In our previous post, we started such an important theme for every Instagram business owner, like how to organize a marketing campaign with the involvement of an influencer for these holidays. The primary first three tips, including establishing the goals and plans beforehand, getting creative, and determining the offerings were already revealed. And now, InstaBF, a leading IG and IGTV provider, is going to share with you the other four tips. Ready? Let’s go ahead!
Creating a Set of Guidelines for the Instagram Influencers You’ll Be Partnering With
Holidays are crazy times for both Instagram businesses and influencers, and there is no time for uncertainties. It’s important to set clear guidelines and ensure the partnership between your brand and the Instagram influencer you have chosen gets you the highest returns. For this, create a packet of branding guidelines that includes the necessary hashtags, inspiration from past campaigns and anything else you may find necessary for your influencer to take into account when making promo posts. And don’t forget to include the deadline for your proposals. Only this way the influencer you like will respond to your offer. As we have already mentioned, nearly all influencers, especially mega-influencers, get tons of pitches from various brands and the clearer and more concise yours is, the better for you!
On the other hand, don’t limit your influencer too much, as a professional influencer is experienced in creating content. Balance your packet of directions to guide your influencer and give him/her enough freedom at the same time.
Finding the Best Influencer for Your Brand’s Holiday Campaign
With so many Instagram influencers available today, it becomes so difficult to choose the one who can represent your brand’s holiday offering the best way. And if you can’t make out who is the right fit, we shall help you.
The first thing you need to consider is to find the influencers who are already talking about products or brands similar to yours. For instance, if you are offering holiday thematic lingerie, seek your influencer among those who often pose in lingerie by other brands.
The next aspect to consider is the demographics of the influencer. Make certain you ship goods to the locations the influencer’s most followers are from. And check out the gender and age of those followers.
Collecting and Posting Social Content
Cooperating with an Instagram influencer for the upcoming holidays means not only getting tons of new interesting content related to your brand but also a bunch of user-generated content. Make certain you have kept tabs on all the new posts once they appear on Instagram. Use them on your brand’s Instagram account parallel to the influencer’s posts.
Measuring the Results of Your Influencer Marketing Campaign You Had on These Holidays
So, if you have organized and led your Instagram influencer holiday campaign, it will be important to check how it all performed and what results you achieved. Here are the major performance metrics to use and measure the impact of your marketing campaign:
- Engagement rate involving shares, comments and even likes;
- The brand sentiment that determines how much and how well people have started to talk about your brand;
- Traffic that determines how many new customers have started to visit your account and website;
- The increase in sales overall (during the holiday campaign and for a certain time period after it).
Once all these are settled, create a report and save it for next year. This way you will know how to determine your objectives and budget better for next holidays.