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Nowadays, more and more people turn to Instagram instead of Googling the products or services they are interested in. Right this way, even though you may have your own website, the Insta profile you have is more likely to be acquired as your homepage. And if your primary aim was to convert your website visitors into consumers, now it should become converting them into your Instagram followers. For this, you’ll need to optimize your Insta profile. InstaBF, one of the most credible modern sources for gaining Instagram likes, comments and followers on an affordable basis, will reveal the major steps for profile optimization. But before that, let’s understand how consumers use the Instagram social network as a search engine.

Instead of looking for a certain product through Google or any other search engine and getting the brand’s highly edited photos, one can find the product’s or service’s images posted by real users. For instance, if you’re planning to leave abroad and need a hotel, the most authentic information and photos can be found right through Instagram users. Photos and videos (plus live videos) posted by real people who’ve been there and can tell for sure whether it’s worth staying at a particular hotel or not will be more useful than the information you can find in a hotel brochure.

So, if you do use this social network-search engine, why shouldn’t others do the same to find your brand?! Here are several practical and productive means of optimizing your brand’s Instagram profile and converting visitors into followers.

Instagram Bio = Above the Fold Copy

Your Instagram bio has the same function of the”above the fold” copy of your brand’s website, i.e. it tells the visitor what your brand is and what it can offer, without the need to scroll down the feed. The space for a bio is limited, hence you’ll have to combine preciseness and the major info. Focus on your target customers in the bio, explaining how you can inspire or help them. If you are “selling” services, make sure you have stated your contacts.

The link in Instagram Bio = Call to Action

An attractive call-to-action is equally important for both a website and an Instagram profile. Depending on your business type, whether it offers services or products, the CTA can be different. It may inspire people to shop, subscribe, have a look at your portfolio, etc. Through your CTA, tell visitors what they will get by clicking on the link stated in your bio.

Instagram Story Highlights = Website Pages

Without a doubt, besides the homepage of your website, you also have other pages such as “about”, “production”, Terms and Conditions”, “FAQ”, etc. Acquiring your Instagram stories highlights as those website categories, you can recreate them right on the Instagram platform. Devoting a single highlight to a certain collection, for instance, your followers won’t have to get redirected to your website once they get interested in a certain product (and believe, they don’t do it).

Instagram Aesthetic = Your Brand

It goes beyond any consideration that your Instagram profile must reflect your brand just as your website does. People can recognize your brand through the dominant brand color, a logotype, unique fonts, etc. What matters here the most, is that you pick up one aesthetic design, whether it is white and black, super colorful, dark and rustic, abstract, etc.