In this article, we would like to provide a few more tips on Instagram promotion for online business. You can find the first part of the article here.
Use Proper Hashtags
Choosing a proper hashtag is essential for a successful campaign. It is not difficult – almost anyone will be able to do it. First of all, write out the keywords connected with your industry and products (the larger is the list the better will be the results) and check the popularity of the hashtags by searching them on the Instagram homepage.
For example, if we search for a “coffee machine”, we will get 81 thousand results. The top 9 posts (most liked ones) will be shown, and each of them will have a list of additional hashtags. These hashtags can also be used in your campaign. Use the real likes purchased from InstaBF to boost the position of your post and to promote your hashtag.
You should choose the words for hashtags carefully – avoid using plain words like “love”, “sports”, “cosmetics”, etc. Try to use the location markers of your business by adding a certain combination of letters, for example, state or country code (NYC, UK, LA). This helps to cover the target audience more precisely.
Note that the number of hashtags for a post should not exceed 30 and the account publishing such a post should be publicly accessible, otherwise, it will not be shown in search results. Hashtags may become outdated so do not forget to check the relevance of your hashtags at least once a month.
Do not forget about the analytics – there is a number of great tools providing full information about the most active followers of your community, the most effective posts, etc.
Study Positive Experience of Your Rivals
It is a great way to define the most crucial things that are required for successful promotion. So, if you have a sports clothing boutique, check the accounts of the most popular brands like Nike or Adidas. Or check the Apple account if you are dealing with electronics and hi-tech products.
Your direct competitors’ account may be a great source of popular and effective hashtags, contests and promotions. Scout for content, check their comment handling techniques. Use the knowledge to build an effective promotional campaign.
The Instagram blog also offers some posts about successful business promotion. SpearmintLove is a great example – it used to be a community of young mothers and rather quickly the administrators managed to convert it into an online store of baby clothing.
Thoughtful use of these techniques in combination with great content and real likes from InstaBF will help you to achieve great results and build up a successful promotional campaign. We will be glad to provide more useful tips. Stay tuned!