In our previous post, we spoke about how important it is for an Instagram brand to make use of its customers’ feedback. And if you are running your own business, too, you can use your clients’ experiences for enhancing its promotion on Instagram and growing your brand overall awareness. For this, you must first start hearing the complaints of your clientele and use them to improve your production/services. Make all your dissatisfied clients express their complaints, and not just turn to your competitors silently leaving you unaware of what you did wrong. InstaBF, one of those unique services you can always turn to whenever you are in need of Instagram and IGTV likes, comments, views, and followers, described three crucial tips how to make silent clients speak out. These are calling, live chat and abandon cart pop-ups.
Now it’s time to head on and find out whether there are things you can’t learn from customers directly. And the answer is definitely Yes! To fill in all the gaps and have answers to all your questions, learn reading between lines so that you can interpret essential data and make accurate references.
Monitoring the Engagement Rates
Most probably you have experienced multiple times when an EDM has dropped into your inboxes and you haven’t even opened them! For most of us, reading the subject line is enough to understand whether it is from our acquaintances or from a certain company. A couple of seconds are thoroughly enough to decide if we are interested in opening it or would rather delete unopened. And believe, none of us gives it a thought to give the brand a feedback it might need so much. The same can be said about liking posts of that particular Instagram brand or clicking-through to related content on a webpage. All this means that a brand ought to become an expert when the matter concerns recording and interpreting engagement data. As a brand, you would like to find out how many users would open your EDMs and respond to your posts, get to know what are your CTRs and how much time people usually spend on your Instagram business account and, what’s more important, on your official website. If you can detect a decline in any of these areas, consider applying some new approaches, enhance the images.
The process when a website is tested to make sure it’s user-friendly is acquired as customer testing! For this, you can either use real customers or watch your website from the point of a customer’s view. Consider such points, as how your Instagram brand account and your website look, how convenient they are to navigate and use (find information, apply for help, etc.), how they are opened from different browsers, etc. It will be great to assign a reliable frank person to look at your website closely and tell you whether there are things to be improved, added or removed. And don’t forget to pay attention to your website SEO. Even if the visual attractiveness is on the top, because of poor SEO customers won’t be able to find your website easily.
It’s a common experience for websites to have an FAQ section (frequently asked questions). As a rule, such common matters are to be discussed here as how much it costs to ship a product, the costs return processes, etc. If the FAQ is comprehensive, most customers will find the matters they are concerned with and won’t leave the website frustrated. If you get a high rate of queries, this will indicate your FAQ needs improvement and doesn’t satisfy most customers.
It’s a common matter for any business to think about what they can do for their customers. But few think what customers can do for brands.
When a brand spends big money on manufacturing goods or designing services, advertising, and PR campaigns, this means the whole money is spent particularly on customers, on attracting and keeping them, to be more precise. With so much focus on all this, brands forget to question what customers can do for them besides buying their products or services. In fact, customers’ experiences can be used for growing a brand’s presence and expand its market. With this said, InstaBF is going to reveal the secrets of “using” customers for the benefit of your business promotion on Instagram! InstaBF, one of the leading providers of Instagram and IGTV likes, comments, views, and followers, is always by your side to support you whether you are an ordinary Instagram user or running a business on this social network.
The Secret about Complaints
As a brand owner, you must have dealt with a couple (or a couple of hundred, to be franker) of complaints from your customers like any other brand does. Most of them don’t even bother to write you DMs but leave comments right under the images you post on Instagram. And if the vast majority of these complaints can’t but are taken with a grain of salt, there are some which really have valid points. Particularly such Instagram comments can be used to make your brand more user-friendly on this social platform.
However, the thing is that if you have complaining customers, it’s only to your benefit. Everything goes more complicated with silent dissatisfied clients. And believe us, only one or two disappointed customers deliver their complaints to you. Others just stop using your product and pass to your competitors leaving you frustrated guessing “what’s wrong”!
So, if you have determined to grow your business, it’s crucial to make silent customers express themselves thus giving you a direction on what to change in your production/service to regain their trust. To talk your silent discontent clients into leaving feedback, there are three working tips:
Despite all the innovations we have nowadays, calling directly to your customers is still one of the most effective ways to reach out to your clientele. Taking into consideration the fact that around 70% of people drop the call once they understand they are dealing with a robot, it’s better to opt for contacting to clients with the help of a real person. Phone conversations invite open dialogues, in which you can find out any complaints your clients may have, hear their opinions and offers and, finally, make them trust you once more!
Today one can’t imagine not having the opportunity to contact a certain brand through a live chat. This option makes it possible for customers to find out any matters they are concerned with. This can be asking questions about the products/services, asking for advice in maintaining or exploiting a certain product, stating complaints, etc. And if you have already set that small toolbar at the bottom of your website, encourage your Instagram followers to contact you through DM. Surely, for this, you have to spend the majority of your time online to manage to answer your clients in a timely manner, yet running a business efficiently demands some sacrifices!
Abandon Cart Pop-Ups
And the third tip in our mission to make clients leave feedback is using “abandon cart pop-ups”. These are those little windows that open once the website visitor empties their cart or tries to leave the page in the process of check out. With your pop-up, you can ask several questions to find out the reason for their behavior. Use questions to detect whether the user is leaving the website because of the high prices, the lack of product they were searching, difficult navigation, or just ask them to state why. Even though this can’t be used on your Instagram business account, make certain you have empowered it on the website of your company.
On your Instagram business account, meanwhile, you can make constant queries to ask people to share their opinions about your brand. Organize “evenings of sincerity” by announcing about them through your Insta story ads beforehand.
Whether a small business on Instagram looks attractive to other businesses is a matter that interests perhaps all business owners on this social platform. This refers especially to those who work with the B2B market. In fact, it’s difficult to attract and retain customers within this sphere. If you can ask your ordinary customers for their feedback, measuring the satisfaction of B2B consumers won’t be that simple. Therefore, B2B is considered a much more complicated audience as compared with B2C. And if you have worked out a strategy that helps you market with consumers effectively, that will hardly work with catching B2B customers’ attention. So, if your business implies dealing with others on Instagram yet you aren’t sure how to do that professionally, InstaBF is going to share some key tips to ace the B2B market! InstaBF is a leading provider of Instagram and already IGTV likes, comments, views, and followers. We work fast, professionally and affordable.
Businesses are constantly busy and certainly don’t have much time to dig into the difficult concepts offered by other businesses. Therefore, if your business is targeted at other businesses, make sure your company is presented with clean and straightforward words, the imagery is accurate. The same refers to the presentation of your services and products. Specialists in the industry advise tripping the business to the absolute basics without overwhelming the company or the market with a too wide range of choices at once.
The web design is also recommended to be minimalistic and sleek. By entering it, a customer mustn’t be confused with either the long history of the company (this must have a separate part in the drop-down menu) nor the variety of choices. Use the same aesthetics for your Instagram account.
Better Show than Tell
We are sure you already know that a good picture is worth a thousands of words. Hence, it’s better to showcase your service or product targeted at B2B customers in action than describe it in details. If you can add a video with the explanation of the services or products you offer, that will be simply amazing! Make certain your Instagram feed is filled with quality images and videos showcasing the benefits of your business.
Using your existing consumers, you can win the trust of potential ones. For this, post testimonials left by the businesses you cooperated with on the website of your company just as in the Stories on your Instagram account. Besides, if your business type allows that, you could offer a free trial. With this, you deliver such a message to your potential B2B customers as “I believe in my offer”.
Another step toward appearing trustworthy to your B2B customers is being approachable 24/7. Besides the standard telephone or email contact forms, make sure you have a live chat on your website. Don’t forget to mention that in the Bio of your Instagram business account.
It will be also wise to run a blog with posts that can help your customers solve the common issues related to your industry.
B2B customers are not bots, they are humans. To attract more customers, share some personal experiences or stories behind the scene to your audience. As a platform, you can choose Instagram captions. Telling your target audience how hard you worked for achieving a success (or at least founding the company you have if its’ new) and how proud you are to have overcome all obstacles, you will show your personality and gain the trust of potential B2B customers.