Using Your Customer Feedback to Grow Your Business on Instagram: Part Two

Sep 29, 2018

In our previous post, we spoke about how important it is for an Instagram brand to make use of its customers’ feedback. And if you are running your own business, too, you can use your clients’ experiences for enhancing its promotion on Instagram and growing your brand overall awareness. For this, you must first start hearing the complaints of your clientele and use them to improve your production/services. Make all your dissatisfied clients express their complaints, and not just turn to your competitors silently leaving you unaware of what you did wrong. InstaBF, one of those unique services you can always turn to whenever you are in need of Instagram and IGTV likes, comments, views, and followers, described three crucial tips how to make silent clients speak out. These are calling, live chat and abandon cart pop-ups.

Now it’s time to head on and find out whether there are things you can’t learn from customers directly. And the answer is definitely Yes! To fill in all the gaps and have answers to all your questions, learn reading between lines so that you can interpret essential data and make accurate references.

Monitoring the Engagement Rates

Most probably you have experienced multiple times when an EDM has dropped into your inboxes and you haven’t even opened them! For most of us, reading the subject line is enough to understand whether it is from our acquaintances or from a certain company. A couple of seconds are thoroughly enough to decide if we are interested in opening it or would rather delete unopened. And believe, none of us gives it a thought to give the brand a feedback it might need so much. The same can be said about liking posts of that particular Instagram brand or clicking-through to related content on a webpage. All this means that a brand ought to become an expert when the matter concerns recording and interpreting engagement data. As a brand, you would like to find out how many users would open your EDMs and respond to your posts, get to know what are your CTRs and how much time people usually spend on your Instagram business account and, what’s more important, on your official website. If you can detect a decline in any of these areas, consider applying some new approaches, enhance the images.

Customer Testing

The process when a website is tested to make sure it’s user-friendly is acquired as customer testing! For this, you can either use real customers or watch your website from the point of a customer’s view. Consider such points, as how your Instagram brand account and your website look, how convenient they are to navigate and use (find information, apply for help, etc.), how they are opened from different browsers, etc. It will be great to assign a reliable frank person to look at your website closely and tell you whether there are things to be improved, added or removed. And don’t forget to pay attention to your website SEO. Even if the visual attractiveness is on the top, because of poor SEO customers won’t be able to find your website easily.

FAQ

It’s a common experience for websites to have an FAQ section (frequently asked questions). As a rule, such common matters are to be discussed here as how much it costs to ship a product, the costs return processes, etc. If the FAQ is comprehensive, most customers will find the matters they are concerned with and won’t leave the website frustrated. If you get a high rate of queries, this will indicate your FAQ needs improvement and doesn’t satisfy most customers.

Using Your Customer Feedback to Grow Your Business on Instagram: Part One

Sep 28, 2018

It’s a common matter for any business to think about what they can do for their customers. But few think what customers can do for brands.

When a brand spends big money on manufacturing goods or designing services, advertising, and PR campaigns, this means the whole money is spent particularly on customers, on attracting and keeping them, to be more precise. With so much focus on all this, brands forget to question what customers can do for them besides buying their products or services. In fact, customers’ experiences can be used for growing a brand’s presence and expand its market. With this said, InstaBF is going to reveal the secrets of “using” customers for the benefit of your business promotion on Instagram! InstaBF, one of the leading providers of Instagram and IGTV likes, comments, views, and followers, is always by your side to support you whether you are an ordinary Instagram user or running a business on this social network.

The Secret about Complaints

As a brand owner, you must have dealt with a couple (or a couple of hundred, to be franker) of complaints from your customers like any other brand does. Most of them don’t even bother to write you DMs but leave comments right under the images you post on Instagram. And if the vast majority of these complaints can’t but are taken with a grain of salt, there are some which really have valid points. Particularly such Instagram comments can be used to make your brand more user-friendly on this social platform.

However, the thing is that if you have complaining customers, it’s only to your benefit. Everything goes more complicated with silent dissatisfied clients. And believe us, only one or two disappointed customers deliver their complaints to you. Others just stop using your product and pass to your competitors leaving you frustrated guessing “what’s wrong”!

So, if you have determined to grow your business, it’s crucial to make silent customers express themselves thus giving you a direction on what to change in your production/service to regain their trust. To talk your silent discontent clients into leaving feedback, there are three working tips:

Calling

Despite all the innovations we have nowadays, calling directly to your customers is still one of the most effective ways to reach out to your clientele. Taking into consideration the fact that around 70% of people drop the call once they understand they are dealing with a robot, it’s better to opt for contacting to clients with the help of a real person. Phone conversations invite open dialogues, in which you can find out any complaints your clients may have, hear their opinions and offers and, finally, make them trust you once more!

Live Chat

Today one can’t imagine not having the opportunity to contact a certain brand through a live chat. This option makes it possible for customers to find out any matters they are concerned with. This can be asking questions about the products/services, asking for advice in maintaining or exploiting a certain product, stating complaints, etc. And if you have already set that small toolbar at the bottom of your website, encourage your Instagram followers to contact you through DM. Surely, for this, you have to spend the majority of your time online to manage to answer your clients in a timely manner, yet running a business efficiently demands some sacrifices!

Abandon Cart Pop-Ups

And the third tip in our mission to make clients leave feedback is using “abandon cart pop-ups”. These are those little windows that open once the website visitor empties their cart or tries to leave the page in the process of check out. With your pop-up, you can ask several questions to find out the reason for their behavior. Use questions to detect whether the user is leaving the website because of the high prices, the lack of product they were searching, difficult navigation, or just ask them to state why. Even though this can’t be used on your Instagram business account, make certain you have empowered it on the website of your company.

On your Instagram business account, meanwhile, you can make constant queries to ask people to share their opinions about your brand. Organize “evenings of sincerity” by announcing about them through your Insta story ads beforehand.