In our previous post, we started such an important theme for every Instagram business owner, like how to organize a marketing campaign with the involvement of an influencer for these holidays. The primary first three tips, including establishing the goals and plans beforehand, getting creative, and determining the offerings were already revealed. And now, InstaBF, a leading IG and IGTV provider, is going to share with you the other four tips. Ready? Let’s go ahead!
Creating a Set of Guidelines for the Instagram Influencers You’ll Be Partnering With
Holidays are crazy times for both Instagram businesses and influencers, and there is no time for uncertainties. It’s important to set clear guidelines and ensure the partnership between your brand and the Instagram influencer you have chosen gets you the highest returns. For this, create a packet of branding guidelines that includes the necessary hashtags, inspiration from past campaigns and anything else you may find necessary for your influencer to take into account when making promo posts. And don’t forget to include the deadline for your proposals. Only this way the influencer you like will respond to your offer. As we have already mentioned, nearly all influencers, especially mega-influencers, get tons of pitches from various brands and the clearer and more concise yours is, the better for you!
On the other hand, don’t limit your influencer too much, as a professional influencer is experienced in creating content. Balance your packet of directions to guide your influencer and give him/her enough freedom at the same time.
Finding the Best Influencer for Your Brand’s Holiday Campaign
With so many Instagram influencers available today, it becomes so difficult to choose the one who can represent your brand’s holiday offering the best way. And if you can’t make out who is the right fit, we shall help you.
The first thing you need to consider is to find the influencers who are already talking about products or brands similar to yours. For instance, if you are offering holiday thematic lingerie, seek your influencer among those who often pose in lingerie by other brands.
The next aspect to consider is the demographics of the influencer. Make certain you ship goods to the locations the influencer’s most followers are from. And check out the gender and age of those followers.
Collecting and Posting Social Content
Cooperating with an Instagram influencer for the upcoming holidays means not only getting tons of new interesting content related to your brand but also a bunch of user-generated content. Make certain you have kept tabs on all the new posts once they appear on Instagram. Use them on your brand’s Instagram account parallel to the influencer’s posts.
Measuring the Results of Your Influencer Marketing Campaign You Had on These Holidays
So, if you have organized and led your Instagram influencer holiday campaign, it will be important to check how it all performed and what results you achieved. Here are the major performance metrics to use and measure the impact of your marketing campaign:
- Engagement rate involving shares, comments and even likes;
- The brand sentiment that determines how much and how well people have started to talk about your brand;
- Traffic that determines how many new customers have started to visit your account and website;
- The increase in sales overall (during the holiday campaign and for a certain time period after it).
Once all these are settled, create a report and save it for next year. This way you will know how to determine your objectives and budget better for next holidays.
The holidays aren’t very far away, hence you shouldn’t hang around without doing anything. You’d better start planning your Instagram influencer marketing campaign right away to manage right in time!
Undoubtedly, social media influencers are already an inseparable part of promoting a business online. With this powerful marketing “tool” you can introduce your brand from the best side to new audiences and get them into the buying spirit especially during holidays! And in this and the upcoming posts, one of the most popular IG and IGTV providers of the industry InstaBF is going to share some Insta influencer marketing tips for the holiday season.
Establishing Your Goals and Plans Ahead
Have you noticed that holidays especially Christmas, Easter, Cyber Monday, and Black Friday have become synonymous with shopping?! And taking into consideration the fact that numerous people turn to particularity social media for shopping inspiration, it will be wise to make certain your brand is catching the eyes of eager consumers.
On every holiday, every influencer turns to be very busy partnering with multiple brands and promoting their products and services. That’s why you need to hurry and plan your partnership beforehand. For this, make sure you have distinguished the following aspects:
- The goal of your campaign (generate more sales, drive brand awareness, promote a new offer, etc.);
- Your budget (if micro-influencers agree to free gifts, major ones charge real money and the amount differs depending on a number of factors, hence calculate your budget to target the appropriate influencers).
Getting Creative with Your Holiday Campaign
Row of light bulbs
It’s crucial to think outside the box when planning an Instagram influencer marketing campaign for the upcoming holidays. This can be anything that is not a stereotype, not used for millions of times on Instagram. You can discuss the idea with the influencer you are cooperating with, at last they know better what tier followers expect to see from them and can artfully incorporate your product/offer in their posts.
Determining Your Offerings
Now it seems that the time has come to determine what offerings you will make these holidays. Consider the followings:
What products will you promote this holiday?
Even if your brand offers a huge diversity of products, holidays are great for promoting only some of them. These can be your best-selling ones or those related to the event. It will be great to create a gift set, too, and promote it as a gift for the upcoming holidays.
How will you send your promoted products?
Consider and make it clear for your influencers what mailing service you’ll be using, where the products will be shipped from and how long it will take to deliver the goods to your influencers’. These important facts are necessary for Instagram influencers to plan what they should do.
What packages will be used to deliver the goods?
Besides determining what products you will be offering your customers this holiday, it’s also necessary to decide on the appropriate packaging. A professionally created customized packaging will set an immersive brand experience for the influencers you are collaborating with. Besides, they might be planning to unbox your offering live and let thousands and millions of their followers feel the excitement of uncovering a stylish box with lots of useful goods in it!
And finally, add a personalized note into the packaging to create a lasting impression with your Instagram influencers and the huge audience that will be watching the entire process. All these trifle-seeming things will work for your brand, remember!
Stay tuned to get more useful tips!
Are you planning to run a holiday marketing campaign on Instagram? Actually, this is a good idea as Instagram has become a grandiose platform for marketing. And if you need a guide for this, instaBF is glad to present an efficient checklist for a holiday marketing campaign. But before that, let us introduce you our amazing packages of Instagram likes, comments and followers. Be certain, we provide only HQ followers that have real-looking profiles. Order the pack that best meets your requirements and stat satisfied like thousands of others who have dealt with InstaBF.
Now we are ready to present to your attention all steps of the checklist one by one.
1. Introducing Your Creative Concept
An efficient out-of-the-box concept is a must when starting a holiday marketing campaign. However, if you feel like not coping with it on your own, here are several points that will help you distinguish better:
- the idea behind your holiday marketing campaign should be fresh every year;
- you have decided particularly what products/services your campaign is to concentrate on;
- decide whether you will be cooperating with Insta influencers or not, and if yes, find the most suitable ones.
2. Creating Photo/Video Assets
When creating photo or video content for your holiday marketing campaign, it’s essential to be unique and creative. For this, you can scheme a Pinterest board which will demonstrate your campaign’s aesthetics. Be sure, you will need this board for your photographers, influencers and the whole team to get an image what visual qualities you plan to achieve. If you have determined to create the content yourself without applying to any specialists, make sure you have all the necessary equipment including the good camera, memory cards, etc. You also need to find a proper area to make your shootings. Make sure it suits your products and concept. Remember that the results should combine the photos of products combined with lifestyle images.
By the way, it is a grandiose idea to tease your target audience with some teasing behind-the-scenes photos or videos. Make them on your Stories.
3. Making Use of Influencers’ Services
Taking into account the great impact Instagram influencers have on users nowadays, it will be wise to incorporate their efficiency in your holiday market campaign. Make an audit and choose Niche influencers whose followers meet your target audience.
Before contacting an Instagram influencer, draft an outline with your campaign dates, expectations of the content, delivery dates and payment details to provide it to your influencers.
4. Scheduling Content
The moment you have collected all the content your holiday campaign requires, schedule a plan for posting it. As the holiday approaches, you will hardly have any time for thinking about the appropriate fresh posts. You will most likely be busy with delivering products to your customers. Save your time by scheduling your social network content beforehand.