Reach and impressions, taps back and taps forward, engagement rates … All these Instagram buzzwords may sound unfamiliar to you, yet you should start getting to know them better if you want to develop your Instagram business. With today’s wild competition among multiple brands and influencers, it will be simply impossible to achieve any success without understanding Instagram metrics and working out a good strategy. The latter is composed of three main parts and the absence of any will lead to a total collapse. These are a comprehensible goal, actionable tactics, and measurable performance metrics. So, in the upcoming two brief articles, InstaBF, one of the most reliable sources for ordering Instagram likes comments and followers, will try to present all the crucial Instagram metrics in the clearest way. Let’s get down to the Part 1 of Instagram metrics you should be aware of!
Reach is the exact number of Insta users who have seen the post you’ve made, while the reach rate is calculated by dividing the reach by the number of your followers. And if you can find the reach expressed in numbers, the reach rate is always presented in percentage.
Impressions are calculated by counting how many times your post/profile or story has been seen during a fixed time period. This number is not related to the reach, as one person can view your post, story or profile multiple times.
To calculate the engagement rate, it’s necessary to divide the number of all likes, saves and comments by the number of your followers at that particular time. Just the same way, by dividing the comments, and saves of a certain post likes by the same post’s reach, you will reveal the engagement on reach. By the way, the more followers there are, the less the engagement rate is. Even such a popular Instagram celebrity as Kim Kardashian, who has around 109 million, has to be content with only 1.97% engagement rate per post. These metrics can be found under every post’s insights, if your account is business, of course.
Growth of Followers
Followers growth is possibly the most obsessed-over metric. Actually, it’s a surplus of followers attracted over a certain time. If you find your current follower growth is not satisfying, or you are even experiencing a crazy loss of followers, then it’s worth considering to review the strategy you are currently adhering to.
Every Instagram business profile has an email mentioned in the bio. The number of taps on this link is that very email click. To calculate its rate, it’s crucial to divide the number of email clicks by that of profile views. For instance, if your business profile was visited 50 000 times while your link was clicked 50 times, your email click rate will be 0.01%.
Just the same way, it’s possible to calculate the Website click rate and “get directions” click rate.
The number of saves a post gathers, forms the saves, while the average saves can be calculated by dividing the number of saves by the posts made during a fixed time period. As a rule, this time period is a month.