Have you been struggling to increase your Instagram account engagement spending months and years on it, yet haven’t made out what works for you and what not? Perhaps it’s time to run an Instagram audit. Surely, this is not the funniest thing to spend time on, yet if your aim is to achieve success on Instagram, it’s definitely where you should start your work from.
InstaBF is going to provide you with authentic and useful steps to undertake when auditing your account right now. But before that, let us remind you we are the service you can always rely on whenever a new “portion” of likes, views, comments or even followers are needed. Be aware that all the accounts we utilize belong to real users with active engagement on Instagram. What concerns the prices set, you’ll definitely be pleasantly surprised.
Key Performance Indicator
The important thing to check out before passing to actions is revisiting the Key Performance Indicator and goals when you first set your account. Did you plan to increase your sales through Insta adds? Or perhaps you just needed to enlarge your brand awareness? In any case, make sure you have set one (well, at least not too many) attainable and specific goal your Instagram account should complete.
Know Your Audience
The next step is checking out your knowledge in your audience. Do you know who your followers are? Which of your posts do they like the most? At what time are they usually online? Who do they follow besides you? Find answers to all these questions to reveal how well you are aware of your audience.
Personal to Business
Did you know that Instagram provides more opportunities to business profiles as compared with personal ones? These users have an access to different advertising opportunities and analytics. Consequently, remember that business is the way to go and turn your profile from Personal to Business, from Private to Public.
Check your Bios
The first impression on Instagram users is made with bios. Surely, your feed is also important, but make sure your bio is decently completed. Check out the following points:
- name (your and your company’s full name)
Build a Brand
Consistency is the next point you need to check out. Check, whether you have developed a unique style and have adhered to it in your photos and content. This will make your brand recognizable. The same refers to times of your posts. It’s really crucial to find the golden middle neither to annoy your followers nor to make them forget you.
Your Social Media Content
Another point that strongly needs auditing is the content you post. The way toward success here is mixing photos, carousel posts, and videos, as well as adding a spice to them with relevant hashtags and geolocations. Moreover, don’t forget to comment and like other brands’ posts to send an algorithm to Instagram that your profile is active.
Do you drive engagement? The next step of your Instagram audit is aimed to reveal this. Having multiple followers means nothing unless they interact with what you post. And there are several points that may lead to low ER:
- Content not relevant to audience
- Poor content
- Lack of promotion
To make a productive Instagram audit, make sure you have checked all the steps mentioned above. And don’t ever get upset, just develop a strategy and stick to it!