Feb 24, 2018
Creating an accessible means for sports fans to follow the Olympic Games and feel a part of this sports festival is not the only merit Instagram Stories have. Due to this platform, multiple businesses found a way of increasing their popularity around the whole world. A massive “march” has begun to persuade athletes to partner with diverse brands, mostly those selling sports goods. Winter Olympic Games and Instagram together are a great tool for businesses to reach up to fresh and engaged audiences. Not making use of the tons of opportunities Instagram Stories feature has opened to businesses would be the greatest mistake! With a good approach, a brand can cooperate with athletes, who are capable of reaching to thousands of users with only one photo/video posted in the Stories. Businesses can translate this type of collaborations into conversions for their business and scores of brand new followers. InstaBF wants to present to your attention a couple of bright examples of successful cooperation between brands and sportsmen. But before that, it will be definitely great for you to have a look at our special offer. InstaBF offers as many likes, comments, and followers as you would like to get. And all this at an inexpensive cost. InstaBF provides exceptionally real-looking profiles, hence you needn’t worry about shadowbans.
Here are a few successful examples:
- One of the best examples of an effective partnership between athletes and brands is that between Mark McMorris, a Canadian snowboarder and RBC. The bronze medalist actively advertised the Avion Card of the brand throughout the entire Olympic Games. And once Mark made a Story with the Card, RBC immediately boosted that post thus getting to even more of Mark’s followers!
- Another example can be seen by the collaboration between Tessa Virtue, Figure Skating gold medalist, and Hudson Bay. She proudly wears the brand’s Virtue x Victory jacket and illustrates that fact on her Instagram Stories. This way the brand creates an immense interest among Instagram users about the behind-the-scenes content and promotes its products to potential customers.
Importance of The Right Influencer Choice
Influencer marketing together with Instagram Stories is in the top of the popularity right now. And this type of business partnering with influencers, that is athletes, in this case, tends to grow even more in the course of time. And as there are far more “precious” influencers today involved in the Olympic Games than ordinary ones. However, it’s also crucial to pick up the right athlete. For instance, a company selling snowboarding apparel shouldn’t find it rational to cooperate with a figure skater. Brand relevance in these cases is crucial not to appear inauthentic.
Jan 12, 2018
In the beginning of this year, Instagram introduced a new trend – carousel posts. It quickly got popular and is today widely used by businesses. As time passes, they find different ways to incorporate this trend into their marketing strategy. And if you want to learn a couple of ways how to make benefit from Instagram carousel posts, too, you are welcome to InstaBF! Besides providing its customers with an opportunity to increase the number of their followers, likes, and comments, it will also give some really helpful advice pieces. So, if you have already ordered your “portion” of likes from InstaBF, let’s consider several most creative ways of making carousel posts serve your business.
Launching New Product Lines
No matter if you have a new collection of skin care products or sports apparel, the opportunity of sharing several photographs of the products in one post will definitely drive much interest and, consequently, sales. By adding multiple photos in one post instead of spamming your potential customers or followers with them one by one, you are going to add much value and style to them.
Posting Full-Length Videos
Perhaps it won’t be a surprise to you if we tell that videos are much more popular with Instagram users than photos. Many businesses make use of this fact, yet, unfortunately, the sixty-second limit entails some difficulty. Carousel posts offer a smart and attractive alternative to posting full-length videos. Now brands can share as many as ten videos of their new products in one single post! It’s really beneficial!
Carousel Posts: Before & After Sequences
Taking before & after photos is really widespread today. There are multiple applications for this, yet it’s also possible to pass by them and do it directly with your carousel post. This is an utmost straightforward task that requires absolutely no special skills! Just choose the photos or videos in the right order, add an attractive caption and enjoy your likes! Moreover, Instagram makes it possible to post several before & after photos in one single post. It’s great for posting tutorials on photo-editing, for instance.
Sharing Event Photos
Businesses, just like regular users, find posting event photos/videos quite a good strategic step. And if you have an intention not to spam your followers, but keep them engaged without any force, applying a carousel post appears the best flexible way out. And don’t forget to mention and even tag the important participants of the event in the caption of your post.
Driving Traffic
It’s no secret that multiple outstanding businesses use the platform of Instagram for driving traffic to their official websites or blogs. Admit it, Instagram is a great tool to reach out to potential customers. And now carousel posts are widely used for the same purpose. These posts tease potential customers making them click your link for more information.
You, as a business owner, can also showcase the positive reviews left by your customers in a carousel post to encourage others to try your products, too. Be sure, this will have a tremendous influence on your business’s development.
May 25, 2017
Instagram has become an extremly popular platform on the Internet lately. Many people check their feed everyday. They post pictures and videos, and follow accounts which offer some services. These accounts can vary from renovation of houses to nail bars. And it has become clear that one can earn money on Instagram, which, of course, has attracted business. If you have your own business you should think about creating a business profile on Instagram. Why? You are going to find out in a few seconds.
First of all, Instagram offers a wide range of tools which will help you to analyse your customers’ preferences and to promote your business in the most effective way.
You can create a business profile for free if you have a Facebook page for your company, shop or organization. All the information from the page will be transferred to your Instagram account. This includes the contact number, address and other info.
Communication
Another reason why it is a good idea to have a business profile is that you are free to choose how your customers can get in touch with you: they can call, text or email. Your contact information will be shown on the page, so you don’t have to worry that your followers won’t find it.
Insights
One of the best things about business accounts on Instagram is insights. They will provide you with the information about your audience, for example you can learn about the gender and age, or where the majority of your followers come from, and what is most important – the time of the follower activity. If you pay attention to all these indicators you can improve your content and make your business even more successful.
Advertising
Of course, you can’t imagine any business without promotion. It is very easy to run an advertisement on Instagram. You just choose a picture you have already posted, preferably a picture which is popular and has a lot of likes. To this picture you can add a call-to-action-button. People will see it and they will be able to press “Shop Now” or “Install”. Isn’t it cool?
Targeting
Many companies or people who run their business want to have a better targeting of their advertisements. And no wonder, they do, because it is more effective when people who are interested in travelling will see advertisements related to this topic. Instagram is working on it at the moment and trying to improve targeting. This option is based on analyzing gender, age and location of the followers, and moreover, it also takes into account their interests and languages.
To sum it up, if you want your business to prosper, you should consider Instagram as a good platform for promotion of your company. Nowadays it has become much easier to show your products on Instagram, and in addition to it, its special tools lighten running of any business.
