Instagram contests are one of the most popular ways of promotion. If you don’t know how it works our article will teach you how to compete on Instagram.

Tenders were used on websites like LiveJournal, Facebook and of course now they have reached Instagram. But these days it is often said that people have got tired of contests and they’re not that efficient any more. Is it really so and is it possible to change the situation? Let’s find out!

The first thing that should be noted: if a tender was of no use for you, that doesn’t mean they don’t work at all. All the tenders are different and it is also possible to organize them in many different ways too. Instagram changes rapidly and is filled with new ideas. What was relevant a year ago can be totally out of date today. It is necessary to look for the new ideas constantly, to try other options and to surprise. Yes, it is complicated, takes a lot of  time and imagination. But nobody said that it was going to be easy.

Types of Instagram contests

Creative Contests

Creative Contests used to work and are still very useful. They‘re more complicated from the point of audience capture, but the engagement of the audience is deeper. Besides you get interesting content and communication.

Comment Contests (“tag a friend in comments”). Its success depends first of all on you as organizer. If you’re looking for some free of charge contest, offer this pattern: comment on the photo ( tag 5 friends with -@-  in particular) to be entered to win a prize. Then the free-of-charge hunters who take part in everything will most likely participate in your contest. However, they will tag shops and foreign bloggers instead of real friends. If you put your heart into what you do, then create an original idea and offer a useful prize that the participant can share with a friend. In this case people will be interested both in the prize and in the opportunity to please a friend. As a result you will get real participants.

Repost Contests. The most popular, clear and simple type of audience capture on Instagram. Because of its popularity you’ll have to do some work and it is necessary to be creative to make it efficient.

How to make a competition successful

Interesting account. If your profile’s only activity is adding some rare photos with hashtags, don’t expect too many followers. Even if someone follows you for the contest, they will unsubscribe right after summing-up because your account is boring.

Offer a worthy prize! If you raffle cheap stuff, anyone will hardly be interested. That doesn’t mean it is necessary to raffle luxury things. Just think of some way of making this cheap simple prize more attractive or offer something else instead.

Be friendly with the followers. It is the most important point. If you are nice to your followers and if they really like you back then they will take part in your activities just for the love of you.