Nowadays, more and more people turn to Instagram instead of Googling the products or services they are interested in. Right this way, even though you may have your own website, the Insta profile you have is more likely to be acquired as your homepage. And if your primary aim was to convert your website visitors into consumers, now it should become converting them into your Instagram followers. For this, you’ll need to optimize your Insta profile. InstaBF, one of the most credible modern sources for gaining Instagram likes, comments and followers on an affordable basis, will reveal the major steps for profile optimization. But before that, let’s understand how consumers use the Instagram social network as a search engine.
Instead of looking for a certain product through Google or any other search engine and getting the brand’s highly edited photos, one can find the product’s or service’s images posted by real users. For instance, if you’re planning to leave abroad and need a hotel, the most authentic information and photos can be found right through Instagram users. Photos and videos (plus live videos) posted by real people who’ve been there and can tell for sure whether it’s worth staying at a particular hotel or not will be more useful than the information you can find in a hotel brochure.
So, if you do use this social network-search engine, why shouldn’t others do the same to find your brand?! Here are several practical and productive means of optimizing your brand’s Instagram profile and converting visitors into followers.
Instagram Bio = Above the Fold Copy
Your Instagram bio has the same function of the”above the fold” copy of your brand’s website, i.e. it tells the visitor what your brand is and what it can offer, without the need to scroll down the feed. The space for a bio is limited, hence you’ll have to combine preciseness and the major info. Focus on your target customers in the bio, explaining how you can inspire or help them. If you are “selling” services, make sure you have stated your contacts.
The link in Instagram Bio = Call to Action
An attractive call-to-action is equally important for both a website and an Instagram profile. Depending on your business type, whether it offers services or products, the CTA can be different. It may inspire people to shop, subscribe, have a look at your portfolio, etc. Through your CTA, tell visitors what they will get by clicking on the link stated in your bio.
Instagram Story Highlights = Website Pages
Without a doubt, besides the homepage of your website, you also have other pages such as “about”, “production”, Terms and Conditions”, “FAQ”, etc. Acquiring your Instagram stories highlights as those website categories, you can recreate them right on the Instagram platform. Devoting a single highlight to a certain collection, for instance, your followers won’t have to get redirected to your website once they get interested in a certain product (and believe, they don’t do it).
Instagram Aesthetic = Your Brand
It goes beyond any consideration that your Instagram profile must reflect your brand just as your website does. People can recognize your brand through the dominant brand color, a logotype, unique fonts, etc. What matters here the most, is that you pick up one aesthetic design, whether it is white and black, super colorful, dark and rustic, abstract, etc.
Have you been struggling to increase your Instagram account engagement spending months and years on it, yet haven’t made out what works for you and what not? Perhaps it’s time to run an Instagram audit. Surely, this is not the funniest thing to spend time on, yet if your aim is to achieve success on Instagram, it’s definitely where you should start your work from.
InstaBF is going to provide you with authentic and useful steps to undertake when auditing your account right now. But before that, let us remind you we are the service you can always rely on whenever a new “portion” of likes, views, comments or even followers are needed. Be aware that all the accounts we utilize belong to real users with active engagement on Instagram. What concerns the prices set, you’ll definitely be pleasantly surprised.
Key Performance Indicator
The important thing to check out before passing to actions is revisiting the Key Performance Indicator and goals when you first set your account. Did you plan to increase your sales through Insta adds? Or perhaps you just needed to enlarge your brand awareness? In any case, make sure you have set one (well, at least not too many) attainable and specific goal your Instagram account should complete.
Know Your Audience
The next step is checking out your knowledge in your audience. Do you know who your followers are? Which of your posts do they like the most? At what time are they usually online? Who do they follow besides you? Find answers to all these questions to reveal how well you are aware of your audience.
Personal to Business
Did you know that Instagram provides more opportunities to business profiles as compared with personal ones? These users have an access to different advertising opportunities and analytics. Consequently, remember that business is the way to go and turn your profile from Personal to Business, from Private to Public.
Check your Bios
The first impression on Instagram users is made with bios. Surely, your feed is also important, but make sure your bio is decently completed. Check out the following points:
- name (your and your company’s full name)
Build a Brand
Consistency is the next point you need to check out. Check, whether you have developed a unique style and have adhered to it in your photos and content. This will make your brand recognizable. The same refers to times of your posts. It’s really crucial to find the golden middle neither to annoy your followers nor to make them forget you.
Your Social Media Content
Another point that strongly needs auditing is the content you post. The way toward success here is mixing photos, carousel posts, and videos, as well as adding a spice to them with relevant hashtags and geolocations. Moreover, don’t forget to comment and like other brands’ posts to send an algorithm to Instagram that your profile is active.
Do you drive engagement? The next step of your Instagram audit is aimed to reveal this. Having multiple followers means nothing unless they interact with what you post. And there are several points that may lead to low ER:
- Content not relevant to audience
- Poor content
- Lack of promotion
To make a productive Instagram audit, make sure you have checked all the steps mentioned above. And don’t ever get upset, just develop a strategy and stick to it!
Do you have thousands of followers on Instagram who are eager to learn anything you agree to share with them? Then why not make use of it and become an influencer and earn quite not bad profit? Believe, this is a dream job perhaps for every Instagram user, yet far not all of them can become one. So, in case you are up to achieving the honorable status of an “Instagram influencer”, you will need to put in the work. InstaBF will gladly introduce to you five most effective steps for this. But before this, let us present our offer that is sure to attract you. We are the service which can provide you with a multitude of likes, views, comments, and followers. By relying on us, be certain all your new followers will be real people and not bots.
Now let’s pass on the tips we promised you.
Choosing a Niche and Standing for Something Real
Every real influencer on Instagram should use his/her brand as his/her personality. The key to success here is adhering to one’s identity. Make sure your Instagram niche thoroughly corresponds to your lifestyle. Be authentic and be fair to your fans whether there are thousands of them or millions. Are you interested in fitness, or perhaps you are a true art-addict and can draw marvelous canvas yourself? No matter what you are good at, you just need to stick to that and be faithful to your beliefs. If your fans suspect you are imitating a life you simply dream of and not lead yourself, you will instantly lose them. View your fans as your friends, and create only meaningful content t you can be proud of yourself.
Building Creative Brand Aesthetic
Managing a social network account for a certain business, it’s crucial to keep aesthetics in mind. The presentation of the brand should be creative and consistent. Particularly these features will help your brand thrive at. By creating a brand aesthetic, first think of the colors, photography style, images and other stuff that aligns with your business. Curate your Instagram account content will increase the number of your followers and your exposure to them.
Don’t Stop Evolving
Instagram constantly undergoes changes. A successful influencer is able to embrace every change and test out any new feature the platform offers. Conservativeness is something you need to forget about and be open to innovations. Read articles, follow other bloggers and influencers, and search inspiration in your community.
Create Real Relationships
A great means of strengthening your online connection with your followers is moving it offline. Dedicate some time to meeting your fans, followers and the members of fellow influencers. Create real friendship with some you feel more connected to, organize some joint activities you all are interested in and are good at the most to pass all that online for other followers to see.
Use Productivity Applications
Let applications offered to help you as an Instagram influencer. Be sure, you simply can’t go far without them. Use diverse apps for taking grandiose photographs, collecting UGC, planning your feed before posting, editing photos for preserving persistent brand aesthetic, and other purposes.
Instagram collections are quite useful tools. Surely, their fame can’t be compared with that of Instagram Stories, yet they might appear of great use if you at least consider them. These collections may of great assistance for those who want or keep track of some important posts and have the opportunity to view them any time they wish.
At first, Instagram collections were called just “saved posts”. Later they were expanded and turned into collections (also named Pinterest-like boards). Here users can save user-generated content, recipes, tutorials, etc. and have all of them neatly organized. Actually, saving an Instagram post is quite a straightforward task. By tapping the “bookmark” under the post, you will have it added to your collection. You can later view it by passing to the “bookmark” located right above your feed.
So, if you are now reading this post on InstaBF’s blog, you are probably interested in the best ways of using Instagram collections. Let’s get started.
Are you planning to create a company by using UGC? Instagram will help you a lot. A marvelous Insta feed can be organized particularly with user-generated content. And where should you find relevant content? Surely in the wild and save engaging posts in your Instagram collection. This will make all a way easier. Make use of this fabulous solution when reposting something interesting and not wishing to cease your feed browsing.
So, with the help of Instagram collection, you are going to easily save every captivating post your stumble upon to make your user-generated content stunning!
Keeping an Eye on Competitors
Are you in a competitive niche? If yes, then you must definitely be spying on your competitors on Instagram from time to time. This is a natural thing and Instagram’s collection tool is going to assist you. The great thing here is that no one except you has an access to your collection. Hence, none of your competitors will ever know you are scouting around what they are up to. Using this tool, you may save their products’ lines, their captions, and even the hashtags they have used. All this information can be used later as an inspiration, for predictions and any other purpose. By the way, Instagram has made it possible to create a separate collection for each competitor you have.
Founding Digital Moodboard
Everyone in this life needs something to get inspired from and keep moving on. Instagram suggests creating your own digital moodboard via a collection filled with whatever inspires you. If you come across a photo that makes you feel warmer, an image that energizes you, or a quote that motivates you, you can save it in your collection to view again whenever you feel down.
Instagram collections may really be very helpful if used properly and purposely
InstaBF was glad to help you look at Instagram collections from another angle. We can also help your Instagram account become much more popular and draw traffic by providing you with as many likes, comments, and followers as you may find necessary. All you need to do is to place an order and complete the payment. Be certain, it will proceed in a quick manner!
In the beginning of this year, Instagram introduced a new trend – carousel posts. It quickly got popular and is today widely used by businesses. As time passes, they find different ways to incorporate this trend into their marketing strategy. And if you want to learn a couple of ways how to make benefit from Instagram carousel posts, too, you are welcome to InstaBF! Besides providing its customers with an opportunity to increase the number of their followers, likes, and comments, it will also give some really helpful advice pieces. So, if you have already ordered your “portion” of likes from InstaBF, let’s consider several most creative ways of making carousel posts serve your business.
Launching New Product Lines
No matter if you have a new collection of skin care products or sports apparel, the opportunity of sharing several photographs of the products in one post will definitely drive much interest and, consequently, sales. By adding multiple photos in one post instead of spamming your potential customers or followers with them one by one, you are going to add much value and style to them.
Posting Full-Length Videos
Perhaps it won’t be a surprise to you if we tell that videos are much more popular with Instagram users than photos. Many businesses make use of this fact, yet, unfortunately, the sixty-second limit entails some difficulty. Carousel posts offer a smart and attractive alternative to posting full-length videos. Now brands can share as many as ten videos of their new products in one single post! It’s really beneficial!
Carousel Posts: Before & After Sequences
Taking before & after photos is really widespread today. There are multiple applications for this, yet it’s also possible to pass by them and do it directly with your carousel post. This is an utmost straightforward task that requires absolutely no special skills! Just choose the photos or videos in the right order, add an attractive caption and enjoy your likes! Moreover, Instagram makes it possible to post several before & after photos in one single post. It’s great for posting tutorials on photo-editing, for instance.
Sharing Event Photos
Businesses, just like regular users, find posting event photos/videos quite a good strategic step. And if you have an intention not to spam your followers, but keep them engaged without any force, applying a carousel post appears the best flexible way out. And don’t forget to mention and even tag the important participants of the event in the caption of your post.
It’s no secret that multiple outstanding businesses use the platform of Instagram for driving traffic to their official websites or blogs. Admit it, Instagram is a great tool to reach out to potential customers. And now carousel posts are widely used for the same purpose. These posts tease potential customers making them click your link for more information.
You, as a business owner, can also showcase the positive reviews left by your customers in a carousel post to encourage others to try your products, too. Be sure, this will have a tremendous influence on your business’s development.