One of the most interactive ways of grabbing consumers’ attention and delivering your brand’s message is using video marketing on Instagram. Perhaps the most influential part of video marketing is the live video which is sure to be a trend on Instagram in 2019. According to the statistics, people watch three times more live videos that pre-recorded ones. As the concept of Instagram live videos keeps on evolving, a lot of businesses have started using it thus connecting with their customers and strengthening the relationships with them. Additionally, if conducted correctly, live videos can enhance the consumer experience. And if you’d like to find out how your brand can benefit from live videos, InstaBF, a popular Instagram and IGTV provider, will gladly share with you a couple of innovative ways.
Engaging Content
Did you know that, according to the statistics, around 82% of social media users prefer watching videos to reading posts? Video content is not only visually appealing but also much easier to grasp. Compared to any other content type, video content is more easily remembered. And live videos deliver the sense of excitement to all viewers. That’s why businesses have started actively using live streaming for growing their web presence.
Reach
Live videos reach millions of people from around the world thus tremendously increasing a brand awareness. Such marketing has no physical and geographical restrictions or boundaries and allows to broadcast any live content and event to more people.
Customer Relationships
An enhanced relationship with customers is ensured through live videos right in real time. As compared to pre-recorded videos, live ones give Instagram users a chance to get in touch and interact with the brand on a personal basis. This, in its turn, will highly raise the credibility of the brand in the eyes of its consumers.
Transparency
Another lovely idea of using Instagram live videos is giving the brand’s customers a possibility to sneak peek into the brand’s “inner” world! For instance, you can use them to share behind-the-scenes moments and this way encourage your consumers to interact with your brand particularly during the live stream. Believe, this is a true way of enhancing the brand’s bond with its consumers and creating transparency between the two parties.
Conversions
Our next offer of using live videos for efficient Instagram marketing is giving live demonstrations of the new products. Instead of writing a long description of a newly-released product model, which your consumers may even not read, you can show it directly through a live video. Such a step will definitely increase the brand’s chances of converting its prospects to paying customers. Perhaps this is also a true way of getting an advantage over your competitors. Additionally, over 70% of marketers state that video content, with live videos, in particular, work better than any other content type when the matter concerns increasing conversions.
Interviews
If you want to accentuate the human side of your brand, it’s worth to think about organizing live interviews as with specialists of the industry and influencers to increase the brand engagement, so directly with your customers to find out their opinions.