Instagram has become an extremly popular platform on the Internet lately. Many people check their feed everyday. They post pictures and videos, and follow accounts which offer some services. These accounts can vary from renovation of houses to nail bars. And it has become clear that one can earn money on Instagram, which, of course, has attracted business. If you have your own business you should think about creating a business profile on Instagram. Why? You are going to find out in a few seconds.

First of all, Instagram offers a wide range of tools which will help you to analyse your customers’ preferences and to promote your business in the most effective way.

You can create a business profile for free if you have a Facebook page for your company, shop or organization. All the information from the page will be transferred to your Instagram account. This includes the contact number, address and other info.


Another reason why it is a good idea to have a business profile is that you are free to choose how your customers can get in touch with you: they can call, text or email. Your contact information will be shown on the page, so you don’t have to worry that your followers won’t find it.


One of the best things about business accounts on Instagram is insights. They will provide you with the information about your audience, for example you can learn about the gender and age, or where the majority of your followers come from, and what is most important – the time of the follower activity. If you pay attention to all these indicators you can improve your content and make your business even more successful.


Of course, you can’t imagine any business without promotion. It is very easy to run an advertisement on Instagram. You just choose a picture you have already posted, preferably a picture which is popular and has a lot of likes. To this picture you can add a call-to-action-button. People will see it and they will be able to press “Shop Now” or “Install”. Isn’t it cool?


Many companies or people who run their business want to have a better targeting of their advertisements. And no wonder, they do, because it is more effective when people who are interested in travelling will see advertisements related to this topic. Instagram is working on it at the moment and trying to improve targeting. This option is based on analyzing gender, age and location of the followers, and moreover, it also takes into account their interests and languages.

To sum it up, if you want your business to prosper, you should consider Instagram as a good platform for promotion of your company. Nowadays it has become much easier to show your products on Instagram, and in addition to it, its special tools lighten running of any business.