Promotion on Instagram: how to create personal brand

Promotion on Instagram: how to create personal brand

So, what is a personal brand? The term can be roughly associated with public image — any personal brand is a certain image of a person established in the minds of the target audience. The difference between public image and a personal brand is that any personal brand is the result of elaborate marketing activities. It is not as complicated as it may seem at first. No rocket science, actually.

The main personal branding tool has always been based on the most effective mass media of the age. Newspapers and other print media were replaced by TV and radio. With the development of IT and, particularly, of social networks in the beginning of the 21st century personal branding became an affordable marketing method. Social media became a tool that provides efficient conversion of popularity and hype into money.

Instagram as one of the most popular social media of nowadays is a perfect tool for personal branding as it does not require any messing around with text, semantics and other complicated things. Instagram really involves your audience in a more instant interaction with your content. Just take cool pictures and capture great videos!

So, what are the main reasons to create your personal brand and begin promotion?


Personal branding helps to make your offer more unique and recognizable on the market. This means that you can draw more attention to your business by any personal activity.  Any hype can be easily converted into income nowadays, that’s why personal branding has become one of the most demanded promotions and marketing strategies. Do anything and let them talk – that\s the main principle of personal branding. The more commenting, liking and reposting you get, the fewer competitors you have.


Using Instagram as a personal branding tool has become a trend lately – and just a couple of years ago no one could even imagine how profitable it may be!

Instagram is focused on the visual side of things, and we get 90% of all the information by the means of visual perception. This peculiarity makes Instagram ideal for promotion – when you see a great picture of a product you are eager to purchase it. For the same reason, the importance of Instagram as a modern brand positioning tool can hardly be overrated.

Engage your audience by attracting new followers by provoking their interest to your brand! Certainly, it requires serious effort, creativity, and inventive content management, but it’s really worth it. There are two ways of achieving the goal. You can spend a lot of time and effort to create the initial base of followers using lots of sophisticated marketing ploys to extend the audience coverage. This is a long way promising lots of useful experience. Still, there is a huge risk of wasting a lot of time which is unacceptable for any modern business as in terms of marketing your time can be much more valuable than your money. The other way is to invest in the initial base of followers and boost the number of your followers at the very start. You can easily buy active, no fake followers, likes, comments, and views without breaking your budget and get proper audience coverage from the very start. No doubt, the initial number of followers is not the only factor of success; quite a lot depends on the quality of your content, but the large initial number of followers ensures that you will not waste your creative effort.

Here are a few essential tips for newbies.

Every startup should be personified – nobody wants to follow a faceless community. Create a visible, catchy image of your brand, a clear expression of your business idea, declare the mission of your community. This will definitely attract customers, which is the ultimate goal of any promotional campaign.

Creating bio

Demonstrate your real face; this is the only way to win your followers’ trust. Use your real name and make you biography clear and detailed. On the other hand, try to avoid too long descriptions. Your biography should not be boring and uninspiring. Nicknames, good humor and moderate use of smileys will make your bio less officious. And more attractive for your customers☺


Pay attention to the content of your posts. First of all, your posts should reveal the quality and features of your product and services. But your posts should not become a straightforward advertisement as it will be the best way to lose your followers and waste your time and money. In your Instagram account, you should act as a journalist, a blogger or a guide. Write brief and catchy reports about any events in your company, report about any public activities and express your opinion about them, share useful tips, creative ideas, and lifehacks, interview the best experts of the industry, create polls and encourage your followers’ activity. Do not be afraid to interact with your community and this will result in new customers for your business!

It’s easy to make people to want brand

It’s easy to make people to want brand

In this article we’ll try to go through strategies how to make your potential clients want your brand. To do this we need to explain something about human nature. Fundamental truth is that it’s hard for people to control their desires. They come to us unconsciously and trend spotters understand and know it clearly. It’s really easy to influence buyers. There are some tricks and strategies, which can help you to inspire people to do shopping. Creating a brand’s identity is definitely a hard process.

The key role in this practice is showing how successful you are.

What is success on Instagram in people’s mind?

Of course, success is a positive attitude to your brand, which followers show through likes, comments and views. In this part, any businessman strives to increase these data. The majority of newbies and experienced businessmen find a smart solution — they buy likes, followers, views, comments to provide the fast growth of popularity at the market.

The best time to post

Time management is the next essential thing. Don’t let your followers forget about you. Find a balance. Posts shouldn’t be very frequent, because it will look like you impose your products. People avoid such profiles. We recommend you to make posts once in two days: this is the ideal proportion between a rare reminding about your brand and intrusion in your customers’ feed.


The importance of well thought-out content is obvious too. Captions under your photos are like additional bonus: you give your followers some food for thinking. Texts are another way to communicate effectively with your followers. With it you make them involved into the promotion process.


Function of sharing allows getting more attention. The majority of people are signed in a social network, where communication is very active. Have you ever thought that someone, who doesn’t have an Instagram profile, will never see your product. That is why sharing is so important — you let people learn about your brand. If you do like that, then you get more chances to increase your followers and boost up sales on Instagram.

Rules of Instagram marketing for successful branding

Rules of Instagram marketing for successful branding

Every present-day company are keep trying to promote itself on Instagram. Businessmen are extremely concentrated on social networking promotion. From the one hand, Instagram can help you to show other people inner world of your company: staff, daily process, events. From the other hand, it’s advantageous to use Instagram for making analytics of attendance and so on.

We have some tips to share with you:

  1. Profile bio should be short: write a little about company and put the link to your site. As to profile picture —- try to make it visually bright and self-explanatory.  The function of these elements implies intelligible explanation of company’s mission.
  2. Show your staff, but don’t write it’s description, users want to know how they can employ it.
  3. Create an own strategy and post pictures, which is relevant to your activity. You should remember about dependence between high-quality content and the number of followers, views, comments and likes. It would be great to show human faces or corporative events, it’ll promote interoperability.  It’s very important confine definite content strategy. The optimal time of reminding about yourself is bidaily — posts don’t annoy, users keep product in mind. Audience will always wait new content in definite time.
  4. The next important tip is to involve clients in marketing campaign. To know more about this point you would better learn conversational marketing. Briefly writing, this marketing concept is about methods how to organize interactive space effectively and how to provide friendly communication with clients.

Take the knowledge and use it.