It’s definitely difficult to stand out among such a huge crowd in Instagram as 800 million active users and such a great number of posts made per day as 80 million! Hence, businesses try everything they can to attract potential customers in this harsh competitive arena called Instagram. Insta contests are a truthful means of raising one’s engagement, attracting new followers that can eventually become your consumers. And today InstaBF is going to speak about organizing successful photo contests for your Instagram business. By the way, InstaBF is the service that can help you increase your account engagement in a quick way. Just order as many likes, views, comments and followers for your Gram or IGTV profile as you like, and your order will be fulfilled shortly afterward.
Planning the Contest
Obviously, the first step must be devoted to planning the contest. For this, you need to first set the goal and objective for it. What’s the point in organizing the contest? Are you expecting an increase in followers or do you need to simply promote a new product? Once you have a precise answer to this, determine your target audience (age, interest, profession, likes/dislikes), any possible partnership with another brand, the budget for the prize (must be related to the business or product promoted), the time frame (normally a week or maximum two, not longer).
Launching the Photo Contest
Now, when you have your contest idea schemed in details, it’s time to realize it. First of all, set the rules and guidelines. Don’t forget to mention the age limit or the country your participants should be from. Give details on how people can enter your contest, how long it will take, and so forth. If the entire guideline doesn’t fit into a caption, encourage people to click the link in your bio for further information.
Additionally, it’s important for all your contest participants to know that they will be judged fairly. Hence, you can either determine the winner by the number of likes left on the photo (this will attract even more users to your page) or you can create a panel of judges. In the case of the latter, you will have to ask several outstanding photographers and editors to become your judges.
Another important aspect is having a unique and creative hashtag. With the help of the latter, you will not only keep track of the entries, but it will also highlight your brand and product. Make the hashtag short yet memorable and catchy.
And finally, post the visual of your prize!
Promoting the Contest
Now you will have to make all the necessary things to promote your photo contest. Leverage funny and interesting email marketing, create Instagram advertisements before or right after you launch it, publish posts in your blog or website, organize press releases.
Tracking the Contest Results
By understanding Instagram metrics, you can detect the most convenient ways of tracking the results. For instance, it’s worth considering the number of submissions, the likes per each submission, the number of your contest participants, the total reach and likes, and the growth of followers during this campaign.
Announcing and Rewarding the Winner
Once your Instagram photo contest is over, it’s time to count the results. Repost the entry of your winner right on your Instagram business account, as well as on any other social media account your brand has. This way your winner will feel validated for his/her effort and take part in any further contests you organize while encouraging the same all other entrants. Reward the winner with your prize, yet don’t forget other participants. Email all of them thanking for their participation and reward those with the highest results with small discount coupons.
Business always implies partnership. As we know, Instagram has become irreplaceable platform for business promotion.This is how you can get profit. Followers and shops can become your partners on Instagram. Generally speaking, partners are interesting people, who share new ideas with you, and establish progressive cooperation on the basis of advantages. This article describes simple ways of cooperation.
Get leased products: find someone, who’ll agree to give you stuff. This type of cooperation makes it possible for you to advertise your partner’s product, and you get to make beautiful interesting images. The main idea of this method is that a seller gets content and a partner makes advertisement. Besides, in such a way content includes beautiful details, which always makes photos incredible.
A partnership discount consists of your personal intriguing offer and a discount in a partner’s shop. It not only allows to attract followers to a seller’s shop, but a customer also gets interested in a partner. All in all, both of you get potential buyers. This specific feature is a unique proposal only for followers.
You can also make discounts on your own. Thus you can motivate a customer to follow you, to buy and to stay with you forever, because you offer profitable things! To do this use special promotional codes and coupons. In such a way followers save money and feel that you care about them!
Everybody likes gifts! Cooperate with somebody, whose goods are perfectly combined with yours and organize a draw or a give-away. It is always pleasant to get something for free. In Instagram sales promotion it can mean two things: free samples of goods, which you can try and look at; free gifts upon purchase of certain goods. The following types of remunerations belong to the category of free: free samples and free gifts.
We have made the short review of using partnership on Instagram. If you want to share the experience: contact us!
Instagram contests are one of the most popular ways of promotion. If you don’t know how it works our article will teach you how to compete on Instagram.
Tenders were used on websites like LiveJournal, Facebook and of course now they have reached Instagram. But these days it is often said that people have got tired of contests and they’re not that efficient any more. Is it really so and is it possible to change the situation? Let’s find out!
The first thing that should be noted: if a tender was of no use for you, that doesn’t mean they don’t work at all. All the tenders are different and it is also possible to organize them in many different ways too. Instagram changes rapidly and is filled with new ideas. What was relevant a year ago can be totally out of date today. It is necessary to look for the new ideas constantly, to try other options and to surprise. Yes, it is complicated, takes a lot of time and imagination. But nobody said that it was going to be easy.
Types of Instagram contests
Creative Contests used to work and are still very useful. They‘re more complicated from the point of audience capture, but the engagement of the audience is deeper. Besides you get interesting content and communication.
Comment Contests (“tag a friend in comments”). Its success depends first of all on you as organizer. If you’re looking for some free of charge contest, offer this pattern: comment on the photo ( tag 5 friends with -@- in particular) to be entered to win a prize. Then the free-of-charge hunters who take part in everything will most likely participate in your contest. However, they will tag shops and foreign bloggers instead of real friends. If you put your heart into what you do, then create an original idea and offer a useful prize that the participant can share with a friend. In this case people will be interested both in the prize and in the opportunity to please a friend. As a result you will get real participants.
Repost Contests. The most popular, clear and simple type of audience capture on Instagram. Because of its popularity you’ll have to do some work and it is necessary to be creative to make it efficient.
How to make a competition successful
Interesting account. If your profile’s only activity is adding some rare photos with hashtags, don’t expect too many followers. Even if someone follows you for the contest, they will unsubscribe right after summing-up because your account is boring.
Offer a worthy prize! If you raffle cheap stuff, anyone will hardly be interested. That doesn’t mean it is necessary to raffle luxury things. Just think of some way of making this cheap simple prize more attractive or offer something else instead.
Be friendly with the followers. It is the most important point. If you are nice to your followers and if they really like you back then they will take part in your activities just for the love of you.