It’s definitely difficult to stand out among such a huge crowd in Instagram as 800 million active users and such a great number of posts made per day as 80 million! Hence, businesses try everything they can to attract potential customers in this harsh competitive arena called Instagram. Insta contests are a truthful means of raising one’s engagement, attracting new followers that can eventually become your consumers. And today InstaBF is going to speak about organizing successful photo contests for your Instagram business. By the way, InstaBF is the service that can help you increase your account engagement in a quick way. Just order as many likes, views, comments and followers for your Gram or IGTV profile as you like, and your order will be fulfilled shortly afterward.
Planning the Contest
Obviously, the first step must be devoted to planning the contest. For this, you need to first set the goal and objective for it. What’s the point in organizing the contest? Are you expecting an increase in followers or do you need to simply promote a new product? Once you have a precise answer to this, determine your target audience (age, interest, profession, likes/dislikes), any possible partnership with another brand, the budget for the prize (must be related to the business or product promoted), the time frame (normally a week or maximum two, not longer).
Launching the Photo Contest
Now, when you have your contest idea schemed in details, it’s time to realize it. First of all, set the rules and guidelines. Don’t forget to mention the age limit or the country your participants should be from. Give details on how people can enter your contest, how long it will take, and so forth. If the entire guideline doesn’t fit into a caption, encourage people to click the link in your bio for further information.
Additionally, it’s important for all your contest participants to know that they will be judged fairly. Hence, you can either determine the winner by the number of likes left on the photo (this will attract even more users to your page) or you can create a panel of judges. In the case of the latter, you will have to ask several outstanding photographers and editors to become your judges.
Another important aspect is having a unique and creative hashtag. With the help of the latter, you will not only keep track of the entries, but it will also highlight your brand and product. Make the hashtag short yet memorable and catchy.
And finally, post the visual of your prize!
Promoting the Contest
Now you will have to make all the necessary things to promote your photo contest. Leverage funny and interesting email marketing, create Instagram advertisements before or right after you launch it, publish posts in your blog or website, organize press releases.
Tracking the Contest Results
By understanding Instagram metrics, you can detect the most convenient ways of tracking the results. For instance, it’s worth considering the number of submissions, the likes per each submission, the number of your contest participants, the total reach and likes, and the growth of followers during this campaign.
Announcing and Rewarding the Winner
Once your Instagram photo contest is over, it’s time to count the results. Repost the entry of your winner right on your Instagram business account, as well as on any other social media account your brand has. This way your winner will feel validated for his/her effort and take part in any further contests you organize while encouraging the same all other entrants. Reward the winner with your prize, yet don’t forget other participants. Email all of them thanking for their participation and reward those with the highest results with small discount coupons.