Instagram’s New Product Launch Feature Is in the Beta Testing

Instagram’s New Product Launch Feature Is in the Beta Testing

It’s not a secret anymore that Instagram has become more of a business platform than a leisure one. As Instagram has recently announced, this social media platform has undertaken to launch a new product feature within the scope of online shopping. It is designed to let users set reminders of upcoming launches. Users will be able to buy the products as soon as they are available. As you know, once an Instagram brand launches a new product, converting the existing audience into customers becomes easier. And now we will speak about the new product launch feature. But before delivering the latest news to you, we’d like to remind you how beneficial it is to deal with InstaBF. This is the service that provides various packages of Instagram and IGTV likes, views, comments, and followers. All the packages are very affordable and include real -looking HQ profiles. Choose any package and order it immediately. With us, you will only benefit. 



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During the past two years, Instagram has launched a number of features all addressed to shopping. These are the native checkout feature that makes it possible to obtain items right on Instagram, the shopping stickers, etc. And now Instagram has gone even further creating all the conditions for Instagram to shop more conveniently. 

The new feature is going to involve two elements. These are Instagram Stories sticker that’s going to work just like the countdown sticker, and the tag in-feed designed to set reminders for the date of a particular product launch. This way, once a product becomes available for buying, Instagrammers will be notified about it. Actually, people will get a notification on their gadgets no matter whether they are in the application or not, and this is super convenient. So, as you see, this can become an amazing way to drive sales in a text product launch on Instagram. 

Currently, it’s not yet announced whether the new feature will be available for all users of Instagram around the globe or not. However, it’s currently being tested in a closed beta particularly with several chosen businesses in the States such as Benefit Cosmetics, Adidas Originals, SoulCycle, Highsnobiety, Mr. Porter, Balmain, Levi’s, Michael Kors, Revolve, NYX, MAC, H&M, and several other brands. All these brands seem to be more than simply content about the new feature. As Scott Zalaznik from Adidas has stated, Instagram Checkouts have made it possible for Adidas fans to go from inspiration to buying in a matter of seconds. The business registers adoption improvement every month. And the new feature, to their mind, is sure to increase engagement. 

When the new Reminders for Product Launches for Gram Shopping will be available for the rest of brands around the globe is not yet determined. Most probably, everything depends on the results of beta testing. 

So, what we can do now is to sit and hope Instagram will approve the launching of this new feature globally officially.