In our previous article IGTV: New Opportunities for Instagram Bloggers we briefly outlined the probable prospects of IGTV for various user groups. In this article, we will focus on the opinions of the significant part of the Instagram audience – beauty and fashion bloggers. No other social network except Instagram can boast such a high number of beauty and fashion influencers, so the introduction of the new long video format will definitely stimulate their activity in the IGTV app.
IGTV vs YouTube: Beauty Vloggers Benefit from Both
According to the leading marketing specialists, the number of beauty bloggers on Instagram is 5 times higher than on YouTube, so it seems logical that the beauty bloggers who have never used videos in their blogging will definitely utilize the opportunities of IGTV as it allows them to work with the base of followers they have already accumulated on Instagram. This surely means that they will have a much better start conditions meaning they will earn more likes and views at the initial stage which is crucial for further promotion.
Still, even experienced and popular YouTubers may find IGTV useful as well – It may become a good source of new followers for their main channels. As we have already mentioned, there is also an opportunity to diversify their channels due to differences in video formats defining the probable differences of content: YouTube channels will be targeted at more mature and pickier audience watching professionally produced videos on horizontal desktop and TV screens while IGTV will have the channels for younger users and broadcast less technically sophisticated content mostly for mobile devices.
Anyway, all the bloggers who will be active on both platforms will surely benefit from it, but if you are thinking of just starting a vlog, it would be wiser to start it on IGTV as it is more socially oriented and likes and followers earned there will provide better conversion in future.
Beauty Bloggers’ Thoughts on IGTV
Surely, the probable user cases may eventually change for both platforms, but currently one can practically judge by the statements of top beauty influencers who have already expressed their opinions about IGTV.
For example, some world-famous beauty influencers having around 800,000 followers on Instagram are among those bloggers who are going to use both platforms for specific purposes. Particularly, they share their experience of using IGTV for short skincare tutorials that were quite successful with her followers. The bloggers are going to produce different types of content for both channels.
Popular makeup artists with more than 100,000 followers, have disclosed their plans of using the IGTV videos instead of live streams in which they demonstrate exclusive makeup techniques to their followers. The makeup pros also noted that it is much more convenient to answer the comments than to use the live chat during the stream, so IGTV seems to be quite promising to them.
As for the differences between vertical and horizontal video, many content makers having up to 1,000,000 followers on Instagram and even more subscribers on YouTube say that they prefer vertical format for their beauty videos while many of their followers still like the horizontal one. Still, no one can deny that YouTube is less mobile friendly and one of the first IGTV tutorials earned more than 100,000 views, which proves a huge potential of the new service by Instagram.
Whether you are an experienced beauty blogger or a newbie, you will certainly find it useful to ignite the people’s interest in your post and use the snowball effect for growing your followers’ base. InstaBF is ready to provide professional and highly reliable results – IGTV Likes, IGTV Views and IGTV Comments are at your disposal to develop your image and become even more successful.
Our next article will be dedicated to the detailed prospects of IGTV for business and brand promotion.
Recently Instagram has introduced a brand new feature called IGTV. Namely, it allows Instagram users to upload videos that are up to 1 hour long. These videos are similar to the Stories functionality which was intended for capturing momentary videos and share them with your friends. This feature was getting more and more popular with beauty and travel bloggers, so now Instagram decided to launch the standalone mobile app to create video content.
Technically, the IGTV is still purely mobile-oriented – the videos are in the vertical format intended for tablet and smartphone users. The app has several tabs: For You, Following, Popular and Continue Watching. The first one is a video stream compilation based subscriptions and recommended videos. The Following tab contains the videos from the people you are following on Instagram. Continue Watching allows you to return to some video you haven’t watched up to the end.
Surely, you can like, follow and share the videos with your friends and followers.
Now, what are the opportunities for professional Instagram users and what are the prospects of IGTV on the Web?
How can IGTV change the game for Instagram bloggers?
The Instagram officials say that the creators are the channels and suppose that in the long run IGTV is supposed to become an alternative to the conventional TV. According to some researches, the share of video content in the Internet traffic will be up to 78% by 2021, and without any doubt, up to 80% of this traffic will be via mobile devices. That’s why the introduction of the vertical screen may be a good foundation for future success.
Still, IGTV will have to struggle for leadership with other video content and streaming platforms and the mastodons of the industry such as YouTube or Vimeo may be pretty tough to defeat. But IGTV has a certain audience of users that will for sure take an advantage of it.
IGTV is a really revolutionary feature for spontaneous, on-the-go content makers. Previously, the beauty, fitness or travel bloggers, celebrities, music bands and other representatives of the showbiz world had to use third-party platforms to publish their personal videos and vlogs. Taking into consideration that the logic of modern show business is built around the social network functionality, they were using YouTube mostly as a video hosting for long videos. Now they can do it directly from their mobile.
This doesn’t mean that IGTV is a newborn YouTube killer. The vertical format of the videos means that they will be mostly spontaneous, raw. So, the target audience of more professional content will still use YouTube, but the latest surveys show us that the larger part of content consumers prefer the videos produced by non-professionals (mostly vloggers).
It’s much easier to trace the popularity of your content by publishing the videos directly on the platform getting likes and shares. IGTV will also speed up the creation of a follower base as it will speed up the process of content making. So we may expect an emerge of a new content market in the nearest future.
IGTV and SMM professionals: new horizons
The emergence of a new content format and platform interwoven with the fastest growing social network on the planet will mean that the SMM specialists will have a bunch of new strategies to explore.
First of all, IGTV has a huge advertisement potential in terms of product reviews (for example, the cosmetics reviews by top beauty bloggers), real-life demonstrations and especially viral marketing. In fact, one can multiply the ease-of-use and democracy of YouTube by the huge social resources of Instagram and get the approximate understanding of what can be done with IGTV.
Secondly, the above-mentioned marketing opportunities are now available for everyone and it’s crucial for small and local businesses who cannot afford high advertisement budgets. So SMM specialists may expect an increased demand for their services.
The other side of the medal is that content making for IGTV will require more resources, but considering virality the effort will pay for itself. Besides this, the platform will probably urge the advertisers to mimic the non-professional video content which means that the budgets will be really lower than those required for promotional videos on YouTube.
All in all, IGTV has much to be explored and discovered by the SMM professional and, probably, we will witness new trends and new marketing strategies within this platform.
InstaBF Team have been working both with individuals and professional SMM and PR managers for several years already offering promotional boost services. Certainly, we cannot ignore the changes on the market and we proudly present our new packages for IGTV. Now you can buy IGTV likes, buy IGTV views and buy IGTV comments for your IGTV videos and catch the hype waves in the newly discovered ocean of opportunities.
For some people, life ends when they get sixty, yet others take everything from their lives even when they have hit their eighty! Everything depends on the worldview and the self-esteem. Here we are going to have a look at five most remarkable and striking grannies you will enjoy following on Instagram! Despite their age, these women amaze with their passion for life, their optimism, and peculiar style! We can’t but admire them and try to remember their images to get inspired by when we get eighty ourselves!
So, if you are already tempted, InstaBF will show up all of them to your attention! But prior to this, we would like to remind you about the special offer InstaBF has for you. Order as many likes, comments and followers for your Instagram account as you may find necessary for boosting your engagement! All the profiles are real-looking and will cause any suspicion among neither your real followers nor Instagram. And all this is provided on a timely and affordable basis.
Iris is one of those unique personalities who, despite their age, inspire, amaze and intrigue people. This fascinating woman is a respectable fashion icon, interior designer, and a strikingly smart businesswoman. People love her peculiar style which comes so naturally that it seems to be her own particle. Yet, what people adore in Iris the most is her warm and friendly character. Three years have passed since Carl Apfel, Iris’ husband, died. Yet, people still talk about the admirable love and tender feelings this couple had always had.
Iris Apfel has almost nine hundred thousand faithful followers. Become one of them searching Instagram for @IRIS.APFEL.
Linda Robin, the founder of the popular RODIN olio lusso, is also a charming model and a skincare guru. Linda inspires natural beauty and propagates that aging can also be beautiful. Despite her far not young age, this woman looks so classy and elegant that around two hundred thousand Instagram followers can’t pass by indifferently. She regularly posts her and her true pet Mr. Winks’ photos which you can’t but view with a smile of admiration on your face. You can search this granny on Instagram with @LINDAANDWINKS.
Who doesn’t know BADDIE? Perhaps everyone (well, at least in the States) is familiar with this glamorous, utmost lively old lady who is fond of anything that glitters, resembles the gangsta attitude and strikes the eye! At her ninety-eight, BADDIE is an active Instagram user with around 3.3 million users! Get her on Instagram with @BADDIEWINKLE.
Diane von Furstenberg
Who if not Diane van Furstenberg can inspire the youth to be more confident in themselves?! This amazing and multi-talented woman is a style icon, fashion designer, media mogul, philanthropist, and hell knows what else! The thing is that everything she does, she does perfectly! Her life path from a little girl to a European princess and a highly famous fashion designer is definitely motivating! Right at this moment, Diane has almost one hundred thousand followers. You can find her on Instagram via @THEREALDVE.
In as little as several years, Instagram managed to turn from a small trendy application to one of the most popular social networks of nowadays with over eight hundred million monthly users! Surely this popularity can be credited to Instagram celebrities like Selena Gomez, Cristiano Ronaldo, Kim Kardashian, Kylie Jenner, Ariana Grande, Beyonce, but there are plenty of other users as well, who seriously affect the fame of this social network. And these are fashion bloggers! They serve as Insta influencers for multiple brands, inspire their followers to look more stylish and fashionable, and, obviously, beautify our Insta feeds!
Today InstaBF wants to present several amazing fashion bloggers who are definitely worth the attention of every fashionista in 2018. However, before this, it’s worth reminding that you are on the most reliable platform that can boost your Instagram engagement rate and increase the number of your followers. Just pick up the package best catered to your requirements.
Ellie Slipintostyle @slipintostyle
Ellie is a gorgeous woman with luxury braids reaching her hips and a gorgeous collection of most extraordinary shoes and bags. Yet, however, it’s her keen sense of style that has attracted 22.3k followers. Ellie’s style is unique and unmatched by any celebrity or a fashion blogger. And if you are in a search for something original, be certain you will love to see her pics n your Insta feed.
Lyn Slater @iconaccidental
This sixty-with-something-year-old Fordham professor was constantly “attacked” by street photographers. They were attracted by her ability to look so stylish and fashionable at her age. Shortly afterward, Lyn Slater opened her own fashion blog and named it Accidental Icon. Four years have passed, but this gorgeous lady is still true to her initial idea. Lyn is a Yohji Yamamoto enthusiast and all her looks come to prove this! By becoming one of her 480k followers, you will quickly understand that age doesn’t define beauty or style!
Madelynn Furlong @madelynnfurlong
If you are already tired from New York’s concrete jungles and those “cute” dug-faced selfies, welcome to a Minneapolis-based fashion blogger Madelynn Furlong’s Instagram account. Here you will find tranquility and a unique style peculiar to exceptionally Madelynn. She appears in minimal and sleek outfits, which, yet, charm with their style and character. It’s due to her style that she has got over 144k followers on Instagram and multiple others on her Blog Wide Eyed Legless.
Gizele Oliveira @giizeleoliveira
Most probably, you know the pretty face and the luxury body of the Brazilian beauty Gizele Oliveira. After a brilliant career in Victoria’s Secret, as well as after posing for ELLE France and L’Officiel, Gizele was expected to take a time out and relax. But no, this striking woman leads her tremendously popular fashion blog Gizel On The Go, as well as her extremely popular Instagram account @giizeleoliveira keeping her followers engaged. Her graciously photographed outfit shots fill her feed inspiring her over 664k followers!