Although introduced already a year ago, Instagram’s IGTV is still in the experimental phase for media users. Accordingly, first, it’s still not determined particularly which type of content is effective for brands on this channel. And secondly, significantly fewer brands use IGTV for promotion in comparison to Instagram Stories. You can conclude from this that small and mid-size brands can benefit from this significantly. It’s much easier for them to stand out here as the competition is not hard. They can connect with more followers and attract some extra attention. In fact, the possibilities for IGTV are endless. You can get as creative as you wish on this platform. How to start? What type of content to post to stand out? How much money will you have to invest in your IGTV videos? These are questions we shall get covered right away. In fact, there are brands making wonders on IGTV without breaking the bank. And if you want to learn how, keep up with InstaBF, a remarkable Instagram and IGTV provider.
Ideas of IGTV Content to Steal from Established Brands
Are you interested in how IGTV is put at work? Here are several examples you can learn from for promoting your brand on this platform.
Kvell Collective – Simple and Funny IGTV Content
Most probably you have heard about Kvell Collective or have used the animated stickers on your social media content sold by this creative studio. Whenever the brand had a new line of stickers to announce, they used the IGTV platform. They kept it simple, yet bright and captivating – an animated sticker moving to upbeat music against a solid-colored background. Indeed, entertaining on-brand videos are a smart way to advertise a new collection of stickers.
Honest Company – Raw, UGC IGTV Content
Honest Company was founded by famous actor Jessica Alba. This is a brand devoted to natural beauty and baby products. The brand set a series showing four pregnant women’s stories on IGTV. In fact, the videos were shot by the women themselves while the brand just cut-together them into a mini-documentary IGTV series. If you want to build stronger connections with your audience, follow this brand’s example as the raw feelings of the series immediately relates to Honest Company’s customer base of mothers seeking real, natural and “honest” products for themselves and their babies.
Tiffany & Co. – Repurposed TV Commercials
The remarkable jewelry brand Tiffany & Co. uses its IGTV channel to reach the audiences that don’t watch TV. It simply posts all the TV commercials it shots on new jewelry pieces. And if you have already spent a significant amount of money on television commercials, you can easily re-format them to post on IGTV channel.
Bulletproof – Educational IGTV Content
Most probably you have drunk the flagship product Bulletproof coffee of food, drink and supplements brand for high performance Bulletproof. This brand’s products are especially popular among biohackers – people who care about the science lying behind recipes and ingredients or most products nowadays. The brand has launched an IGTV series of educational videos explaining technical terms and ingredients of their products. These videos are made in a highly engaging and colorful way. Most of them are animated with a narrator explaining the stuff. To make this approach a low-budget option for your brand, you can use slideshows.