram campaign, isn’t it?
Insta Feed vs Insta Stories: The Hypothesis
Depending on your Instagram business type, you may have a certain hypothesis even prior to setting up the experiment. In some cases, you might expect poor conversion rates for Stories (if you have a B2B Insta business, for instance). In other cases, you could be certain Stories would work the best (i.e. for ordinary consumer offers). But don’t hurry with the conclusions until you have facts.
Once you have certain results, you can compare them and determine which is more beneficial for particularly your business.
Insta Feed vs Insta Stories: General Takeaways
After you have carried out your experiment and found out particularly what works for you the best, most probably you will come to the following conclusions:
- Instagram feed posts accompanied by ad text will outperform Stories for pest per conversion. But if you use the same post yet without the ad text, the CPA of the Story will be higher.
- Instagram Stories bring higher CTR, yet lower CPC thus sending more traffic to a website. Perhaps the reason is that one can’t convey enough information in the Story ad.
- The choice between the Gram News Feed and the Stories mostly depends on the type of your offer. Simpler offers such as sales are better delivered through Insta Stories.
Don’t be afraid to test new things. If you haven’t yet used Gram Stories to promote your products, you risk getting caught out once this feature starts overtaking the newsfeed for organic posts. Devote at least 10% of your advertising budget to Stories and find out, what a profit it may bring to you. Just remember that this feature demands more creative resources, a unique approach to the task, as you have only up to 15 seconds to attract your audience through such a powerful tool as Instagram Story!
An Instagram Story is perhaps the most powerful feature of this social network. And its users seem to never get tired of thinking of new ways to amaze their followers. As a reputable Instagram and IGTV provider, InstaBF has already provided you with several amazing ideas on how to make some creative Instagram stories. But now we’d like to add other killing ideas from Gram leading brands. We are sure, good ideas are never enough!
Gary Vaynerchuk Recommends Creating Content Series
It’s really hard to come up with grandiose content ideas every day to post on your social media account. On the other hand, it’s impossible to create a firm connection with your audience if you are behaving inconsistently on Instagram, or there is no brand theme in your content. What to do? Start with content series! This idea was inspired by Gary Vaynerchuk. That’s how he manages to appear to his audience with fresh and quality content every day! Just have a look at Gary’s #WallPaperWednesday or the #60SecClub story series.
Condé Nast Travaler Suggests Recycling and Building on Other Content
Another creative idea is to recycle the best of other content you have, such as blog posts, images or videos and turn it into something new. Surely, you need only a small part of that content, while the thorough variant can still be used where it was planned. For this, just make certain that your Story viewers will get the value of the story without being obliged to click over the see the original content. For instance, Condé Nast Traveler is quite a success in this. Just watch the annual road trip guide of this account and get inspired how to balance fun facts and your promotional CTA.
You Can Share UGC just as Mercedes Benz Does
As an Instagram brand, you must be aware that customers can become an untapped source of wonderful content! Just ask them if you can share their posts and be certain, they will be more than simply grateful for that! This will bring them some new followers, while you will have a great idea of always fresh and authentic Instagram Story ideas! For example, Mercedes Benz shares Stories with its customers’ images on a regular basis. This way this mega-popular brand effectively promotes its cars while sharing stunning stories for its followers!
Starbucks Collaborates and Posts Interviews
Like every brand should do, Starbucks has constant interviews with its followers. The results are always awesome and can serve as a win-win content for Stories.
Recently, this famous brand cooperated with S’well and a talented artist Curtis Kulig to create a unique design for its new bottle. After this, Starbucks used its interview with this artist as an Instagram story which was a great success among its followers.
Just the same way, you can showcase someone’s thoughts behind your new product release if you are running a business on Instagram.
Go Behind the Scenes with Aritzia
Every business has much more than it meets the eye. So does your Instagram business! What else if not some grandiose behind-the-scenes content can make highly compelling Instagram stories! Every fan loves to see and learn how his favorite product comes together, so why not show that to them?! If you are a fashionista, most probably you are familiar with a fashion boutique Aritzia. Quite lately, the official Instagram account if this boutique revealed how they created the design of their new window display using 3D printing. So can you do. Whether you have a big business or just sell handmade things through your Instagram account, the stuff behind the scenes will always be attractive to your followers. Use this idea from time to time.
Instagram is quite often compared to a powerhouse. It supplies over a milliard people with energy every month and keeps on enlarging its power day by day. And what makes this social network a hit among users is its stories! Since their creation, Instagram Stories have been the most loved feature of Gram users. People strive to appear more creative, more attractive and impressive from every Story they make. And this creates quite a harsh competition among all users. To stand out, it’s crucial to know all the ins and outs of this feature. And if here, at InstaBF, one of the most credible Instagram and IGTV providers, we have already spoken about how to create amazing Gram Stories or how to enhance them with GIFs, today we’ll refer to such an important aspect as the Story dimensions.
What are Gram Story Dimensions and Why Do We Need Them?
The standard dimensions of Insta Stories (1080px by 1920px) imply that the picture or video you plan to post in your Story must be 1920px in height and 1080px in width. This is equal to the ratio 9:16.
Generally, shooting a portrait photo or a video with your smartphone, you get the exact dimensions to post them on Insta Stories. There’s absolutely nothing to accommodate. However, the capabilities of your smartphone and the requirements of Story dimensions are restricted to this. If you enhance your image quality with the help of other applications such as Illustrator or Photoshop, for instance, you will have to correct the dimensions in the end. Otherwise, if you just upload an image to Insta Story, the latter will crop the image to its necessary size. This way you might lose the most important part of your image. Or, if the image is too small, it will be zoomed and result in quality loss. Who needs this? Nobody! Look at the beautiful photo of the Cornish cliffs in England.
Unfortunately, the photo has other dimensions that Insta Story accepts. Hence, once you upload it, not only the image is zoomed and the quality is dramatically lost, but also the cove’s beach is thoroughly cropped off.
To avoid such situations, stick to the set dimensions.
Insta Story Dimensions for Creating Branded Stories
Surely, Insta’s camera and editors can be used for creating some awesome content Gram stories, but it’s undeniable that those created with professional visual editors are far better. Branded contents are always more eye-catching and stunning!
Canva is one of the most widely-used free online tools. When using this application (after creating an account, of course), remember to tap the “use custom dimensions” instead of choosing a template. After this, insert Insta Story dimensions (1080 x 1920) and tap the “Design” button.
Upload Your Content Faster
The high-resolution images and videos that Instagram Story “demands” are usually larger files which not only take up much storage space in your device but also take a longer time to upload. If you get annoyed by this, there is an option to change the number of pixels (the quality of the image). But remember that the dimensions aspect ratio for an Insta Story must remain 9:16 not to affect the image negatively. Here is a small hint guide:
- 1080px x 1920px – the best resolution
- 720px x 1280px – still HD ye uploads faster
- 450px x 800px – loses quality but uploads very fast