Although introduced already a year ago, Instagram’s IGTV is still in the experimental phase for media users. Accordingly, first, it’s still not determined particularly which type of content is effective for brands on this channel. And secondly, significantly fewer brands use IGTV for promotion in comparison to Instagram Stories. You can conclude from this that small and mid-size brands can benefit from this significantly. It’s much easier for them to stand out here as the competition is not hard. They can connect with more followers and attract some extra attention. In fact, the possibilities for IGTV are endless. You can get as creative as you wish on this platform. How to start? What type of content to post to stand out? How much money will you have to invest in your IGTV videos? These are questions we shall get covered right away. In fact, there are brands making wonders on IGTV without breaking the bank. And if you want to learn how, keep up with InstaBF, a remarkable Instagram and IGTV provider.
Ideas of IGTV Content to Steal from Established Brands
Are you interested in how IGTV is put at work? Here are several examples you can learn from for promoting your brand on this platform.
Kvell Collective – Simple and Funny IGTV Content
Most probably you have heard about Kvell Collective or have used the animated stickers on your social media content sold by this creative studio. Whenever the brand had a new line of stickers to announce, they used the IGTV platform. They kept it simple, yet bright and captivating – an animated sticker moving to upbeat music against a solid-colored background. Indeed, entertaining on-brand videos are a smart way to advertise a new collection of stickers.
Honest Company – Raw, UGC IGTV Content
Honest Company was founded by famous actor Jessica Alba. This is a brand devoted to natural beauty and baby products. The brand set a series showing four pregnant women’s stories on IGTV. In fact, the videos were shot by the women themselves while the brand just cut-together them into a mini-documentary IGTV series. If you want to build stronger connections with your audience, follow this brand’s example as the raw feelings of the series immediately relates to Honest Company’s customer base of mothers seeking real, natural and “honest” products for themselves and their babies.
Tiffany & Co. – Repurposed TV Commercials
The remarkable jewelry brand Tiffany & Co. uses its IGTV channel to reach the audiences that don’t watch TV. It simply posts all the TV commercials it shots on new jewelry pieces. And if you have already spent a significant amount of money on television commercials, you can easily re-format them to post on IGTV channel.
Bulletproof – Educational IGTV Content
Most probably you have drunk the flagship product Bulletproof coffee of food, drink and supplements brand for high performance Bulletproof. This brand’s products are especially popular among biohackers – people who care about the science lying behind recipes and ingredients or most products nowadays. The brand has launched an IGTV series of educational videos explaining technical terms and ingredients of their products. These videos are made in a highly engaging and colorful way. Most of them are animated with a narrator explaining the stuff. To make this approach a low-budget option for your brand, you can use slideshows.
With day becoming warmer and longer, we get prepared for summer. And what about your Instagram business? No matter whether summer is a slow time for your business or it is booming, you need to get prepared for the season properly. Fulfilling some efficient June marketing ideas, you will give a good start to your business this summer. So, InstaBF, a popular IG and IGTV provider, will present to your attention some grandiose marketing ideas right away. Here are they:
National Donut Day, June 1st
Whether your business is in the food industry or not, you can turn National Donut Day to your benefit. In fact, there is a number of ways you can incorporate the event to your business and make a sweet start for this summer. For instance, host an event with a local bakery or organize an online challenge the prize of which will be a box of sweet donuts.
World Environment Day, June 5th
On June 5th Instagram users will be definitely interested in environmentally conscious actions. You can collect donations for a charity devoted to environmental protection or you can offer eco-friendly products form a limited edition. All these will boost in promoting green business practices and keep clients think highly of your company. All the posts made on this day are better to be in earthy tones for an especially attractive appearance.
Father’s Day, June 17th
This is perhaps the holiday that nearly all of us can connect with. In fact, it’s the day you can try new marketing ideas being sure they’ll be a success. However, your Father’s Day marketing must be genuine and somewhat personal. It should refer to your target audience’s fathers and touch their hearts. For this, you can organize a special Father’s Day gift or discount card if your customers come with their fathers.
First Day of Summer, June 21st
The summer solstice is the ideal time to give a beach party or organize a beach challenge. A giveaway with a gift purchase relevant to the event. This can be a koozie or a beach blanket. To gain traction on your Instagram account, build a blog post on funny summer activities.
Taking a Dog to Work Day, June 22nd
This is the event you can use to promote positive vibes on your Instagram account. Actually, this is the day when you can help your followers knowledge men and women who have dedicated their lives to the public. We should all know them! Hence, feature a remarkable member of the community on your Instagram account, tell about him/her in the caption. Or you can offer big discounts to those in public service and then post about it.
Public Service Day, June 23rd
If you have a pet, you definitely know that after taking care of him for some time, he becomes a family member. Be sure your followers feel the same about their pets. Hence, it’s important to recognize and celebrate this small yet so funny holiday – taking your dog to your workplace. Besides posting an image of your dog in your workplace, you can offer some free treats or organize an Instagram contest. Use special hashtags and encourage your followers to post images of their pooches at their workplaces. An impressively higher engagement rate is guaranteed.
Unlike other social media such as Facebook or Twitter, Instagram gives its users an attractive feature – using exclusively images and videos for promoting social sharing. Most probably you have noticed that Instagram feeds drastically differ from each other, with some appearing more attractive than others. Moreover, appearing on some Gram users’ accounts, you can feel a distinctive style. And if you are a popular blogger and want to preserve your fame on the platform, you must incorporate a unique Instagram theme into your feed, too, thus raising the memorability and aesthetics of your feed. Here InstaBF, a dependable service you can order Instagram and IGTV likes, comments, views, and followers from, is going to share with you some really mind-blowing Instagram themes to apply to your feed. Choose any that fits your style and be certain you are going to attract numerous new followers soon!
Guns N’ Roses: Darker and Blacker
Getting to the Instagram page of this 80s popular metal brand, you are going to be pleasantly surprised. To emphasize it’s rebellious metal roots, as well as the penchant for playing to large crowds at night, the band actively uses dark colors and motifs. Just watch it and you will get assured yourself that the presence of vibrant hues isn’t mandatory to make up a popular Instagram account and achieve a large following.
Cirque du Soleil: Cool Colors
Not only the majestic performances of Cirque du Soleil are a true sight to behold, but also the theater’s Instagram account. Surely, the images of performers doing insanely athletic activities are mind-blowing. But here we are talking about the use of cool colors that make up a soothing and relaxing experience once you watch them. Starting from the logo and ending with every image posted, the brand uses cool shades so that its viewers feel the calming grace they deliver in all performances. And if you would like to get the same feel and look for your IG account, consider applying a watercolor pattern background.
White Space for Everyone from Lacoste
No other brand can utilize white space to showcase the crisp, classic and neat production it offers so effectively as the vaunted Lacoste brand. By saying white space, we imply not the pure white background, but the negative space that denotes the area around an object or between several objects in one picture. Go to Lacoste’s Instagram page and watch the multiple images of timeless polo shirts, sneakers, hats sunglasses, and other products highlighted by the “white space”. So, if you want to make your content stand out with clarity, it’s a good idea to use a cracked white paint image via your IG feed background. The latter will heighten the effect of white space.
So, you see that IG themes are a surefire way of turning your simple Instagram feed to a remarkable one?! You can make it stand out from milliards of other accounts by simply choosing the right theme and showing how versatile you can appear. Your brand is limited exceptionally by your own creativity – exploit photography techniques, special touches and colors to take your IG feed to a thoroughly new level.
It is quite possible that you will have a casual night in this New Year Eve. Perhaps you are too tired for outdoor fun and festivities or you are simply being budget conscious. In all cases, that shouldn’t be a reason to disappoint your followers with an absent Story! Besides, it’s really sad when you are dressed up to a holiday yet have nowhere to go.
You need to make your New Year’s Eve visionary, as with every guest you welcome, let that be your significant other or a friend, you get a thousand photo opportunities! Making the most of your closet and imagination, you are certain to get some really dazzling social media-worthy images! Throw some glitter in the air and take a shoot, get closer to the window while there are fireworks outdoors and take a shoot… Variants are numerous, just choose one that fits you most. Can’t make up your own ideas? Well, InstaBF, a leading brand name in the industry of Instagram and IGTV providers, is going to share with you some simple yet working ways of creating thematic images right for your New Year’s Eve. Ready? Let’s get it started!
Model Mirror Selfie
Mirror selfies are so popular as never before! And you can freely be out-of-the-box by setting the mirror your backdrop just as Gigi Hadid did! Just see what a glamorous picture she got by simply standing before the mirror in her little black dress and hair rock-messed. Find an appropriate caption such as “I’m working on a new me”, for instance, and your great Story is ready!
Bored with my Bestie
There’s absolutely nothing wrong about being a bit sassy and blunt with your boredom. If you are hanging out with your bestie this New Year’s Eve, it’s quite possible that you two will be simply drinking hot tea or chocolate, and not the champagne with bubbles! Using this moment to show that it is actually not dreary to sip from a distance while others are getting drunk in clubs. In all cases, some hot gossip and a hot date are guaranteed! The best caption for the case is “Drink responsibly”!
Staying in with My Squad
Do you know what’s the magic of New Year’s Eve? Anything could happen this evening! In fact, it’s a start of something new and you may never know how you will end up the night. Perhaps your dear squad will visit you and you will end up singing at a karaoke joint. In all cases, your night will be well-spent and worth showing in your Instagram Story!
A great caption for the occasion can be “I can’t really see another squad tryna cross us” by Drake.
Chilling with Your Cat
Hey, it’s time to wake the cat lady in you! New Year’s Eve can’t be thorough without your best bud lying next to you or on your legs. You are a dynamic duo and can make real wonders with your four-legged friend! Decorate it with a garland or sparkles! Make some crazy selfies with your cat under the Christmas Tree and post an Instagram Story. Be certain, no one will notice you aren’t celebrating New Year outdoors once they see the charming muzzle of your kitten (well, that may be your puppy, as well). Such a post can be accompanied with a “You have got to be kitten me, it’s New Years?!” caption.
If you are approaching the task of getting new followers for your Instagram account seriously, creating an efficient bio should be your priority. Particularly this part of your Instagram profile can either take you to the next level on this social network or pull you down.
Generally, it takes only a second or two for an Insta user to determine whether to follow someone on Gram or not, meaning you have only this short time to convert your account visitors into followers. Having a poorly-written or even worse – a blank bio you will lose all your chances to present to visitors’ attention your feed, even if it’s a gorgeous one! Here, at InstaBF, one of the most credible IG and IGTV providers you can find on the market, we truly believe you should have an utmost captivating and accurate Instagram bio. How? We’ll find this out right away!
Target at Your Perfect Follower
Surely, the more followers you have the better. But the principle “quality is better than quantity” works here, too. You need to attract your ideal followers who will raise your engagement rate. Hence, consider values, demographics, dreams, and goals of your perfect followers before creating the bio. Ask yourself what they would like to see on your account and the more specific you can get the better. Your target audience should feel as if you are talking particularly to them once they land on your account and read your bio.
Present Your Real Self
Virtual life allows one to become anyone he’d like to. Yet, if your purpose on Instagram is to drive attention and popularity particularly to your true self, make certain you are frank in your bio. Use your real name, the one your audience knows and may use to find you.
Besides, it will be better if you tell your followers who you are in reality without any exaggerations. Definitely, you need to present the best of you and how helpful your account may be for your followers. As bios are to be quite short, use the keywords that best resonate with your target followers. Just make sure you never lie and can deliver what you claim.
Don’t Forget about Clickable Links
Do never forget that once you add a “@” or “#” in an Instagram bio, the next word becomes a clickable link. The latter can take the visitor to another profile or a hashtag. This is your best chance of driving attention to the account that greatly matters to you. This can be your blog, your website or your organization, whatever important from your point.
Besides, the presence of clickable links in an Instagram account’s bio makes it look more professional!
Where’s the Highlight Reel?
Putting everything important about your account in as few as only 150 characters is quite a difficult task. And sometimes you can’t find the perfect words for that. Right for this, you can use Stories Highlights feature to show what you have just mentioned in the bio. Think of this feature as an advertisement means and save particularly those Stories that best illustrate what you presented in the bio. This can be an “About Me” highlight, or answers to the most commonly given questions, etc.
Sum Up with a CTA
In this social media age, engagement matters more than mere numbers. And to offer your account visitors interaction with you and your brand, sum up your Instagram bio with an appropriate call to action. With this, you provide them with a reliable means of getting in touch with you, whether it’s a branded hashtag or a website link. If you are running a business account on Instagram, you can also mention the physical address, email, and the telephone number of your company.