Top Instagram Trends to Expect in 2020

Top Instagram Trends to Expect in 2020

Do you consider Instagram trends the best tools for targeting the right people? If yes, then this post by InstaBF, a leading Instagram and IGTV provider, is what you need the most since we are going to speak about the most critical Instagram trends for 2020. Want to jump several months ahead and prepare your Instagram marketing for the upcoming year? If yes then stay with InstaBF and find out what to expect and utilize in 2020. 



Focus More on Stories Rather than Posts


You must have known that Instagram stories have taken the entire social media by storm with more than 500 million daily viewers. Agree that this figure is really impressive. Through stories, Instagram users can keep an eye on their friends, family members, and acquaintances. Stories show what products people use, what services they use, which restaurants they visit, etc. Instagram posts, in the meantime, are only about high-definition content. Surely, posts are important, too, yet their power can’t be compared to that of Stories. Instagram Stories have definite privilege over ordinary posts and this tendency seems to only grow. Accordingly, in the upcoming 2020 year, focus more on Stories rather than feeds, since they are shareable enough to drive astounding engagement. 



Augmented Reality Story Filters


Interactive content is going to be the best way of promoting content on this social media platform in 2020. By the way, Instagram has designed a beta program that allows third-party applications to develop individual augmented reality for Instagram Stories. If your brand gets custom filters, your followers will be able to expand your brand’s awareness. So, make use of this new tool and scheme your brand filters in 2020. This will bring you more followers and better recognition across the platform. 



Instagram Stories with Audio


According to the studies, more than 80% of Instagram users prefer Stories with music or voiceover. Additionally, around 60% of Stories are watched with sound on. Hence, if you want your Story ads to perform better in 2020, you’d better turn up the volume of your Instagram once you post a Story. We expect to see more Instagram Stories with sound now and in the future.



Shop Directly on Instagram 


Instagram users could see a clickable link on their favorite brand’s bio and make their purchases from the company’s website. Anyway, nowadays things have changed greatly. In the new 2020 year, Instagram users will be able to shop directly from Instagram thus being transformed from ordinary followers into loyal customers. Next year people will shop with great ease and convenience, hence be prepared to make more sales!



Make the Most of Insta’s Growth Tools


No matter what goals you pursue, by leveraging the growth tools, you will earn more likes, followers and increase your engagement on Instagram. Currently, you can find plenty of such tools to acquire more targeted and genuine followers/customers. Getting genuine followers is a must since a sheer number of followers with no interest won’t be beneficial during the next year. Your business needs traffic, leads, conversions, and sales. Hence, make the most out of any growth tool you will come across in 2020 to improve your brand’s revenue.

The Hottest Insta Trends of 2019

The Hottest Insta Trends of 2019

Summer has already hit and if you haven’t yet jumped on the hottest Instagram trends of this year, you should hurry up. And if you aren’t sure particularly what is on trend currently with so many post types, tools, features, and more, we shall highlight the most notable ones right away. But before that, let us inform you that here, at InstaBF, you can order as many likes, views, followers and comments for your Instagram and IGTV account as you want on an affordable basis. 

So, here are the best Instagram trends we have met so far in 2019:



More Authentic Content


Being more “authentic” was one of the top predictions for 2019 and it was justified. You see, all those expertly staged shots are already in the past giving the place to more authentic content. In 2019 more and more influencers and brands on Instagram step out of their comfort zones and appear “bare” in front of their audience. They have turned to share exceptionally unfiltered, honest posts. Surely, curated feeds must still exist as being aesthetic is a sure way of attracting more followers. But remember that showing those qualities of your brand which together with the glossy cover make up your brand you will foster more trusting and deeper connections with your audience. 



Bigger IGTV


A couple of months ago, when we made a post about IGTV and stated it was growing fast and becoming a boom! Well, currently it is already absolutely thriving. Most possibly the reason for such rapid growth is that Instagram has lately made some improvements to IGTV including cross-promoting IGTV videos on Insta feeds, or allowing users to share videos in both horizontal and landscape forms. Nowadays, you can even see influencer partnerships developing on this video platform. 



Stories with Animations and AR Effects


One of the most booming trends of this summer on Instagram are the captivating animated Stories. In fact, it’s quite a good strategy for brands. According to the statistics, most users speed-tap their way through Stories via static images. In the meantime, viewers are more likely to watch a Story till the end once it’s a flashy moving animation. These can be created through some third-party applications (Adobe Spark, Life Lapse, Mojo, Over, etc.).

AR effects, meanwhile make it a great opportunity for brands, artists, and influencers to appear utmost creative in their Instagram Stories.



More Designed Instagram Feeds


Instagram feeds of influencers, brands, and ordinary users appear as super creative in 2019 as never before! All the unique features starting with collages and ending with overlay stickers are widely used to make up fabulous posts. 



Shoppable Instagram Posts


Instagram is a well-working full-fledged e-commerce platform due to the shoppable posts which are already available in 46 countries worldwide. Surely, it’s obvious why this has gone so viral (over one billion active monthly users half a million of which are advertisers). But the new “Shopping” channel implemented on the Explore page makes it even easier to find the necessary brands and posts they make. In 2019 more and more brands have started making shoppable posts and this “fever” appears to boom even more!