Have your likes on Instagram posts disappeared? Instagram has recently hidden all likes from Canadian users and most probably you don’t know why, do you? InstaBF is going to reveal why they have made such a decision, how all that work and what an influence it has on Instagram businesses and influencers. But before we dig into this matter deeper, let us remind you that you can still order as many likes, comments, views and followers for your Instagram or IGTV account as you may need. Moreover, we shall gladly surprise you with the affordable prices set on all these services.

And now, let’s start today’s theme by finding out how hidden likes work.



How Instagram Hidden Likes Work


It’s been reported in F8 of 2019 that Instagram has started testing hidden likes and they started it with a percentage of users, particularly in Canada. Today, as you scroll through your feed, you can see no like counts. This doesn’t mean you can’t find out who has liked your post. Just tap through the list and add them yourself. You can still see how many likes your post has got while your followers won’t. In fact, the number of likes will no longer automatically appear under every post and you can access them only by tapping on “others”. Let’s find out together who has access to this update.



How You Can Hide (or Get Back) Instagram Likes


Currently, only certain Canadian Instagram users have access to hidden likes within the limits of testing. If you are lucky to be one of them, you can see a banner at the top of your home feed. It gives an explanation of why you currently don’t see likes on other users’ posts. You see, the purpose of all this is to draw people’s attention on what is being posted and not how many likes those posts get. Zuckerberg aims to help people connect with each other and be less-focused on gathering likes.

If you are excited and want to become a part of the test group… Well, you can’t do anything. You are either one of them or not. There’s absolutely no way to opt-in or opt-out.

We haven’t got any distinct information by social media on how big this test is. However, as Canadians state, the test is definitely large.



How This Will Affect Brands and Influencers


The biggest question around this Instagram update is how it will affect Instagram businesses and influencers. Overall, this is believed to be a positive change for the entire platform. Just see yourself, Instagram Stories have no public metrics. Yet, it has magnificent popularity with not only ordinary users but also brands and influencers. The fact that your like count is left out of sight makes all the focus mainly on the content you share. Additionally, your mental health is safe when you are not enticed to check in with yourself. Today brands care more about engagement rate and reach than do followers. Businesses will have to be much more creative than before. They should analyze all data and get specific about the content type that drives the business the best.