In August 2018 Instagram celebrated the second anniversary of perhaps the most beloved feature for its users – the Story! In only two years, this feature attracted as many as 400 million daily active users, thus making the number of monthly Instagram active users cross the barrier of 1 billion! And Gram Stories feature is sure to stay long with us, perhaps as long as Instagram exists, i.e. forever (at least we hope so)!
Today nearly all brands implement Stories in their Instagram marketing strategies. And if you plan to do the same, you must clearly understand that users perceive and use Stories and Feed posts in thoroughly different ways. Moreover, they are driven to both formats for different reasons, as well. Today InstaBF, a credible Instagram and IGTV provider, will reveal which is better for your brand.
Insta Feed vs Insta Stories: The Experiment Setup
To find out whether Instagram Stories are more beneficial for a social media brand or the Insta feed, first of all, you need to set up an experiment. As Gram Story, it’s possible to post a set of images, or 5-15-seconds-long videos with the best 9:16 portrait ratio. For a brand, it’s better to opt for the video format, as the Gram Stories feature allows no text or headline addition to the visuals. Videos are perhaps better at conveying information. And then you need to create two Instagram ordinary posts – one with ad text and one without it. Once all these are set, start tracking the number of leads, as well as the cost per lead that each type of your experiment methods brings. This is the major goal for any Instagram campaign, isn’t it?
Insta Feed vs Insta Stories: The Hypothesis
Depending on your Instagram business type, you may have a certain hypothesis even prior to setting up the experiment. In some cases, you might expect poor conversion rates for Stories (if you have a B2B Insta business, for instance). In other cases, you could be certain Stories would work the best (i.e. for ordinary consumer offers). But don’t hurry with the conclusions until you have facts.
Once you have certain results, you can compare them and determine which is more beneficial for particularly your business.
Insta Feed vs Insta Stories: General Takeaways
After you have carried out your experiment and found out particularly what works for you the best, most probably you will come to the following conclusions:
Instagram feed posts accompanied by ad text will outperform Stories for pest per conversion. But if you use the same post yet without the ad text, the CPA of the Story will be higher.
Instagram Stories bring higher CTR, yet lower CPC thus sending more traffic to a website. Perhaps the reason is that one can’t convey enough information in the Story ad.
The choice between the Gram News Feed and the Stories mostly depends on the type of your offer. Simpler offers such as sales are better delivered through Insta Stories.
Don’t be afraid to test new things. If you haven’t yet used Gram Stories to promote your products, you risk getting caught out once this feature starts overtaking the newsfeed for organic posts. Devote at least 10% of your advertising budget to Stories and find out, what a profit it may bring to you. Just remember that this feature demands more creative resources, a unique approach to the task, as you have only up to 15 seconds to attract your audience through such a powerful tool as Instagram Story!
One admires Instagram’s unique ability to connect the entire world through its immersive imagery and video content. And particularly that amazing ability was not underestimated by brands and advertisers. Multiple small and big brands nowadays choose Instagram for inspiring action and sharing their unique stories. The visual nature of this social network allows fans of different brands and products share their passions and create firm and mutually-interested relationships. This refers to auto enthusiasts and vehicle shoppers, too. And as Enrico Hanisch, the digital strategist of Audi company mentioned, Instagram is the perfect platform for automotive content nowadays. So, as you have already guessed, InstaBF’s today topic is about the action inspiring of the industry-leading auto brands on Instagram. InstaBF is ready to provide its visitors and clients with different packages of Instagram and IGTV likes, comments, views, and followers. Be certain, here you will significantly increase your Instagram engagement on an affordable basis.
Connecting Instagrammers from all Drives of Life
Auto brands used television and printing advertisements to showcase their vehicle models and encourage people to buy vehicles. This same experience was entirely re-imagined and given a fresh approach to when moved to Instagram. Instagram Stories, feed or live make it possible for auto brands to connect their target audience, while auto fans can share videos or photos from their unforgettable experiences on the roads, find the perfect car to purchase or get recommendations from other car owners. Regardless of the roads or demographics, the car is targeted at, Instagram allows auto brands and advertisers to reach people from any drive of life!
Sharing the Road and the Love to Cars
Instagram offers multiple dedicated hashtags that car lovers can use for connecting with each other and sharing their passion for cars. If you are one of such, too, use #carswithoutlimits, #carsofinstagram or simply #carlifestyle to find posts by car enthusiasts or share yours. The same tags, by the way, are used by popular brands to create inspiration. Quite often you can find marvelous posts by popular influencers among them. Surely, these are advertisements, but how amazing they are! Here you can find real drivers who share their practice and knowledge in cars, auto collectors who know subtleties in diverse models’ styles, or simply those who post photos of their dream rides! Understanding the all those types auto-fans on this social network, auto brands manage to tailor effective advertisements. And no matter if a certain content on Insta Stories is an organic one or was paid for, it hits its target.
Getting in Gear with Videos
What can help communities to thrive if not Instagram Stories?! Videos posted by auto communities and brands in Stories are especially effective. The key is that people have started to prioritize video content to imagery and written text. And by the end of this decade, it’s estimated that three-fourths of mobile data traffic will be video content. And as videos play an enormous role in advertising products, auto brands have started creating more video Stories and posts than before.
Most probably you have heard that consistency is everything when the matter concerns social Media and Instagram in particular. And if you are running a business on this social platform, you simply ought to have a consistent brand across all your social media channels. Particularly the strong and consistent image of a brand makes consumers rely on it and accept as something familiar.
So, if you are after crisp images with the authentic brand feel they have, as well as the perfectly mastered captions for your own Instagram account, then let InstaBF present a guide on how to create consistent Instagram branding. By the way, InstaBF is the service you can always trust whenever you need some extra likes, comments, views or followers for your Instagram account.
Let’s suppose that you already have your product/service brand. It’s very important to make sure it is vivid from your Instagram account once your customers visit it. Do never try to appear as something that you are not, because it will be apparent and damaging to your reputation. This means that, for example, if your brand has bright coloring, the same must have your Instagram account.
Uniformed Instagram Look
Before starting filling your Instagram account with photos, remember your brand’s style. Is it funky, dramatic, classy, romantic or maybe serious? Using appropriate filters, you can succeed in submerging your audience to the right feeling. Control the color, the fonts (if you prefer text-heavy images), and the overall feel. Whether it’s a behind-the-scenes moment, a lifestyle image or a casual one, you need to enhance the brand look. There are amazing filters to try such as Lark, Clarendon, Juno (for increased contrast and tense hues); Crema, Gingham, Reyes (for a pale and subdued look), etc. However, if the variety of Instagram filters doesn’t satisfy you, turn to VSCO app and choose from as paid so free filters for driving your Insta branding home!
Once you like a certain setting of filters, save the code to use it for all further images.
All we know that Instagram is all about the beautiful. Only the best photos posted catch attention. Hence, by all means, avoid posting low-quality and grainy images. Remember that the visual representation of your brand will serve as the first experience your possible customers will have with it. Hire a photographer to picture your business or products in their best view. If you prefer to do it yourself, make certain they are clear, high-contrast and well-lit. Canva application may help you with creating stunning images that tell a whole story.
Anyway, if you have run out of really good images and ideas how to create them, there are websites that offer premium quality pictures either entirely free of charge or at a little fee.
Your Instagram business needs not only a consistent brand but also an appropriate logo. This should be only one, distinct and memorable to be easily recognized in the noise of other brands. All your visual marketing assets need to be marked with your logo.
Another important aspect of creating an Instagram consistent brand is using an emotional hook. Share emotionally-striking photos that relate to your audience. This can be deep eyes, happy smiles, cute pets, graffiti, breathtaking nature views, etc. To provoke a balanced emotional response in viewers with your emotional images, keep them in a limit.
All these points plus amazing Instagram captions (InstaBF has already talked about creating effective captions) and you will have your strong Instagram branding crafted!
It is not a secret that video content nowadays is getting more and more popular (as we have mentioned in one of our previous article, it will take 78% of the world’s Internet traffic by 2021), and surely the advertisement potential of the existing platforms cannot be overrated. There are a few conventional “genres” of promotional videos existing on the web right now. It is highly possible that IGTV bloggers will introduce more of them, but we are sure that the well-tested techniques currently used by SMM professionals will find the proper place in the toolkit of an IGTV promoter.
Probable IGTV Use Cases for Business
If you are promoting a physical product (clothes/gadgets) or anything allowing a flamboyant demonstration in action, it will be a crime not to show it in the video. For example, one of the minor clothing brands made a beautiful video compilation of the photos from their account. Surely, it’s not extremely creative and, in fact, it’s using re-purposed content, but it may be a good idea of how can one handle the task in a quick and pragmatic way to get some views immediately.
Tutorials and Instructional Videos
The latest marketing trends are closely connected with providing not only the product demonstration and informing the customer of the strong points of your brand. Nowadays the marketing should be as interactive as possible: one should demonstrate as many use cases as possible; instant client support is becoming a part of SMM. That’s why it is a very good idea to post some videos with explanations, share some knowledge in your field and answer some negative comments to make the work of your sales department easier. In other words, it is a new way to show how you care about your clients, no one will argue about the importance of this objective. Keeping it in mind will bring you tons of likes and the business reputation one can only dream of.
Communication with your clients
Actually, this type of videos is an organic extension of the previous one. And IGTV seems to be ideal for that type of content. You can record some season greetings, announce contests, answer some questions and interview the company’s management or employees (for example, one of the brands producing eyewear posted an interview with a graphic design professional utilizing their glasses for her artistic purposes). This will certainly create a positive image and help you to establish your company as a trustworthy brand. And do not forget to comment on the followers’ replies.
Re-use the content from other sources
It’s always a good idea to use some videos from expos and other events you take part in. For example, major fashion companies make use of the footage from their latest shows. It’s always a wise idea to keep your followers informed and let them know that the company is constantly developing. Keeping the number of views growing is one of the primary tasks for an SMM pro.
These are only a few ideas on how to use the standard types of videos for your brand promotion. One should also pay attention to more deep sides of the customers’ psychology and one of the central notions, in this case, is the virality of the video.
Viral Marketing and Other Ways of Getting Likes
Grotesque, weird and bizarre videos have turned into an integral element of the media sphere since the Internet became capable of video streaming. Like an earworm song, these videos generate hype waves and the most difficult thing is to understand how to make them work for your business.
The first component of success is the opportunities for fast video sharing provided by the platform. And in this sense, IGTV is a huge step forward. Now your video may go viral really fast.
For example, one of the digital video content distributors published a 1-hour video featuring a famous actor just eating a burger. Sounds strange, doesn’t it? But the video got about 700,000 views!
To make your video viral, you need to draw inspiration from somewhere. We advice reading some 20th-century books (such as “Ulysses”) or taking a look at the pieces of avant-garde art.
And, surely, it will be a good idea to simulate and stimulate the activity of your followers. In this case, InstaBF is always a good choice. Buy IGTV Likes, IGTV Views and IGTV Comments to use them as a secret weapon!
Reaching out to Instagram influencers can be a true way to increase your brand awareness and visibility on this social network. Ever since brands noticed what an influence Instagram influencers have on users, their services have become irreplaceable. And if you still doubt whether to apply to an influencer who can connect your offers to your target audience, InstaBF would like to present to your attention four successful examples of cooperation between brands and influencers. But before that, let us remind you that right at this moment you are on one of the most reliable platforms of ordering likes, comments, and followers for your Instagram account. Everything is provided in a safe and affordable manner.
Being as Creative as Adidas
Women love to accentuate their strength and power, and the brand, who underlines it makes a win-win step just like Adidas did. A year ago, the brand organized a campaign and shot thirty-second videos of fifteen women athletes who spoke about their way toward success. The whole campaign radiated energy and feminine creativity. It’s needless to say that all these athletes have thousands of followers on Instagram. With the help of this cooperation, Adidas reached to millions of people around the world.
Inspiring Adventure with Johnnie Walker
Johnnie Walker is known for its adventurous nature. And this brand is proud to demonstrate its passion for life and new experiences. Through the collaborations with Instagram influencers, the brand boosted tremendous brand awareness! Some of the most popular influencers took the brand through a number of adventures including Formula 1 in Milan, the launch of the brand’s new luxury production in Shanghai, and the brand’s heritage in Scotland. Johnnie Walker realizes it well, that once an influencer creates an excitement over a certain product, it becomes more desirable not only for the influencer’s audience but also the brand’s.
Madewell Campaign with Five Instagram Influencers
Cooperating with a team of five popular Instagram influencers including such names as Bethany Marie and Stephanie Sterjovski, Madewell team managed to reach as many as one million targeted customers in promoting their new signature #TOTEWELL. This campaign brought the brand an immense popularity on this social platform. Besides, the brand regrams these influencers’ posts with their production and then posts on its company’s blog. Through this blog, the brand’s fans can get acquainted with the influencers they might not know. By the way, Madewell’s blog amazes with the diversity of posts that include behind-the-scenes photos, the day’s outfit, Questions and Answers, some styling tips etc.
Having Fun with Fanta
It’s so entertaining to watch people have fun and even more remarkable to have fun yourself. Once Fanta created a fan campaign and introduced short Vine comedy videos with the participants of three popular Vine influencers, people started making their own videos and photos to post on Instagram. The result was utmost engaging and prominent as millions of likes and shares were achieved let alone the tons of wonderful content!