Instagram has recently introduced the golden ticket to creating an engaged Instagram community – the Stories Chat Sticker. With the help of the latter, you can start real conversations with exceptionally real Instagram users – no bots are allowed! These human group chats will help you gain more followers and boost your brand awareness. Additionally, giving you the power to choose who joins your chat or what the chat should be about, Instagram makes it easier to convert viewers to engaged followers and then customers. So that you start using this amazing new feature, we have picked up four most strategic ways for your business! Keep up with InstaBF to learn even more about benefiting from Instagram!
Invite Local Customers to IRL Events
If you are going to have a special in-store event or a conference, it’s easy to bring the community together with Instagram Stories chat sticker. If there are any burning questions related to the event, you can answer them beforehand right during the chat. Using this new feature on this purpose is highly beneficial, as you bring those people together who not only enjoy your brand but who also share the same location. So, you build up a mini-community without even pushing your service of product around a specific location.
And do not forget to introduce yourself in the chat as people should know they are dealing with a real human behind the brand’s chat.
Get Customer Feedback and Insights
Another wonderful means of using Instagram Stories chat sticker is hosting a group for sincere customer feedback. Here you have a chance to choose up to 31 people who can join the chat. If you want to keep it small, pick up only half a dozen followers and get their insights about your brand. By the way, this way you may crowdsource ideas which might be highly useful for brand’s promotion.
If you want to reach out to only a specific group of followers, give specific topics for questions and conversation. Check their profiles before adding them to the group chat to get ensured they fit your chat topic.
Share Exclusive Info or a Promo Code
Every marketer’s purpose is to convert their followers into shoppers. And if you have such an aim, too, use Instagram Stories chat sticker. Invite followers to participate in your exclusive chat where you will make a striking brand announcement or share special shopping promo code. This way you will create a sense of exclusivity and give back to your most engaged users. Still, you can set some limits on the promo code (within a certain time frame, once per customer, etc.). To make this work, add a time limit on joining the chat and mention that you’ll be sharing a promo code to give the stories a shade of urgency and make your followers act promptly.
Target an Ultra-Niche Group of Users
By inviting only some of your followers to take part in your Stories chat, you can share some peculiar posts you don’t want many people to see. For this, create a Close Friends list and share an Instagram story with a chat sticker inviting them. For instance, if there are Instagram influencers following your brand, create a Stories chat to invite them to be a part of your ambassador program. Here you can chat with all of them on your conditions without ordinary users learning about it.
You must have heard that Instagram overlay stickers have made waves of excitement on this platform. Not only ordinary users but also brands and influencers use them to create jaw-dropping and captivating content. These stickers add a vibrant pop of colors, brings in a playful and fun tone making posts one-of-a-kind. Feel tempted to use them yet can’t make out how? InstaBF, a famous IG and IGTV provider will give a detailed guide on how to create your own overlay stickers and incorporate stickers to your feed.
What Overlay Stickers Are
Instagram stickers have been a tremendous success on Stories and how they’re making their way into feeds, too. Overlay stickers include vibrant flowing lines, flowers, lightning bolts, and other amazing graphic designs. If you want to create custom overlay stickers for your Instagram images and videos, you will need to use easy-to-use design applications. Moreover, some popular influencers have undertaken selling their own custom packs of stickers which you can use instead of creating your own.
However, all those stickers must be used sparingly. Apply them exceptionally on those photos where they look great and make sense with the content curated.
Adding Overlay Stickers to Instagram Images
So, if you plan to stay on top of the overlay sticker trend this year, there are several ways how to.
- Relying on an application for creating custom designs
There’s a proven way of creating one-of-a-kind designs – using third-party apps. Fortunately, there’re multiple apps that help to build up on-brand designs. For instance, A Design Kit app can bring a new life to your photos. It comes packed with backgrounds, stickers and realistic brushes to scheme textured or paint the photos. Over is another app you can benefit from greatly. It is packed with majorly graphic stickers. Actually, there are plenty of them from basic ones to graphic designs. Besides, they are all easily re-sizable, color can changed, opacity altered, etc.
- A Pre-Designed IG sticker pack
The great popularity of Instagram overlay stickers drew influencers release their own packs of custom stickers. Among the most amazing downloadable packs are those by Jasmine Lorimer or Mallory Joy. These outstanding influencers allow using their trademark edits in your posts. Using a pre-designed sticker pack you will take on the trend whilst keeping your Instagram aesthetic cohesive.
Generally, every artist offers a unique way of editing and adding an overlay sticker to an image. Therefore, it’s better to check in with artists whether the stickers are compatible with a program or not.
Incorporate Overlay Stickers to Instagram Feeds
No matter what overlay stickers you like the most, it should first look cohesively with your whole brand aesthetic. An altered picture must look appropriate alongside other posts. Remember that a consistent Instagram feed will bring you higher engagement and more followers.
One of the most loved interactive features of the Instagram conversational platform is its “Questions” sticker. A popular Instagram and IGTV provider InstaBF spoke about it once the sticker first appeared on the platform. And now we are going to remind our readers a couple of things about it and show a couple of ways how brands can connect their followers and customers through this feature. In fact, the Instagram Questions sticker is quite an easy yet creative means of elevating Gram Stories. Take this article as a guide and we shall show some inspiring examples by brands winning with Questions.
Tips for Using “Questions” Sticker Efficiently
There’s no difficulty in adding a Questions sticker to an Instagram Story (we have already explained it) but without some good planning, all your efforts might appear in vain. So, here are several tips to include in your strategy.
Once Instagram introduces a new feature, it seems like bombarding your account through everyone’s Stories! However, don’t forget that your own Story will rack others’ accounts, too. So that your Instagram Story doesn’t include boring content and pointless answers, don’t overdo with your Questions sticker. Use it only deliberately and sparingly. Remember that it’s better to use the feature better than more.
As a responsible Instagram marketer, you must have always made sure that the content strategy behind the posts and Stories is perfectly catered to your brand voice. It has always aligned with your business goals and has always fitted your brand style, so should do the use of Questions sticker. Before making any Story with the use of this sticker, find out what goal it pursuits, whether that’s gathering product feedback, creating trust among your customers, or simply adding momentum to an Instagram campaign. If all these aren’t taken into consideration, you may count the efforts invested a waste.
When asking to submit a question, you must be ready to provide a sincere answer regardless of its type. In fact, your followers expect that from you, hence make sure you don’t betray them. Devote enough time to both monitoring and replying all the questions with complete and informative answers. You can find out how many questions to expect by having a look at your Gram analytics. By the way, these questions can become a means of recovering from a social media failure, rebuilding trust among your followers and showing you are ready to demonstrate transparency.
Brands Using Instagram Question Stickers Efficiently
Throughout all these months since summer 2018, multiple Instagram brands have fulfilled amazing campaigns with the active use of Question stickers. They have been using this sticker to answer product questions, connect with followers over shared values, run Q&A, host an Instagram takeover, ask questions of your followers, support a campaign and curate an FAQ. Among these brands are such remarkable ones as outdoor retailer MEC, Vancouver Art Gallery, CBC, Starbucks, Frank + Oak, University of Toronto, and others.
Include Instagram Question stickers into your marketing campaign and use it smartly, be certain great results won’t make you wait long.