Welcome back to the article devoted to Instagram metrics! Today, we’ll continue the previous list of metrics pursuing a goal to make it easier for you to scheme a strategy for enhancing your Instagram business, and watch its growth. And so, let’s get down to work!
Views
Based on a certain date range picked up by the user, he/she can count the views a video post has gathered. This will be called “views”, and the view rate of a video post can be calculated by dividing the number of views by the impressions it got.
Branded Hashtag Tags
Once you create a hashtag in order to a arise a certain community around your brand, it will be named as a “branded hashtag”. And the number that very hashtag was used for posting media is referred to as “tags on hashtag”.
Exits
Not all Instagram users watch your stories up to the end. And once they leave it, it is counted to the Exits. The latter can happen in one of the following cases:
- Closing Instagram while watching the Story
- Taping the X button on the right up corner of the Story while watching it
- Swiping down the whole media and getting back to the basic feed
By dividing these Exits by the number of impressions the story gets, you’ll find out its exit rate.
For instance, if your Instagram Story has collected 300 impressions, while the exits are 50, the exit rate will be equal to 6%.
Swipes Away
In the Insights of Instagram, you can also come across a metric named “swipe away”. The latter signifies how many Instagram users swiped to the left or right your story without watching it, thus passing to others’ stories.
Taps Forward
This metric was added to the Insights of Instagram to show off how many taps were made to view your next photo/video in the Story. A great number of taps forward would indicate the story was either too long or not interesting, and this drew people to tap forward to get to its end. By the way, an improperly composed Story can also lead to a rise of taps forward. For example, if there is a sticker on the right side of your story, it may lead to this.
Taps Back
“Taps back” is the metric that shows how many times a part (a photo or video) of your story was tapped back for re-watching. If you have a high number of taps back in the insights of your Instagram, it will mean people really liked your previous story and wished to re-watch it over again. If you are judging the performance of your content, it is obviously better to get a higher number of taps back than taps forward.
Shortcuts
The four previously-mentioned metrics (taps back, taps forward, exits and swipe aways) together form the Shortcuts. Before your serial Instagram story ends, the Shortcuts matter a lot.
Live Viewers
Perhaps the biggest trend on Instagram social network nowadays is going live. If you are fond of live posts, then you also need to check the number of live viewers. Every time an Instagram user joins your live broadcasting, he is counted to this rate. The number of your live viewers can be found on the screen’s top-left corner right after going live.
InstaBF, the leading supplier of Instagram likes, comments and followers in the industry, presented to your attention the basic metrics every business profile owner should be aware of. All these metrics, along with the Instagram ADS metrics (click-through rate; cots per click; average cost per click; clicks) will help to build up your business Instagram strategy.