The brand new augmented reality shopping feature helps to take Instagram online shopping to a thoroughly new level. It allows users to “try on” any new product and see whether it suits them or not before they pay for it. Thanks to the checkout feature introduced to Instagrammers at the beginning of this year, shopping right on the social platform without leaving it has become possible. While the new Spark AR integration will make everything even more convenient. Already interested? Let’s find out more about it here, on the blog of a popular IG and IGTV provider InstaBF.
Shopping with Augmented Reality
Plenty of products offered by various brands on Instagram can’t be adequately described through photos or videos. Particularly such products can be virtually tried on due to augmented reality. Before Instagram, Facebook, Google, Youtube, and Snapchat introduced AR shopping to their users. And Instagram couldn’t stay behind from them. However, AR is still in the phase of beta testing on this mega-popular social platform. It has been launched only with several brands including NARS Cosmetics, MAC Cosmetics, Warby Parker, and Ray-Ban. Products by all these brands can be tried online to see whether they suit you or not.
How You Can Use Augmented Reality Shopping Feature
So, most probably you are already hurrying to one of the mentioned brands’ Instagram accounts to try AG feature. Here are the steps you will need to undertake:
- Once you like a product by a brand, tap on it in the brand’s post or story;
- After this, you will see the description page open up, press “Try it on” option;
- Soon you will see your IG Stories camera open with the AR effect featuring the product already on;
- Remember that many products are giving an option to choose different colors and variations (this depends on the product);
- If you like the product you are trying on, tap the button “Add to Bag” on the top of the camera and it will be added to the shopping cart. From here, you will be able to proceed to check it out.
Instagram has turned from a major visual platform to a succeeded online shopping destination. It is open for brands to thrive, enlarge their market, and reach more customers. Actually, Instagram seems to aim at becoming centered on business and marketing as it keeps on developing its shopping tools. With augmented reality merging into the platform, a new floodgate of opportunities has opened for thousands of brands (well, at least for some brands for the present).
In fact, this new feature will open new horizons not only for brands but also for users. For instance, thanks to AG, furniture brands will show you how their products will look when placed in your house. You can create virtual fitting rooms, try on fashionable clothes, sunglasses, and other stuff. If you find the product is what you have expected, pay for it online and order. If not, just have fun trying out various fashionable outfits.
Would you like to boost your Instagram engagement through your own AR Instagram Story filters? Luckily for you and the rest billion of Instagrammers, Spark AR Studio is no longer in closed beta! If one had to get accepted into the program to be able to create and publish custom augmented reality filters before, today it is available for anyone! Besides this, Instagram has recently introduced a new Effects Gallery that makes discovering Insta Story filers from the creator community easier. Want to learn more? Keep up with InstaBF, a popular Instagram and IGTV provider.
Spark AR Studio Already in Open Beta
Spark AR Studio belongs to Facebook. This platform was designed to create awesome effects for Instagram and Facebook Stories, the Messenger app, and much more. It was first launched over a year ago and quickly became a hit among Instagram artists and designers. Currently, anyone, irrespective of his technical background, can use this platform to create one-of-a-kind Story filters and boost their awareness on social media. For this, one just needs to download the program. The tool is very easy to navigate, while the designing depends on the user’s imagination. If a user has any questions, he may find answers in the huge bulk of documentation and guides that Facebook has provided. Here one can find out many useful tips on both creating and publishing AR effects.
Effects Gallery for Custom Augmented Reality Effects
As Facebook has announced, the Effects Gallery includes amazing AR effects by leading artists. They will make it easier for people to find out original effects and use them in their Stories. If before one had to follow a creator on Instagram to get access to his AR filters, today you can easily find a new effects tab above a creator’s feed once you visit their profile. You no longer need to follow an artist to make use of his filters. By tapping on an effect you will open your Stories camera with the filter already on to try it out. There’s also an option to save your preferred effect. Just tap the “save” icon in the lower right corner of the effect. After this, you will see it in your effects tray every time you open Instagram Stories camera.
There are thousands of custom AR effects within Effects Gallery that can be sorted by topic or category.
Additionally, there is also a feed of chosen effects from the platform’s creator community. Browsing here feels like browsing through ordinary posts on Insta’s explore page.
Instagram Stories has been a fantastic channel for users to express themselves, to show their authentic selves and connect with friends. With AR effects, all this becomes even more interactive, entertaining and artistic. And no matter if you want to bring a new layer of fun to your Insta Stories or you intend to create a bigger community with augmented reality effects, Spark AR Studio is what you should start with. Try it as the whole Instagram world has focused on it. Augmented reality promises to be a part of the success on Instagram in 2020.
Would you like to make your Instagram Stories more creative and unique? Sure you would. Making use of AR effects is a wonderful idea. For this, you need to follow creative artists on Gram to get access to their AR effects. Although Spark AR Studio was launched only a year ago, it has got great popularity among artists and designers who have amazing filters to offer to other users. These artists have really pushed the boundaries of this technology and have therefore grown large and engaged audiences on Gram. So, InstaBF, a prominent provider in the market of Instagram and IGTV likes, comments, views, and followers, is going to help you entertain your followers and entice new ones through some really awesome AR effects. Let’s get down to work right now!
@fcvkrender Suggests Getting Crystallized
This Instagram account belongs to a Montreal-based digital artist Frederic Duquette. Although Frederic is a self-taught artist, all the beaming future landscapes, sharp architectural geometry and dazzling crystalline arrangements that he offers on this account look mesmerizing. Such artists as Katy Perry, 88GLAM, ILoveMakonnen and others are Frederic’s fans. Duquette offers around a dozen effects on Instagram all of which represent his unique brilliant style with crystals, chains, snakes …
@itscovl Suggests Getting Groovy
Would you like some colorful and bold AR effects for your Instagram Stories? Is yes, then those created by a South Florida designer D’ana Nunez are great for you! One of Nunez’s latest filters is the “Groovy, baby” in the style of the psychedelic aesthetic of the ’70s. The filters perfectly infuse the fun and vibrant style of the account with Palm Springs aesthetic. Follow this amazing designer and get an opportunity to entertain your followers with bright and fun filters.
@tokyyto Offers Colorful Cartoons
Another range of unique and funny filters for Instagram Stories is offered by Tomas Posse. The range includes multi-colored and bizarre-styled cartoons. The first filter by this artist was “TK2”. This AR filter was inspired by the works of Argentinian artists Lolo Amrdz and others. It offers a selection of various bright colors.
@felipepantone Offers Geometric Fantasies
You might have heard about Felipe Pantone, an Argentinian-Spanish artist who has decorated the walls of the Palais de Tokyo in Paris and Mesa Contemporary Arts Center with the 80s- and 90s-inspired frescoes. However, once this artist introduced his AR effects for Insta Stories, his reputation rose even higher. These filters include a wonderful mixture of neon gradients, graffiti, geometric abstractions. Today there are six various AR effects on Instagram Stories the most impressive of which are Ultra, Optimchrome, Chromodynamics.
@liamo.studio Suggests Entering the Future
Liam O’Neill is a talented graphic designer and menswear from London. He has introduced a whole collection of futuristic effects in cyborg-esque style. Today thousands of Instagram users from the whole world are attracted by these filters.
All five AR effects are amazing. Try each of them to find yours!