As an Instagram marketer, you must have already faced the need to repost a User Generated Content, haven’t you? Before you hurry to do that, it’s worth reminding you that this must be done exceptionally on a legal basis. It’s really crucial to understand the rules of reposting on IG to protect your brand before you decide to curate any IG feed with UGC.
This post of InstaBF, a trustworthy Instagram and IGTV provider, is dedicated to the actual rules of reposting on Instagram. Keep track of it, and you won’t ever have your brand threatened.
Why It’s So Important to Follow UGC Rules
It’s been proved, that user-generated content is 76% more reliable for customers than any branded advertisement. On the other hand, it’s also a wonderful means of filling a brand’s IG account with beautiful relevant content absolutely for free! But is that absolutely legal? For instance, Max Dubler, a famous photographer, and many other Insta users charge brands for using their photos. Once this photographer noticed a brand having shared his post he sent them a request for his charge, yet got a refusal. After this, Dubler made a blog post about the case and got over two thousand upvotes and five hundred comments. Obviously, this blog post was not in favor of the brand. To avoid a similar PR disaster, as well as be fair to your customers and photographers, it’s necessary to get acquainted with all the reposting rules.
The Reposting Legality
The first rule of reposting a UGC and covering your brand is asking for permission. Most brands, however, simply get confined with giving proper photo credit. This way they also reference the original photographer in their captions. Agree that it’s better than a mere tagging.
As a rule, the vast majority of Instagrammers are happy to have their photos reposted, as this gives them a real chance of increasing their followers. Most of them grant permission to use their posts within 24 hours.
However, despite this, getting a permission is demanded by law.
Asking for Permission
UGC always should be approached to as copyrighted content.
Reposting Properly to Instagram
Searching for Instagram content relevant to your brand may be a laborious process. Hence, you’d better opt for using an appropriate tool rather than doing it manually. For instance, you can make use of the Search & Repost tool. The latter will not only maintain the quality of the photo but also automatically pull in the caption, as well as the username of the original post.
Undoubtedly, leveraging UGC on IG is a magnificent way of curating an attractive feed besides being an effective strategy for marketing your business. However, following UGC rules is mandatory. And don’t forget to give credit to every original poster and ask for permission.