Without any doubt, social networks have turned into one of the most efficient advertisement tools of nowadays. Still, when it comes to getting orders and process online sales, lots of companies prefer to operate their own online shops using a dedicated domain. So, establishing good redirection channels on social networks becomes crucial for proper conversion rates. Adding a link to your Instagram stories is exactly what you need to ensure the stability of the traffic from IG to your online store or personal website.
How to add a link to your Instagram stories
Please note that adding links to Stories is available only for business accounts having more than 10.000 followers. If you don’t have enough of them you can always purchase followers from InstaBF.
And if you have enough subscribers follow the instructions below.
a) Create an Instagram story
The Story can be launched in the respective section of the Instagram app (swipe up to get there and upload previously taken photos) or use the dedicated Instagram Stories application.
b) Attach the link
Tap on the link icon, the new window will appear in which you can paste/type the required URL. To complete attachment, tap on the “Done” button (if you are using iOS) or on the check mark (if you are an Android user).
Now the link icon is highlighted and your Instagram story has become an effective marketing channel for your online store.
c) Keep posting
Prepare a decent content plan for your story – there are lots of various content types available, so there is enough space for your creativity. Modify your images with filters, add some stickers and use the text as a call-to-action object. It may vary from the simple “Check our website” inscription to more complicated things like comic-style speech balloons that will reveal the main points of your story.
Be careful not to overload the story with excessive decorations. Try to keep your followers concentrated and agitated at the same time. This is the key to involve and convert as many leads as possible.
The above said is right for adding links to your stories: do not add them to every post and make sure that every link is valuable in the context of the story and in the context of your marketing strategy. Think of it like a game of chess and avoid unnecessary manipulations. Keep it rational.
How to make the links in your Instagram stories work as conversion channels
Here are a few ideas on how to integrate IG Stories and attached links with your marketing strategy. Surely, you cannot use any of these tips as a magic bullet that can be used universally. But they may give you food for thought and become a good foundation for your own techniques:
Integration with blogs
Think of your Instagram Stories as a quick way to notify your followers about the new posts appearing in your blog. By adding links to blog posts you can increase the traffic dramatically. We also recommend giving a short teaser of the content you post on your blog to get more clicks. It would be also great to make this teaser unique for Instagram.
Instructions, manuals, and tutorials
Any DIY activity may be a good example of such a trick. Just share the final results on Instagram (whether it is a wonderful dish or a project of something like DIY furniture) as a teaser and attach the link to the full instructions and the step-by-step report on your website. This will boost the traffic and increase conversion.
As you have probably noticed, the main idea is to think of your content as a good dinner; Instagram stories, in this case, should be regarded as appetizers before the main course. Make them spicy and irresistibly tempting. For example, do not hurry to post the results of a contest or a giveaway on Instagram, use the link in Stories to drive your followers to the page with the results on your website.
If you have some content time, feel free to experiment with sneak peeks or short “behind-the-scenes” videos/photos that will be published mostly on your website with short teasers on Instagram.
Product and service advertisement
Make sure that your links to products and discount notifications are not too annoying. Too often ads posting may ruin your audience and distract them from your profile. Try to arrange the ads creatively and make them as interactive as possible. Your ad should look like a piece of art or a sheet of a comic book; it may even look like a post from your everyday life with all its imperfections. But they should never look like ads or banners.
We hope that this article will help you to make your Instagram Stories more interesting to your followers and get more likes. And getting more likes and views means getting more clients for your business. So, unleash your creativity and keep posting!