Can you guess at the first try what has enough power to break or make your Instagram marketing strategy? Sure, it’s the all-mighty Instagram algorithm! And if you, like the vast majority of Instagram users, can’t make out how this algorithm works, today is going to be the great disclosure!
Until the last few days, nobody had any idea how the Gram’s algorithm chose how to display posts in the feed. Even though there are tricks how to make your post appear in the top and InstaBF, a reliable Instagram provider has already talked about a couple, it’s only now that we can tell for sure the three crucial criteria the Instagram algorithm is based on.
The Interest Level
There can be no denial that Instagram’s algorithm is a smart thing. It can predict particularly what posts may interest the user based on his previous behavior. This means that if an Insta user viewed your business’ or personally your posts, chances are high he will want to see more. This way it brings your new posts to the top of that user’s feed.
Additionally, Instagram determines the interest basing on the engagement with identical content and the potential machine vision analyzing every post. Consequently, as InstaBF has already told you multiple times, you need to post only quality and relevant content to work “His Majesty” algorithm in your favor!
Instagram makes bets on the “now” factor thus allowing communities to connect and share with their current special things! One shouldn’t be a genius now to understand that Instagram’s algorithm prioritizes new posts to older ones. Recency is another clue to being noticed by Instagram. Therefore, so that your business strategy on this social media works, producing premium-quality content at regular intervals is a must.
Relationships between Users
Besides the two above-mentioned aspects, Instagram’s algorithm also pays great attention to the relationships established between different accounts. For instance, if your business account is “close” with a certain user, you have high chances for more displays. Therefore, don’t disregard tagging and hashtagging, as well as reposting and generating posts as they will help you appear in more friendly relationships with your followers in the algorithm’s eyes.
Other Factors to Take Into Account
Even though we referred to the three major aspects that can affect the Instagram algorithm, there are also several other points worth consideration.
Instagram counts how many times you open the application, and then the algorithm relates it to the number of times you post per week or day. Hence, if there is much to say, opt for the Stories rather than ordinary posts.
Both every Insta user and the usage patterns are different. If a certain user opens the app a couple of times a day for around ten to twenty minutes, there are also others who check in every now and then for several seconds. Based on this pattern, Insta’s algorithm decides a specific way to show the content on every individual’s feed.
So, these were the key factors that can help you find a way to be noticed by the Instagram algorithm. With all this said, we only ought to add “create amazing content, keep Instagram cool and your efforts will be repaid”!
Several days ago, on the 22nd of March, the Instagram social network made an announcement about a significant change in the network’s system. As they state, this change was long been anticipated by multiple users. And if you are one of those Instagrammers wondering whether the chronological feed is again back or not, you are welcome to InstaBF’s blog. Right now we are going to have a close look at all these Instagram algorithm changes. But prior to that, we would like to introduce you our special offer – packages of Instagram likes, comments and followers at an affordable price. Let InstaBF assist you in increasing your Instagram engagement as quickly as within a couple of days.
How Instagram’s Chronological Feed Turned into Algorithm
Before we pass on to the latest changes made, let’s recollect when and how the so much loved chronological feed order was transformed into an algorithm.
Back in 2016, Insta substituted the chronological feed with an algorithm. The latter brought much more relevant content to every user and was aimed to organize the tones of videos and photos people shared every day. However, despite this smart idea, Insta users along with businesses became immensely frustrated. All that mattered for a chronological feed was posting the right content when one’s audience was most active. The Instagram algorithm, meanwhile, presumed multiple diverse factors including how long followers watch your Instagram post, what content type users engage with, etc. All this reacted in a significant decrease in user’s engagement rates. And now, after two years, it seems that Instagram has undertaken some really useful measures.
New Changes Already Applied
Now let’s review what particular changes were applied.
First of all, the new button “New Posts” will make it possible to refresh your feed manually. As Instagram states, they were receiving many complaints about the feed refreshing automatically when it was least expected and bump the user to the top. Now, with this improvement, one can pick up the time when it’s most convenient for him/her to refresh the feed.
The next change, which is actually much more important than the first one, prevents older posts from appearing in the top of the feed. With this new feature, your feed will always look fresher than before. Anyway, this doesn’t mean that the old chronological feed is back again. The same algorithm that was being used during the past two years, was just adjusted to the users’ convenience.
Additionally, the latest changes also give more significance to the time when users make posts rather than what is being posted.
What Influence New Algorithm Changes Will Have On Users
So, with all the new changes applied, the advanced Instagram algorithm still won’t bring any changes to users’ feeds. Yet, there are certain aspects users, especially business account owners should be warned about.
First, remember that the time you make a post is as important as never before.
If the algorithm found you would be interested in a certain post, you would see it in your feed even if it had been posted several days before. But now, Instagram promises to set your feed free from old posts. This, in its turn, decreases the lifespan of every post. Accordingly, businesses should be more accurate picking up the time for posts or do it much more frequently than before.