For leading an organized and well-structured Instagram account, it’s worth considering to have a social media content calendar. With the help of the latter, all your posts will be organized, you can control any promotions, collaborations, and marketing topics. Besides, this way you will get a big-picture overview of the marketing strategy you have been using on your brand. Indeed, it’s a bulky task to create a content calendar for the entire year, yet if you follow some tips InstaBF, one of the most popular Instagram and IGTV providers of the market, suggests, you will succeed in taking measured steps and making methodical decisions. Be certain, this will lead to a significant boost on your brand’s exposure, the number of your followers and even your brand’s sales.
The First Phase of Creating Instagram Content Calendar
The first step toward our goal is scheming a spreadsheet for posts. For this, you can choose such simple apps as Google Sheets or Excel. Create sections for every day of the whole year. To make this unwieldy job a bit funnier, add color pops to every day of the week.
Your next step should be looking for relevant events, holidays, customs, etc. This way you will know how to use those events to the benefit of your marketing campaign. However, it’s advisable to stay away from dates related to religion or politics. Surely, this mostly depends on the type of your audience.
Now, when your calendar’s structure is clear, it’s time to focus on the content themes. Each should be determined with such facts taken into account as what your audience wants to see from you, what products you need to highlight, and when it is more expedient to make this or that post. Once you have a list of potential themes, insert each of them into your calendar organically, i.e. creating a healthy balance between posts that add value to your community, and those that sale products.
Afterward, narrow down your themes to topics. Here you can make use of special apps such as BuzzSumo that can help you find content that others share. For instance, if you choose to post weekend-related photos on Sundays, search for “weekend” in this application to detect the most shared headlines of your theme.
Anyway, despite this, make sure you have your own spin on the content you share, as authenticity is the key to success on Instagram.
Additionally, make certain the topics you choose coincide with the season and time of the year. Your followers will hardly get interested in staying hydrated in the dead of the winter, will they?
Finalizing Your Instagram Content Calendar
Look into the type of content that interests your followers the most. For example, do they expect funny videos from you? Or perhaps they long for long captions on romantic images? Anyway, don’t forget that Instagram is an image-heavy platform. Hence, pay attention to quote cards that combine text and graphic. They can be used to cover your major weekly topics.
When you plan out the entire year of your Instagram posts, be certain that you will manage to maintain the entire volume of content you include in your content calendar. Most brands post once per day. This is a normal frequency to keep your audience engaged yet not bored.
Once you have completed your calendar for the upcoming entire year, you will have plenty of free time to deal directly with your customers, while your favorite scheduling tool posts the content you have included in your calendar.
Perhaps every small brand or every ordinary user on Instagram dreams of innovative yet not costly ways of adding longevity to their profiles. And if this matter concerns you, too, InstaBF is going to unveil how you can expand your marketing strategy and extending the life cycle of the content you post. But before that, let us introduce you how you can benefit from our service. By ordering as many likes, comments, views or followers for you Instagram or IGTV account as you need, you will increase your engagement on this social network significantly in a short period of time. All the profiles we use are real-looking HQ ones that won’t ever cause suspect among your real followers. And all this InstaBF offers at an amazingly affordable price.
So, here are the most effective ways of remaining on top for long:
A successful social channel developed skillfully appears interesting and relevant not only in the eyes of other users but also in the eyes of the current social network. On Instagram, there is no need for making your profile look like a work of art. Yet, the attractiveness of the profile matters a lot. Therefore, align the layout, color schemes and the image sizes of all your posts. For a streamline presence, make use of special applications. Planoly, for instance, may be helpful.
It’s also advisable to schedule multiple shares of your content, particularly at the optimal periods. It’s crucial to count the time when your target audience is most active and plan the posts particularly then.
InstaBF reminds that you should know your brand’s identity well enough to communicate all the aspects which can create a point of difference. For instance, create campaigns on Instagram to encourage user involvement. And if the opinion of the majority on this platform affects your brand model, keep track of the latest trends.
Highlighting user-generated content is another working tip. When you expose other users in your stream, your posts are sure to be shared and your brand awareness is sure to grow. Just count yourself how much you will benefit from having thousands of users “gramming” your content!
Tailoring your Instagram account to both the consumer and media accessibility should be your next step. First, make sure the quality of the content you post meets the platform’s requirements. Be certain, low-quality images won’t score you even few views. Next, make sure you keep your personality on Instagram intact. This refers to your brand’s logo, voice, the color palette, and even the emotions it creates among users. You can use your brand’s title as your username and your brand’s logo as the profile picture. This way, people will recognize you even easier.
A new thing doesn’t always have to be better than the old one. Your older content can become an effective source for attracting new leads. To increase your SEO and your content’s lifecycle, pick up your old best-performing content and make some changes on it to give it a new breath. Adding any new links to your old content is also a working way of refreshing it. Just make sure the sources you mention will provide value to your post.
It’s also worth to be creative with captions, especially when you are re-posting your old content of any public holiday or a major event.
Around 500 million Instagram users inquire on Google how to add a line break in Insta captions on a daily basis! This is definitely a big number signifying that you are sure to be not the only Instagram user trying to clean up your captions. InstaBF is going to address today’s article on the importance of the lines in captions, as well as how to do that and generally, how great Instagram captions are! However, prior to that, we would like to remind our readers that you can always rely on InstaBF whenever you need to raise the engagement rate of your account by getting multiple new followers, likes, and comments. We shall precede your order at quite an affordable price and on a timely manner.
What Line Breaks in Captions Can Give You
Adding spaces in captions is the shortest way of making it look clearer and much more organized. Just the same way you can opt defined paragraphs and bullet points. Additionally, due to the line breaks, followers will find it easier to read and remember the captions.
Adding Line Breaks
If you thought that it’s impossible to do this without special signs, tools or notes, we need to reassure you. Due to such an application as Plann designed for making even a better Instagram experience, a couple of steps will be thoroughly enough. What do you need to do? Follow the few steps described below:
- Download and install Plann;
- Add pictures to the Plann feed;
- Tap the photo you need to create a caption for;
- Write the caption;
- Using the button “return”, create a line break once the sentence is finished (you can do this as many times as you need);
- Once the post is ready, click on the Instagram icon to get to your Insta account;
- Press “paste” and watch your created post with the caption and all its line breaks in their exact places appear on your Instagram account.
What to Write in Captions
Do you already have the perfect photo, as well as the location, filter and the most convenient time for an Instagram post yet, can’t determine what to write in the caption? You can’t even make out the style of it (to be funny, serious, dreamy, or simply straight to the point), can you? InstaBF can define an ideal caption as the one that adds personality and great value to the post engages with the target audience and features a friendly yet clear call to action. For achieving this, use your brand voice, your peculiar style that has driven so many followers to your account. Spend some time thinking about the caption. What will your followers love to read or discover about you? Give a little piece of yourself in every caption, being sure your audience likes your personality as much as what you offer them. To add a mood to your captions or guide people what to do next, feel free to incorporate different emojis.
A CTA must be an inseparable part of your Instagram caption. Whether you want to guide your followers to your website/blog or offer to buy products right on Instagram, a clear call to action becomes a must. If you seek comments, encourage your followers to leave them by questioning them about their idea concerning the matter, or asking them to share with their experience. These plus a couple of purposeful emojis all presented in your brand voice and a perfect caption with a CTA is ready!
Instagram can sometimes be such a harsh social media! Having a huge number of followers appears too binding especially if Instagram is your means of living. You have to be creative, post original and interesting content to keep all your followers engaged. Otherwise, you will soon watch them unfollow you. Anyway, well acknowledging all this, sometimes it happens that you can’t think of an inspiring Instagram post while missing it will mean disappointing your followers.
Especially for you and other Instagram users who feel stuck, InstaBF, one of the leading Instagram providers on the market, would like to share some amazing content ideas for your next post!
What are you good at? Perhaps you are a beauty blogger or a hairstylist? In such cases, ask a friend to be your model for a day and teach your followers how to create a casual makeup or hairstyle. Just the same way you can share your tips how you use your favorite products.
If you are a fitness trainer, think of a simple yet healthy meal and share its recipe via a tutorial. Be certain, recipes for appetizing yet healthy meals are endless, so are people interested in them!
Inspiration for Outdoor Adventures
There is a sad statistic that technologies have become the huge part of our lives leaving a practically very little place for outdoor adventures. And did you know that exercising outdoors can improve one’s cognitive function, increase memory capability, lower anxiety and, of course, boost good mood?! Therefore, no matter who you are and what is your passion, inspire your followers to spend some time outdoors every day. Make a post about you running, exercising, climbing, or simply walking while explaining its benefits. You will get a wonderful post while helping your followers live healthier.
A Flat Lay of Your Bag Content
If you have a big number of followers, they are sure to be eager who you are in everyday life. A good means of giving them an insight into your personality is posting a “bag-spill” photo/video. This can be as your handbag or clutch, so your work bag, artist bag, gym bag, makeup bag. You can also show what’s there in your shopping bag, yet be careful not to make any brand’s advertisement.
Mondays are perhaps the most-hated days for the vast majority of people. To make that day less tensed, take a photo of your work desk with a steaming cup of coffee on it, add a motivating/encouraging caption and post it. Be sure, it will help your followers hate Mondays a bit less.
Is there anyone who inspires you to work or simply be better? Perhaps it’s your parent, your sweetheart, or simply an artist/writer? Showcase him/her and reveal why you admire that person, how he/she helped you become an individual. Besides being a good idea for an Instagram post, it’s a wonderful way to acknowledge someone’s direct influence on your life. This way you will also motivate your followers to look around and find their muses that might be standing so close!
If you have been working on a certain project which is yet not ready to be revealed, you can post a little snippet of it. This will create some mystery among your followers, keep them entertained and your feed filled with quality content even if you had no idea what to post a couple of minutes earlier.
Successful Instagram marketers admit that quality video content can serve as the key towards achieving their goals. From advertisements to Stories, videos should be actively involved. We have picked up the most effective ways that will help your video content stand out!
No denial, Instagram Stories are on the pick of their fame. They form a significant part of most popular brands’ marketing strategy plans. Therefore, it will be wise to incorporate videos in stories, as well. Opt for 15-second-long videos. Believe us, this will be totally enough to let your audience know about a prom event or a new line of production, as well as for an influencer to present themselves or for sharing with top tips. However, if there’s an in-depth story to tell, you can split it into parts and upload the clips in a chronological order. So, when making a story with a video, make sure you have counted the following points:
- Remember that Instagram Stories were created to be funny, impromptu and ephemeral. They needn’t be perfect, relax!
- Some Insta users may watch stories with sound off. Hence, make sure your posts have captions to make sense even without sound.
- To add humor or draw attention on a certain part of the video, use stickers.
- Choose from 11 filters available to set the tone of your video.
Instagram Story Ads
Instagram Stories advertisements in video format can be quite successful if you follow the few tips mentioned below:
- Edit before posting. Devote some time to filtering and editing your video ad as you won’t have any opportunity to refine if once posted.
- Make sure your video ad is not too salesy. Strive to make the ads upfront and recognizable, yet with a storytelling element. They should have a distinctive style that can make the right first impression and drive the audience directly to your store or website.
- Every good video ad should have a call to action to drive traffic. This can be as simple as “click to learn more”.
- Utilize appropriate formats, which are MOV and MP4.
As compared with Instagram Stories, simple video posts provide you with more time to work your imagination and implement brave ideas. To be precise, each of your videos is given an entire minute, hence use the time wisely to make the posts deep and sensible. Yet, remembering that an average social media user can’t be as patient as to spend 60 seconds per video, don’t overdo with it. Here we have chosen a couple of most crucial points to pay attention to:
- Be focused and set one goal for one video with a respective tone and theme.
- Aim for high-end content. Use eye-catching visuals. Adobe Spark app can be of a great help here, by the way.
- Add engaging captions to give your audience more information about the video. Look at hashtags and emojis as a supporting element.
Instagram Live is the thing of the moment and doesn’t require any extensive planning. Yet, there are still certain points that will make you feel confident your Instagram Live won’t shame you.
- Make it casual and be real. Don’t think too much over one question if its a Q&A live video, but be yourself, not afraid of mistakes.
- Invite others (followers, colleagues, influencers, etc.) for a live session. This will not only make it a bit more fun but also decrease the pressure of responsibility of posting a live video for everyone’s judgment.
- Before you start a live video, check whether the lighting is good and the room is not echoed.
So, in this single article, we managed to cover all the important points of utilizing videos on the Instagram platform. InstaBF is sure they will be of a great benefit to you. Besides that, we have another grandiose suggestion how to increase your engagement and the number of your followers. Order as many likes, views, comments or followers as you may need and all this at an affordable price. Visit the home page of InstaBF and get more detailed information.