Some Instagram users accept quotes just as decent “filler content” pieces. Actually, they are much more than that. They are useful tools for plenty of businesses on their way toward achieving their bravest marketing goals (building brand affinity and driving sales). As you have probably guessed, InstaBF, a remarkable Instagram and IGTV provider you can trust anytime you need likes, comments, followers and views, is going to turn to the significance of quotes for Instagram users, especially IG business owners.
Using Quotes in Your Instagram Marketing
Despite the fact that quotes were initially used only when Instagram users ran out of ideas what to post (and still some people adhere to this phenomenon), they can be used for a number of other reasons and purposes, as well. They can be especially useful in promoting Insta campaigns. How? Let’s find this out together:
Engaging the Audience
The primary and perhaps the simplest reason why brands use quotes is engaging their audience thus creating deeper relationships. What makes this great is that one can use quotes to take the strategy in any direction suitable for the brand. If the brand is all about fun and entertainment, happiness-inducing quotes in bright designs can be perfect. More serious and inspirational quotes, meanwhile, are better for appropriate brands.
Instagram quotes are also a great means of sharing testimonials. Surely, it may look somewhat too cut-and-dry, yet it is highly beneficial for a business. And this technique is broadly used by numerous brands. For instance, @tartecosmetcs shares multiple positive and even humorous testimonials on their account.
It’s far not that easy to make followers engage with your posts. Instagram quotes, meanwhile, can generate more activity in the post’s comments if they are intriguing and provocative. Generally, this step has its positive results. For instance, @supergoop loves sharing stimulating and sometimes question-based quotes just to answer the multiple questions they receive in one answer.
Building Product Awareness
Another efficient means of using quotes on Instagram is building product awareness. Use them to remind your followers about the new e-commerce product features you are currently selling. This can be seen from the bright examples of such popular brands as @brooklinen and @casper. They quite often share quotes related to their products thus building brand affinity.
Promoting a Campaign or Project
Instagram quotes can also be used to promote current projects and campaigns. The results promise to be more than satisfying – you will engage multiple comments and raise the interest toward your project on this social network just as @jengotch did recently.
Creating Instagram Quotes Templates
So, if you feel encouraged to use a quote for boosting your Instagram brand awareness and drive more sales (if you own an IG business), you would also like to know how you can create some. The two most practical and effective tools for this purpose are Canva and Adobe Spark. Use either to create branded content via engaging quotes and you won’t regret!
What can make content on Instagram more creative, attention-grabbing and awesome if not Instagram Stories GIFs?! The collaboration between Instagram and GIPHY earlier this year is definitely of a great benefit for all users! As a result, it’s already possible to add expressive and fun GIFs to any photo or video you plan to post in the Stories. And now, InstaBF, one of the most popular providers of Instagram likes, comments, and followers, is going to reveal six most stunning ways of incorporating GIFs into Stories.
Adding GIFs to Stories
Adding a suitable GIF to a photo or video is quite a straightforward task. By tapping to add a sticker, there will be a GIF option. The latter is filled with an endless (hundreds of thousands) moving stickers by GIPHY. Choose the one you liked the most and “glue” it to your visual content. Additionally, the new GIF integration offers multiple swirling, flashing and blinking animations that will add the required personality to your content.
Directing Followers’ Attention
Do you need to draw your followers’ attention to a concrete element in your story? Why not use a GIF then?! For instance, you are creating a video and need users to hear your voice, too. For such a case, pick up the “Sound On” GIF and your followers will get the necessary direction. Other attention-grabbing GIFs include “Link in Bio”, “Swipe-Up”, as well as arrows to address users to the next or previous slides.
The Surprise Factor
Pinning a GIF into an Instagram story is a true way to adding the surprise factor. For this, choose the exact location of the GIF you would like it to pop up at a certain moment, tap it and click on “pin” once it appears. And in case the result doesn’t satisfy you, just press on the GIF again and relocate or delete it.
GIFs have the ability to be resized. For making your Instagram Stories some creativity, you can pinch or expand the chosen GIF anytime you wish. For this, just press your two fingers on it and choose the size exactly like you do with stickers or text. For instance, would you like to create a snowy background for your winter image? Then just select the snow GIF and increase it to the necessary size. Just the same way add some shimmering to the photo you want to post in the Stories.
Find your text on Stories needs some highlight? Just enter such keywords in the GIF search as stars, sparkle, highlight, etc. Once the necessary highlight is detected, apply it to the text or even one word in your Story.
Additionally, there are also phrases and common words in GIFs that can add the required “spice” to your content. Just devote enough time to the search and be certain, the results will be mind-blowing!
Breathing Life to Images
Surely, the main idea of Instagram Stories is showing the daily “wonders” of your life. Yet, if there is an option to add some movement to a photo in order to catch your followers’ interest, it will be a nonsense not to use it. However, make sure that the added GIF makes sense and fits the content perfectly! A GIF of a mug with steaming coffee, for instance, will add some charm when placed on the table of your picture.
Selfie making is always a great fun, isn’t it? Especially when Instagram has created a fantastic range of animated props such as hats, mustaches, jewelry, sunglasses, etc. Just browse through the accounts of Instagram celebrities and see how often they incorporate these GIFs into their selfies.
Stories are an easy, fun and definitely effective way to engage with your followers and GIFs will help you achieve even better results!