In our last post, we started such an important topic for any Instagram brand as the significance of making this social platform a part of their brand’s PR strategy. InstaBF, one of the most popular providers of likes, comments, views and followers for your Insta and IGTV accounts, talked about the power of content for the PR strategy you have schemed. And now, it’s time to head on to the rest and complete the entire guide how you can fit Gram to your PR strategy.
Creating Dynamite Content
Another key to a great PR strategy on Instagram is creating amazing dynamic content that can show your brand’s voice. Surely, this is simply mind-blowing for photographers and those who have natural talent in taking great photo- and video shots. But, if you are neither of them, hiring a professional won’t come cheap. What to do then? Such a daunting task as executing your own photo-shoots or taking explaining videos can be facilitated with the help of several tools.
If you have noticed some brands and influencers posting fascinating images like they have come out of a Slim Aarons exhibition on their Instagram accounts, most probably they are “close acquaintances” with such a magic application as VSCO. The latter makes it possible for users to edit photos right on their smartphones. VSCO and other apps of the kind are usually very easy to use, don’t cost much and provide fabulous results.
Journalists on Instagram
It’s worth remembering that a certain percentage out of one billion Instagram active monthly users are journalists. They use this social media just as others to find the latest stories. What does this to do with your PR strategy? Just think yourself: the way your brand is showcased on Ista has a great impact on the opinion that the media gets about it. Besides, using Instagram you can connect to journalists and share any post (of course positive) they make about your brand. Don’t forget to tag the journalist, as showing you love a certain journalist will help you get the appreciation of others.
Another way of implementing the presence of journalists on Instagram into your PR strategy is sharing a photo of your brand’s upcoming event and tagging a journalist. This is sure to bring a credibility for your brand, while if the journalist likes the idea of your forthcoming event, he may repost it thus bringing even more points to the success of your PR strategy. If Instagram sees users engage in your brand, your posts have all the chances of appearing in the top of posts made, which means a huge step in making your brand even more popular.
Bringing Influencers into Your PR Strategy
Most probably, you have heard hundreds of stories of successful collaborations between new brands and influencers as a result of which those brands got great popularity among their potential customers. And if you are considering to use the same tactics for increasing your brand awareness, you are a step closer to success. But you should remember that major Instagram influencers, who make living out of their posts won’t agree to a free shoutout. Hence, you’d better target those that have a similar reach to you while not forgetting to mention what you can offer in return.
It’s 2018 outdoors with cars driving themselves and over one milliard Instagram users logging into this social media service every day to share hashtag selfies, connect with their friends and favorite brands. With all this said, making Instagram a part of a business owner’s PR strategy becomes significant. And if you wonder how this social platform can meet your PR strategy, InstaBF, a leading Instagram and IGTV provider in the market, is going to give a thorough answer to that question.
Defining Your Objectives
So, after you decide to incorporate Instagram into your PR strategy, it’s important to define all the objectives. You’d better accept all of them as a starting point, as an answer to your WHY. This way you can learn what to post and what goals to set in-line with your business.
- Raise brand awareness;
- Drive and retain customer engagement;
- Connect with influencers and media;
- Increase sales;
- Recruit new talent.
Content is the King
Instagram can be turned into a highly lucrative part of your PR strategy if you leverage the content power to tell your brand’s story and promote your products. Here are several ways you can use to inspire your strategy.
Announce new production line
Perhaps the best way of creating a hype around your new production line and letting your audience know what you have in stock is creating teaser posts beforehand. Besides being a great advertisement, this can also serve you as a market research tool to find out how much the new production line is expected and demanded by consumers.
Collaborating with other brands
Do some research to detect whether there are any brands living the same ethos as you do for establishing a collaboration with them. Together you can reach even better promotion by using each other’s reach.
By welcoming your consumers into the inner world of your business, you will be able to establish an even more personal connection with them. This can be a peep into the creative process of your products’ manufacturing, the life into your office or studio, etc. Such an Instagram PR step will make your brand more meaningful.
Instagram is the perfect platform for recruiting talents. Once you showcase your company and the staff that works for it, your followers will learn what you are all about, while your workers will feel more appreciated.
For leading a successful Instagram PR strategy, it’s crucial to use the latest trends. This will prove your followers that you are in-the-know and make your brand attractive. For this purpose, make certain your use the most discoverable and trendy hashtags.
For a smart Instagram PR manager, holidays can serve as a powerful tool. Hence, make sure you use all the significant holidays for advertising your products in a unique way. Be as creative as you can, start competitions, begin new collaborations with other brands right during a holiday. There is also much else that you can do for boosting your PR strategy during holidays.
So, now when you are informed of the power of Instagram content for your brand’s PR, we shall head on to such important aspects as creating dynamite content, using special applications and using influencers. But let’s leave that to the next post, shan’t we?