From the hundreds of million registered accounts on Instagram, twenty-five millions belong to diverse brands. This number seems to have started growing as this social platform proved to be a highly “fertile soil” for running a business. It’s a highly active platform where brands have all the chances to build a brand awareness, find and attract target customers, and eventually driver sales. One of the most efficient tools of Instagram business accounts is the Instagram Story. Today InstaBF, a leading Instagram and IGTV provider, is going to reveal how you can generate leads with this feature of “all-mighty” Instagram!
The Science Lying Behind Instagram Stories
As the State of Instagram Marketing in 2018 shows, around sixty-four percent of businesses accept Instagram Stories as a powerful means for promoting their businesses. It was proven by Social Media Today that the more posts you make in your stories, the lower the competition rate is. Therefore, for a higher engagement, it’s better to keep the story in a single digit range. How can you profit from the relationships with your story viewers? Remember that Instagram is, first of all, an acquisition channel. It will help you redirect potential customers to your brand’s website. And even though most brands mistakenly think that the user actions can be performed right on the social network, in reality, people prefer to engage with their favorite brands right through their official websites.
So, briefly to say, an Instagram Story is a wonderful channel for generating the initial interest among your customers, yet capitalizing on that very interest is not that easy.
A good strategic plan is a basis for increasing the engagement. And having a high Instagram engagement rate is beneficial as long as it grows your leads and respectively sales. To increase your Instagram profitable engagement and generate leads with your Gram Stories, it’s crucial to work out a comprehensive strategy. How to do that? Let’s find out all the steps together:
Set up a Target Audience
A precisely-worked out audience persona is the core of a good marketing tactic. How to scheme one, InstaBF has already addressed to. So, if your researches show there are few people on Instagram coinciding with your audience persona, it’s better to drop the idea of generating leads through Instagram Stories. If not, move ahead.
Establish Your Brand’s Website Campaign
Make sure once a visitor is on your website, he is immediately aware what to do. The conversion element is to be ready and waiting for each and every visitor. Here are what your Instagram campaign should convert:
- A specific landing page;
- Compelling message;
- GFPR compliance.
Creating Capturing Instagram Stories
Now, when all the follow-up steps are well established, it’s time to create some awesome Instagram stories. Here you first need to take into account your target audience – the audience persona. Your stories should be fun and entertaining, or interesting and essential particularly to them. Use CTA and clickable links in all your stories, apply to influencer takeovers (especially if you are a new brand to Instagram) we have already talked about in one of our posts, host an Instagram competition or giveaway. Remember that every story should not only represent your brand, but they must also make your customers feel a part of it (well, at least want to become a part of it).
Test, Measure, Improve
The final essential steps in running an effective Instagram campaign are testing, measuring and improving. With this, we mean finding out how many leads your Instagram stories generate for your business. Improve those elements that turned out to be not that effective or which are not so profitable.
So, as you can see, to generate leads and increase your product sales, you have to be both strategic and creative.
Instagram seems to be everywhere touching every sphere possible including culinary. You will agree if we say that every day you can see a new photo or video of a delicious-looking croissant, an extraordinary freak-shake, a healthy salad offered by diverse cafes or restaurants appear on your feed. Nearly all of them are colorful, appetizing and simply amazing. Running a food business nowadays is a harsh business, yet with the help of Instagram, it’s more than possible to stand out in this competition. If you own a food business and want to use this social network for its promotion, follow the few steps described below by InstaBF. This famous provider of Instagram and IGTV likes, comments, followers and views can help to make your venue generate a huge buzz online that will lead to people lining up out your door.
Doing a Research
If you are passionate toward your work, you are sure to be eager to run to your kitchen and experiment like a crazy scientist! However, you needn’t hurry as researching prior to getting to work is the halfway towards a success in business. So, it’s better to grab a pen and paper, turn on your PC and start seeking for the trendy dishes and ingredients. It’s so important to understand particularly what can make your cafe popular and what can make people talk about, come to taste and return for more. Briefly saying, you always need to have a current top-selling meal. This can be cocktails, unique ice-creams, hotcakes, milkshakes (freak-shakes are rather popular among the youth). Search down social media platforms, see what influencers like to post, and, of course, track your own sales report.
Brainstorming Some Ideas
What would you add to your menu or how would you upgrade your cafe if you had all the money of the world? Don’t laugh, but write down any sensible idea that comes to your mind. Afterward, call in your entire team starting with baristas and ending with the waiters to ask the same question. Once you notice some common ideas flowing, fix them and start working to implement them as much as possible. Working with visitors directly, sometimes your staff may notice what you can’t and suggest a better idea than you could. Besides, this way your workers will feel more valued and operate as a unit, devoting more energy and passion into creating something they believed would work.
Do you remember how you were eager to take a photo of the meal you were served the other day and post it to your Instagram feed? Particularly that’s the wow-factor! It’s something that makes people like, remember, and speak about immediately. If you are a success in making your meals appear on Instagram by your cafe visitors, a rise in sales is to be expected! So, remember that any dish you prepare and serve is to be photogenic!
Documenting the Entire Process
Have you noticed how artfully fashion brands hint about new clothing lines? What about the buzz that movie trailers create on the web? Use the same technique on your Instagram account to keep your followers engaged. Whenever you are going to introduce something new in your menu, post some well-schemed teasers and sneak peeks of what’s going to be offered to your cafe visitors in the near future. Let your followers-visitors be a part of your cafe’s fairy tale and they’ll love to stay in it further.
Additionally, it will be great to use Story polling feature to find out what your visitors prefer more in your menu.
Every time you prepare something delicious and beautiful for any visitor, take a photo and upload it to your Insta’s page and tag the visitor who ordered it (if he/she is your follower). Remember that the mere sight of delicious meals stimulates the appetite!
Recently Instagram has introduced a brand new feature called IGTV. Namely, it allows Instagram users to upload videos that are up to 1 hour long. These videos are similar to the Stories functionality which was intended for capturing momentary videos and share them with your friends. This feature was getting more and more popular with beauty and travel bloggers, so now Instagram decided to launch the standalone mobile app to create video content.
Technically, the IGTV is still purely mobile-oriented – the videos are in the vertical format intended for tablet and smartphone users. The app has several tabs: For You, Following, Popular and Continue Watching. The first one is a video stream compilation based subscriptions and recommended videos. The Following tab contains the videos from the people you are following on Instagram. Continue Watching allows you to return to some video you haven’t watched up to the end.
Surely, you can like, follow and share the videos with your friends and followers.
Now, what are the opportunities for professional Instagram users and what are the prospects of IGTV on the Web?
How can IGTV change the game for Instagram bloggers?
The Instagram officials say that the creators are the channels and suppose that in the long run IGTV is supposed to become an alternative to the conventional TV. According to some researches, the share of video content in the Internet traffic will be up to 78% by 2021, and without any doubt, up to 80% of this traffic will be via mobile devices. That’s why the introduction of the vertical screen may be a good foundation for future success.
Still, IGTV will have to struggle for leadership with other video content and streaming platforms and the mastodons of the industry such as YouTube or Vimeo may be pretty tough to defeat. But IGTV has a certain audience of users that will for sure take an advantage of it.
IGTV is a really revolutionary feature for spontaneous, on-the-go content makers. Previously, the beauty, fitness or travel bloggers, celebrities, music bands and other representatives of the showbiz world had to use third-party platforms to publish their personal videos and vlogs. Taking into consideration that the logic of modern show business is built around the social network functionality, they were using YouTube mostly as a video hosting for long videos. Now they can do it directly from their mobile.
This doesn’t mean that IGTV is a newborn YouTube killer. The vertical format of the videos means that they will be mostly spontaneous, raw. So, the target audience of more professional content will still use YouTube, but the latest surveys show us that the larger part of content consumers prefer the videos produced by non-professionals (mostly vloggers).
It’s much easier to trace the popularity of your content by publishing the videos directly on the platform getting likes and shares. IGTV will also speed up the creation of a follower base as it will speed up the process of content making. So we may expect an emerge of a new content market in the nearest future.
IGTV and SMM professionals: new horizons
The emergence of a new content format and platform interwoven with the fastest growing social network on the planet will mean that the SMM specialists will have a bunch of new strategies to explore.
First of all, IGTV has a huge advertisement potential in terms of product reviews (for example, the cosmetics reviews by top beauty bloggers), real-life demonstrations and especially viral marketing. In fact, one can multiply the ease-of-use and democracy of YouTube by the huge social resources of Instagram and get the approximate understanding of what can be done with IGTV.
Secondly, the above-mentioned marketing opportunities are now available for everyone and it’s crucial for small and local businesses who cannot afford high advertisement budgets. So SMM specialists may expect an increased demand for their services.
The other side of the medal is that content making for IGTV will require more resources, but considering virality the effort will pay for itself. Besides this, the platform will probably urge the advertisers to mimic the non-professional video content which means that the budgets will be really lower than those required for promotional videos on YouTube.
All in all, IGTV has much to be explored and discovered by the SMM professional and, probably, we will witness new trends and new marketing strategies within this platform.
InstaBF Team have been working both with individuals and professional SMM and PR managers for several years already offering promotional boost services. Certainly, we cannot ignore the changes on the market and we proudly present our new packages for IGTV. Now you can buy IGTV likes, buy IGTV views and buy IGTV comments for your IGTV videos and catch the hype waves in the newly discovered ocean of opportunities.
And now we are back with our ten crucial steps that will help you significantly increase the number of your Instagram followers entirely free of charge! Amazing, isn’t it? However, InstaBF, the leading provider of Instagram likes, comments, and followers, would like to remind you that for achieving the scale of followers you have set for free, you need to be patient and hardworking.
So, let’s go ahead:
Paving Your Way to the Top Posts Area
Depending on the post engagement and how fast the post gets it, Instagram’s algorithm may place your post in the list of top posts. And if you can succeed in this, be certain that you will significantly expand your reach and obtain even more followers. How to do this? Let’s find out together. In fact, there is a little trick you can use. Once you publish a photo/video, spend around half an hour liking and commenting on other posts with the same hashtags that you used. Most likely, the same users will react and like or comment back on your latest post, thus raising the chances of your post to appear in the top. Anyway, remember that your posts in all cases should be quality expressing authentic pictures, valuable advice, meaningful quotes, or unique details of work processes.
Tagging Famous Brands
The next step you need to undertake for increasing the spectrum of your followers is tagging popular brands let that be a cafe, a shop, a tourist sight, etc. Once those users who follow that brand check the page, they will see your page tagged, too. Chances are high that they will get interested and follow you. Only make sure your tagging is relevant. For instance, if you visited a sight tag it in your photo. If you have dined in the trendy coffee shop, tag it. Just the same way, you can tag a cosmetics or clothes brand, once you use the brand’s production.
Creating Guest Posts
One of the most effective promotion methods is exchanging posts with other Insta users that target the same audience as you do. Therefore, making a deal with a couple of relevant Instagram accounts on a free and beneficial promotion is definitely a good step. For instance, you can make a post about an interesting blog of an influencer, and he/she, in turn, can mention about your brand. Both of you will benefit to the same extent while not paying a penny. However, such guest posts deals are made with relatively less known influencers, as those with hundreds of thousands or millions of followers usually, charge for every brand post they make.
So, being open for new online acquaintances is a must in running an efficient Instagram campaign.
InstaMeets are intended to move online acquaintances into reality. They allow Instagrammers with similar tastes meet in person with each other, explore a new city together and take lots of photos! In fact, InstaMeets are organized anytime and anywhere. Such an event can become a real opportunity to get to know your followers in person, as well as obtain new ones. Just check out whether there are InstaMeets in your city. And if there isn’t any, be the one to organize it.
Setting New Instagram Challenges
An Instagram challenge is a win-win way of exciting, intriguing and attracting a new audience on the social media. And what makes it so beneficial, is that it requires absolutely no money! All that you need is to brainstorm to come up with a unique idea which will be not only a great fun to implement but which is also close to your account theme.
Commenting on Instagram Celebrities’ Posts
It’s definitely worth to check out comments left on popular Instagrammers’ posts. These can be as celebrities, so popular brands, restaurants, coffee shops, and even vacation destinations. Join conversations with meaningful comments, express your expert opinions distinctly, give advice and expect other participants of the same conversation check into your account and follow it. To detect the biggest profiles, you’d better search for thematic keywords. Concentrate on the first-coming up leading accounts.
Around eight hundred million people don’t a month without logging into their Instagram accounts and finding out what’s there new or sharing an image of themselves with other users. This huge number of active users registered on Instagram indicates what a powerful platform it is for your online business! In fact, this social media can work miracles as long as you optimize your account well and keep the number of followers growing. There are several tested and reliable ways of achieving a higher number of followers which won’t cost you a penny! However, they require some time and efforts from your side, unlike InstaBF. This is the credible Instagram provider you can apply to whenever you need a significant growth of Instagram likes, comments, and followers. Apart from the affordable charge and a couple of minutes necessary for completing the order, nothing is requested from you! You will get the owner of your time and can save your nerves, while InstaBF is doing the work.
However, we will also be glad to unveil the ten credible means of growing Instagram followers organically and effectively without spending any money. Here is the Part 1 of steps to undertake:
Picking the Right Username
As a rule, people search by the topic they are interested in and not the possible brand name (well, unless your brand is already widely known). Therefore, it’s better to use target words that best describe what you offer on Instagram as a username. You can pick up two or three keywords that users use most of all for describing your products. For instance, if you own a bookstore, you could use the words “book”, “bestseller” and other theme-related words to compose your username.
Just the same way, it’s crucial to optimally use the 150 characters in your bio to best describe you as a business. Tell people who you are and they can benefit from your offers.
There are plenty of users who make their search by place. Hence, remember to use geotags for each and every photo you post. Suppose, you own a sports gym. Geotag the address every time you post a photo of it or people making workouts there.
Actively Using Hashtags
Despite being free and simple, hashtags are still very useful for an Instagram business. Did you know that you have the chance of adding up to thirty hashtags on every post? Use at least ten related to the topic. Mind that Instagram may ban you once you use inappropriate tags too often. Besides, you’d better use hashtags that are trendy and are more likely to be searched by your target audience. Tag friends, celebrities, even competitors as long as your tagging is relevant.
Without joining Instagram communities, obtaining more followers for free will be a real target. Such communities connect multiple accounts with similar interests and immensely enlarge the spectrum of possible followers. Once you get published in an appropriate community, you will be asked to use the stated hashtags, as well as make reposts and post your own photos. Expect all other members of the community to do the same with your hashtags and your posts. Surely, if you post, mildly to say, not so attractive posts, you won’t have a success even with the help of a community. Yet, with the condition of posting quality content, a good community can be your key to success.